Study on Real Estate Business with Reference of

Property Pistol, Bangalore.

Master Thesis submitted in partial fulfillment of the requirements for the award
of the Degree of

MASTER OF BUSINESS ADMINISTRATION

OF
BENGALURU CITY
UNIVERSITY

By,
Name: SAGAR SINGH

Reg No: MB200087

Under the guidance of

Prof. Narayan Prasad

International Institute of Business Studies

Bengaluru City University
2020-2022
 DECLARATION BY THE STUDENT

I hereby declare that “ Study on Real Estate Business with Reference

of Property Pistol, Bangalore.” is the result of the project work carried
out by me under the guidance of Prof. Narayan Prasad in partial
fulfilment for the award of Master of Business Administration by
Bengaluru City University. I also declare that this project is the outcome
of my own efforts and that it has not been submitted to any other
University or Institute for the award of any other degree or Diploma or
Certificate.

Place: Bangalore Name: Sagar Singh

Date: Register Number: MB200087
 GUIDE CERTIFICATE

This is to certify that Mr. Sagar Singh with Reg.no MB200087 of

Bengaluru City University, has undertaken Master Thesis entitled
“Classification and Predictive Analysis of the Stock Listed with
Nifty 50” under my Guidance and it has not been submitted to any
other university or Institute for the award of any other degree or
Diploma or Certificate. His conduct and work is original.

Place: Bangalore Signature

Date: (Prof. Narayan
Prasad)
 CERTIFICATE BY CO-GUIDE

[Under The Seal and Signature]

This is to certify that Mr. Sagar Singh of Bangalore City University, has
undertaken dissertation in our organization on the topic “Study on Real
Estate Business with Reference of Property Pistol, Bangalore.”
Between 2020 - 2022 and His Conduct and work is Satisfactory.

Signature & Seal

 CERTIFICATE OF ORIGINALITY

This is to certify that the dissertation titled “Study on Real Estate

Business with Reference of Property Pistol, Bangalore.” is an original
work of Mr. Sagar Singh bearing University Register Number MB200087
and is being submitted in partial fulfillment for the award of the Master’s
Degree in Business Administration by IIBS College.

The report has not been submitted earlier either to this University
/ Institution for the fulfillment of the requirement of any course of
study. Mr. Sagar Singh is guided by Prof. Narayan Prasad who is the
Faculty Guide as per the regulations of IIBS College.

SIGNATURE AND SEAL OF PRINCIPAL

Table of Content
Page
Chapters Particulars
no.
ABSTRACT
1 INTRODUCTION
1.1 Importance of the topic.
1.2 Background of the study.
1.3 Industry Profile.
2 REVIEW OF LITERATURE
2.1 Review Of literature.
2.2 Research Gap
2.3 Statement of Problem
2.4 Need of the Study
2.5 Objectives of the Study
2.6 Sampling
2.7 Tools for the Data Collection
2.8 Data Analysis
2.9 Limitations of Study
3 PROFILE OF THE SELECTED ORGANIZATION
4 DATA ANALYSIS AND INTERPRETATION
5 FINDINGS, SUGGESTIONS, AND CONCLUSION
6 BIBLIOGRAPHY
7 PROGRESS REPORT
8 PLAGIARISM REPORT
List of Tables:
Table no Discription Page No

List of figures/graphs:
Fig no Discription Page no
 ABSTRACT

Bangalore's land area is well-known throughout the world. Between

FY2008 and 2028, the market for land in India is projected to grow at a
CAGR of 15.2%, reaching an estimated value of USD853 billion.The
development of land will go about as an impetus to expand the portion of
land, and the expanded GDP will bring about the headway of modern
exercises, expansion in per capita pay. Not only is it successfully
attracting domestic land engineers, but also outside financial backers.
Due of these factors, Bangalore is very perhaps the most developed
financial supporter location in Asia.The land area covers private lodging,
business workplaces, exchanging spaces, for example, theaters, inns and
cafés, retail outlets, modern structures like industrial facilities and
government structures. To meet the increased demand, the land
organisations are devising various duties, both private and non-private.
Practically 80% of the nation's housing sector is made up of private land.
As a result, an increasing number of land organisations, corporations, or
developers are using various techniques to attract customers. Clients have
the most complete decisions to pick the best appropriate house or condo
because of the tremendous number of land projects.

1.1 INTRODUCTION
Real estate is a business, not a profession. Real estate is sometimes
inaccurately spoken of as a profession, but it is essentially a business. A
profession applies science, art or learning to be of use to others, the profit
to the professor or person applying it being incidental; whereas a business
is primarily in engaged for profit, and the profit is to the one engaged in
the business. A profession implies professed attainment in special
knowledge. A person may engage in business with or without special
knowledge and no one else is concerned with the question whether he has
any knowledge of the business, because no one else is affected by the
result. If he is successful the rewards are his; if he fails he bears the loss.
But let him attempt to practice a profession and, if he be unskillful, others
are directly affected, and the fact that his reward is diminished, thereby is
merely incidental to the fact that others suffer.

1.1 IMPORTANCE OF THE TOPIC

The Real Estate area is the touch-point for some clients day to day,

requiring the need to develop and brilliantly adapt to a tremendous

scope of clients who have various prerequisites. The Indian land area

sees positive development in the resource class, with financial backer

certainty returning. Industry occupiers and organizations, and

designers are seen effectively putting resources into and renting office

space in the locale. The private and retail showcases are seeing a
resurgence, with incomes and acquisitions on the ascent. The

underneath are the critical sections of the land business:

 Private Segment: This section underscores the trading of

house/pads, or one can say for the goal of non-proficient.

 Retail Segment: This portion stresses trading of store, shopping

complex, or any help industry related property. Its degree is

restricted to retail items.

 •Business Segment: this portion is connected with structures or

land projected to create a benefit. Retail is only subsections of

business land.

 •Hospitability Segment: this section incorporates property

connected with inns and helped living office.

 Exceptional Economic Zone (SEZ) Segment: The market and

exchange regulations this district differ from in the remainder of

the world. The property connected with this fragment is

generally IT/ITES Company. The main role of this fragment is

to increment exchange, venture, open positions and compelling

organization.
Every one of the above fragments are for business reason with the

exception of the private portion. In the above private sections are all

taken as a fundamental subject to break down in this postulation. As per

India Brand Equity Foundation (2018), by 2028, India's land industry is

supposed to have developed by multiple times its ongoing business sector

size, arriving at US$ 853 billion, up from US$ 126 billion of every 2015,

as displayed in figure.

Fig 1.1 Growth of Real Estate in India.

By 2028, the contribution of real estate to India's GDP is expected to

increase by around 13%. Growing economic development, income

growth, and fast urbanization will all contribute to the GDP growth. In

both the short and long term, the real estate market attracts more resident

and non-resident Indian (NRI) investments. Bengaluru, NCR,

Ahmedabad, Pune, Chennai, Goa, and Dehradun are expected to be the

most popular property investment destinations. Delhi-NCR is one of the

fastest-growing areas for MIG and HIG production, led by Bengaluru.

This study aims to research the Bengaluru area.

FACTORS WHICH LED TO BOOM IN REAL ESTATE

BUSINESS IT sector was one of the major grossers with large volumes

generated in IT office space. The residential segment too was closely IT-

driven and reported robust growth. Non-IT commercial space too kept

pace, more in line with the overall economic growth. Insurance

companies could invest in special economic zones (SEZs), particularly in

infrastructure such as roads and power plants and other facilities Private

equity (PE) players showed keen interest in including Indian real estate

investment in their overall investment portfolio.

