BUSINESS ETHICS AND

SOCIAL RESPONSIBILITY:
Principles, Policies, Programs, and Practices
 BUSINESS
Involving major activities like purchasing,
manufacturing, marketing, advertising, selling,
and accounting
 BUSINESS
The fundamental reason for examining the activities of
business from a moral perspective is that business
organizations, in principle, should help in the promotion of
the common good and in the protection of persons’ right
and interests.
THE ETHICS ENVIRONMENT
At the end of the chapter, the students are expected to:
a. Learn and appreciate the ethical principles and classical
philosophies of different environments; and
b. Communicate and integrate ethical programs and value
systems to personal and current issues.
 ETHICS PRINCIPLES
The study of ethical principles is essential to all business
practitioners and students. These principles guide and
direct the performance and conduct of business leaders and
their organization.
Understand
all moral
standards - Determine
the economic
outcomes

Define - Consider the Propose

complete
legal convincing
moral problem moral
requirements
solution
- Evaluate the
Recognize ethical duties
all moral
impacts
Ethical decision-making process
MORAL STANDARDS/
PHILOSOPHIES
UNIVERSALISM
EGOISM
RELATIVISM
UTILITARIANISM
 SCENARIO:

You found out that your food company has

produced substandard and unsafe batch of
products that have been forwarded to different
markets. As the Officer-In-Charge of Production,
you are tasked to act immediately about the
problem.
Provide a course of action using a moral standard.
MORAL IMPACTS
a. Who will benefit?
b. Who will be harmed?
c. Whose rights will be denied?
d. Who can exercise their rights?
a. Economic outcomes or costs and/or potetial profit of
an option
b. Legal requirements or compliance with laws
c. Ethical duties
LAWRENCE KOHLBERG
Model of Cognitive Moral Development

a. Pre-Conventional stage
b. Conventional stage
c. Post-conventional stage
a. Consumerism
b. Pay disparity
c. Globalization
d. Urban sprawls
CLASSICAL PHILOSOPHIES/
BELIEF SYSTEMS
a. Socrates
b. Plato
c. Aristotle
d. St. Augustine
e. Buddha
f. Confucius
 EIGHTFOLD PATH
a. Right view
b. Right resolve/aspiration
c. Right speech
d. Right action
e. Right livelihood
f. Right effort
g. Right concentration
h. Right contemplation
FIVE CONSTANT VIRTUES
a. Rén (Benevolence)
b. Yì (Righteousness)
c. Lǐ (Propreity)
d. Zhì (Wisdom)
e. Xìn (Fidelity)
"Guarantee quality goods and reasonable prices for all
customers".
 “Knowing yourself is the beginning of all
wisdom.”

“I count him braver who overcomes his desires than

him who conquers his enemies, for the hardest victory
is over self.”

- Aristotle
 “You are what you think”

“The superior man acts before he speaks, and

afterwards speaks according to his action.”

- Confucius
“It does not matter how slowly you go as long as
you do not stop.”

“A gentleman would be ashamed should his deeds

not match his words.”

“The superior man understands what is right; the

inferior man understands what will sell.”
- Confucius