CASE ANALYSIS OUTLINE

 Viewpoint

 Any person who is a decision maker or who is capable or recommending a solution

in the case or any consultant hired to recommend a solution.

 Time context

 Generally, it delineates the take-off point of the analysis

I. Problem statement

 This defines the perceived problem presented in the case and which is the
subject of the analysis.

 It may be presented in a declarative form or in the form of a question.

II. Statement of the objective

 These are the goals which the case analysis hopes to achieve.

 They basically satisfy the test of S.M.A.R.T.

 SPECIFIC
 MEASURABLE
 ATTAINABLE
 RESULTS ORIENTED
 TIME-BOUND
 III. Areas of consideration

 Defines the internal and external environment of the company discernable in the case.
The expected output of the discussion should be the

 Strength and Weaknesses (internal environment)

 Opportunities and Threats (external environment)

 This analysis should be done for each alternative course of action (ACA).
 IV. Assumptions

 Defines other factors affecting the company which may not have been specifically state in the case but need
to be assumed to better understand the case and limit or enhance the analysis.
V. Alternative courses of action (ACA)

 These are the possible solutions to the problem.

 Each must achieve the objective.

VI. Analysis

 Each ACA should be discussed in the light of the areas of consideration and
assumptions.

 Advantages and disadvantages of each ACA should be identified by way of

considering the SWOT.
VII. Conclusion

 Comparative analysis of each ACA should be made by way of identifying the

variables and how each variable is rated for each ACA.

 Comparison is summarized by a decision matrix which will now show the

ACA to be adopted.
 VIII. Plan of action
This plan delineates the series of actions to be
undertaken to operationalize the adopted ACA.

The plan implements the ACA. It would be best

to program the plan according to the basic
functional areas.

What are functional areas?

Marketing, operations, finance, human resources

development (HRD), management information
systems (MIS)
Additional requirements on case studies

 Include a subject or topic covered in the course.

 Students should explain the lesson learned, and be explicit in how it can be applied
in the case.

 Make sure everything has a basis.

 Check for errors – factual and grammatical