1.2 BACKGROUND OF THE STUDY

The real estate sector is one of the most well-known in the world.

After agriculture, this sector is the second largest employer in India. In

the next decade, the real estate market began to grow by 30%.

Marketing, hospitality, industrial, and housing are the four sub-sectors

of the real estate industry. The development of this sector also

depends on developing the corporate environment and the demand for

office space and urban and semi-urban accommodations. Bengaluru is

also recognized globally in Real Estate Sector.

The real estate sector offers several job opportunities and role that

opened new ways for urban development. The growth of

manufacturing, housing projects, and industry infrastructure

influences the market for real estate properties. In India, there are

more than eight major real estate marketplaces. The top cities are

Mumbai, Delhi NCR, and Bengaluru, followed by Pune, Hyderabad,

Chennai, Kolkata, and Ahmedabad. NCR (Delhi, Gurgaon,

Ghaziabad, Noida, and Greater Noida) is gaining prominence as a

suburban township due to the capital of India. This region's townships

are transforming into India's most creative and smart cities. This area

is the most recent and innovative urban growth hub, and it is a

fastgrowing sector, which attracts new business opportunities.

Developers like Prestige, Brigade, Sobha, Purvankara and Assetz,

among others, are the leading real estate companies in Bengaluru.

Flats, residential and commercial property, independent floors,

duplexes, and villas are all part of their portfolio. The self-contained

flat system could be considered a new paradigm in this field. Due to

the shortage of housing in Bengaluru, this model consistently

increases demand for an apartment. Due to the dense population,

Bengaluru has a massive demand for flats and housing with luxury

amenities and other facilities.

Developers are building residential apartments for the lower, middle,

and upper classes. For anyone in India, purchasing a home is a major

decision. It's helpful to identify the crucial factors that influence

residential apartment purchases. Extraction and finding the buying

Behaviour can be observed as an emerging research problem. Builders

are keenly watching the buying 3 behaviour and pattern with all

effecting factor and applying all customer's aspects in their launching

 housing schemes. Residential real estate generates practically 80% of

the real estate market in the country. Customers have the broadest

choices to select the best appropriate apartment due to multiple real

estate projects. The Indian government has taken various initiatives to

motivate the development of the real estate sector, particularly in the

residential sector. The Smart City Project, which aims to build 100

smart cities, creates an advantage for real estate companies. The other

significant projects are Pradhan Mantri Awas Yojana (PMAY) and

National Urban Housing Fund (NUHF). This increasing number of

private and government project for residential apartment create fierce

competition among them. Smart city has leveraged with emerging

technologies and digitalization, where people can use his intelligent,

intelligent devices without any hurdles.

1.3INDUSTRY PROFILE

The fastest growing locality in the metropolis, North Bengaluru is

emerging as one of the best options for real estate development in

Karnataka's capital city. Hubs like Manyata Embassy Business Park and

the KIADB Aerospace SEZ are located here, luring in many MNCs and

aerospace companies. Social infrastructure in the form of excellent

educational institutions, shopping and leisure centres, flyovers and

roadways, proximity to the International airport and the upcoming Metro

Rail developments have made North Bengaluru the crème destination of

this metro.

Set against the picturesque Nandi Hills, North Bengaluru is witnessing a

real estate boom as developers and home buyers alike seek out the

tranquility of its lush surroundings and the advantages of modern living.

While developers are creating stunning properties like charming row

houses and modern apartments, what's taking the North Bengaluru real

estate market by storm is the concept of plotted development. These

ready to build plots, conceived keeping environment and sustainability in

mind, strike that perfect balance between luxury and practicality for the

discerning buyer. The relatively lesser investment involved and assured

higher returns make these plotted developments a big draw for farsighted

investors.

North Bengaluru is still in development phase and property prices are

expected to keep rising with the influx of IT professionals moving here

for job opportunities created by IT and related industries. The region's

economy has consequently registered a higher growth than elsewhere in

the city, making parking money in real estate here a sure shot winner for

those with an eye on return on investment. The pandemic had cast a

shadow on the real estate sector but it has already bounced back. People

investing now in housing projects in North Bengaluru stand to benefit

from faster appreciation rates in the near future.

If you plan to explore North Bengaluru for property investment, you

cannot miss Earthsong by Manyata on IVC Road. Sprawled over 120

acres of scenic greenery and conceived with sustainable development in

mind, Earthsong houses world-class amenities and innovative solutions

like trees planted every 1000 sq ft, rain water harvesting, ground water

recharge, organic waste converters and green-certified sewage treatment

plants. It's a haven for the environment conscious investor - a self-

sustained township that helps reduce our carbon footprints and

rejuvenates the natural environment in a sustainable fashion. Whether you

plan to build your home on a 1200 sq ft plot for a weekend gateway home

or desire to build your farm house on plots that go from 5000 sq ft to

19000 sq ft, Earthsong has it all laid out.

Visionary investors can avail of this prime land at lower pre-launch costs,

which will give quick appreciation of more than 400 Rs/sq ft or 11%

appreciation within a few weeks. Tax benefits, a first mover advantage

and more plot sizes to choose from in a great location while prices are

still at realistic levels are just some of the other advantages an investment
in this property offer. To top it, investing in a property developed by a

reputed name like the Manyata Group nullifies the risk associated with

uncertainties of property development and return on investment.

The Manyata Group has been at the forefront of Bengaluru's

development, by building the first privately built IT/SEZ and facilitating

the entry of Fortune 500 companies especially to North Bengaluru.

Manyata has changed the landscape of North Bengaluru from a quiet

locality to one of the biggest IT hubs in India. Not surprisingly, property

prices here have seen an appreciation of 200% in the last few years. Its

vision to develop a residential township like Earthsong close to the

airport as well as industrial hubs promises to fulfil the growing demand

for housing in the region, and property prices here will only grow at an

exponential rate.

To sum up, North Bengaluru is poised on the cusp of a growth explosion,

with world class infrastructure, amenities and the finest in sustainable

residential townships coming up cheek by jowl with a burgeoning

industry. It's the right time for you to invest and be part of this growth

story!
CHAPTER -2 REVIEW OF

LITERATURE
2.1 REVIEW OF LITERATURE

Linda.L.Johnson and Terry Keasler (1994)1 have found that the

corporate real estate is increasingly becoming an area of emphasis of real
estate professional and academics, particularly in asset management. By
analyzing balance sheet data on gross and depreciated cost of real estate
corporate holdings, total assets and stock market values from 1984-1991,
they also provide an indepth analysis of the dollar magnitude and relative
importance of corporate real estate by industry sector and asset sub type.
Industry rankings based on gross dollar amount of real estate holdings,
real estate as a percent of assets, and real estate as a percent of value of
the firm are presented.

David.J.Paladino (2000)2 states that for a small real estate company to

develop a strategic service vision, it must define target markets in order to
deliver high quality customer service and become profitable. This implies
that the equity partner is one of several customers.

_x0007_ Linda. L. Johnson and Terry Keasler, “An Industry profile of corporate
Real Estate” The Journal of Real Estate Research, 1994. 8(4), pp. 8-15.
David. J.Paladino, “Business Process Enterprise and Small Real Estate Companies”
September 2000, pp. 29-34.
Jodie Copp Poirier (2000)3 concludes that the commercial real estate has
been slow to change in terms of achieving gender parity and though
improvements have been made in the status of women in leadership
positions, gender type disparity still exists. In spite of these barriers the
women attribute their success to facilitators of career advancement such
as strong work ethic, relationship building and risk taking.

