The Data

Whisperer –
Master Data as the
Foundation of
Digital
Transformation

1
Introducing EnterWorks
Empowering Business & IT Users for over 21 years Business Mission
Enable Our Customer’s Growth,
All-in-one platform for MDM, PIM, and DAM Efficiency and Differentiation through
Exceptional Competency in Data
Only Solution that is a Leader on both the as Enabled by our MDM Technologies
Forrester PIM and MDM Waves

Highest customer satisfaction marks on industry

analyst reports
Discrete Views Differentiated Complexity Mastered
of Everything Experiences
Industry expertise: distributors, manufacturers, Provide a Central View of Leverage Multiple Domains for
Master Shared and
Application Data for
retail, hospitality, service companies, and Data Across Enterprise
Networks
Combinatorial Precision Business Model Agility

member / buying groups

Strong Global SI & Technology partnerships

2
 A Division of

Food & Consumer

Auto Apparel Oil & Gas Beverage Products Retail Pharma Chemical Entertainment

2,400+ 22 51% 75+ 200+ 48

OF SAP’S TOP 25 NEW ACCOUNTS NET PROMOTER
GLOBAL LICENSES COUNTRIES
CUSTOMERS ANNUALLY SCORE
CUSTOMERS OUTSIDE U.S.

3 EnterWorks Acquisition, Inc. Proprietary and Confidential

3
Ways to tell
the story

Master Data as the Foundation

of Digital Transformation
Scott Taylor – The Data Whisperer
• Market Evangelist

• Master Data / MDM Advocate

• Talk about talking about data

• My Mission
• Strategic value of data management

• The WHY not The HOW

• Data Evangelism As-a-Service

• Events / Content

• Whitepapers – Puppet Shows

• Tech Brands / Enterprises

• Sorting LEGO
Everything we do turns to data
Technology Doesn’t
Work without DATA

• Hardware doesn’t work

• Software doesn’t work
• Analytics doesn’t work
• Digital doesn’t work

• Digital means Data

• Data needs Data Management
Relevant to

all Enterprises in Commerce

on Earth
Every Enterprise Has a Data Story

The old stories have to change

 Every Enterprise Has a Data Story
• Value Relationships Brands
Provide Value • Grow • Customer • Product
• Improve • Vendor • Offering
• Protect • Partner • Service
to your Relationships • Prospect • Location
• Consumer • Banner
• Scale
• Citizen • Finished Good
through your Brand
• Patient • Ingredient
• Material
at Scale Ummm…How’s
your data?
The Truth about Data Management
The success of
• Every digitally transformative
customer-facing initiative

• Every as-a-service offering

• Every foray into e-commerce

• Every enterprise software

implementation

Is inextricably linked to the

successful output of Scott Taylor
DATA MANAGEMENT efforts The Data Whisperer
Data Management is Macro-Trend Agnostic
4th Industrial Transforming CX
Revolution
Artificial
Intelligence

E-Commerce MDM
You are
Here
Globalization/M&A

Internet
Cloud/Social/Mobile
of Things
Know Your
Customer
Data Privacy Regulations
GDPR/CCPA
 Common Language

Rows & Columns

✓? Truth & Meaning

Care for your Relationships

Grow, Improve & Protect

Making Good Decisions

 Your Data Journey
Determining Truth Deriving Meaning
Data Management Business Intelligence

Data Governance Artificial Intelligence

Data Quality Machine Learning
Master Data Data Science
Reference Data Data Literacy
MDM/RDM Visualization
PIM/DAM
 The Golden Rule of Data
Do unto your data as you would
have it do unto you

Data Management Business Intelligence

GI GO
ERP – CRM – ML – BI – AI
Let’s Break
it down

Master Data as the Foundation

of Digital Transformation
Defining Moment
3 Phases of Digital Transformation

Multiple Relationship Trust Authentic Identity

Silos Centric Network Data Structure

Legacy Integrated Connected Universal

State Enterprise Ecosystems Requirements
The Classic Challenge
Departments GTMs

Regions 3rd Parties

Multiple
Create With Lack
Systems
Disparate Differing Internal
and
Data Definitions Standards
Workflows
The Common Solution
Departments GTMs

Regions 3rd Parties

Master Data
 The 4Cs of Master Data

ID#

CODE COMPANY CATEGORY COUNTRY

Entity Hierarchy Sector Geography

Outlet Account Channel Region
Product Brand Segment Market
Thing Parent Type Place
Unique Who What Where
 The 5 Pillars

