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ADVERTISING STRATEGIES AT CHANDRASHILP MOTORS SHAH HYUNDAI

SANTOSH 3LA18MBA13

Book · August 2019

DOI: 10.13140/RG.2.2.13065.77926

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 EXECUTIVE SUMMARY

This internship report is the outcome of a study it has undertaken in partial fulfillment of the
master of business administration course during the fourth semester of the course each students
require to work as a trainee in an organization to gain partial knowledge and to submit a report of
the same in order to full fill this requirement a study on Hyundai motor at ''CHANDRASHILP
AUTOMOBILE LLP BIDAR" was carried out organizational functioning is an important factor
for any organization to achieve the goal & desired objectives this requirement coordination at all
levels to ensure smooth functioning this reports aims to understand the function of Hyundai
motors at CHANDRASHILP AUTOMOBILES LLP in relation to different departments

Indian economy has undergone a radical transformation in the last three decade. The discoveries
and innovation in various fields of life is perhaps being the reasons for this transformation. the
marketing strategy in India which was practiced in the olden days has either been changed or
been refined so as to adjust with this dynamics world. if we considerably the early year of
development and consumption is becoming more and more complex and specialized.

The present emphasis is on matters of providing a complete 'comfort' or status to the customer
every walk of life in the light of the present marketing scenario increase through this project .
How HYUYNDAI MOTOR INDIA LTD. how the market share in automobile industry
emphasis on marketing.

In the marketing authentic is not the art of selling what you to make but knowing what you
knowing. It is the art of identifying and understanding customers needs and satisfying creating
solution that deliver satisfying to the customers, profits to be produces and benefits for the stake
holders.
The project has been report to take a look on various aspects on advertising and study if
advertising strategies adopted by HYUNDAI MOTORS INDIA LIMITED

we settled for HMIL, because at the time its entry in the Indian market back in 2007
 1.1 INTRODUCTION

The main of marketing is meet and satisfy target customers need wants buyer behavior refers to
the people or organization conduct activities and together with the impact of various influence on
them towards making decision on purchase of product and service in a market. The field of
customer behavior studies how individuals, groups and organization select ,buy, use dispose of
goods ,service, ideas to experience to satisfy their needs and desires understanding consumer
behavior and knowing customer are simple .The wealth of products and service produced in
country make our economy strong . The behavior of human being during the purchase is being
termed as'' buyer''. customer says one thing but do another . they responding to influence that
change their mind at the last minute .A buyer makes take a decision whether save or spend the
money.

Internship is an integral part of the academic curriculum it is an initiative to bridge the gap
between knowledge and its application series of intervention that will enable students to gain.

The internship project is taken place at HYUNDAI MOTORS IN CHANDRASHILP

AUTOMOBILE LLP

The internship project is about ADVERTISING STRATEGEIS at HYUNDAI MOTORS

CHANDRASHILP AUTOMOBILE LLP
 1.2 INDUSTRY PROFILE

The Indian automotive industry has witnessed an unprecedented boom in recent year owing the
improvement in living standards of the middle class and a significant increase in their disposable
incomes. The industry is expected to touch the 10 million mark, to touch which the commercial
vehicle segment will be a major contributor. industry experts peg the Indian automobile sales
growth at a compounded annual growth rate (CAGR) of 9.5% by end

 India is the second largest two-wheeler market in the world.

 Fourth largest commercial vehicle market in the world.
 Eleventh largest passenger car market in the world.
 Fifth largest bus and truck in the world (by volume)

The automobile sector is a key player in the global and Indian economy . The global motor
vehicle industry (four-wheeler) contribution 5 per cent directly to the total manufacturing
employment 12.9 per cent to the total manufacturing production value and 8.3 per cent to the
total industrial investment .it also contributes US$560 billion to the public revenue of different
countries , in terms of taxes on fuel circulation ,sales and registration. the annual turnover of the
global auto industry is around US$5.09 trillion ,which is equivalent to the sixth largest economy
in the world(organization international des constructor the automobile ,2006) in addition , the
auto industry is linked with several other sector in the economy and hence its indirect
contribution is much higher than this .All over the world it has been treated as a leading
economic sector of its extensive economic linkages.

India's manufacture of 7.9 million vehicles, including 1.3 million passenger cars amounted
to2.4per cent and 7 per cent, respectively ,of global production in number .The auto-components
manufacturing sector is another key player in the Indian automotive industry. Exports from India
in this sector rose US$1.0 billion US$1.9 billion in 2005-06 contributing 1 per cent to the world
trade in auto components in current USD

In India , the automobile industry provides direct employment to about 5 lakh persons .it
contributes 4.7 per cent to India's GDP and 19 per cent to India's indirect tax revenue .Till early
1980s there were very few players in the Indian auto sector which was suffering from low
volumes of there were production, obsolete and substandard technologies . With de-licensing in
the 1980s and opening up of this sector FDI in 1993, the sector has grown rapidly due to the
entry of global players . A rapidly growing middle class ,rising per capita incomes and relatively
easier availability of finance have been driving the vehicle demand in India which turn has
prompted the government to invest at unprecedented levels in road infrastructure, including
project such as golden quadrilateral and North-East-South-West corridor with feeder roads .2
The reserve bank of India's(RBI) Annual Policy statement documents an annual growth of 37.8
per cent in credit flow to vehicles industry in 2006 given that passenger car penetration rate just
8.5 per cent vehicles per thousand, which is among the lowest value in the world, there is a huge
potential demand for automobile in the country .

There were two distinct sets of players in the Indian auto industry: Automobile component
manufacturers and the vehicle manufacture, which are also referred to as Original Equipment
Manufacturers,(OEMs). While the former set is engaged in manufacturing parts, components
bodies and chassis involved in automobile manufacturing the letter is engaged in assembling of
all these components into an automobile .The Indian automotive component manufacturing the
latter the Indian automotive component manufacturing sector consist of 500 firms in the
organized sector and around 31000 enterprises in the unorganized sector. In the domestic market
,the firms in this sector supply components to vehicle manufactures, other components suppliers,
state transport undertakings the establishment, railways and even replacement market .A variety
of components are exported to (OEMs)abroad and after markets worldwide
 1.3 COMPANY PROFILE

The Hyundai motor company, commonly known as Hyundai Motors (It is a Korean company
,Hanja RR Hyeondae Jadongcha ) is a south Korean multinational automotive manufacturer
headquartered in Seoul .Hyundai motor company was founded in 1967 and , along with its
32.8% owned subsidiary , Kia Motors, and its 100% owned luxury Genesis Motors , Kim
sohee(4 November 2015) Hyundai launches Genesis premium car brand in bid to end profit skid
''Reuters. Retrieved 5 November 2015.