Dan Auito (2000)4 concludes that while starting real estate business, first
one must keep in mind that there are no get-rich-quick schemes, plans or
programs in real estate. Education is the key to wealth in real estate. He
also explains the essential points required to start the real estate business.
They are read and listen to recommened books and tapes, attend first
home buyers or paid local college courses (i.e appraisal), attend local
investors and apartment owner association meetings in their area,
participation in online investment, forums and chat groups and bukketin
boards and read local and national news, pay attention to articles events
and classifieds.

KSAB Securities Limited (2005)5 explains that the Real Estate

Investment Trust (REIT) is a security that sells like a stock and invests in
real estate directly or indirectly. Consequently there are different types of
REITs; the equity REITs invest in and own properties, and their revenue
is linked to the rent. On the other hand mortgage REITs deal in
investment and ownership of property mortgages and their revenue is
primarily linked to the interest they earn on the mortgage loans. In
Pakistan, historically real estate investments have been done through
investments in schemes launched by various developers. Also it
concludes that the participation of general public has been on the lower
side resulting in a fragile and instable real estate market in Pakistan.
Primary Real Estate Advisors Private Limited (2005)6 analysis reveals
that demand for real estate is on a strong upswing reflected in higher
prices despite increased supply. It has been analyzed that residential
prices increased by about 15- 20% on average in 2004.

Jodie Copp, “Female Leaders in Commercial Real Estate to the women following in
their footsteps” Cornell University, 2000, pp. 22-34.
Dan Auito, “Magic bullets in Real Estate’, Hathshire press, 1619 Three sisters way”,
Kodiak, AK 99615,2005, pp. 39-47.
KSAB securities Limited , “Real Estate Investment Trust” December 2005, pp. 324-
328.

Primary Real Estate Advisors Private Limited (2005)6 analysis reveals

that demand for real estate is on a strong upswing reflected in higher
prices despite increased supply. It has been analyzed that residential
prices increased by about 15- 20% on average in 2004.

Max Beekmam and Dipa Kapas (2006)7 state that the yields on
commercial real estate across India’s main urban nubs continue to be
higher than those prevalent in the real estate markets of the potential for
higher returns, one of the most compelling arguments for investors
portfolio is its diversification benefit.

Hui Deng (2006)8 concludes that the real estate development, consisting
of housing projects in China, is a significant sector for the local
government to collect user charge revenues as a complement of relatively
low tax collections from this industry. The user charge revenue
contributes greatly to support local public expenditures such as
infrastructures, public utilities and public facilities which are important to
local growth.
_x0005_ Primary Real Estate Advisors Private Limited, “Changes in Economy
Impacting Real Estate Sector”, 2005, pp. 18-40. Max Beekmam and Dipa Kapas,
“India-Completing the investment universe” Prudential Real Estate Investors, July
2006, pp. 36-40. Hui Deng, “The Real Estate User charge and its impact on Housing
Development in China”, Massachusetts Instisute of Technology June 2006, pp. 2-15.

Ashok Bardhan and Cynthia. A.Kroll (2007)9 study the major

opportunities and challenges faced by US firms along with firms from
many other countries. It is also found that real estate is still primarily
influenced by local factors. Local knowledge, local economies, local
actors and local institutions will continue to play the significant role,
although somewhat affected now by firms, consumers and economic
influences from other, distant parts of the world.

Bharat Mittal (2007)10 has revealed that Indian real estate has huge
potential demand in almost every sector especially commercial,
residential, retail, industrial, hospitality, healthcare, etc.

Hangyu Lee and Wonho seo (2007)11 observe that the Korean REITs
emerged and developed rapidly, after the IMF crisis, as vehicles to
liquidize corporate real estate assets. Now as corporate reconstructing
assets have almost been exhausted within the market, Korean REITs
encounter a new phase to broaden their business to the general real estate
market.

Bhavleen Arora (2008)12 studied Indian economy with a focus

on the real estate for investment opportunities. Indian real estate sector is
believed to offer foreign investors with an attractive opportunity of
investment and lead to rapid expansion in FDI and international trade.
The study clearly shows a bright future in the real estate sector in the
Indian economy, apart from all the risks involved in investment in real
estate markets.

Ashok Bardhan and Cynthia. A.Kroll, “Globalaisation and the Real Estate Industry:I
ssues, implications, opportunities, prepared for the sloan Industry studies Annual
conference”, 2007, Cambridge, pp. 18-22.
_x0007_ Bharat Mittal, “An Empirical Study of the Trends in Real Estate
Prices in Chandigarh (India)”, A Dissertation presented in part consideration for the
degree of" MA Management". 2007, 4, pp. 22-45.
_x0007_ Hangyu Lee and Wonho seo, “Analysis of Korean Real Estate
Investment Trusts and share price Determinants” Massachusetts Institute of
Technology September 2007, pp. 22-35.
_x0007_ Bhavleen Arora , “A study of Real Estate sector in the Indian
Economy for investment opportunitie” 2007-2008, pp. 18-28.

Cushman and Wakefield (2008)13 conclude that over the next

five year, 3,500 acres of land are scheduled to be developed as logistics
parks and warehouses. Therefore, real estate decisions will play a crucial
role in developing the competitive strength and enhancing the
effectiveness of logistics players.

R. Praveen Kumar (2008)14 interprets that the real estate as an

asset class is vastly different from capital market asset. It is a natural
hedge against inflation, experiences low volatility and hence generates
positive long-term returns with different valuation techniques and
methodologies followed, different disclosure and norms, accounting
standards; Following the best practices suggested could lead to
normalization of disclosure of information which could eventually lead to
better informed decisions.

Sunil Tyagi and Desisha Kapur (2008)15 analyze that the

importance of foreign investment into real estate development cannot be
disputed. It is also found that the ever increasing demand for housing,
commercial space, townships and infrastructure in India can be timely
catered to only if foreign investment into this sector is allowed. Foreign
participation will also bring in quality and professionalism in the
manner in which real estate development takes place in the country. The
Central Government has recognized this and amended the regulations
from time to time to make it convenient for foreign entry into this sector.

_x0007_ Cushman and Wakefield, “Logistics Industry Real Estate’s New Power
House” August 2008, pp. 36-40. _x0007_ Praveen Kumar, “Methodologies for
valuing real estate companies” ‘ IIFT School of international Business’, 2008, Delhi,
pp-1 -17 _x0007_ Sunil Tyagi and Desisha Kapur, “FDI in Real Estate Development
sector-The Hindrance in the blessing”, ‘National Reality’, June 2008, 1(13), pp. 7-78.

Alex Lin (2008)16 describes how the opportunity funds have been
negatively impacted by forces of the credit crisis but not necessarily by
increasing competition to deploy capital. Investment composition of
opportunity funds also has significant implications for Real Estate. This
could be facilitated by increasing transparency, detailed data collection
and standardized reporting.

Jose Camilo Osalora Castro (2008)17 states that the entrance of

international real estate investors to the Colombian market will most
probably be done through partnerships, mainly because of the lack of
local knowledge and information.The benefits of this synergy also arise
from the perspective knowledge and capital that foreign investors will
bring to the market place.

