Questionnaire

MODELING SUPPLY CHAIN PERFORMANCE: A Study of Organized Non-Livestock Retail Industry

Date------------

1. Name: - --------------------------------------------------------------

2. Designation: - --------------------------------------------------------------

3. Company Address: - ------------------------------------------------------------

4. Details on Number, Size and Sales of Retail Outlets:

Year No. of Retail Average Store Product Categories No. of Employees Turn-Over Sales (Rs.)
Outlets Size
2003
2004
2005
2006
2007
2008
2009
2010

Section 1: Factors Affecting Supply Chain Performance-Importance and Effect

Note: Please rate the importance and effect of each Column 1 Column 2
Importance Effect
factor affecting supply chain performance with √
in the appropriate column.

Very Good

Excellent
Average

Extreme
Some

Good
Little

High

Poor

Fair

1. We believe supply chain (SC) Flexibility as a

factor affecting its performance
2. We believe in SC Agility for speedy flow of
processes
3. We perceive that Demand Visibility affects SC
performance
4. We believe in Collaborative Planning for better
SC performance
5. We think Coordination is must for better SC
performance
6. We use Integration for better SC performance
7. We have good Supplier Relationships for
betterment of SC
8. We focus on SC Cycle Time to compete
9. We do Strategic Purchasing for lowering SC costs
10. We focus on Supply Network Structure for
smooth flow of SC
11. We consider that Bullwhip Effect effects SC

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12. We focus on Product Variety for customers
13. We focus on Facility Location to attract
customers
14. We use Cross-Functional Orientation for better
results
15. We focus on Culture of Competitiveness to lead
16. We focus on Price Fluctuations to retain
customers
17. We focus on Environmental Uncertainties to
design strategies
18. We use Customer Focus to know them
19. We think that Top Management Support is must
20. We use e- Communication for speedy flow of SC
Recommendations and Suggestions:
Section 2: Supply Chain Management Practices –Importance and Effect
Note: Please rate the importance and effect of each Column 1 Column 2
Importance Effect
supply chain practice used with √ in the
appropriate column.

Very Good

Excellent
Average

Extreme
Some

Good
Little

High

Poor

Fair
1. Supply Chain Collaboration.
2. Use of Radio Frequency Identification (RFID)
3. Use of Electronic Data Interchange (EDI)
4. e-Communication
5. Use of Electronic Product Code (EPC)
6. Supplier Involvement
7. Customer Relationships and Satisfaction
8. Information Sharing for betterment of SC
9. Lean System to minimize wastage
10. Supply Chain Integration
11. Use of Enterprise Software for SC operations
12. Strategic Purchasing to lower inventory costs
13. Customer Order Commitment
14. Inventory Management to avoid wastage
15. Outsourcing SC operations
16. Logistics Postponement
17. Product Customization as per customer needs
18. Demand Management for inventory and sale
19. Supply Chain Co-ordination
20. Arms-length to minimize SC distance
21. Supply Chain Flexibility for smooth operation
22. Communication Speed to speed up SC
23. Process Management for smooth flow
24. Teaming for goal achievement
25. Quality Management for SC process to satisfy
customers
Recommendations and Suggestions:

Section 3: Use of Competitive Advantage Factors –Importance and Effect

Note: Please rate the importance and effect of each Column 1 Column 2
Importance Effect

257
competitive advantage factor used with √ in the

Very Good
appropriate column.

Excellent
Average

Extreme
Some

Good
Little

High

Poor

Fair
1. Inventory Management to compete the
competitors
2. Customer Satisfaction to take competitive
advantage
3. Profitability to take a lead
4. Identification of Customer Base to sell first
Recommendations and Suggestions:
Section 3: Use of Organizational Performance factors–Importance and Effect
Note: Please rate the importance and effect of each Column 1 Column 2
Importance Effect
organizational performance factor used with √ in

Very Good
the appropriate column.

Excellent
Extreme
Average
Some

Good
Little

High

Poor

Fair
1. Market Performance for better organizational
performance
2. Supply Chain Competencies for better results
3. Stakeholder Satisfaction to promote business
4. Innovation and Learning to improve for better
results
5. Satisfied Customers for re-visits
6. Financial Performance for profits
Recommendations and Suggestions:

Section 4: Use of supply chain performance indicators-Importance and Effect on supply chain performance
Note: Please rate the importance and effect of each Column 1 Column 2
Importance Effect
supply chain performance indicator used with √ in
the appropriate column. Very Good

Excellent
Extreme
Average
Some

Good
Little

High

Poor

Fair

1.Immediate Spoilage Adjustment to prevent further

flow in SC
2.Vendor Managed Inventory to minimize ordering
cost
3.Minimum Lead Time for prompt delivery
4. Minimize Distribution Cost to gain profits.
5. Minimize Fill Rate time to avoid delay for
customers
6. Minimize Inventory Cost for more profits
7. Minimize Customer Response Time
8.Immediate Return Adjustment for customer
satisfaction
9. Transaction Satisfaction to satisfy customers.
10. Product Personality to attract customers.
11. Process Quality for better product presentation to
the customers.
12. Product Quality to satisfy customers.

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13. Operations Flexibility for prompt delivery
14.Volume Flexibility for prompt delivery
15.Delivery Flexibility for prompt delivery
16.Sales Profit
17.Stakeholder Satisfaction
18. Innovations to compete.
19.Return on Investment
20. Shipping Errors to avoid wastage of resources.
Recommendations and Suggestions:
Signature:

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