Company Name It’s About You… Events & More

Proprietor Caroline B. Borres

Unit 11, 11th Floor
Office Address AppleOne Equicom Tower
Cebu Business Park, Cebu
Contact Info (32) 4226737, 0915-6555-320
Website www.itsaboutyou.com
Email kaiborres@itsaboutyou.com
Facebook itsaboutyou
Instagram itsaboutyou
Building Facade Office Front

Address: Unit 11, 11th Floor

AppleOne Equicom Tower
AppleOne Equicom Tower Cebu Business Park
Cebu Business Park
 Company Profile
It’s About You Events & More, is a sole proprietorship firm, owned and
managed by Ms. Caroline “Kai” Borres, specializing in events planning and
management for personal and family affairs like birthdays, bridal showers,
weddings, anniversaries, and the like.

Having observed how stressful traditional family gatherings are to the host and
the celebrator, Ms. Borres thought of providing event management services to ease
the stresses, anxieties and worries that come with such celebrations.

The business was formally established in 2015 with the encouragements and
support of her friends and family. Since then, their network of providers of allied
services and product/item suppliers have grown much. These factors have
contributed to the firm’s excellence in bringing the best and most memorable
celebrations to their clients.

The logo says what the business offers: a worry-free celebration. You, as the
star/s of the event should be there to enjoy the occasion with friends and family
gathered around to share the memorable moments. After all, it’s about you!
 Mission

To provide excellent event management services for personal and family

celebrations that offer a worry-free experience especially for the star of the
event, the celebrator.

Vision

To be known as the go-to provider of exceptionally well-planned family

get-togethers that offer memories to be treasured and remembered for a lifetime.

We also envision to expand our line of services to at least one category

every year to include other types of events such as corporate, socio-cultural
occasions, leisure, sporting events and others.

Strengths
• Highly Trained Personnel –
NC III holders
• Strong network connections
• Spirit of collaboration among
staffs and allied services
Opportunities
• Growing demand
• Continuous trend of
emerging unique and
creative concepts
• Busy lifestyle of target
market
SWOT ANALYSIS
Weaknesses
• Limited line of services
• Marketing deficiencies
• Conflict issues due to
diversity of stakeholders
Threats
• Increasing competition
• Rising cost of goods and
services
• Piracy of personnel
• Piracy of concepts/ideas
Action Plan
• Gradually increase line
of services
• Strengthen marketing
strategies/activities
• Improve conflict
management strategies
• Join trainings to
improve concept-
making skills as well as
budgeting resources
• Be mindful of contracts
and agreements with
personnel and clients
 ORGANIZATIONAL CHART

Event Director

Equip-
Program Venue
Coordinator Coordinator
ments
Coordinator

Liaison Logistics Marketing Budget

Officer Coordinator Specialist Manager
 EVENT TEAM

Event Director

Equip-
Program Venue Logistics
Coordinator Coordinator
ments Coordinator
Coordinator
 TECHNICAL TEAM

Event Director

Equip-
Program Venue
Coordinator Coordinator
ments
Coordinator
 Services

Event Planning Consultation Collaterals, Facilities Rental

• Conceptualize event theme • Physical arrangements
• Develop event program • Tables, chairs, tents, standees,
• Plan venue and logistics signages
• Preparation of Service Contracts • Decorations, stage, wall &
ceiling art
On-site Event Services • Flower arrangement
• Manage guests arrival and placement • Food catering and services
• Facilitate event flow • Lights & sounds
• Coordinate with allied providers • Audio-visuals
• Entertainers
After-event Services • Invitations, souvenirs, tokens
• Delivery of Video/Photo Album • Logistics, transportation
• Guest ‘Thank you’ communication • Video/Photography and
• Other services as required by the client documentation
• Other services and items as
required and requested by client
 Flordeliz Roces PAST EVENTS/CLIENTS
Debut, May 15, 2016 Alberts
Wedding
Ceremonies
Kylie Lamada
Graduation Party, April 3, 2017

Angel Ann Cruz

8th Birthday, Feb 18, 2015 Mirandas

ta

Liza Joy Chavez

Baby Shower, March 5, 2018 Gregorios
Ronna Dy’s Surprise
50th birthday, March 3, 2016 Reyes’s
 SUPPLIERS / PARTNERS / AFFILIATES