Junghum Choi (2008)18 observes that the real estate developers should
pay attention to this unique opportunity with the economic growth in the
1980s in the US. Developers would do well to recall the high demand in
the office space and office centers. Rental estate demand of the bio –
technology industry is the same as the office market demand in the US in
the 1980s. Along with high growth and investment in the bio-technology
industry, the demand for offices where people can work, laboratory space
to sustain the biotech business, space where people can research and
develop products and related facilities such as housing and manufacturing
plants should also increase. However, most real estate developers are
unfamiliar with biotech real estate and the unique design and demand
requirements for the facilities.

_x0007__x0005_ Alex Lin, “Real Estate Private Equity: Market Impacts on

investment strategies and compositions of opportunity funds”, Massuchusetts Institute
of Technology, September 2008, pp. 8-18. _x0007_ Jose Camilo Osalora Castro,
“Strategic Frame work for Real Estate Investment in Emerging Markets: The case of
commercial Real Estate in Bogota”, Colombia September 2008, pp. 37-47. _x0007_
Junghum Choi, “Fesiblity study of Korea Biocluster with Real Estate Perspectives”,
Massachusetts Institute of Technology ,September 2008, pp. -48.

Vandna singh and Komal (2009)19 state that real estate is a very wide
concept and it is highly affected by the macro-economic factors like
GDP, FDI, per capital income, interest rates and employment in the
nation. India needs a stronger capital market base for property financing.
Although interest in new projects is most likely to come primarily from
institutional investors, the rising middle class is likely to seek new
instruments, aside from direct property investments in the medium term.
It is also concluded that the investment in Real Estate in India is a very
good investment opportunity. But one should be very careful while taking
decision in this direction due to rising inflation and interest rates. Legal
issues should also be kept in mind while choosing a property.

Andrew J. Nelson (2010)20 found that real estate developers and

managers are adopting greener business practices in all the regions of the
world, at all stages of economic development, driven by the favorable
financial returns for greener buildings owing to soaring energy and the
significant savings afforded by thoughtful green designs or renovations.

Idea’s 1st Research Limited (2010)21 analysis shows that the real estate
sector witnessed a strong bull run over the last few years starting 2004,
before plunging in the second half of 2008. With the rapid economic
growth in the country, the income and surpluses in the hands of the
people suddenly increased. Real estate being one of the only two
potentially and traditionally preferred asset classes and with the inborn
desire of Indians to own a house, the sector has become natural choice for
these excesses to be invested. It is concluded that real estate sector was
one of the key beneficiaries of the foreign fund inflows or hot money.
However with the global crisis in 2008, this very fact went against the
sector. While economic growth returned and the markets improved
beginning the first quarter of 2009, rationality has not come back to the
real estate stocks.

_x0007_
Vandna singh and Komal , “prospects and problems of Real estate in India”,
International Research journal of finance and Economics, 2009 issue4, pp. 18-47.
Andrew J. Nelson, “Globalization and Global Trends in Green Real Estate
Investment”, PREEF Research, 2010, pp. 22-42. _x0007_ Idea’s 1st Research
Limited, “India Real Estate Sector review” August 13,2010, pp. 22-40.

Nishith Desai Associates (2010)22 interprets that real estate is one of the
fastest growing sectors in India. Market analysis pegs returns from realty
in India at an average of 14 percent annually, with research estimates
indicating that the Indian real estate market is expected to grow from the
current USD 14 billion to a USD 102 billion in the next 10 years. Indian
real estate has huge potential demand in almost every sector especially
commercial, residential, retail, industrial, hospitality, healthcare, special
economic zones, etc. Commercial office space requirement is led by the
burgeoning outsourcing and Information Technology Industry, and led to
increase exponentially as the outsourcing boom moves into the
manufacturing sector.

P. V.K.Durai Murugan (2010)23 analyses that the recent policy changes

relating to foreign direct investment in Indian real estate sector. This
article briefly outlines the liberalized investment norms encouraging
overseas investment and the policy of the government and its recent
changes.

Nishith Desai Associates, “Real Estate Fund and Investments”, January 2010, pp. 42-
82.
Q. V.K. Durai Murugan, “Foreign Direct Investment In Indian Real Estate
SectorSome insights analysis”, 2010, pp. 22-56.

Amarjit Gill, Nagum Biger, Neil Mathur and Rajendra Tibrewala

(2010)24 interpret that the Canadian propensity to undertake direct
investment abroad by examining the perception of risk factors that may
hinder direct investment in the Indian real estate market and the
perceptions of political and legal nature, corruption, confiscation, and
economic risk can hinder investments and may lead to capital losses on
investments in the Indian real estate market.

Arijeet Maji (2010)25 concludes that there is enormous scope of growth

of the real estate sector in all the three markets namely the residential
market, commercial market and the retail market in the coming years.
This is primarily because Chennai is still on a growth trend as there are a
lot of untapped markets in the realty sector for investors to explore. With
the passing days, land prices in all the three markets are expected to
follow an increasing trend till a saturation level is reached where
competition of quality and cost would matter most in times of limited
supply.

Neil Howard (2011)26 says that the real estate development is a complex
process in which developers and equity investors look to capitalize on
favorable financial markets and economic forces to produce investment
returns, Real estate development is a risky venture even in the most
mature economics that possess transparent government regulations,
reliable national and legal systems, efficient capital markets, skilled
labour markets and substantial market demand data.

Amarjit Gill, Nagum Biger, Neil Mathur and Rajendra Tibrewala (2010),
“Understanding and Mitigating Direct Investment Risk in the Real Estate Market”,
2010:BEJ-2 and challenges”, Abhinav, 2012, 2(2), pp. 18-28.
Arijeet Maji, “A Detailed Analysis of the Real Estate Market in Chennai”, March,
2012, pp. 2-6.
_x0005_ Neil Howard in his thesis, “Evaluating and Mitigating Execution Risk in
Indian Real estate Development”, Masschusetts Institute of Technology, September
2011, pp. 22-42.

Dr.K.R.Thooyavan (2011)27 stated that many states have enacted town

and country planning acts through which master plan new town
development plans and detailed developments are being prepared. These
plans provide framework for real estate development. By and large the
real estate development now forms part of urban planning which
envisages better living conditions for various sections of the people.

Ema Izati Zull Kepili and Tajul Arriffin Masron (2011)28 observe a
theoritical framework connecting real estate, FDI and growth for
Malaysia due to incongruence in the performance of the country’s growth
in FDI, GDP and house price found in comparison with south Korea’s
combination. This sparks several questions about the property-related
determinants of FDI and FDI impact on growth, particularly that related
with real estate. The determinants of FDI and the FDI impact on growth,
are those that are particularly related with real estate. The determinants of
FDI are modified following the Eclectic paradigm approach to enable real
estate factors to be included. Main and significant determinants are such
as market size.

Hanna Nordstrom 870715 and Isa Schuman 870528 (2011)29 conclude

that even though a demand for component depreciation will result in
some positive effects on financial reporting process within Real Estate
companies, they will ultimately be negatively affected by the proposed
demand. Since it will impose a huge administrative burden at the same
time as it can be questioned if anybody benefits from the added
information.

Dr.K.R.Thooyavan, “Urban Planning and Real Estate development”, Institute of

Town Planners, India, January-March 2011, 8(1): 90-94, pp. 18-26.
Ema Izati Zull Kepili and Tajul Arriffin Masron, “Real Estate-Foreign Direct
Investment-Growth in Malaysia”, International conference on Economics, Trade and
Development, IPEDR, 2011, pp. 8-16.
Hanna Nordstrom 870715 and Isa Schuman 870528, “Component Depreciation in
Real Estate Companies”2011, pp. 12-42.

