Executive Summary

The Crunchy Pizzeria (Ang Pagkain ng Modernong Kabataan), is

known as ham roll or cheese roll. This product contains such ham, cheese, tasty
bread, eggs and bread crumbs. This product can easily avail by everyone due its
affordability and also it’s not a common type of merienda so that they will easily
buy it because it is new to their eyes.
Our business is owned and managed by 15 entrepreneurs. We
provide and serve fresh, hot and ready to eat pizza roll with an affordable price.
Our Business aim is to offer different High quality products when we have
enough income to reach our plan. The products we chose to sell in the near
future are Egg sandwich with cheese, Ham and Cheese Burger, Hotdog rolls
which is more delicious and tasty. Our business wants to be recognize as new
filipino merienda.

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Description of the Product

This product is made of ham, cheese, bread, eggs and breadcrumbs that can
easily provide to our customers in their home. This product can purchase
for as low as ₱13.00 customer will surely buy our product because it is
affordable.
Pizza Roll is the newest homemade food, it contains bread, ham,
egg, etc. The finished product become browned and delicious the moment
you serve it to the customers. The special ingredients are hotdogs, ham and
bacon that makes our product become more delicious, tasty and perfect.
To make the pizza Roll you will just have a bread and other needed
ingredients. Bread is consisting Ham and cheese and you will going to roll
the bread for about 2 times then carefully dip it into the egg and make it
coated with breadcrumbs and after that you will going to fry it until the
color of bread is golden brown.
The entrepreneur who worked together and build as a team for having this
unique product and marketed the products are:

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Overview of the Business

Name of the Business
The name of the business is Pizza Roll, homemade foods with the unique style
together with the tagline called “Ang Pagkain ng Modernong Kabataan”. The
business is a start up business where located in brgy 201 Pasay City.

We improved the taste of our Pizza Roll with an exciting twist that will surely
enjoy the customer the moment they try it. We called it “ Ang Pagkain ng
Modernong Kabataan”, Because nowadays , Teenagers like the foods that are
easy to eat and affordable.

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Pizza Roll is the newest homemade food it contains bread, ham, eggs,
etc., that food become browned and delicious when you serve it hot in
the customers. For special ingredients like hotdogs, ham and bacon that
makes sure become delicious and perfect product.
Bread Ham Pineapple

Cheese Eggs Bread Crumbs

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Statement of Vision, Mission, and Core Values

Vision
To become the most trusted and number one seller of pizza roll
nationwide. To have a business that will succeed and to have
multi branches.
 Mission
To keep our product in good quality by using quality ingredients.
To sell a highly satisfying snack with an affordable and
reasonable price.

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Core Values
The following are the core values that each employee or entrepreneur
of the company should practice.

Core
Values
Being ATTITUDE
HONEST of PERSEVERANCE of the
the of the Employee Employee
Employee
 The following are Core Values which are honesty, respect and which is

Core Values is very important for those people who involved in creating the
business, especially for the employees that really needs energy and having
cheerful appearance for the sake of business. With these kind of core
values, we will make sure that business will not lose good relationship to
the customers, and also it is the right way to have a strong and long term
relationship between customers and employees which is good to the
business we handle.

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Availability of Capital Resources

The 15 entrepreneurs contributed a capital of ₱375.00. Each of us
planned and produced an idea for making this product. We are already
make this at our homes which is an advantage because it will be easy for us
to make the product without using big amount of money to sustain our
needed equipment.
Business Inclination
Business Inclination
The 15 entrepreneurs are not already experienced handling a business
but they’re trying to produce a lot of products for having this Pizza Roll.
And Now they are new for selling this product locally. We are now
starting to improve the demand of our business.

Clientele
The Clients of out business are mostly found in school which are
students who can easily avail of our product due its affordability but
anyone can avail our product.

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Business Plan Proper

Problem / Analysis

The Business Plan we make wants to developed and improved our

product and expand the operation in the local industry, and in the
future to make sales
through abroad. This expansion entrepreneurs will provide more
upgrading of product to acquire equipments and deliver its clearly.

