stylistics, study of the devices in languages (such as 

rhetorical figures and syntactical

patterns) that are considered to produce expressive or literary style.

Style has been an object of study from ancient times. Aristotle, Cicero, Demetrius, and
Quintilian treated style as the proper adornment of thought. In this view, which
prevailed throughout the Renaissance period, devices of style can be catalogued. The
essayist or orator is expected to frame his ideas with the help of model sentences and
prescribed kinds of “figures” suitable to his mode of discourse. Modern stylistics uses
the tools of formal linguistic analysis coupled with the methods of literary criticism; its
goal is to try to isolate characteristic uses and functions of language and rhetoric rather
than advance normative or prescriptive rules and patterns.

The traditional idea of style as something properly added to thoughts contrasts with the
ideas that derive from Charles Bally (1865–1947), the Swiss philologist, and Leo Spitzer
(1887–1960), the Austrian literary critic. According to followers of these thinkers, style
in language arises from the possibility of choice among alternative forms of expression,
as for example, between “children,” “kids,” “youngsters,” and “youths,” each of which
has a different evocative value. This theory emphasizes the relation between style
and linguistics, as does the theory of Edward Sapir, who talked about literature that is
form-based (Algernon Charles Swinburne, Paul Verlaine, Horace, Catullus, Virgil, and
much of Latin literature) and literature that is content-based (Homer, Plato, Dante,
William Shakespeare) and the near untranslatability of the former. A linguist, for
example, less bogged down in imagery and meaning, might note the effective placing of
dental and palatal spirants in Verlaine’s famous

Les sanglots longs des violons de l’automne

Blessent mon coeur d’une langueur monotone,

Tout suffocant et blême quand sonne l’heure,

Je me souviens des jours anciens, et je pleure.

The impressionistic “slow, dragging” effect of Edgar Allan Poe’s

On desperate seas long wont to roam

can be made more objective by the linguist’s knowledge of the stress contour or
intonation. Here the predominance of the stronger primary and secondary stresses
creates the drawn-out interminable effect.

Style is also seen as a mark of character. The Count de Buffon’s famous epigram “Le
style est l’homme même” (“Style is the man himself”) in his Discours sur le style (1753),
and Arthur Schopenhauer’s definition of style as “the physiognomy of the mind” suggest
that, no matter how calculatingly choices may be made, a writer’s style will bear the
mark of his personality. An experienced writer is able to rely on the power of his
habitual choices of sounds, words, and syntactic patterns to convey his personality or
fundamental outlook.
Twentieth-century work on stylistics, particularly in Britain (by such scholars as Roger
Fowler and M.A.K. Halliday), looked at relationships between social, contextual, and
formal linguistic analysis. There were also attempts, as in the work of Stanley Fish and
Barbara Herrnstein Smith from the 1970s and 1980s, to interrogate the logical
assumptions underlying stylistics.

https://www.britannica.com/science/stylistics