Himadri Mayank, Hariharan Ganesan and Abhishek Kiran Gupta

(2011)30 state that Geographical Information Systems(GIS), based
planning and analysis of urban areas, will lead to better morphology,
merging the exogenous factors such as demographics, income, traffic and
climate with endogenous factors such as built and open spaces, green
cover and public amenities. Indian real estate needs to leverage its
expertise in information technology to ensure a holistic urban
development process, which results in equitable growth of cities.

Sandeep.R.Sahu and Sreekumar Menon (2011)31 interpret that real estate

business saw 62 per cent decline in revenues, 78 per cent decline in net
profit, between March 2008 and March 2009. This decline was
accompanied by a significant fall in the property prices in India. The
importance of the real estate sector in India cannot be understated given
the strong forward and backward linkages that it generates. The sector has
demand implications for intermediate inputs like steel, cement, etc., while
keeping afloat the whole construction industry including transport and
other intermediate labour services.
Himadri Mayank, Hariharan Ganesan and Abhishek Kiran Gupta “Indian Real Estate-
Charting Global course”, 2011, pp. 22-112. _x0007_ Sandeep. R.Sahu and Sreekumar
Menon(2011), “Recessionary challenges in real estate business” January 2011, 2(1),
pp. 18-48.

2.2 RESEARCH GAP

Even though there are so many studies related to the functioning of

business in India and in Karanataka, there is no exclusive study on the
real estate business in Bangalore District. Hence, the present study has
made an attempt to analyze the real estate business in Bangalore District.

2.3 STATEMENT OF THE PROBLEM

Nowadays people need house, and land property to safeguard the future
in a long term perspective of investment for own uses and capital in the
world. The positive outlook of the Indian government is the key factor
behind the sudden rise of the Indian Real Estate Sector – the second
largest employer after the agriculture in India. The growth curve of Indian
economy is at an all time high and contributing to the upswing is the real
estate sector in particular. Investments in Indian real estate have been
strongly taking up over other options for domestic as well as foreign
investors. The real estate sector is major employment driver, being the
second largest employer next only to agriculture. This is because of the
chain of backward and forward linkages that the sector has with the
housing and construction sector. About 250 ancillary industries such as
cement, steel, brick, timber, building materials etc., are dependent on the
real estate industry.

2.4 NEED OF THE STUDY

The study is related to the real estate business in Bangalore district. The
study covers the overview of the business in the district and analyzes
socio – economic profile of the realtors, the effectiveness of promotional
tools used by the realtors, opportunities and challenges faced by the
realtors and findings and suggestions of the present study.

2.5 OBJECTIVES OF THE STUDY

1. To study the overview of real estate business.

2. To exhibit the socio – economic profile of realtors in Bangalore
district.
3. To study the effectiveness of promotional tools used by Bangalore
district Realtors
4. To analyze the opportunities and challenges faced by the realtors in
Bangalore district.
5. To offer suggestions for the further development of the business in
Bangalore district.

2.6 SAMPLING:

Sampling will be done by sending a set of questionnaires to the Existing

Clients & Prospects and selecting the first 151 responses as sample size.

Source of Data:

Primary data: A well-structured questionnaire has been used.

Secondary data: Various academic journals, newspapers, and books

have been referred to for this purpose.

2.7 TOOLS FOR DATA COLLECTION:

Google Forms, Advance Excel, and Wikipedia

2.8 DATA ANALYSIS:

Methods— Qualitative questionnaires, Quantitative analysis, Graphical

Representation, and Correlation Analysis.

2.9 LIMITATION OF THE STUDY

The present study is subjected to the following restrictions:

 The scope of this study is restricted to the Bangalore region only;

the results collected may vary if the data would have been collected
from a wider area or region.

 The present study is focused on the only buyer‟s perspective and

avoiding any other customer‟s perspective in between.

 Buying behaviour is a psychological phenomenon where every

customer has a different perception; therefore, the response
collected may vary from one customer to another customer.

 The present study is limited to only residential flats. The customer

perspective with respect to other real estate options such as villas,
independent home, independent floor, plot and commercial
avenues were not taken into consideration.

 The data collected is self-reported and through the survey method,

hence subject to bias.

 The sample size is also a limitation. If the sample size would have
been large, the result may be different and might be the one that
conveys better information about the selected region.

 The data collected through customers may be under/ overestimated,

so there are chances of biased information.

 In this study, only one of the perspectives of buying Behaviour that

might affect the buyer‟s intention, i.e. CRM, is being considered,
although many other factors may affect buying Behaviour. Thus, it
opens the door for future research perspectives in this field of
study.
  Administrative issues are beyond the scope of this research, while
it is crucial for the buyers.

 Demographic variables are not included in the study. They may

also have an influence on buying Behaviour.

The selections of variables are based on literature review, experts view

and researcher understanding of the concept. This brings a narrow
understanding based on selected constructs only. However, it opens the
door for future studies that might be undertaken by considering other
such constructs that might affect the real estate sector buyers at large.
CHAPTER -3 Profile of the Selected

Organization

Fig 3.1 Property Pistol logo

Headquartered in Navi Mumbai, PropertyPistol is silently heralding a revolution in

Indian Real estate. They aim to aggregate the supply of Real estate by aggregating

brokers, through a syndicate platform, and all RERA registered projects, under the

radiate platform, to create a one-stop shop for buyers of real estate in India Through

smart business-oriented integration of stakeholders, they ensure that the ultimate

buyer experience is beyond expectations and buyer transacts in real estate with total

peace of mind and under an overarching umbrella of trust.

Logo Philosophy

Pistol is associated with targeting – PropertyPistol endeavor is to get a

buyer quickly to his/her dream home. The strength of the platform is on

the buyer's side. Vibrant orange defines best practices taken towards

establishing strong conduct. Orange appeals to youth, further creating a

diverse industry that converges both technology and traditional values of

real estate all in one singular platform. The whole amalgamation of colors

echoes the brand’s motto- No one targets your need better.

Fig 3.2 Property Pistol Symbol

Mission and Vision

Their vision is to see business stakeholders – brokers & builders, prosper

with a complete and unwavering commitment to the protection of buyers’

interests in all situations. They want to create an online platform where

buyers can shortlist their dream property from the comfort of their homes.

COMPANY VALUES
 Fig 3.3 Symbol of Trust

Trust

PropertyPistol believes in the power of trust. They honor with them every decision.

They place it at the forefront of every transaction and business decision.

“Trust us to do what is right.”

Fig 3.4 Symbol of Professionalism.

 Professionalism

They aim to set a new standard of professionalism that sets a new benchmark in the

industry. From the way, they answer a client's call to the way they react when in a

tough spot, they ensure that they carry their signature professionalism all the time.

“We are the wave of professionalism in real estate.”

Fig 3.5 Symbol of Benevolence.

Benevolence

They believe in growing together. In fostering strong connections and nurturing them.

Their growth, therefore, is through the growth of others around them.

“We grow with our employees, our clients, and our partners.”

MILESTONE
A journey from small steps to giant leaps is more enjoyable than reaching the goal.

The value-based professional conduct, clarity of purpose, well qualified and

motivated team empowered by world-class tools have served them best.

Fig 3.6 Property Pistol Mile Stone.

