A Study on CRM Practices of Shah Hyundai. Bidnr.

EXECUITIVE SUMMARY

The project objective is to study Customer Relation Management of Shah Hyundai. The report
contain brief introduction of Shah Hyundai . The Company's main aim was not only the sales of Hyundai
vehicles but also to provide quality after sales service to its valued Hyundai Customers. In order to
achieve this aim, it has opened showrooms and service center at Bidar. This project clearly mentions
the objective of study and the research methodology designed. Designed used in this project is
exploratory and the source of information is both Primary and secondary data. The data collection
method used is structured with the close end questionnaire.

Sampling shall be done on the basis of simple random sampling method. Based upon the
structured questionnaire. It will help in analyzing the obtained information or results which projected
certain findings and recommendations.

The project reveals the one of the important finding that Customer relationship management
is a business philosophy which provides a vision for the way the Shah Hyundai want to deal with the
customer. To deliver that vision, Shah Hyundai needs a CRM Strategy which gives a shape to marketing,
customer service and data analysis activities. The major aim of the Shah Hyundai CRM strategy is to
maximize the profitable relationship with customer by increasing the value of the relationship for the
both the vendor and customer.

Dept. of BBM, Guru Nanak First Grade College, Bidar Page I