Hyundai operates the world largest integrated automobile manufacturing facility, Taylor III,
Alex (5 Jan 2010). ''Hyundai smokes the competition'' CNN. in Ulsan South Korea which has an
annual production capacity of 1.6 million units . The company employs about 75,000 people
worldwide Hyundai vehicles are sold in 193 countries through 5,000 dealerships and showrooms
(Hyundai ships 10 millions car overseas the Korea herold. Retrieved 31 march 2016.

HISTORY

Chung Ju-Yung founded the Hyundai Engineering and construction company in 1947. Hyundai
motor company was later established in 1967, and the company's first model, the Cortina, was
released in cooperation with Ford Motor company in 1968. when Hyundai wanted to develop
their own car, they hired George Turnbull in February 1974, the Former managing

Hyundai motors limited is international company and headquarter in sriperumbudur,

kanchipuram district, Tamil Nadu India. It is a Indians biggest passengers automotive and
marketable automobile industrial firm. This narrow is solely maintained secondary of the
Hyundai motor company in India. It is 2nd major auto producer in country.

HYUNDAI motors India Ltd modeled in 7th June by Hyundai firm of SK. At what time
organization arrived at Indian automotive . marketing in 1997 the company's trademarks was
nearly unidentified through Indian. Through the entrance of Hyundai in 1997 there are few minor
car manufacturer unit in India market . Daewoo has arrived in the Indian auto mobilization
marketplace with ceilo unjust three year before while Ford, opel 7 Honda has been come few
years back. For extra span tray benefit Hyundai reached, Maruti had a whole domination &single
over the passenger van subdivision as for tale communication where merely value & where
marketable industrialist.

GLOBAL OPERATION

Employing over 78000 people worldwide Hyundai motors is implementing a new global policy
aimed at localization this includes product development design sales marketing and consumer
service to satisfy local customers tastes as well as debt of the global market

currently Hyundai motor has six overseas plan in the US INDIA CHINA TURKEY THE
CZECH REPUBLIC AND RUSSIA The company will add a seven plant by2012 in Brazil
Hyundai motor today has a combined global production capacity about 3.91 million units a year
(korea domestic 1.8 million/overseas 2.05 million) koo

KOREA PRODUCTION

Hyundai has the three plants in Korea that have a combined of about be 1.86 million units a year
. The plants are located in Ulsan, Asian and Jeonju . The Ulsan plant is the world single large
automobile plant. The mammoth -sized Ulsan complex sits on 1200 acres and Hyundai motors
main production plant comprising five independent plants . it employs over 34000 workers
capable of producing 5600 vehicles daily. The plant also has its own port where up to three
42000 ton ships can anchor at the same time. The plant is the birth place of the korean
automobiles industry and is a self -contained facility that operates its own fire station hospital
and security vehicles . The plant is also equipped with cutting -edge facility to protect the
environment, such as waste and sewage treatment facility securing Hyundai motors position as
eco -friendly company
The asana plant which produces passengers vehicles for export , rests on 440 acres with a 4
million sq .ft building that consists of production lines for machines press auto frames , paint ,
assembly , engines and materials plant. It is an entirely self - contained independent automobile
production complex that is capable of producing 26000 mid - to large - passengers vehicle
annually. The jeonju plant occupied a total of 317 acres of land has 4.3 million sq. ft . in
production space. it specializes in producing mid to large buses of 2.5 tons or more, trucks and
specialty vehicles. The jeonju plant capable of producing 70000 units per year and in terms of
plants scale it is deemed to be the world largest commercial vehicle production plant.
 1.4 PROMOTERS

Founder Chung Ju-yung

Executive vice chairman Euisun chung
President (standing) Won Hee Lee
Director Eun Soo Chai
Director (Non- standing) Dong kyu Lee
Director (Non- standing) Byong kook Lee
Director (Non- standing) Chi-won yoon
Director (Non- standing) Eugene M.ohr
 1.5 VISION,MISSION AND QUALITY POLICY

VISION:

GLOBAL

PREMEIER

SUSTAINABLE ENGINEERING

PARTNER

Global: a global leader performing to the highest standards

Premier: They believe in proving in providing best quality and cutting edge technology

Engineering: From business planning to operation and maintenance . they providing

complete service for a projects etc.

Partner: They improve communities where we work and live to ensure a sustainable
future for generation to come.

MISSION:

Ensuring total customer satisfaction with highest business values by leveraging

technologies, training and placements.

SHAH HYUNDAI achieves their vision, hitch and quality sale and after sales and after
sale services to bridge the gap between now and the future described by their vision.
SHAH HYUNDAI mission is the target for our work .it is our product and best service.
'They key customer relationship and their satisfaction helps to us achieve our mission

QUALITY POLICY:
We at SHAH HYUNDAI keep on firmly put stock and items in giving the client value to
cash for a Considerable length of time through our items and administration. This we
might keep up and Enhance our basic leadership quality wellbeing and administration
will be given as much thought as profitability, cost and conveyance . Quality might be
incorporated with each part our work life and business tasks.
 1.6 PRODUCTS/SERVICES

 Azera
 Sonata Turbo
 Sonata
 i40
 i40 Sedan
 Veloster N
 Veloster
 i30 Fastback N
 i30 N
 i30
 All-new Elantra
 Elantra
 Elantra Sport
 Accent
 Accent 5DR
 ix20
 ix20 Coupe
 i20
 Elite i20
 Xcent
 Grand i10
 i10
 Eon
 Palisade
 Grand Santa Fe
 Santa Fe
 Tucson
 Creta
 kona
 Venue
 NEXO
 ix35 Fuel cell
 KONA Electric
 1.7 AREAS OF OPERATION

 Bidar
 Kalburgi
 Dharwad
 Bangalore
 Mysore
 Hyderabad
 Mumbai
 Delhi
 1.8 INFRASTRUCTURE FACILITIES

 Water drinking facility

 Rest rooms
 Security facility
 Waiting rooms
 Luggage rooms
 1.9 COMPETITOR'S INFORMATION

 Fiat
 Ford
 Honda
 Kia motors
 Nissan
 Maruti suzuki
 Tata motors
 Volkswagen
 Toyota
 Mahindra motors
 1.10 SWOT ANALYSIS

STRENGTHS

 Well qualified and trained employees

 More enthusiastic and trained sales manpower to capture the market share
 Brand positioning
 sustainable business
 Awards and Recognition
 Strong distribution

WEAKNESS

 product recalls
 Shortage of spare parts
 Production losses
 Weak sales

OPPORTUNITIES

 Develop fuel efficient cars

 Hybrid cars
 Provide training to dealers
 Boosting fuel efficiency
 Launch electric cars
THREATS

 Intense competition in the four wheeler market

 Exchange rates
 Inflation
 High fuel prices
 Competition
 1.11 FUTURE GROWTH AND PROSPECTS

Hyundai's connected mobility initiative program ,where cars of a customers to other cars.

 south Korean automaker Hyundai Motor has come up with its future plans for india
that are focused on connected vehicles and smart mobility.
 the company has announced that its future mobility strategy for india based on three
pillars including share mobility , connected mobility and clean mobility.
 From a conventional car manufacture ,the company is now establishing itself in the
smart mobility solutions space with a multi-pronged approach
 1.12 FINANCIAL STATEMENT

BALANCE SHEET OF SHAH HYUNDAI ..............Rs in Crore's............