• Photography/Videography Jojo Seriña Video and Photography

• Catering Services/Food Papakits Restaurant
Package
• Tables and Chairs Papakits Resort
• Lights and Sounds Horizons Lights and Sounds, Inc.
Trio Musico Acoustics Band
• Entertainment
Flow Arts Fire Dancers
• Decorations Marion Myles Party Supplies Rental
• Flowers Senen’s Flower Arrangements
• Give-aways Loren‘s Gift Ideas
 STRATEGIES AND PROMOTIONS

❖Flyers
❖Referrals
❖Radio Advertisements
❖Mall Exhibits
❖Social Media Marketing (Facebook,
Instagram, Twitter)
❖Blogs, Vlogs, Youtube
❖Website
❖Posters
EVENT PROPOSAL
Event Brief

EVENT BRIEF
Event Title A Surprise Wedding Proposal
Client Mr. George Williams (French national)
Date August 18, 2018
Duration Planning: 4 weeks
Event: 1pm – 10pm
Venue Papakits Marina and Fishing Lagoon
Pax 30 – 40 family and close friends
Budget P140,000.00
 Letter Proposal

July 10, 2018

Dear Mr. George Williams,

We are pleased to present to you our proposal to facilitate your upcoming memorable event which
will be held on August 18, 2018 at Papakits Marina and Adventure Park. This is in line with your
requirements and preferences and we are happy to be part of making your dream event brought into
reality.

We at It’s About You…Events & More continue to strive to deliver the best experience for you, our
valued client. Just leave all the details to us so that you can savor all the memorable moments of
your celebration and spend the day without stress and anxiety. After all, it’s about you!

Yours truly,

CAROLINE B. BORRES
Event Director
Event Objective

This event aims to facilitate the desire of the client, Mr. Williams, a French
national, to express his love and commitment to finally pop the question,
“Will you marry me?” to the love of his life whom he wants to spend the
rest of his life with.

The first time the couple met was at an adventure park because both of
them are fond of physical, daring and exciting activities. This is the setting
where Mr. Williams wants to relive in this memorable occasion.

Being a surprise event, the big challenge would be to keep it a secret until
the final reveal.
Event Concept
Will you take a ride with me to a lifetime of adventures?
A series of adventures, thrilling rides, fun-filled water activities, physical challenges
and heights to conquer all lead up to the surprise main event of the day which is the
wedding proposal to a special girl, the love of his life.

Not only do these activities reflect what the couple is fond of spending their time
together, but also these may be comparable to the real life challenges and obstacles as
well as the triumphs that every couple may face as they embark on their journey together
as future husband and wife.
Vicinity Map of Papakits Marina & Fishing Lagoon
E. Partner Service Providers/Suppliers
• Venue Papakits Marina & Fishing Lagoon
• Photography/Videography Jojo Seriña Video and Photography
• Catering Services/Food Package Papakits Restaurant
• Tables and Chairs Papakits Resort
• Lights and Sounds Horizons Lights and Sounds, Inc.
Trio Musico Acoustics Band
• Entertainment
Flow Arts Fire Dancers
• Decorations Marion Myles Party Supplies Rental
• Flowers Senen’s Flower Arrangements
• Give-aways Loren‘s Gift Ideas
 Event Planning
Services Providers’ Agreement

This Agreement is entered into by and between It’s About You…Events and More (the “Company”) and
______________, Service Provider for __(name of service/item)______; the parties agree as follows:

1. Services
The Service Provider will provide the following services to the Company:
a. ______________
b. ______________
c. ______________

2. Payment
The Company will pay the Service Provider a fee of ____________ as agreed upon by both parties in
payment for ______________, which will be due on _______________________.

3. Quality Assurance
The Service Provider shall warrant that they will give the utmost quality service to the client of the
Company. The Service Provider shall take responsibility of any untoward incidents in relation to its services
rendered.

In the event that the Service Provider will be unable to provide the services as agreed, they shall be
responsible for finding a replacement with the same quality of service. Should they fail to perform such
duties, legal actions and penalties shall be imposed.

____________________ ____________________
Director, It’s About You Manager, service provider
 About the Event

The event is a surprise wedding proposal therefore the biggest challenge is how to
keep it a secret until the final reveal when the client, the groom-to-be would finally ask
the love of his life “Will you marry me?” The event will start as a pretend family outing
sponsored by a balikbayan Aunt who just came back to the Philippines after many years
abroad. She will act as the pretend and would invite the couple to join in the get-
together. Everything will be handled carefully so that the bride-to-be would not suspect
anything about the real purpose of the event.

Venue
The venue is at Papakits Marina and Adventure Park. The couple is fond of
adventures and “adrenaline-rush” physical activities. In comparison also, this would
reflect the many challenges a couple would encounter as they embark on their life
together as future husband and wife.

