Zack Onisko

Chief Growth Officer, Creative Market

zack@creativemarket.com
@zack415
MUST HAVE DRUMS
$7/hr
$75/hr
GROWTH HACKING IS:
Making huge gains in the
least amount of time.
GROWTH HACKING IS:
Thinking differently than
everyone else.
GROWTH HACKING IS:
Talking to customers.
Learn what they want!
 GROWTH HACKING IS:
Experimenting. Evolve your
pitch/ product in real time.
GROWTH HACKING IS:

HUSTLING!
 3 stages of startup
There growth
are 3 Stages of Growth

Source: http://www.startup-marketing.com/the-startup-pyramid/
3 stages of startup
There growth
are 3 Stages of Growth

1) Product Market Fit

Photo by @willsh
3 stages of startup
There growth
are 3 Stages of Growth

1) Product Market Fit

3) Scalable growth stage

3 stages of startup
There growth
are 3 Stages of Growth

1) Product Market Fit

2) The Hustle Stage
3) Scalable growth stage
 “Startups take off because the founders make
them take off. A good metaphor would be the
cranks that car engines had before they got
electric starters. Once the engine was going, it
would keep going, but there was a separate and
laborious process to get it going.”
— Paul Graham
 20
There are 3 Stages of Growth

non-scalable ways to

HUS TL E
your way to
scalable growth
 There are 3 Stages of Growth

1) Manually invite your first

customers. Start in a niche.
 There are 3 Stages of Growth

2) Invite friends and family

(and other connections)
 There are 3 Stages of Growth

3) Join the conversations at

target niche communities and
forums.
 There are 3 Stages of Growth

4) Ask your competitor’s

customers to try your new
service & give feedback.
 There are 3 Stages of Growth

5) Go directly to your users.

Ask them to sign up in person.
 There are 3 Stages of Growth

6) Speak directly with

users to understand how
your product can better
meet their needs.
 There are 3 Stages of Growth

7) Community engagement.
Reply to every comment.
 There are 3 Stages of Growth

8) Aim for 100% customer

satisfaction. Everyone leaves
happy!
 There are 3 Stages of Growth

9) Go above and beyond to

delight customers.
 There are 3 Stages of Growth

10) Give away free stuff for

signing up.
 There are 3 Stages of Growth

11) Allow users to give their

friends free stuff.
 There are 3 Stages of Growth

12) Give away new free

stuff weekly (retention)
There are 3 Stages of Growth

13) Content is king.

Distribution is queen.
Always be writing and
sharing.
 There are 3 Stages of Growth

14) Write guest posts on

other people’s blogs.
 There are 3 Stages of Growth

15) Forge Partnerships.

There are 3 Stages of Growth
There are 3 Stages of Growth
 There are 3 Stages of Growth

16) Trade co-promotions

There are 3 Stages of Growth

17) Throw Parties

 There are 3 Stages of Growth

18) Run a roadblock

campaign across a network
of sites in your industry.
 There are 3 Stages of Growth

19) Seed content on your

site yourself to get it going.
There are 3 Stages of Growth

20) Private Beta.

Sorry, invite only.
There are 3 Stages of Growth
 There are 3 Stages of Growth
Final tip: 

Study the tactics of your
competitors. Become inspired,
but don’t copy. 


Be clever and find the big

opportunity for your business!
 HA P P Y
G R O W I N G !
 HIR I N G ? 

N E ED A J O B ?
O R
Em a i l m e …
ck @ G r ow t h Te a m . c o m
Za
 THA N K S !

Zack Onisko
Chief Growth Officer, Creative Market
zack@creativemarket.com
@zack415