ASSETS APRIL 1,2019 MARCH 31,2018

Current assets
Cash and cash equivalents 8,681,971 9,113,625
Short term financial instruments 7,292,626 7,936,319
Other financial assets 9,449,913 9,755,725
Trade notes and accounts 3,513,090 3,595,993
receivable
Other receivable 3,402,059 3,291,847
Inventories 11,663,848 10,714,858
Current tax assets 112,046 97,271
Financial service receivable 30,178,200 25,864,589
Non-current assets as held for 11,493 867,192
sale
Other assets 1,777,627 1,770,682
Total current assets 76,082,873 73,008,101
Non-current assets
Long term financial instruments 803,262 112,394
Other financial assets 3,059,526 2,223,358
Long term trade notes and 127,430 136,777
accounts receivable
Other financial assets 705,154 755,088
Property plant and equipment 32,831,524 30,545,608
Investment properties 171,494 189,334
Intangible assets 5,266,496 4,921,383
Investment in joint ventures and 18,375,290 17,143,239
associates
Deferred tax assets 2,340,096 1,846,330
Financial services receivables 32,080,426 28,637,075
Investment in operating leases 21,068,340 20,425,766
Right-of-use assets 734,542 -
Other assets 865,767 711,299
Total non- current assets 118,429,347 107,647,651
Total assets 194,512,220 180,655,752
 2 CONCEPTUAL BACKGROUND AND LITERATURE REVIEW

2.1THEORITICAL BACKGROUND OF THE STUDY

Advertising is the means of informing as well as influencing the general public to buy a
product or services through visual or oral messages. A product or service is advertised to
create awareness in the minds of potential buyers through various advertising mediums such
as Newspaper, Magazines, Television, Radio, Posters, Hoardings, Billboard and in recent
time internet and web advertising. It is a promotional activity for marketing a commodity.
In the present day world of mass production and distribution, advertising serves as a
powerful tool in the marketing process. Advertising is used for communicating business
information to the present and prospective customers. It usually provides information about
the advertising firm, its product qualities, place of availability etc.

Advertising is the integral part of our daily life. It is a pervasive method of marketing
society victim encourages people to purchase goods and services. Advertising contributes to
bring about all round development of the economy by increasing demand and by
encouraging economic activities which in turn improves the income. It motivated people to
consume more material and thereby improves their standard of living. Effective advertising
generates demand for goods and services and calls for more production which requires more
physical and human resources, thus creating employment opportunities.

WHAT IS ADVERTISING

Advertising is a marketing tactic involving paying for space to promote a product, service, or
cause. The actual promotional messages are called advertisements, or ads for short. The goal of
advertising is to reach people most likely to be willing to pay for a company’s products or
services and entice them to buy.

WHAT IS ADVERTISING STRATERGY

Advertising strategy is an advertising plan developed by businesses to create awareness among

the customers about the product or service and motivate them to purchase the same. An
advertising strategy encompasses two components: Information and persuasion. The information
part includes informing customers about product features and benefits, price changes and is
crucial for building primary demand. Creating persuasion in your advertising strategy is
important to build brand preference or change buyer’s perceptions especially in competitive
markets.

IMPORTANCE OF ADVERTISING STRATERGY

 Awareness
 Interest
 Liking preference
 Purchase action

STRATEGIES OF EFFECTIVE ADVERTISING

 Determine your goal

The first step in promoting your company is outlining your your goals can figure the best
way to achieve them For example are you hoping to grows your social media following or
are you hoping to connect more with your local community Do you want to increase brand
awareness or boost sales, Once you decided exactly what you hope to accomplish, it
becomes much easier to lay out a game plan

 Find you target audience

Now that you have a vision, it’s time to find the people who are going to be a part of it. You
can start by forming a profile of your typical customer. For instance, if you sell gym
equipment, you can logically assume your typical customer is either someone who owns a
fitness facility or an athlete who wants to exercise at home. Once you determine a basic
customer profile, it’s time to go deeper and consider attributes such as age, gender, income,
and location. When you have a general idea of who you’re marketing to, creating effective
marketing materials becomes much more intuitive.

 Considered how is your brand viewed

The next step is to view your company’s branding from an unbiased perspective. There are
many aspects of branding to consider, from your logo and corporate colours to the content
you put out on social media. Your goal should be to establish your company as an authority
in your field. Using the same gym equipment company example, you would probably want
a sleek, modern logo that shows you offer cutting-edge equipment. You could also put out
content that covers relevant topics such as exercises and fitness diets
 2.2 LITERATURE REVIEVE WITH RESEARCH GAP

Jae H. Pae, Saeead samiee, Susan Tai : The significant body of published work in global
advertising literature focuses on the standardization and localization of the advertising campaign
from a marketing strategy perspective without much concern regarding consumers’ response. In
this research, this gap is addressed by gauging consumer perceptions of localized and
standardized advertisements in Hong Kong. Consumers generally prefer locally produced to
foreign‐sourced commercials, irrespective of brand origin; and they exhibit more favorable
attitudes toward foreign‐sourced, standardized commercials in situations involving greater brand
familiarity and when execution style is transformational. Therefore, well‐known brands with
transformational appeals are more likely to succeed when transferred to Hong Kong, while
localized advertising messages will be more effective when brand familiarity .

T.c. Melewar ,Clease Vemmervik : This paper reviews and critiques the standardization paper
of the paper reviews and critiques the standardization debate in international advertising strategy.
First, the paper identifies the standardization, adaptation and compromise schools of advertising
including their advantages and disadvantages and then presents some of the contingency models
with special focus on variables related to products, customer segments and organization. Then, a
number of deficiencies in the academic literature as a whole are presented The conclusion is that
the preferred school of advertising is the compromise school, but that the continuum perspective
is of little use to practitioners as they want to know what variables determine the position on the
standardization continuum in their sector and whether the level of standardization is increasing
or decreasing.

Fastoso, F. and Whitelock, J: This paper's objectives are firstly to systematically analyse
managers and secondly to suggest fruitful paths for future research in this area.Darryl w . Miller
lawrence J . maarks: Marketing has considered it is based on effort of the
A debate in the marketing literature concerning the relative effectiveness of various
imagery‐evoking strategies in influencing consumer responses to advertising has been
unresolved. This study examined the effects of three imagery‐evoking strategies commonly used
in radio advertising—sound effects, vivid verbal messages, and instructions to imagine—in
influencing mental imagery, ad‐evoked feelings, and attitude toward the ad. The theoretical basis
for the study is an imagery model based on propositional representations theory. Consistent with
the implications of the theory, of the three strategies, sound effects had the greatest impact on
imagery and affective responses. Compared with sound effects, a vivid verbal message had a
slightly weaker influence. Instructions to imagine, however, had a very weak impact on imagery
and no significant influence on affect. Finally, the results indicated that the three strategies
interacted with one another. @ 1997 John Wiley & Sons, Inc.