VALUE STRUCTURE CONNECTABILITY COVERAGE QUALITY

BUSINESS STANDARDIZED ACROSS YOUR BUSINESS TIMELINESS

RELEVANCE
RELAVANCE STRUCTURE ECOSYSTEM UNIVERSE TRUST

Fit for Purpose Code • Company Internal • External Breadth • Depth Collection
Make Decisions Category • Country Departments • Regions Local • Global Maintenance
At Scale GTMs • 3rd Parties Permissible Use
 Put Your Data to Work

Relate

Communicate

Evaluate

Validate Integrate Aggregate Interoperate

 DATA IN MOTION HAS VALUE

Circulate
Enable the Flow Relate

Communicate

Evaluate

Validate Integrate Aggregate Interoperate

 Trust Semantic
Network Consistency

Relationship
Universal
Centric Requirements
Greater Value

Authentic Identity
Multiple Data Structure

Silos •
•
Customers
Vendors
• Partners
• Prospects
• Brands
• Products
• Services
• Assets

Deeper
Legacy State Integrated Enterprise Connected Ecosystems Interoperability
 Master Data as
the Foundation of Digital Transformation

PROVIDES

Semantic Consistency
ENABLES

Deeper Interoperability
CREATES

Greater Value
 4Cs 5 Pillars

Truth &
8 ‘Ates Meaning 3 Phases
As everything we do turns to data…

This is your opportunity!

 Put Your Data To Work!

• Hope these nuggets help

• More the same than different

• Change the nature of your business

• And not many opportunities for that

• Master Data can be your Hero!

S c o t t Ta y l o r
T h e D at a W h i s p e r e r
 Let Me Help You Tell You Data Story!

Follow Me

Link to Article Link to Playlist

 S c o t t Tay l o r Specialized Focus On Enlightening Business Executives
The Data Whisperer To Strategic Value Of Proper Data Management
Stressing business rationale and alignment vs. technical implementation
L e t M e H e l p Yo u Te l l Yo u r D a t a S t o r y and system integration

Data Evangelism As-a-Service Avid business evangelist and original thinker

Keynote Speaker
Videos, Blogs, Articles, Keynote Industry Presentations, Whitepapers and
Brand Ambassador
Event Chair
All Forms Of Owned, Earned and Sponsored Marketing Content
Interviewer • Recognized subject matter expert in
Strategic Advisor
enterprise data management market
Influencer
Consultant • Expert at strategic market
Master Data SME development, built on strong
foundation of hardened, visionary,
creative sales acumen
MDM - Master Data
Data Management • Global experience at the world’s
most iconic business data brands
Telling Your Data Story clarifying positioning and discovering
master data opportunities including
• Dun & Bradstreet
• Specialties & Superpowers • Nielsen
• WPP/Kantar
Unique Perspective • Master Data and Data
Management
• Executive Narrative
Business Value of
• Strategic SME
Foundational Data
• Sales Training/Enablement
The Strategic WHY rather • Thought Leadership
than Technical HOW • Monetizing Master Data
• Productizing Taxonomy and
Data Management Assets
Scott@MetaMetaConsulting.com
 Winshuttle MDM & PIM Virtual Conference
Join us for Upcoming Webinars in the Everything MDM & PIM Virtual Conference Series
www.winshuttle.com/event/everything-mdm-pim-virtual-conference/

Week 8: Customer & Expert Insights – United Refrigeration & The Disruptive MDM/PIM/DQM List

July United Refrigeration – Taking a Look July The Disruptive MDM/PIM/DQM

Under the Hood of a Future-Proof List – Multi-Enterprise MDM –

21 Digitization Strategy
Presented by Chris Bock, Bill Derr,
23 Learn Key Competitive Strengths
and Why Its Misunderstood in the
Industry
Berenice Linck, and Mike McAnulty of
United Refrigeration and Octavio
Presented by Henrik Liliendahl of
Perales of Intershop
The Disruptive MDM/PIM/DQM List

Week 9: Customer & Expert Insights – GS1, Agri-Mark, IPC-Subway, & Forrester

July Agri-Mark – Got Traceability? July IPC-Subway – Master the July Forrester: How can Brands be
Possibilities for the Dairy Pricing Domain in MDM “Future Ready for Digital

28 Industry
Presented by Susan Zucker of Agri-
29 Presented by Lucelena Angarita of
IPC-Subway and Hashim Hamdani
30 Transformation
Presented by Michelle Beeson of
Mark and Jeff Cowan of GS1 of Amplifi Forrester

40