Marketing Plan

I. Searching business opportunities, it must consider the following

factors:
 The needs of society
 The sustainability of the product
 The market strategy
 The Business Inclination
 Availability of Capital Resources
 Funds
 Human Resources
 Materials and equipment
 Nature of products
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Human Resources
Since we are 15 entrepreneurs, we decided to produce the product
without the help of other people because we can handle our business by
working together.

Nature of Product
Our product are extremely delicious and tasty but according to our
research our product is limited for those people who has high blood or
also called hypertension because ham is high in sodium.

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Sustainability
The production and the consumption of business, It is Economically and
Environmentally helpful since the processing production and distribution
of this product. This distribution of product are not costly and not difficult
 Gerramae Sto.Tomas is the manager that is responsible for the purchase
of all raw materials we need in creating business and the documentation
for the procedure of selling the product, and often needed the
equipment’s and included the costing, pricing and delivery.

 Danica L. Sarciban is the person involve in product processing and

preparing the new raw materials and convert them to finished products
including the packaging.

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The Crunchy Pizzeria

“ Ang Pagkain ng Modernong Kabataan”
Projected Income Statement
The business took this per day

Income per day

Price Volume Total Total Total Unit

 Revenue Cost Profit Cost
13.00 40 520 250 270 6.25

Income per week

Price Volume Total Total Total Unit

Revenue Cost Profit Cost
13.00 280 3,640 1,750 1,890 6.25

Three Months
Price Volume Total Total Total Unit
Revenue Cost Profit Cost
13.00 3600 46,800 22,500 24,300 6.25

Financial Analysis
The business is just in its one month of operation. Started on August 6,
2018 with total profit of ₱24,300 for the period of one month. The price is P
13.00 each had each set of ingredients can make 40 volume. The total
revenue for month is 46,800 with a total cost of P22,500 and unit cost is
P6.25 12|page

The Crunchy Pizzeria

 “ Ang Pagkain ng Modernong
Kabataan”

Organizational Plan
Name of the Establishment: The Crunchy Pizzeria (Ang Pagkain ng
Modernong Kabataan)
The Entrepreneurs and their responsibilities:
Owner/Manager: Gerramae, Sto.Tomas
Assistant for Product Processing/Dietrician: April, Mias and he is
also a Marketing Personnel
 Assistant for Product Processing/ Sharing Idea and Distribute
some Basic tips for making Pizza Roll: Danica L. Sarciban and she is
also a Marketing Personnel
And others are some who helped in making Pizza Roll:
Nicole, Navarro -Financial Manager
Royzel, Lubalan -Financial Manager
Rodnel, Boyore - Server
Gellian, Respecia - Staff
Baby Jane, Tanes - Staff
Richard, Madrona - Server
Rizalou, Rodriguez -Server
Denmark,Luat -Staff
Melanie, Sabalza -Staff
Bon Ashley, Castaneda -Server
Vincent, Madrigal -Dishwasher
Jing, Torrazo -Production Personnel

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Table of Contents

Table of Contents 1
Executive Summary 2
Description of the product 3
Overview of the Business 4-5
Statement of Vision, Mission 6-7
& Core Values
Availability of Capital Resources 8
Organizational Plan 9
Business Plan Proper 10
Human Resources 11
Projected Income Statement 12
Sustainability 13
Market Strategy 14
Supporting Documents 15-16

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Supporting Documents
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Market Strategy
Our ways to make our product more attractive to the
customers. We promote it through having good
communication with our customers and direct selling
until we have a larger budget for advertising. One of our
ways to make our product be marketable is by
upgrading it into unique and more delicious.

The needs of the Society

Based on our research our product is a good source of
Riboflavin, Vitamin B6, Potassium and Zinc, and a very
good source of Protein, Thiamin, Niacin, Phosphorus,
Copper and Selenium but our product is high in
Cholesterol, and very high in Sodium

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