Charles F. Frazer, Kim Bartel Sheehan & Charles H. Patti: A considerable body of research
makes cross-cultural comparisons of advertising content and Executional factors. Much of this
work compares very different cultures. This study compared the strategic elements found in
television commercials that have received industry recognition for effectiveness in two similar
cultures, the USA and Australia. The study found that effective messages were similar in terms
of selling propositions, tone and positive versus negative appeals. Specifically, the messages
were similar in terms of their emphasis on product attributes and performance and a heavy
reliance on humour. Effective campaigns differed in their creative strategy, rational versus
emotional appeals and the presence of a brand-differentiating message. It is suggested that the
differences in advertising arose from differences in the marketplace and cultural environment.

PANG jun KEH,Hean Tat and PENG Siqing: This research investigates the effects of
advertising strategy, that is, rational advertising and emotional advertising, on brand love. Based
on the consumer-brand relationship literature, brand love is defined as a reciprocal, dynamic,
multiplex, and purposive relationship between satisfied consumers and their brands, and has
three key components: brand intimacy, brand passion, and brand commitment. Using a series of
pretests and a main experiment, we examine how rational and emotional advertising affect brand
love as well as its components for different products and services. Results show that for
products, there is an interaction between advertising strategy and product type in influencing
brand love. Specifically, rational advertising is more effective for utilitarian-value based
products while emotional advertising is more effective for hedonic-value based products. For
services, we find that emotional advertising is more effective for both utilitarian- and hedonic-
value based services

Hao Zhang, Xiaoning Liang, Shiquan wang : Customers are regarded as the key intangible
assets of a firm. Therefore, it is necessary for firms to have the capability to anticipate customer
value. The study investigates the relationships among customer value anticipation, product
innovativeness, and customer lifetime value from the customer's perspective. Empirical evidence
from 178 MBA students shows that customer perceived customer value anticipation can
significantly influence product innovativeness and the relationship is partially mediated by
product innovativeness. In addition, both functional and emotional advertising are found to play
a moderating role in the relationship between product innovativeness and customer lifetime
value. The paper concludes with a discussion of the theoretical and managerial implications of
the empirical study.

Khan, Bilal Mustafa: Driven by the competitive environment in fashion business, marketers
have realized that creating a favorable brand image is a key to win larger market share. This
paper examines the influence of brand personality on advertising response in fashion lifestyle
branding context. The research was designed to explore the measurement and application of
Brand Personality Congruence (BPC) and attempts to establish a relationship between self-
congruency and advertising response measures. The study is empirical in nature and involved
administering a questionnaire to the respondents, prior to which they were shown print ads of
leading fashion and lifestyle brands in India. Results indicate the existence of a strong
relationship between self-congruity and advertising response measures which include attitude
towards the ad, attitude towards the brand and behavioral intentions

Yann Troung, Rod McColl & Phillip Kitchen : Digital advertising is set to become a serious
challenger within the rapidly changing media landscape. Today there are concerns that
advertising strategies based on models and experiences developed with traditional media may
need to be reviewed in the digital market. To provide insights into how online advertising
strategies might need modification, 21 in-depth interviews were conducted across organisations
representing key stakeholders in the digital advertising market. findings identified five key trends
relevant to advertisers including: a move towards permission-based advertising; higher levels of
personalised advertisements; more three screen advertising campaigns; increased levels of
interactivity and the development of performance-based metrics. In the context of these trends,
nine propositions are posited concerning the effective formulation and management of digital
advertising strategies.

Jack Herman: According to Jack Herman (2010) Indian automobile sector is set to emerge as
the global leader by 2012. In the year 2009, India rose to be the fourth largest exporter of
automobiles following Japan, South Korea and Thailand. Experts state that in the Indian
Automobile Industry at present, about 75 percent of India's automobile industry is made up by
small cars, with the figure ranking the nation on top of any other country on the globe. Over the
next two or three years, the country is expecting the arrival of more than a dozen new brands
making compact car models

Bucklin L.P : According to Bucklin, L.P (2008) automotive giants of India including General
Motors (GM), Volkswagen, Honda, and Hyundai, have declared significant expansion plans. On
account of its huge market potential, a very low base of car ownership in the country estimated at
about 25 per 1,000 people, and a rapidly surging economy, the nation is firmly set on its way to
become an outsourcing platform for a number of global auto companies. Some of the upcoming
cars in the India soil comprise Maruti A- Star (Suzuki), Maruti Splash (Suzuki), VW Up and VW
Polo (Volkswagen), Bajaj small car (Bajaj Auto), Jazz (Honda) and Cobalt, Aveo (GM) in
addition to several others

Corey, R.E, Rangan , k : According Corey , R. E, Rangan (2006) automobile industry one of
the fast growing automobile industries and has made its position in the world market. The Indian
automobile Industry is currently growing at a remarkable pace of around 18 % per annum. The
technological changes and progress successfully led to the progress of automobile sector in India.
The main reason behind this tremendous progress is the economic liberalization by Indian
government. The Indian Automobile industry is growing in all respects and it is also serving as
an important source of employment. Innovation and new product launches are a major factor
driving growth in sales of cars. A wide distribution & service station network is a key to growth
in India. The automobile sector is expected to witness strong growth and improve its share in
global markets too. According to Clarke III, I., & Owens, M (2002) to cover the high costs of
product development and the setting up of production facilities to cater to local demands, many
global automobile giant manufacturing strategies is to assemble vehicles at scale economies and
offload them to their franchise dealers. To keep agency problems with their franchise dealers in
check, manufacturers implement the market-division strategy and the associated penalty system
MNCs manufacturing and distribution strategies partly contribute to the existence of regional
differences in the pricing and availability of specific models and specifications of vehicles. These
necessary conditions allow opportunistic parallel traders to engage in arbitrage.
 3 . RESEARCH DESIGN
3.1 STATEMENT OF THE PROBLEM

Visual images play a very important role in the advertising strategy capturing the attention of the
public which promotes selling of a product through advertising. Where illustration and
photographs are the elements required to carry that message to the target audience . But these
visual elements sometimes cannot make the desired persuasion due to lack of definite advertising
appeal. The advertising appeal is an assessment to draw some linkage between the product
advertised as the aspiration that is felt by audiences . The selection of suitable appeal is the prime
need for any advertising that promotes a product on the basis of basic human desires, need and
motives . Despite humour appeal being an effectiveness mechanism of drawing attention.
 3.2 NEED FOR THE STUDY

