CHIP’S TECH CENTER

ETHAN HILL
MEDFORD, 4TH PERIOD
BUSINESS
DESCRIPTION
• Our business provides its
customers with different types of
technologies, all at amazing
prices
• Our wide variety of technology
includes items such as TVs,
Consoles, PC Parts, Gaming
Peripherals, Audio Gear, and
other technologies
• All of our items come with at
least 30 days of money back
guarantees if the item(s) aren’t
up to expectations
 FORM OF BUSINESS OWNERSHIP

• Chip’s Tech Center is a Sole Proprietorship, but there will be hired

employees to take up the other roles of leadership.

Director of Marketing Customer Operations Finance

CEO Technology Manager Analyst Manager Manager
Ethan Hill Anthony Hue Connor Barkley Sasha Woe Steven Dell Josh Mann
OUR LOGO

• Instead of going for an outgoing logo, I went

for a simple logo that fits the theme of
technology.
• The logo shows the name of the store, and the
time while its open.
CUSTOMER ANALYSIS

• Chip’s Tech Center caters to people looking to get

into technology or anyone with technology needs
• The store will be very large, holding a large
selection of electronics for anyone to purchase
• There are a wide variety of budgets to work with
at the store
• We are expecting teens and adults to come here
more often than kids
Job Title Role
CEO Manages the store and business, helps around in the store,
makes some decisions for the business MANAGEMENT
Director of Technology Makes sure everything within the store is working correctly,
will help anyone with tech questions AND
Marketing Manager Helps sell products and advertises for the company
OPERATIONS
Customer Analyst Analyses customers daily, deals with complaints or issues a
customer may have, reports back with feedback from
customers

Operations Manager Manages most store operations, makes sure staff is keeping
up and doing their work, also helps around with customers

Finance Manager Creates quarterly charts for business sales, helps finance
money and makes necessary purchases
ADDITIONAL EMPLOYEES

• Additional employees will be

needed to help around the large
store. Mainly, cashiers for the store
and staff that can stock and help
around.
• All other operations should be
taken care of by the managers.
COMPETITIVE ANALYSIS

➢ Competitor 1 ➢ Competitor 2
➢ Micro Center ➢ Best Buy

➢ Corporation ➢ Corporation

➢ PC parts, TVs, 3d printers, Audio ➢ Different consumer electronics, Audio

gear, Gaming systems, etc. gear, gaming systems, phones, a
select few pc parts, etc.
➢ $0.29 - $5,499.99
➢ $3.99 - $29,999.99
(large gap due to variety)
➢ (large gap due to variety)
COMPETITIVE ADVANTAGE

➢ Competitor 1

➢ Micro Center has a large number of items contained within a large

store, but they are constantly out of stock on some items, and some
prices are very high

➢ We always try to keep our prices fair with customers

➢ Competitor 2

➢ While Best Buy has a few items we don’t have, our selection is wider
than best buys, as well as our better deals
PRODUCT

• We have a large variety of technology,

ranging from PC parts to TVs to gaming
consoles, we have it all!
• One item we sell are high demand
graphics cards, all at fair prices
• Another group of items we hold are audio
gear
• One other set of items we sell are high
quality Oled TVs
PRICE

• We sell a wide variety of electronics in many different variations. A few of

them with their prices are:

• We sell Apple Airpod • We sell this Samsung QLED 4K TV

• We sell this Intel Core Pros for $183.99 for $1,039.99
i7-12700KF for
$339.99
 PLACE

• The first store would be opened within Douglasville, GA.

• Thousands of people come through Douglasville each day, especially within the shopping
centers
• We are planning to open more stores across different states if our store happens to be
successful in Douglasville.
 PROMOTE

Ways the business would be

promoted:
• Billboards
• Flyers (Handed out and hung up)
• Online Advertisements
• Social Media
• Sponsors
Start Up Costs: Tech Store

Rent $5000

Business Signage/Registration $350

Technology Inventory $7,500

Tools $100
START-UP
COSTS
Square Cash Register $799.99

Website Hosting $100/month (Dedicated Hosting)

In-store WIFI $64/month

Modem $200

Security cameras/system $1,750

10,000 plastic bags $400

Air conditioning $3,500

Drinks sold at checkout $400

Total Cost = $19,999.99 Monthly Cost = $164.00

CONCLUSTION

• Chip’s Tech Center will be a Georgia

based technology store meant for teens
and adults, but everyone is welcome
• We will sell a wide variety of
technologies to customers for great
prices
• We hope to expand our business more
in the future with more stores to reach
more customers