PRODUCTS PROPERTY PISTOL SYNDICATE

A technology solution, based on the “Together-We-Grow” philosophy, custom-built

to help the Real Estate Broker Community professionally run their business with

enhanced business opportunities & revenue streams Get access to new Project

Launches at the comfort of your personal space. Use the tools and technology to

perfect your business strategy and improve your customers’ experience. Promote

your property listings and select the ones that may be relevant to you. Connect with

other users over the platform and gain access to more suited leads for the secondary

market.

Fig 3.7 Syndicate Platform.

PROPERTY PISTOL TECHNOLOGIES

A technology solution custom-built to help Real Estate Companies professionally

manage leads and convert them to customers with reduced cycle time.

Fig 3.8 Property Pistol CRM.

TECHNOLOGY SOLUTIONS- CRM & POST SALES TOOL

PropertyPistol’s CRM solution is a one-stop shop for realty builders and brokers for

their end-to-end pre-sales cycle. This tool has been designed and developed based

on real-life experience to ensure complete lead management, planning, follow-up,

and complete bottoms-up reporting.

PROPERTY PISTOL RADIATE

The vision behind Radiate is to create a network and cooperation of builders and

brokers irrespective of their size and geography/coverage to achieve mutual

business transformation and gain tremendous value for their products and services.

Its goal is to foster deep-rooted relationships and goodwill with key stakeholders,

such as local and national builders and brokers, to reach out to the masses and fulfill

their dream of possessing their own home most simply and easily.
 Fig 3.9 Radiat Platform.

GENERAL HIERARCHY OF THE COMPANY

 Fig 3.10 Hierarchy of Company.

ORGANIZATIONAL STRUCTURE OF THE COMPANY

Fig 3.11 Structure of Company.

CHAPTER -4 DATA ANALYSIS AND

INTERPRETATION

4.1 Data Collection:

The following data represents the behavior of the customer and their feedback for

the Property Pistol. All the mentioned data was collected through the survey and

personal interviews with the existing clients of Property Pistol.

The survey questionnaire consisted of Six questions represented as follows:

Q1: The Age of the Client.

Q2: Whether the client is native to Bangalore.

Q3: How would they come across Property Pistol?

Q4: How would they rate the quality of service Property Pistol provide?

Q5: Are you purchasing/Selling property for Investment/Gain on Investment?

Q6: Do you feel like Bangalore Real Estate is growing more than in any other Regions

of India?

Sr No. Name Q1 Q2 Q3 Q4 Q5 Q6
30 to
1 Deepak
40
No Social Media 4 Yes Yes

2 Bagawan das 50+ Yes Social Media 5 Yes Yes

40 to
3 Jindal
50
No Personal Calling 5 Yes Yes

40 to
4 Sambith
50
No Website or Email 5 Yes Yes

Recommendation
20 to
5 Karthik
30
No from friends / 5 No Yes
family.

30 to
6 Mahi
40
Yes Website or Email 5 No Yes
 Ghorav 40 to
7 guptha 50
No Personal Calling 5 No No

40 to
8 Rima
50
Yes Website or Email 5 Yes No

9 Mayuri 50+ No Personal Calling 5 No Yes

30 to
10 Sreenivas
40
No Personal Calling 5 Yes Yes

30 to
11 Rohit
40
No Social Media 4 Yes Yes

40 to
12 Shakar
50
Yes Social Media 4 No No

13 Tharun 50+ No Social Media 5 No Yes

20 to
14 Anjali
30
No Social Media 5 No Yes

Recommendation
15 Gopi m 50+ Yes from friends / 3 No Yes
family.

16 Meghana D 50+ Yes Personal Calling 5 Yes Yes

30 to
17 Manoj
40
Yes Personal Calling 5 Yes Yes

30 to
18 S Thomas
40
No Social Media 5 No Yes

Mobbu
19 Avinash
50+ Yes Website or Email 5 No Yes

Recommendation
20 to
20 Nelson No from friends / 5 No Yes
30
family.

Recommendation
40 to
21 Yuvraj Singh No from friends / 5 No Yes
50
family.

Paul 40 to
22 clawerencw 50
Yes Social Media 4 Yes Yes

23 Rajiv 50+ Yes Social Media 5 No No

30 to
24 Sagar
40
Yes Personal Calling 4 No Yes

Recommendation
40 to
25 Paul kothi No from friends / 4 Yes Yes
50
family.
 Recommendation
20 to
26 Sane Yes from friends / 4 No Yes
30
family.

Recommendation
30 to
27 Snaju Yes from friends / 5 Yes Yes
40
family.

28 Dhoni 50+ No Social Media 5 Yes Yes

Recommendation
30 to
29 Drvid
40
No from friends / 4 Yes Yes
family.

20 to
30 Rajesh
30
Yes Social Media 4 No Yes

30 to
31 Biswajit swain
40
No Website or Email 5 Yes Yes

30 to
32 Ananthnath
40
Yes Social Media 4 Yes Yes

20 to
33 Mayuri Edake
30
No Personal Calling 5 Yes Yes

20 to
34 Sabhyata
30
No Website or Email 5 Yes Yes

30 to
35 Mallesh
40
Yes Website or Email 5 Yes Yes

40 to
36 Arun kumar
50
No Website or Email 5 Yes Yes

Recommendation
20 to
37 Ritest Yes from friends / 5 Yes Yes
30
family.

30 to
38 Kiran
40
Yes Social Media 5 Yes Yes

20 to
39 Satish
30
Yes Website or Email 5 Yes Yes

20 to
40 Arul
30
Yes Personal Calling 4 No Yes

30 to
41 Bharthi
40
No Social Media 3 Yes Yes

40 to
42 Mohmmad
50
Yes Personal Calling 4 Yes Yes

30 to
43 Keshav
40
Yes Personal Calling 5 Yes Yes

30 to
44 Srinath S
40
Yes Personal Calling 5 Yes Yes
 Recommendation
20 to
45 Sravan Yes from friends / 5 Yes Yes
30
family.

Recommendation
30 to
46 Thaniya sigh No from friends / 4 Yes Yes
40
family.

20 to
47 Raghu
30
Yes Website or Email 4 Yes Yes

40 to
48 Fathiya
50
Yes Social Media 4 Yes Yes

20 to
49 Farha
30
Yes Social Media 4 Yes Yes

20 to
50 Ammukarthi
30
Yes Social Media 5 Yes Yes

40 to
51 Padmini rao
50
No Personal Calling 5 Yes Yes

20 to
52 Roopa shree
30
No Website or Email 5 Yes Yes

Recommendation
30 to
53 Padma Shree Yes from friends / 5 Yes Yes
40
family.

Recommendation
Abhishek
54 50+ No from friends / 5 Yes Yes
kumar
family.

Recommendation
20 to
55 Sirisha Yes from friends / 5 No Yes
30
family.

Recommendation
20 to
56 Aishwarya Yes from friends / 5 Yes Yes
30
family.

57 Soundarya 50+ No Personal Calling 5 Yes Yes

Recommendation
30 to
58 Jarwi D
40
No from friends / 4 Yes Yes
family.

40 to
59 Sridevi S K
50
Yes Website or Email 5 Yes No

20 to
60 Sid
30
Yes Social Media 4 Yes Yes
 20 to
61 Pavan
30
Yes Personal Calling 4 Yes Yes

20 to
62 Sahil shetty
30
Yes Website or Email 4 Yes Yes

20 to
63 Atari
30
Yes Personal Calling 4 Yes Yes

30 to
64 Clebson
40
Yes Personal Calling 4 Yes Yes

20 to
65 Rajesh
30
Yes Social Media 5 Yes Yes

20 to
66 Nagarajan
30
Yes Social Media 4 Yes Yes

Recommendation
20 to
67 Harish Yes from friends / 5 No Yes
30
family.