Advertising strategy plays a major role for the growth of the company in the modern market
scenario. The basic idea of this study of is to find to the customers to buying products from the
advertising strategy towards SHAH HYUNDAI MOTORS. The needs have to be recognized and
necessary steps have to be taken make the changes . India is growing rapidly and changes are
dynamics . people are changing performance and the demand changing by the advertising
strategy . The market also has change accordingly to the advertising strategy to attract the
customers and increase sales the sales of brand awareness . In this competitive market the level
of consumer satisfaction by the advertising to buy product from the company it is the success by
the advertising strategy to manipulate the customers by the advertising to buy our product
 3.3 OBJECTIVE OF THE STUDY

The objectives of the research is to make an analytical study about the relevance of humour in
advertising and the importance of using cartoons and caricatures in Indian print advertisements
as an effective visual mode of expression. The study also analyses the advertising campaigns of
various assorted brands and the changing tendency of creative execution and style, simplifying
the taste and acceptance of the contents of the advertising messages with humourous elements
for selling proposition of the product.

 To study the historical development of pictorial narration and humourous drawings

in India and its consequent adoption in Indian advertising.
 To analyse the importance and purpose of using humour as advertising appeals in
the form of cartoons and caricatures in Indian print advertisements.
 To analyse the importance of the creative strategies involved in advertising and the
various approaches of the changing mode of visualization and techniques used in
print advertisements
 To study the application and effectiveness of humourous elements - cartoons and
caricatures in the advertising campaigns of different consumer brand
 3.4 SCOPE OF THE STUDY

 To know the customer tastes and preferences of the car by the advertising
 The study of the organization to increase their services and product facility and in turn
increase the market share top to bottom line of the company
 To improve our sales
 To know the customers wants and demand
 To attract the customers by advertisement
 It also analysis the benefits occurring to the company as a results of on advertising
 3.5 RESEARCH METHODOLOGY

DATA COLLECTION

1) Source of data

2)Sampling plan

Primary Data

Primary method of data collecting data through Questionnaire method and interview method

Secondary Data

a) Book

b) Company journal records

c)Internet

Sampling size and methodology adopted" Questionnaire cum interview method

 3.6 LIMITATIONS OF THE STUDY

 when the buyers are busy we can't get accurate data from them
 according to the time limit of our project we can over only the some area
 During survey some respondent may not given answer in a proper manner
 One of the biggest drawbacks of relying too heavily on consumer buying behavior is that
consumers rarely apply the same steps in the same way for every product and service
purchase
 Limited buyers interest .
 3.7 HYPOTHESIS

There is no significance association between marketing strategies, product positioning and other
strategy followed by SHAH HYUNDAI

There is significance association between marketing strategies, product positioning and other
strategy followed by SHAH HYUNDAI

 To study about the marketing strategies of Hyundai India limited

 To measure the impact advertising strategy of Hyundai to revise service network.
 To analysis the service feedback and after sales services.
 3.8 CHAPTER SCHEME

1.INTRODUCTION

Introduction, Industry Profile and Company profile, Promoters, vision, mission and Quality
policy .Products/ services Profile, Areas of operation, infrastructure facilities, Competitors
information, SWOT Analysis, Future growth and prospects, financial statement.

2.CONCEPTUAL BACKGROUND AND LITERATURE REVIEW

Theoretical background of the study , Literature review with research gap with literature reviews

3.RESEARCH DESIGN

Statement of the problem, Need for the study , Objectives, Scope of the study , Research
Methodology ,Hypothesis, Limitations, chapter scheme .

4.ANALYSIS AND INTERPRETATION

Analysis and interpretation of the data-collected with relevant tables and graphs, Results
obtained by the using Statistical tools must be included

5.FINDINGS, CONCLUSION AND SUGGESTIONS

Summary of findings, Conclusion and suggestion/ Recommendations

Bibliograph
 4. ANALYSIS AND INTERPRETATION

4.1 HOW DID YOU COME TO KNOW THE NAME HYUNDAI ?

Scale No of respondent Percentage

Friends 25 50
Advertising 16 32
Relatives 6 12
Others 3 6
Total 50 100

60

50

40

30

20

10

0
Friends Advertising Relatives Others

INTERPRETATION:

From the above graph it is showing that 50% customer are know the name of Hyundai through
friends 32% from Advertising,12% from and Relatives 6% from others
4.2 IN YOUR OPINION HOW IS THE ADVERTISEMENT OF CHANDRASHILP
HYUNDAI AUTOMOBILE?

Scale No of respondent Percentage

Excellent 15 30
Good 30 60
Average 04 08
Poor 01 02
Total 50 100

35

30

25

20

15

10

0
Excellent Good Average POOR

INTERPRETATION:

From the above graph it is showing that the opinion how is the advertisement of
CHANDRASHILP HYUNDAI Auto mobiles through the customers 30% of Excellent, 60%
good, 8% is Average and 2% is Poor
4.3 WHO IS THE BRAND AMBASSADOR OF HYUNDAI ?

Scale No of respondent Percentage

Shahrukh khan 40 80
Saif ali khan 2 4
Amir khan 1 2
Salman khan 7 14
Total 50 100

90

80

70

60

50

40

30

20

10

0
Shah rukh khan saif ali khan Amir khan salman khan

INTERPRETATION :

From the above graph it is showing that 80% customers are know the Brand ambassador of shah
rukh khan and, 2% customer says the name of saif ali khan, 4% customers says the name of amir
khan and 14% customers says the name of salman khan
4.4 HOW YOU SEEN THE ADVERTISEMENT OF HYUNDAI ?

Scale No of respondent Percentage

Yes 35 70
No 10 20
May be 5 10
Total 50 100

80

70

60

50

40

30

20

10

0
Yes No May be

INTERPRETATION:

From the above graph it is showing that 70% customers says the seen the advertisement of
Hyundai,20% customers says the no and 10% customers says the may be .
4.5 WHICH TYPE OF MEDIA HELPED YOU TO BRING AWARENESS OF THE SHAH
HYUNDAI DEALER ?

Scale No of respondent Percentage

Good location 35 70
Referrals 15 30
Total 50 100

80

70

60

50

40

30

20

10

0
Good location Referrals

INTERPRETATION

From the above graph it is showing that 70% of customers says that good location has to be
helped Shah Hyundai motors and 30% customers says the Referrals has to be helped.
4.6 WHETHER HYUNDAI SHOULD DO MORE T.V. COMMERCIAL?

Scale No of respondent Percentage

Yes 35 70
No 10 20
May be 5 10
Total 50 100

80

70

60

50

40

30

20

10

0
Yes No May be

INTERPRETATION:

From the above graph it is showing that 70% of customers says that T,V commercial add more
impact,20% customers say that no and 10% customers says may be impact.
4.7 WHICH CATEGORY OF GENDER MOSTLY PURCHASE A CAR ?

