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    Verenda: Real-Estate Reimagined

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    teddy awoke
    This document summarizes a real estate startup called Verenda. Verenda aims to become a one-stop platform for users to seamlessly buy, sell, or rent homes. Currently, renters have to travel long distances to find housing and middlemen charge hefty fees. Verenda wants to provide a digital marketplace where users can easily browse and list properties with no or minimal fees. The startup sees its competitive advantages as having a dedicated product team and regulating listings to prevent fraud. Its business model involves generating revenue from advertising, premium features with a freemium model, and eventually charging sellers on the platform. The roadmap outlines goals like deploying an MVP in 6 weeks and establishing market presence through Facebook ads to get 500 listings

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    Verenda: Real-Estate Reimagined

    Uploaded by

    teddy awoke
    14 views12 pages
    This document summarizes a real estate startup called Verenda. Verenda aims to become a one-stop platform for users to seamlessly buy, sell, or rent homes. Currently, renters have to travel long distances to find housing and middlemen charge hefty fees. Verenda wants to provide a digital marketplace where users can easily browse and list properties with no or minimal fees. The startup sees its competitive advantages as having a dedicated product team and regulating listings to prevent fraud. Its business model involves generating revenue from advertising, premium features with a freemium model, and eventually charging sellers on the platform. The roadmap outlines goals like deploying an MVP in 6 weeks and establishing market presence through Facebook ads to get 500 listings

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    Orbit Verenda

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    This document summarizes a real estate startup called Verenda. Verenda aims to become a one-stop platform for users to seamlessly buy, sell, or rent homes. Currently, renters have to travel long distances to find housing and middlemen charge hefty fees. Verenda wants to provide a digital marketplace where users can easily browse and list properties with no or minimal fees. The startup sees its competitive advantages as having a dedicated product team and regulating listings to prevent fraud. Its business model involves generating revenue from advertising, premium features with a freemium model, and eventually charging sellers on the platform. The roadmap outlines goals like deploying an MVP in 6 weeks and establishing market presence through Facebook ads to get 500 listings

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    14 views12 pages

    Verenda: Real-Estate Reimagined

    Uploaded by

    teddy awoke
    This document summarizes a real estate startup called Verenda. Verenda aims to become a one-stop platform for users to seamlessly buy, sell, or rent homes. Currently, renters have to travel long distances to find housing and middlemen charge hefty fees. Verenda wants to provide a digital marketplace where users can easily browse and list properties with no or minimal fees. The startup sees its competitive advantages as having a dedicated product team and regulating listings to prevent fraud. Its business model involves generating revenue from advertising, premium features with a freemium model, and eventually charging sellers on the platform. The roadmap outlines goals like deploying an MVP in 6 weeks and establishing market presence through Facebook ads to get 500 listings

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 12

    VERENDA

    Real-estate Reimagined
    Vision

    To become a one stop platform where users


    have a seamless experience in buying,
    selling or renting homes.
    INCONVIENCE
    Problem
    Renter have to travel long distances in search
    for a home to rent (Mostly in regional cities).

    MIDDLE MEN
    ( "DELALAS")
    Middle men charge a hefty fee on
    renters/sellers and buyers/rentees.

    REACH
    It is hard to reach a target customer group
    with a Facebook/Telegram Ad , that convert
    into potential buyers/renters.
    Digital Marketplace
    Solution We provide a deicated platform where users
    can easily buy/rent their house and landlords
    can easily list their properties.

    Convenience
    Prospective buyers/renters can browse
    through hundred of homes, based on price
    and location.

    No fee/ Minimal
    fee
    Without no fee home renters/sellers can reach
    a wider customer segment.
    Competition

    Online Offline
    Competitors Competitors
    Betoch.com
    Delalas (Can also be online)

    Ethiorealtors
    Postings on houses

    Qefira / Afrotie

    Facebook / telegram groups


    Competitive Adavantage

    01 Dedicated Product 02 Regulation policy


    and Engineering
    team Our solution is highly regulated from
    fraudulent and outdated listings. The
    From all our competetiors the only one that listings must meet the highest quality
    is dedicated to provide users with a standards.
    dedicated marketplace product is
    Betoch.com.
    Business Model

    Ad Revenue Freemium Payement


    We aim to generate revenue by In the second segment, we
    After we establish market
    selling advertising space for intend to offer premium
    dominance we will start
    partners, including: Moving features. Such as: display ad on
    Service Companies, Furniture top of the page, send your ad as charging our users (home
    Selling Companies, Home a notification, if users want sellers).
    Decoration Companies, and better visibility of their renting
    others. or selling Ad.
    Roadmap (Quarterly)
    Our roadmap is marked by goals we need to achieve every three months (quarter).

    1 2 3 4

    Deploy MVP ( max. Establish market Partner up with Secure a Series A


    6 weeks). presence through professional agents. fund
    Get into/complete Facebook, Instagram Expand to one
    Orbit Health Ads. regional city
    Incubation
    Program Have 500 + listings
    on our site.
    Cost Structure
    Product development
    We intend to launch the product in 6 - 7 weeks.
    Temporary research team
    32, 000 br spent in 3 months (Market Research)

    Marketing
    Facebook and Insta Ad before launch to get critical feedback from early adapoter.
    Telegram Ad after product launch
    Earned media
    15, 000 br spent in 3 months

    Operational
    Employee salary (founders will not have salaries for sometime )
    Office cost (optional)
    25, 000 br in 3 months
    100 birr per listing (50,000) for 3 months
    ASK

    Seed

    Mentorship

    Working Space
    Team
    "First Who ... Then What"
    Good to Great.

    Nathaniel Awoke Tewodros Awoke Bethlehem Duguna


    CEO at Pixel Software BSc Electrical and Computer Product Marketing and Sales Officer at
    Technology Engineering Whiz Kids Workshop
    ('23)
    BSc Software Emgineering Master of Business Administration -
    AAIT('18) CEO MBA
    AAU('21)
    CTO
    Marketing and Sales
    Thank you!

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