20 to
68 Poojasingh
30
Yes Personal Calling 5 Yes Yes

20 to
69 Rathore
30
No Personal Calling 4 No Yes

20 to
70 Mukunda
30
Yes Social Media 5 Yes Yes

Komaram 40 to
71 Bheem 50
Yes Social Media 5 No Yes

Recommendation
20 to
72 Sitharamaraju No from friends / 4 Yes Yes
30
family.

40 to
73 Abbas
50
No Social Media 4 Yes Yes

20 to
74 Sai Kiran
30
Yes Social Media 4 Yes Yes

30 to
75 Praneetha
40
Yes Personal Calling 5 Yes Yes

40 to
76 Akki
50
Yes Social Media 4 No Yes

Recommendation
20 to
77 Ghosh No from friends / 5 Yes Yes
30
family.

20 to
78 Rahul
30
Yes Personal Calling 4 Yes Yes

40 to
79 Vishal
50
No Social Media 4 Yes No

30 to
80 Namdev
40
Yes Personal Calling 5 Yes Yes

30 to
81 Akhil
40
Yes Social Media 5 Yes Yes
 Recommendation
20 to
82 Raghav No from friends / 5 Yes No
30
family.

30 to
83 Pradeep
40
Yes Website or Email 5 Yes No

30 to
84 Chethan
40
No Social Media 5 No No

20 to
85 Premamrutha
30
No Personal Calling 5 Yes Yes

86 Prathap 50+ Yes Social Media 5 Yes Yes

30 to
87 Madhavi
40
No Social Media 5 Yes Yes

20 to
88 Mahesh
30
Yes Personal Calling 5 No Yes

Recommendation
30 to
89 Sai nath No from friends / 4 No Yes
40
family.

20 to
90 Sravan
30
Yes Social Media 4 Yes Yes

40 to
91 Balaji
50
Yes Social Media 5 No Yes

30 to
92 Revathi
40
Yes Website or Email 5 No Yes

30 to
93 Mohan
40
Yes Website or Email 5 Yes Yes

40 to
94 Venkatesh
50
Yes Social Media 5 No No

20 to
95 Seema
30
Yes Website or Email 5 No Yes

96 Divya 50+ No Website or Email 5 No Yes

Recommendation
97 Ruthu 50+ Yes from friends / 4 No Yes
family.

30 to
98 Sujana
40
Yes Social Media 4 Yes Yes

20 to
99 Deepthi
30
No Social Media 4 Yes Yes

40 to
100 Keerthi
50
Yes Website or Email 5 Yes 1

Tab 4.1 Response Data

4.2 Data Analysis:

Age No of Responses Percentage

20 to
30

30 to
40
40 to
50
50+ 10.6

Total 100
CHAPTER -5 SUMMARY OF FINDINGS,

SUGGESTIONS, AND CONCLUSION

5.1 SUMMARY OF FINDINGS:

Personal profile of the sample respondents have been taken into

consideration with the help of the variables like age, educational
qualification, experience, educational qualification related to business or
not, on the basis of registration, nature of business, involvement in
business, investment in fixed capital, investment in working capital,
reasons of choosing real estate business and the category of real estate
business. The result shows that 42.7 percent of the sample respondents
belong to the age group of middle age between 35 to 45 years of age.
With regard to educational background 55.4 percent of them holds degree
level qualification. For 47.5 percent have 5 to 10 years of experience.
73.7 percent of the respondents’ educational status is not related to
business. On the basis of registration 77.4 percent of them are doing
unregistered business. 66.1 percent of them have sole proprietorship type
of business and 60.7 percent of them have full time basis business. 70.9
percent of the sample respondents have fixed capital with 1 to 10 lakhs.
73.8 percent of the sample respondents have 10 lakhs to 1 crore working
capital. 28.5 percent of the sample respondents have selected real estate
business as profession because they are attracted by prospects in real
estate business. 85.9 percent of the sample respondents are doing the
business as investment including buying and selling.

CONCLUSION:

The real estate sector in India assumed greater prominence with the
liberalization of the economy, as the consequent increase in the business
opportunities and labour migration led to rising demand for commercial
and housing space. In Bangalore district real estate sector has assumed
growing importance because of increase in job opportunities, migration of
IT workers, increase in commercial and housing space, increase in rental
housing, increase in entertainment facilities, growth in information
technology etc., And the realtors follow marketing practices too. Such as
websites, e-mail and social networking sites, post cards or SMS,
electronic media like radio and TV, print media like news paper and
magazine, banners, posters and transit ads, personal calls (door to
calls/phone calls), campaign in offices, meeting and clubs and
promotional tools like discounts, free documentation, gifts and lucky
draw.
The primary data was collected through questionnaires. While collecting
data, it was taken care to guarantee respondents were aware of the utmost
importance of their response from the study.

The outcome was validated through Correlation Analysis.

The proposed model meets all the requirements, qualifies for the
structural equation model, and validates all the hypotheses.

This research empowers the residential real estate developers and makes
them better positioned to design the policies

SUGGESTIONS TO THE ORGANISATION:

Price

While selling the plots, payments are to be made as follows without any
hesitations like the cost payments, document writers (typing) fee,
registration charges, document registration fee, like wise all fee are met
out by the buyers with willingness. Due to high prices the lower income
group is not able to purchase the land, so government should take
measures to protect the lower income group.

Separation of land
Nowadays the agriculture land is covered into commercial and residential
purposes. But the population is also increasing day by day. So the
government should pass adequate legislations to safeguard the
community to protect nature.

Investors

The investors should analyze the type of land in which they are going to
invest and potential returns from it. According to the type of land the
investors should invest. That is residential purposes, commercial
purposes and agricultural purposes.

Lack of proper data and management

There is a lack of proper data and management of the real estate sector.
So the government should take the corrective steps in this regard so that
proper estimation and management of the real estate can be made
possible.

Investment avenues

Due to lot of investment avenues in real estate sector in India, fraudulent

cases are also increasing day by day. Thus, careful measures and laws
should be enacted to deal this type of situation.

Loans

The banks provide proper arrangement for loans for purchasing,

construction, modernization, reconstruction of land. So the government
should safeguard the interest of realtors from heavy formalities in
borrowing loans.
BIBLIOGRAPHY

REFERENCES

1. A. Bansal, R. Sirohi, and M. Jha, “A Review on Indian Real Estate:

Trends, Challenges and Prospectus” in KKIMRC IJRHRM, 2011,

vol 1, no. 1, pp. 39-54.

2. A. Bhattacherjee, and G. Premkumar, “Understanding changes in

belief and attitude toward information technology usage: A theoretical

model and longitudinal test” in MIS quarterly, 2004, vol 28 no. 2, pp.

229-254.

3. A. Boomsma, “Systems under Indirect Observation: Causality,

Structure, Prediction” in The robustness of lisrel against small sample

sizes in factor analysis models, 1982, pp. 149-173.

4. A. Bryman, and Cramer, Quantitative data analysis with SPSS 12

and 13: A guide for social scientists, 2005. Psychology Press.

5. A. Bryman. Social research methods. Oxford: Oxford university

press, 2008.

6. A. Diamantopoulos, B. Schlegelmilch, and D. Palihawadana, “The

relationship between country-of-origin image and brand image as

drivers of purchase intentions: a test of alternative perspectives” in

International Marketing Review, 2011, vol 28 no. 5, pp. 508-524.