Scale No of respondent Percentage

Male 42 84
Female 8 16
Total 50 100

18

16

14

12

10

0
Male Female

INTERPRETATION :

From the above graph it is showing that 84% of male customers have purchase a car and 16% of
female customers has to purchase a car.
4.8 WHY DO YOU PURCHASE FROM HYUNDAI COMPANY?

Scale No of respondent Percentage

Quality 40 80
More discounts 1 2
Exchange facility 5 10
Others 4 8
Total 50 100

90

80

70

60

50

40

30

20

10

0
Quality More Discounts Exchange Facility Others

INTERPRETATION:

From the above graph showing that is customer purchase from Hyundai company is 80% for the
Quality , 2% for more discount, 10% for the Exchange facility and 8% for others
4.9 DO YOU SATISFY WITH THE PRICE OF HYUNDAI CAR ?

Scale No of respondents Percentage

Satisfied 35 70
Price is too high 7 14
Unsatisfied 3 6
Price is too low 5 10
Total 50 100

80

70

60

50

40

30

20

10

0
Satisfied Price is too high Unsatisfied Price is too low

INTERPRETATION

From the above graph shows that 70% of satisfied .14% of price is too high, 6% of unsatisfied
and 10% of price is too low, customers feels with the price of Hyundai cars .
4.10 DO YOU RECOMMEND BRANDS OF HYUNDAI COMPANY THAT BY YOU HAVE
PURCHASED ?

Scale No of respondent Percentage

Yes 46 92
No 4 8
Total 50 100

100

90

80

70

60

50

40

30

20

10

0
Yes No

INTERPRETATION :

From the above graph shows that the 92% of customers recommend brands of Hyundai company
and 8% of customers that do not recommend.
4.11 MAJOR ROLE PLAYED IN DECIDING THE SELECTING THE CARS ?

Scale No of respondents Percentage

Self 34 68
Parents 13 26
Spouse 1 2
Others 2 4
Total 50 100

80

70

60

50

40

30

20

10

0
Self Parents Spouse Others

INTERPRETATION :

From the above graph shows that the major role played in deciding the selecting the car is 68%
from self, 26% from parents, 2% from spouse and 4%from others.
4.12 WHAT DO YOU THINK OF THE PERFORMANCE OF HYUNDAI CAR IN
ACCORDING TO YOUR EXPERIENCE?

Scale No of respondents Percentage

Excellent 20 40
Good 26 52
Average 3 6
Poor 1 2
Total 50 100

60

50

40

30

20

10

0
Excellent Good Average Poor

INTERPRETATION:

From the above graph showing that the 40% is Excellent, 52% is good, 6% is Average and 2% is
poor Performance of Hyundai in according to customers experience .
4.13 ARE YOU SATISFIED WITH M/S CHANDRASHILP AUTOMOBILE SHAH
HYUNDAI CUSTOMER SERVICE OF EMPLOYEES ?

Scale No of respondent Percentage

Yes 44 88
No 6 12
Total 50 100

100

90

80

70

60

50

40

30

20

10

0
Yes No

INTERPRETATION :

From the above graph showing that the 88% of customers satisfied with M/S CHANDRASHILP
AUTOMOBILE SHAQH HYUNDAI service employee and 12% of customers are not satisfied
with M/S CHANDRASHILP AUTOMOBILE SHAH HYUNDAI service of employees.
4.14 IF YOU HAVE CONTACTED CHANDRASHILP AUTOMOBILE SHAH HYUNDAI
SERVICE WERE ALL THE PROBLEM HAS SOLVED ?

Scale No of respondents Percentage

Yes 42 84
No 8 16
Total 50 100

90

80

70

60

50

40

30

20

10

0
Yes No
.

INTERPRETATION:

From the above graph showing that the 84% of customers says yes and 16%of customers says no
about that problem solved if they contact SHAH HYUNDAI service.
4.15 WHILE COMPAIRING WITH OTHER CAR MODEL OF THE COMPANY WITH THE
HYUNDAI CAR ?

Scale No of respondents Percentage

Good 32 64
Excellent 13 26
Need to improve 4 8
Cant say 1 2
Total 50 100

70

60

50

40

30

20

10

0
Good Excellent Need to Improve Cant say

INTERPRETATION:

from the above graph shows that while comparing with other car model with the Hyundai
company car 64% is good 24% is Excellent, 8% is Need to improve, and 2% is cant say.
4.16 IN WHAT WAY HYUNDAI CAR IS SUITABLE FOR YOUR FAMILY MEMBER'S ?

Scale No of respondent Percentage

Mileage 25 50
Model 10 20
Affordable 10 20
Engine capacity 5 10
Total 50 100

60

50

40

30

20

10

0
Mileage Model Affordable Engine capacity

INTERPRETATION :

From the above graph shows that in what way Hyundai car suitable to customers that is 50% is
mileage, 20% of model of the car , 20% is affordable to the customers and 10% of engine
capacity.
 5. FINDINGS, CONCLUSION AND SUGGESTIONS

5.1 FINDINGS

 I found that 50% customer know the name of Hyundai through friends, 32% from
Advertising, 12% from Relatives and 6% From others.
 I found that opinion of Advertisement 30% customers says Excellent, 60% says Good,
8% says Average and 2% says Poor.
 I found that 80% customers of says Brand Ambassador of Hyundai is Shahrukh khan,
2% says Saif ali khan, 4% says Amir khan and 14% says Salman khan.
 I found that 70% customers says seen the Advertisement, 20% says may not seen and
10% says may be seen.
 I found that 70% customers says Awareness of showroom by through of Good location
and 30% says with the help of refferal
 I found that 70% customers says T.V commercials Advertisements seems,20% says mayt
not seems and 10% says may be seems.
 I found that 84% purchase car of Male and 16% Female.
 I found that 50% customers says Mileage is Good, 20% says Model, 20% says
Affordable and 10% says Capacity of engine.
 5.2 CONCLUSION

To conclude the final Project on '' ADVERTISING STRATEGY TOWARDS ON

CHANDRASHILP AUTOMOBILE LLP AT SHAH HYUNDAI BIDAR'' I have received both
favorable and unfavorable response from the customers and respondents I have met 50 customers
of different places and accommodated at CHANDRASHILP AUTOMOBILE LLP AT SHAH
HYUNDAI BIDAR and findings were enlightened to me . The project work has helped me
studying and understanding the practicalities of organization.

