Pizza Hut

By Alissarah pierre-louis

(Gstatic.com, 2022)
 purpose
I've been asked to create a product for
an advertisement corporation: Mr
Dowswell, for my teenagers' target
audience. I will be focusing on pizza hut
and other products that are similar to it. At
the end of this project i will have made my
pizza hut print advert that i will show you.

(Wikipedia Contributors, 2022)

 The history of Pizza Hut

Dan and Frank Carney launched

Pizza Hut in Wichita, Kansas in 1958 as
a worldwide restaurant company and
international franchise. They provide
their signature pan pizza, as well as
pasta, breadsticks, and desserts.

As of 2020, the brand has 17,639 stores

globally, making it the world's largest
pizza chain by number of locations.

(Hut Life – Pizza Hut Brand Blog, 2021)

 ● The writing is small so it is
hard to read this may
because it is not meant to be
read.
● There pizza is so good that
it is worth waiting for. It is so
good that you could wait for
hours
● They have their
gorgeous pizza on
●
display which makes you
hungry󰷹
● The brown color is resembling a pizza box. I do not think they
should have chosen brown for the back ground because the
color brown is a sad color as it symbolises loneliness and
darkness, although the shade colour that they chose is very
appealing to the eye. the sides of the back ground has a
yellow tint to it, yellow symbolise happiness, warmth and
sunshine this made the print feel more cozy and welcoming.

● The logo is bold

so it stands out
(Pinterest, 2022)
 (Settembre, 2015)
(BIG, 2019) (Chuck E. Cheese, 2022)
Domino's Pizza Papa John's
Chuck-E-Cheese
● The yellow background was a
● I do not think that the
decision that should had not been colour purple should have
made because it looks really bad. ● The letters
been used because it
However, it is bold and eye catching. here are good
symbolizes Wisdom, Bravery,
because they
The theme of this advert is “Fifty and Spirituality and that
are showing
Shades” of Grey so is very eye their dishes
has nothing to do with
catching. pizza, another it is the
chuck-E-Cheese's branded
● The colour not pizza
tongue in
this advert
is also vary
eye
catching
and it
sticks with
the theme
of “Fifty
● Shaq is in
Shades”
this
very well. ● The red advert so
background there is
which is very eye
some star
catching
because the appeal ● You can see
color red makes the drinks
● The text says “you are ● The pizza is being
● The going to suffer and enjoy
you hungry which s good
icon
● The logo shown to make
because you
it every moment. They are people hungry
can see the
logo trying to say that there
food is so good and icon
enjoyable characters.
 ● The Belongingness Maslow’s
Hierarchy of Needs related
to pizza because food is
comforting especially pizza
because it is savery. You
can also share food with
your friends.

● The Physiological Maslow’s

Hierarchy of Needs relates
to Pizza Hut because pizza
is food and you need food
to live

(Needs, 2022)
Jib Fowles' 15 Basic Appeals in advertising

I feel that the Pizza Hut print advertisements go into

the 15 category of the Jib Fowles the 15 appeals in
advertising Because it mentions food like pizza it also
mentions eating which goes with Pizza Hut because you
eat pizza “Psychological needs- Fowles defines sex (item
no.1) as a biological need, and so he classifies our need
to sleep, eat, and drink in this category. Advertisers for
juicy pizza are especially appealing late at night.”
(Gstatic.com, 2022)
 Add 1 Add 2 Add 3

This pizza idea is

supposed to show how
Pizza Hut delivers its pizza
,it is represented in
different ways by bicycle,car
and plain. In this guide you
can see that I have
Incorporated pizzas into
different modes of
transport. Since most Pizza
Hut Commercials have the
colour red,therefore, the
background i chose needs
to be red because in my
survey it shows how most
people like the color red.
The question
showed that most
people like to see
pizza in their
adverts so i
incorporated
pizza in my ad.
The majority of
students said that
they see red
background when
they see a pizza hut
so i decided to
choose red colour for
the background .I
also saw that people
really like to see
pizza ads so that is
why i decided to do
pizza ads
100% of people said that they associate red with pizza hut so i will
find a way to incorporate it in my ad.
 Final results

Shout out to
Sarah Saket
yr 10A for
helping me
with this one!
Thank you for listening
 Works Cited

BIG, Cedric. “Shaquille O’Neal Ads Help Turn around Papa John’s Lagging Sales.” Black Enterprise,

Black Enterprise, 8 Nov. 2019, www.blackenterprise.com/shaquille-o-neal-ads-papa-johns-sales/.

Accessed 3 May 2022.

“Chuck E. Cheese: Kids Birthday Parties, Pizza & Arcade Games.” Chuck E. Cheese, 6 May 2022,

www.chuckecheese.com/. Accessed 8 May 2022.

“Chuck E. Cheese: Kids Birthday Parties, Pizza & Arcade Games.” Chuck E. Cheese, 6 May 2022,

www.chuckecheese.com/. Accessed 8 May 2022.

“Hut Life – Official Pizza Hut Blog.” Hut Life – Pizza Hut Brand Blog, 2 May 2022,

blog.pizzahut.com/our-story/. Accessed 3 May

2022.

Needs. “Copy of Maslow’s Hierarchy of Needs.” Google Docs, 2022,

docs.google.com/document/d/1pXzjnySSPjJ8Aae_aFT-_hz6D8UMN5sET-QCe2ztuvE/edit. Accessed 14

May 2022.

Settembre, Jeanette. “Fifty Shades of Pizza: Domino’s Launches BDSM-Themed “Fifty Shades of Grey” Ad.”

Nydailynews.com, New York Daily News, 28 Jan. 2015,

www.nydailynews.com/life-style/eats/domino-launches-fifty-shades-grey-ad-article-1.2094877. Accessed 3

May 2022.

“Vintage Food Advertisements of the 1970s (Page 2) | Pizza Hut, Vintage Recipes, Pizza.” Pinterest, 2022,

www.pinterest.com/pin/390616967652244475/. Accessed 3 May 2022.

Wikipedia Contributors. “Pizza Hut.” Wikipedia, Wikimedia Foundation, 29 Apr. 2022,

en.wikipedia.org/wiki/Pizza_Hut. Accessed 3 May 2022.

Gstatic.com. (2022). [online] Available at:
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRN_kVgQEezngiU_Nr28Rakg-7Twg
eTHp8WKK9XrmRb44SMXD8&s [Accessed 14 May 2022].

Gstatic.com. (2022). [online] Available at:

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTuM0siMVbY51Qw5MLVLGjbxZv8eo
TxV6_f_wsJR5K1mCzqdN0&s [Accessed 14 May 2022].