7. A. Field. Discovering statistics using SPSS for Windows: Advanced

techniques for beginners. London: Sage Publications, 2009.

8. A. M. Farrell, “Insufficient discriminant validity: A comment on

Bove, Pervan, Beatty, and Shiu” in Journal of Business Research,

2009, vol 63, no. 3, pp. 324-327.

9. A. Oladapo, “A study of tenants‟ maintenance awareness,

responsibility and satisfaction in institutional housing in Nigeria” in

International Journal of Strategic Property Management, 2007, vol 10,

no. 4, pp. 217-231.

10. A. Shanker, “Q&A. What Is Customer Value and How Do You

Deliver It?” in Technology Innovation Management Review, 2012,

vol 2, no. 2, pp. 32–33.

11. Araloyin, and O. Olatoye, “An analysis of real estate consumers'

perception of service quality in estate agency practice in Lagos

metropolis, Nigeria” in Journal of economics and international

finance, 2011, vol 3, pp. 139-145.

12. B. G. Peralta and A. Hofer, “Housing for the working class on the

periphery of Mexico City: A new version of gated communities,” in

Social Justice, 2006, vol 33, no. 3(105), pp. 129-141. 13. B. G.

Tabachnick, and L. S. Fidell, Using multivariate statistics (5th ed.).

New York, NY: Pearson Education, 2007.

14. C. A. Wynd, B. Schmidt, and M. A. Schaefer, “Two quantitative

approaches for estimating content validity” in Western journal of

nursing research 2003, vol 25, no. 5, pp. 508-518.

15. C. Cordeiro, A. Machas,M. M. Neves. A case study of a customer

satisfaction problem: Bootstrap and imputation techniques. In

Handbook of partial least squares, pp. 279-287, 2010.

16. C. Fornell, and D. F. Larcker, “Evaluating structural equation

models with unobservable variables and measurement error”, in

Journal of marketing research, 1981, vol 18 no. 1, pp. 39-50. 101

17. C. Gronroos. Service management and marketing: A customer

relationship management approach. 2nd ed. Chichester, UK, John

Wiley & Sons, 2000.

18. C. Homburg, M. Muller, and M. Klarmann, “Is the customer

always King?” in Journal of Marketing, 2011, vol 75, no. 2, pp. 55-74.

19. C. J. Thompson, and M. G. Bemben, “Reliability and

comparability of the accelerometer as a measure of muscular power”

in Medicine and science in sports and exercise, 1999, vol 31 no. 6, pp.

897-902.

20. C. K. Cheung, and K. K. Leung, “Neighborhood homogeneity and

cohesion in sustainable community development” in Habitat

international, 2011, vol 35 no. 4, pp. 564-572.

21. C. Nachmias, and D. Nachmias, Research methods in the social

sciences (5th ed.). London: Hodder Headline Group, 1996.

22. C. P. Pathirage, R. D. G. Amaratunga, and R. P. Haigh, “The role

of philosophical context in the development of research methodology

and theory,” in The Built and Human Environment Review, 2008, vol

1, no. 1, pp. 1-10.

23. C. Robson. Real World Research: A Resource for Social Scientists

and PractitionerResearchers (2nd ed.). Oxford: Blackwell Publishers

Ltd, 2002.

24. D. Gerbing, and J. Anderson, “An updated paradigm for scale

development incorporating unidimensionality and its assessment” in

Journal of Marketing Research, 1988, vol

25 no. 2, pp. 186-192. 25. D. K. Ahadzie, D. G. Proverbs, and P.O.

Olomolaiye, “Critical success criteria for mass house building projects

in developing countries” in International Journal of Project

Management, 2008, vol 26, no. 6, pp. 675-687.

26. D. Levy, L. Murphy, and C.K. Lee, “ Influences and emotions:

exploring family decision-making processes when buying a house,” in

Housing Studies, 2008, vol 23, no. 2, pp. 271-289. 27. D. M.

Rousseau, “Normative beliefs in fund-raising organizations: Linking

culture to organizational performance and individual responses” in

Group & Organization Studies, 1990, vol 15 no. 4, pp. 448-460.

28. D. P. Schwab, “Construct validity in organizational behavior” in

Research in Organizational Behavior, 1980, vol 2, pp. 3-43.

29. D. R. Cooper, and P. S. Schindler. Business research methods.

McGraw-Hill Education; 12th edition, 2013.

30. D. V. Parboteeah. A model of online impulse buying: An

empirical study, 2005.

31. E. Bell, and A. Bryman, “The ethics of management research: an

exploratory content analysis” in British journal of management, 2007,

vol 18 no. 1, pp. 63-77.

32. E. Hallebone, and J. Priest. Business and management research:

paradigms and practices. Basingstoke. Palgrave: Macmillan, 2009.

33. E. Kucharska-Stasiak, and S. Źróbek, “An attempt to exemplify

the economic principles in real property valuation,” in Real Estate

Management and Valuation, 2015, vol 23, no. 3, pp. 5-13. 34. G. A.

Churchill, and D. Iacobucci. Marketing research: Methodological

foundations, 2002.
35. G. Auerbach, “Local autonomy in action: Mobile homes for

immigrants” in Israel” in Applied Geography, 2011, vol 31, no. 2, pp.

556-563.

36. G. D. Hutcheson, and N. Sofroniou. The multivariate social

scientist: Introductory statistics using generalized linear models.

Thousand Oaks, CA: Sage Publications, 1999.

37. G. P. Huber, and D. J. Power, “Retrospective reports of strategic‐

level managers: Guidelines for increasing their accuracy” in Strategic

management journal, 1985, vol 6, no. 2, pp. 171-180. 102

38. G. Salleh, “Neighbourhood factors in private low-cost housing in

Malaysia,” in Habitat International, 2008, vol. 32, no. 4, pp. 485-493.

39. G. Vani, M. G. Babu, and N. Panchanatham, “Toothpaste Brands–

A Study of consumer behavior in Bangalore city,” in Journal of

Economics and Behavioral studies, 2010, vol 1, no. 1, pp. 27-39.

40. H. Kulu, and N. Milewski, “Family change and migration in the

life course” in Demographic Research, 2007, vol 17, no. 19, pp. 567-

590.
WEBSITES:

1. https://www.ibef.org/download/Real_Estate-November-20171.pdf

2. www.financialexpress.com

3. www.99acres.com

4. www.etmarlabs.com/wp-content/.../ET-Marlabs-Real-
Estate_CaseStudy_July2016.pdf.

Project Work
Progress Report
SI.NO Particulars

1 Name of the Student Sagar Singh

2 Registration Number MB200087

3 Name of the College Guide

Prof. Narayan Prasad

4 Name and contact of co- Sujana Kashyap, 8123878443

guide/external guide

5 Title of the Dissertation Study on Real Estate Business

 with Reference of Property

Pistol, Bangalore

6 Name and Address of the Pistol Realty Pvt. Ltd.

company/organization

where the dissertation was

undertaken with date of

starting Dissertation.

7 Progress Report: A brief Progress: To date, I have

note reflecting Number of completed the introduction and

meetings with guides, literature review part of the thesis

places visited, libraries with the help of 3 zoom meetings

visited, book preferred, with a guide. Some trends were

meeting with persons, observed in the raw data.

activities taken up, However, as the dissertation is

Preparations done for based on secondary data so, I

collection and analysis of have collected raw data by

data. performing the survey on 100

existing clients of Property Pistol

and calculated the correlation

between the response given by

the clients.