The study of '' Advertising strategy '' towards on CHANDRASHILP AUTOMOBILE LLP
SHAH HYUNDAI BIDAR the data was collected from various sources and through tools like
Questionnaire and relevant interaction with concerned persons .The need was identified in the
form of findings and suitable suggestions were put forth in the form of suggestion.
 5.3 SUGGESTIONS

Since there is an increasing demand for Hyundai cars in the market I suggest that

 Good positioning of Hyundai cars is to be done to the target group to increase sales and
volume of market share
 In order to promote sales of vehicle of company should undertake massive advertisement
through different media, as there is a cut throat competition from the rivals in the market,
advertisement is must.
 I suggested that Hyundai cars should provide excellent sales service to the customers
which will add to the company brand image.
 Study of Advertising Strategy enables marketing researchers to predict how customers
will react promotional messages and to understand why they purchase decision do.
Marketers realized that if they know more about the customer decision making criteria,
they can design marketing strategies and promotional messages for influencing to
customers more effectively by the advertising strategies.
REFERENCES

1. BHADRAPPA HARALAYYA , P.S.AITHAL , PERFORMANCE AFFECTING FACTORS

OF INDIAN BANKING SECTOR: AN EMPIRICAL ANALYSIS, George Washington
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Available at: http://archive-gwilr.org/wp-content/uploads/2021/06/Bhadrappa-Haralayya.pdf
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6. Bhadrappa Haralayya and Aithal, P. S.. ―Analysis of cost efficiency on scheduled commercial
banks in India‖. International Journal of Current Research, Volume 13, Issue 06, June 2021,
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7. Bhadrappa Haralayya and P. S. Aithal, ―A Study On Structure and Growth of Banking
Industry in India‖, International Journal of Research in Engineering, Science and Management
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Education and Scientific Methods (IJARESM), Volume: 9, Issue: 5, Year: May 2021, Page
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EFFICIENCY IN INDIAN BANKING SECTOR : A TOBIT REGRESSION ANALYSIS",
International Journal of Science & Engineering Development Research (www.ijsdr.org),
Vol.6, Issue 6, June-2021, page no.1 - 6, , Available
:http://www.ijsdr.org/papers/IJSDR2106001.pdf
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ON ECONOMIC DEVELOPMENT IN INDIA, flusserstudies, Volume 30, June 2021,Page
No:1068-1080, Available at: https://flusserstudies.org/archives/801
11. BHADRAPPA HARALAYYA, P.S.AITHAL, STUDY ON PRODUCTIVE EFFICIENCY
OF FINANCIAL INSTITUTIONS, International Journal of Innovative Research in
Technology, Volume 8, Issue 1, June-2021 ,Page no: 159 – 164, Available:
http://ijirt.org/master/publishedpaper/IJIRT151514_PAPER.pdf
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USING CAMEL APPROACH", International Journal of Emerging Technologies and
Innovative Research (www.jetir.org | UGC and issn Approved), Vol.8, Issue 5, May-2021,
page no 305-314, Available at : http://www.jetir.org/papers/JETIR2105840.pdf
14. BHADRAPPA HARALAYYA, P.S.AITHAL, ANALYSIS OF BANK PRODUCTIVITY
USING PANEL CAUSALITY TEST, Journal of Huazhong University of Science and
Technology, Volume 50, Issue 6, June-2021 , Page no: 1 – 16, Available at:
https://app.box.com/s/o71lh776opeypauvzucp9esntjwur9zf
15. BHADRAPPA HARALAYYA, P.S.AITHAL, INTER BANK ANALYSIS OF COST
EFFICIENCY USING MEAN, International Journal of Innovative Research in Science,
 Engineering and Technology (IJIRSET), Volume 10, Issue 6, June-2021 ,Page no: 6391-6397,
Available at: http://www.ijirset.com/upload/2021/june/97_INTER_NC1.pdf
16. BHADRAPPA HARALAYYA, P.S.AITHAL , ANALYSIS OF TOTAL FACTOR
PRODUCTIVITYAND PROFITABILITY MATRIX OF BANKS BY HMTFP AND FPTFP,
Science, Technology and Development Journal, Volume 10, Issue 6, June-2021, Page no:
190-203, Available at: http://journalstd.com/gallery/23-june2021.pdf
17. BHADRAPPA HARALAYYA, P.S.AITHAL , ANALYSIS OF BANKS TOTAL FACTOR
PRODUCTIVITY BY AGGREGATE LEVEL, Journal of Xi'an University of Architecture &
Technology, Volume 13, Issue 6, June- 2021 ,Page no: 296-314, available at:
https://www.xajzkjdx.cn/gallery/28-june2021.pdf
18. Bhadrappa Haralayya, P S Aithal, "ANALYSIS OF BANKS TOTAL FACTOR
PRODUCTIVITY BY DISAGGREGATE LEVEL", International Journal of Creative
Research Thoughts (IJCRT), Volume.9, Issue 6, June 2021, pp.b488-b502, Available at
:http://www.ijcrt.org/papers/IJCRT2106187.pdf
19. Haralayya B. Importance of CRM in Banking and Financial Sectors Journal of Advanced
Research in Quality Control and Management 2021, 6(1): 8-9
20. Haralayya B. How Digital Banking has Brought Innovative Products and Services to India.
Journal of Advanced Research in Quality Control and Management 2021; 6(1): 16-18
21. Haralayya B. Top 5 Priorities That will Shape The Future of Retail Banking Industry in India.
Journal of Advanced Research in HR and Organizational Management 2021; 8(1&2): 17-18.
22. Haralayya B. Millennials and Mobile-Savvy Consumers are Driving a Huge Shift in The
Retail Banking Industry. Journal of Advanced Research in Operational and Marketing
Management 2021; 4(1): 17-19
23. Haralayya B. Core Banking Technology and Its Top 6 Implementation Challenges. Journal of
Advanced Research in Operational and Marketing Management 2021; 4(1): 25-27
24. Nitesh S Vibhute ; Dr. Chandrakant B. Jewargi ; Dr. Bhadrappa Haralayya . "Study on Non-
Performing Assets of Public Sector Banks" Iconic Research And Engineering Journals
Volume 4, Issue, 12 June 2021, Page 52-61 Available at
https://irejournals.com/formatedpaper/1702767.pdf
25. Haralayya, Dr. Bhadrappa and Saini, Shrawan Kumar, An Overview on Productive Efficiency
of Banks & Financial Institution (2018). International Journal of Research, Volume 05 Issue
 12, April 2018, Available at SSRN: https://ssrn.com/abstract=3837503
26. Haralayya, Dr. Bhadrappa, Review on the Productive Efficiency of Banks in Developing
Country (2018). Journal for Studies in Management and Planning, Volume 04 Issue 05, April
2018, Available at SSRN: https://ssrn.com/abstract=3837496
27. Basha, Jeelan and Haralayya, Dr. Bhadrappa, Performance Analysis of Financial Ratios -
Indian Public Non-Life Insurance Sector (April 30, 2021). Available at
SSRN: https://ssrn.com/abstract=3837465.
28. Haralayya, Dr. Bhadrappa, The Productive Efficiency of Banks in Developing Country With
Special Reference to Banks & Financial Institution (april 30, 2019). Available at
SSRN: https://ssrn.com/abstract=3844432 or http://dx.doi.org/10.2139/ssrn.3844432
29. Haralayya, Dr. Bhadrappa, Study on Performance of Foreign Banks in India (APRIL 2, 2016).
Available at
SSRN: https://ssrn.com/abstract=3844403 or http://dx.doi.org/10.2139/ssrn.3844403
30. Haralayya, Dr. Bhadrappa, E-Finance and the Financial Services Industry (MARCH 28,
2014). Available at
SSRN: https://ssrn.com/abstract=3844405 or http://dx.doi.org/10.2139/ssrn.3844405
31. Haralayya, Dr. Bhadrappa, E-payment - An Overview (MARCH 28, 2014). Available at
SSRN: https://ssrn.com/abstract=3844409 or http://dx.doi.org/10.2139/ssrn.3844409 .
32. Bhadrappa Haralayya . "Customer Satisfaction at M/s Sindol Bajaj Bidar" Iconic Research
And Engineering Journals, Volume 4 ,Issue 12, June 2021, Page 157-169 Available at:
https://irejournals.com/formatedpaper/1702792.pdf
33. Bhadrappa Haralayya . "Ratio Analysis at NSSK, Bidar" Iconic Research And Engineering
Journals, Volume 4, Issue 12,June 2021, Page 170-182 Available at:
https://irejournals.com/formatedpaper/1702793.pdf
34. Bhadrappa Haralayya . "Financial Statement Analysis of Shri Ram City Union Finance"
Iconic Research And Engineering Journals, Volume 4, Issue 12,June 2021, Page 183-196
Available at: https://irejournals.com/formatedpaper/1702794.pdf
35. Bhadrappa Haralayya . "Employee Job Satisfaction at Big Bazaar" Iconic Research And
Engineering Journals, Volume 4, Issue 12, June 2021, Page 197-206 Available at:
https://irejournals.com/formatedpaper/1702795.pdf
36. Bhadrappa Haralayya . "Effect of Branding on Consumer Buying Behaviour at Vijay Bharat
 Motors Pvt Ltd, Bidar" Iconic Research And Engineering Journals, Volume 4, Issue 12, June
2021, Page 207-222 Available at: https://irejournals.com/formatedpaper/1702796.pdf
37. Bhadrappa Haralayya . "Study on Customer Perceptions Guru Basava Motors, Bidar" Iconic
Research And Engineering Journals, Volume 4, Issue 12,June 2021, Page 223-231 Available
at: https://irejournals.com/formatedpaper/17027972.pdf