Papakits Marina and Adventure Park offers different types of fun and adventure
like zipline, horse-back riding, canoeing, wall climbing, hanging bridge, wakeboarding
and many others. Prices are very affordable and all facilities are of world-class standards
and manned by highly qualified and trained personnel. Safety is their priority.
 About the Event

Photo and Video Coverage

To capture the moments, Jojo Seriña Video and Photography will be there to
make sure no precious memories will be lost in this memorable day.

Catering, Party Hall, Tables and Chairs Rental

Food and catering services will be handled by Papakits Restaurant. They have a
wide range of food menus to choose from. There will be afternoon snacks at the family
cottage during the afternoon and the evening event will be held at the party hall. The
party hall, tables and chairs rental rates are just minimal because the price is already
factored-in with the per pax cost for the buffet.

Decorations, Lights & Sounds, Entertainment

Decorations and entertainment are simple and romantic. Sounds are mainly
provided by an acoustic band which will maintain the mood of simplicity throughout the
night.
There will be performers like singers, dancers, fire dancers and also friends and
relatives will render talent portions to make the event fun. A videoke singing contest will
act as the warm-up for the event.
Event Invitation
 Event Calendar
Date Description Key Persons
July 15 Initial Meeting Client, Event Director
July 18 Submission of Proposal Client, Event Director
July 18 Signing of MOA and giving of Downpayment Client, Event Director
July 20 Site Booking Visit/Ocular Inspection Client, Event Director
July 20 Food Tasting Client, Event Director
July 20-25 Coordination with Service Providers Event Planner, Service
Partners
July 26 Meeting with Entertainers Event Planner, Client,
Entertainers
July 28 Selection of Decorations Event Planner, Client,
Decorators
August 1 Sending of Invitations Event Planner
August 4 Giving of Full Payment Client, Event Planner
August 7 Confirmation of Attendees Event Planner
August 18 Event Proper All parties involved
August 20 Submission of Photos, Videos, Thank you letter Event Planner
 Event Checklist

Description
❑ Proposal Letter, MOA, Official Receipt
❑ Site Pictures, Videos for presentation to client
❑ Booking of Venue
❑ Service Partners Coordination
❑ Caterer
❑ Entertainers, Lights and Sounds
❑ Photo/Videographer
❑ Decorators, Florists
❑ Invitation printing
❑ Backdrop printing
❑ Transportation/Logistics
❑ Site Visit/Ocular Inspection
❑ Meeting with Safety Officers of Venue
❑ Event proper
❑ Security briefing
❑ Checking of Event Site Decorations
❑ Coordination with all involved in the action
 Program Flow
Part 1 : 2:00pm – 5:00pm | Venue: Family Cottage
Time (pm) Activity Presentor/Facilitator
1:00-2:00 Arrival of Guests, Friends and Family Pretend Host: Mrs. Alicia Roces
Aunt of the Bride-to-be
2:00-2:30 Invocation, Welcome Message Pretend Host: Mrs. Alicia Roces

Venue and Facilities Orientation Mr. Roy Lumapaz

Safety Briefing Venue Safety Officer
2:30-5:00 Free-choice of Activities, Adventures, Rides Activity Operators and Safety Personnel

Part 2 : 6:00pm – 10:00pm | Venue: Party Hall

5:00-6:00 Videoke Contest Emcee/Facilitator

6:00-6:30 Surprise Proposal Mr. George Williams

6:30-7:30 Dinner and Well-Wishers Friends and Family

7:30-8:30 Showcase of Talents

• Song Number Reena Roces
• Dance Number Couple’s Close Friends
• Fire Dancers Flow Arts Fire Dancers
8:30 – 9:00 Couple’s Message
Couple’s Dance
9:00 – 10:00 Acoustic Band Trio Musico Acoustics Band
10:00pm Departure from Venue Transportation Services
 CR CR Event Layout

8
7 Legend
6
1
1 Platform for Band
3 3 and Singers
2 Dance Floor
2
3 Buffet Tables

4 VIP Tables

5 Family Tables
4 4
6 Acoustic Band
Entrance/ Entrance/
5 5 Exit
Exit 7 Couple’s Dinner
Table
8 Backdrop
4 4
Family Cottage

