2013

About Customer
Client is a U.S. retail chain with many points of sale of growing retail space and ever increasing foot fall.

Business Challenge:
The Retail industry is a highly fragmented one facing significant challenges. Change is continuous as
tastes, fashions and customer preferences sway with the times. Retailers need many tools at their
disposal to understand and cater to their customers’ changing purchasing behaviors and preferences.
One of these tools is Market Basket Analysis. This technique helps retailers identify which items a
customer is more (or less) likely to buy, given a previous purchase or a contemplated purchase (such as
an online shopping basket). This technique is also known as Affinity Analysis. To improve the MBA and
automating for real-time insights and creating offers for their on-line customers.

Saxon’s Solution:
An SI partnership with MicroStrategy has allowed Saxon Global to build browser based and web enabled
BI solution. Overall, we were responsible for modeling the data and for creating core set of reports for
Market Basket Analysis. To identify the top selling items by advertisement, by stores and across the
stores. It also involved time over time comparison of Market Basket Analysis.

Key Client Benefits:

• Heightened marketing effectiveness

• Efficient Store Design for On-line display and In-store display

• Scalable BI Architecture to support Market Basket Analysis

Saxon Global Inc | 1320 Greenway Drive, Irving, TX 75038

Phone:  972-550-9346 | Telefax: 866-405-9572 | Email: marketing@saxonglobal.com