38. Bhadrappa Haralayya . "Study on Loans and Advances for DCC Bank Main Branch
Nayakaman, Bidar" Iconic Research And Engineering Journals, Volume 4, Issue 12, June
2021, Page 232-242 Available at: https://irejournals.com/formatedpaper/1702798.pdf

39. Bhadrappa Haralayya . "Work Life Balance of Employees at Karanja Industries Pvt Ltd,
Bidar" Iconic Research And Engineering Journals, Volume 4, Issue 12, June 2021, Page 243-
254 Available at: https://irejournals.com/formatedpaper/1702799.pdf

40. Bhadrappa Haralayya . "Working Capital Management at TVS Motors, Bidar" Iconic
Research And Engineering Journals, Volume 4, Issue 12, June 2021, Page 255-265 Available
at: https://irejournals.com/formatedpaper/1702800.pdf

41. Haralayya, Dr. Bhadrappa, Testing Weak Form Efficiency of Indian Stock Market – An
Empirical Study on NSE (April 30, 2021). Emerging Global Strategies for Indian Industry
(ISBN: 978-81-910118-7-6), 2021, Available at SSRN: https://ssrn.com/abstract=3837488

42. Haralayya, Dr. Bhadrappa, Top 10 Ways to Improve the Communication Skills (JUNE 20,
2016). Available at
SSRN: https://ssrn.com/abstract=3844410 or http://dx.doi.org/10.2139/ssrn.3844410

43. Haralayya, Dr. Bhadrappa, Multi-Inter-Trans Disciplinary Research Towards Management

and Commerce (July 25, 2016). Available at SSRN: https://ssrn.com/abstract=3847404

44. Bhadrappa Haralayya . "Advertising Effectiveness With Reference to Big Bazaar" Iconic
Research And Engineering Journals, Volume 5, Issue 1, July 2021, Page 101-110 Available
at: https://irejournals.com/formatedpaper/1702831.pdf
45. Bhadrappa Haralayya . "Analysis of Non Performing Asset on Urban Cooperative Bank in
India" Iconic Research And Engineering Journals, Volume 5, Issue 1,July 2021, Page 111-121
Available at: https://irejournals.com/formatedpaper/1702832.pdf

46. Bhadrappa Haralayya . "Ration Analysis With Reference to DCC Bank" Iconic Research And
Engineering Journals, Volume 5, Issue 1, July 2021, Page 122-130 Available at:
https://irejournals.com/formatedpaper/1702833.pdf

47. Bhadrappa Haralayya . "Consumer Buying Behavior With Reference to Bajaj Auto Ltd"
Iconic Research And Engineering Journals, Volume 5, Issue 1, July 2021, Page 131-140
Available at: https://irejournals.com/formatedpaper/1702834.pdf

48. Bhadrappa Haralayya . "Sales Promotion With Reference to Yamaha Motor" Iconic Research
And Engineering Journals, Volume 5, Issue 1, July 2021, Page 141-149 Available at:
https://irejournals.com/formatedpaper/1702835.pdf

49. Bhadrappa Haralayya . "Financial Statement Analysis Using Common Size on Mahindra
Sindol Motors" Iconic Research And Engineering Journals, Volume 5, Issue 1, July 2021 ,
Page 150-159 Available at: https://irejournals.com/formatedpaper/1702836.pdf

50. Bhadrappa Haralayya . "Loans And Advances with Reference to PKGB Bank" Iconic
Research And Engineering Journals, Volume 5, Issue 1, July 2021, Page 160-170 Available
at: https://irejournals.com/formatedpaper/1702837.pdf

51. Bhadrappa Haralayya . "Study on Trend Analysis at John Deere" Iconic Research And
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52. Haralayya B, Aithal PS. Study on Cost Efficiency in Indian and Other Countries Experience.
Journal of Advanced Research in HR and Organizational Management 2021; 8(1&2): 23-30.

53. Haralayya B, Aithal PS. Study on Theoretical Foundations of Bank Efficiency. . Journal of
Advanced Research in Operational and Marketing Management 2021; 4(2): 12-23.
 54. Haralayya B, Aithal PS. Study on Profitability Efficiency in Indian and Other Countries
Experience. Journal of Advanced Research in Quality Control and Management 2021; 6(2):
1-10.

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