Party Pavilion
Buffet Table Couple’s Table

Entertainers
 SWOT Analysis of the Event
Strengths
• gated, secure venue with
ample natural facilities for
fun and adventure,
cottages, parking
• facilities are manned by
trained safety personnel
• affordable rates
• event hosts and guests are
close friends and families
Opportunities
• availability of social media
• local talents, delicacies
• satisfied client feedback
and referral
• nature-rich environment
Weaknesses
• hard to keep surprise a
secret
• large venue, guests might
wander too far by
themselves
• budget constraints
• safety concerns
• far location
Threats
• possible bad weather
• gate-crashers
• health/emergencies
• possible unorganized
actions by suppliers
Action Plan
• limit number of people
who knows the ‘surprise’
• assign staff to monitor
every guests at all times
• properly plan the budget
• prepare umbrellas, etc in
case of rain
• be strict in monitoring
guests arrival
• proper use of social
media, communication
channels for invitations
and coordination
Event Poster
 Risk Management and Contingency Plan

Event Coordinator must know the different adventure sites and emergency
facilities of the resort, must be equipped with handheld radio communications to be able
to easily monitor/contact safety officers in the different adventure spots of the resort.

A. Adventure Facilities Safety Assurance

• Resort already provides facilities that pass international standards in terms of
facilities and trained operators.

B. Medical Facilities
• There is a clinic with available doctor and first aid facilities and staff in the
resort. The nearest hospital is just a few minutes away in case of major
incidents.

C. Security Measures
• The resort is inside a gated facility with roving security guards.

D. Fire Safety and Natural Calamities

• The resort is equipped with facilities that can address fire and natural
calamities.
Costing/Budgeting Description Unit Cost # of Pax Amount

Shuttle Service 3,000.00

Expected Guests: Resort Entrance Fee 100.00 40 4,000.00
40 pax Adventure Pass 100.00 40 4,000.00
Family Cottage Rental 3,800.00
Party Pavilion Rental/Tables/Chairs 5,000.00
Food
- Afternoon Snacks 150.00 40 6,000.00
- Dinner Buffet 350.00 40 14,000.00
- Videoke Machine 5.00 200 1,000.00
Flower Arrangements 8,000.00
Lights and Sounds 5,000.00
LCD Projector 1,500.00
Acoustic Band 7,000.00
Fire Dancers 7,000.00
Video/Photography 30,000.00
Miscellaneous 10,000.00
Professional Fee 25,000.00
Incidentals 5,700.00

Total 140,000.00
 PAYMENT AGREEMENT

Event Billing

It’s About You requires the following:

• 50% down payment upon confirmation

• full payment shall be made two (2) weeks prior to the event
date.

Payment (whether cash or check) shall be made payable to:

Account Name:Caroline Borres

Account No: 0023 8740 9912 1440
Bank Name: Union Bank
 MEMORANDUM OF AGREEMENT
This document serves as a binding contract between Ms. Caroline B. Borres, Event Planner, and Mr. George Williams,
the client. The event will be held on August 18, 2018 at Papakits Marina and Adventure Park.

Both parties agree to abide by the following conditions.

1. The event will be as follows:

WHAT : Surprise Wedding Proposal
WHEN : August 18, 2018
WHERE : Papakits Marina & Adventure Park
WHO : Mr. George Williams
THEME : Adventure in Nature
OBJECTIVE : To facilitate the desire of Mr. Williams to express his intent to
marry the love of his life, Annabelle Reyes.
2. The planner will be in-charge of the following aspects of the event food, set up, sound, invitation and photo and video
coverage.
3. The client will pay the organizer P25,000.00 for all the services to be rendered. The planner will be given an initial
amount of 50% of the total amount (fees, deposit, etc.) upon signing the contract.
4. If the client cancels within 15 days before the event, they will be refunded 10% of the original fees, otherwise no
refund will be given.
5. If the planner cancels, she will either provide a substitute planner or refund the full fees, minus the cost of non-
refundable deposits.
6. In the event of accidents/incidents that are beyond the control of the planner, the insurance policy available for the
event will apply.
7. In the event of non-compliance of any or all parts of this contract, civil and legal obligations will arise.

Mr. George Williams Ms. Caroline B. Borres

Client Event Director
 LETTER OF THANKS

August 19, 2018

Dear Mr. George Williams,

We would like to extend our deepest gratitude for putting your trust and confidence with us in
handling one of the most memorable events of your life. It is our sincere hope that we were able to
deliver our service as expected.

As a valued client, we offer you a 10% discount on professional fees on your next event with us. We
are here to serve you for a worry-free celebration. Leave the details to us so that you can relax and
enjoy your event. After all, it’s about you!

Yours truly,

CAROLINE B. BORRES
Event Director Unit 11, 11th floor
0915 6555 320 AppleOne Equicom Tower
Cebu Business Park
www.itsaboutyou.com