Project report

On
“A study of consumer buying behavior towards Hero Bike”
Submitted to
Mr. Rajkumar chauhan
Project supervisor
By
MOHIT SINGH
BBA 6th semester
Roll No. 202036500019
2022-2023

M.J.P.ROHILKHAND BAREILLY (U.P)

Department of Management studies

Shree Satya college of Higher Education
Lodhipur Rajput, Delhi Road, Moradabad (U.P)

1
 “A Study Of Consumer Buying Behavior Towards Hero Bike”
By
MOHIT SINGH
BBA VI SEMESTER
Submitted to Department of Management Studies in the partial
Fulfilled of the Requirements of the Degree of
BACHELORS OF BUSINESS ADMINISTRATION
At the
SHREE SATYA COLLEGE OF HIGHER EDUCATION
Lodipur Rajput, Moradabad (U.P)
2022-2023

Signature of student
certified by…
.
MR. Raj Kumar Chauhan
(Project Supervisor)
Accepted by…..

Dr. Deepti Gupta

(Principal)

2
 STUDENT DECLARATION

I, MOHIT SINGH herby declare that this project report on tilled

“A STUDY OF CONSUMER BUYING BEHAVIOUR TOWARDS
HERO BIKE” submitted in the partial fulfillment of the
requirement of BACHELOR OF BUSINESS ADMINISTRATION
(BBA) from SHREE SATYA COLLEGE OF HIGHER EDUCATION
LODHIPUR RAJPUT, MORADABAD (U.P). It is based on primary
& secondary data which is collected by me under the guidance of
my project guide Mr. RAJ KUMAR CHAUHAN.

MOHIT SINGH
BBA VI SEMESTER
ROLL NO. 202036500019

3
 ACKNOWLEDGEMENT
A research studies cannot be completed without the
guidance, inspiration and cooperation from the various
quarter. This study also is the imprint of many persons.
I would like to express my gratitude to MR. RAJ KUMAR
CHAUHAN, my project guide for his kind mentorship and
guidance in assisting me with my project. His academic inputs
provided main sights that were invaluable for completing this
project.
I wish to express my deep gratitude and sincere thanks to
“OM SANTI MOTERS”
for providing me their precious time to collect various kind of
information.

MOHIT SINGH
BBA VI SEMESTER
ROLL NO. 202036500019

4
 TABLE OF CONTENT

SR.NO CONTENTS PAGE

NO.
1. Introduction
2. Objectives & Scope of
study
3. Limitation of Study
4. Literature Review
5. Company profile
6. Research Methodology
7. Data Analysis &
Interpretation
8. Finding

9. Suggestions &
Recommendations
10. Conclusion

11. Bibliography
12. Appendix

5
6
 Introduction
Consumer behavior refers to the mental and emotional process and
the observable behavior of consumers during searching, purchasing
and post consumption of a product or service.

Consumer behavior involves study of how people buy, what they

buy, when they buy and why they buy. It blends the elements from
psychology, sociology, socio psychology, anthropology and
economics. It also tries to assess the influence on the consumer
from groups such as family, friends, reference groups and society in
general.

Buyer behavior has two aspect: the final purchase activity visible to
any observer and detailed or short decision process that may involve
the interplay of a number of complex variable not visible to anyone.

What influences consumers to purchase products or services? the

consumer buying process is a complex matter as many internal and
external factors have an impact on the buying decisions of the
consumer.

When purchasing a product there several processes, which

consumers go through. These will be discussed below.

7
 Purchase Decision

Through the evaluation process discussed above consumers will

reach their final purchase decision they reach the final process of

going through the purchase action e.g. the process of going to the

shop to buy the product, which for some consumers can be as just

as rewarding as actually purchasing the product, purchase either be

through the store, the web, or the phone.

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 Post Purchase Behavior

Ever have the product after you purchased it? This simply is post

purchase behavior and research shows that it is a common trait amongst

purchasers of products. Manufacturers of products clearly want recent

consumers to feel proud of their purchase, it is

therefore just as important for manufacturers to advertise for the

sake of their recent purchaser so consumers feel comfortable that

they own a product from a strong and reputable organization. This

limits post purchase behavior. i.e. you feel reassured that you own

the latest advertised product.

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10
Objectives of the study

 To study consumer buying behavior towards Hero Moto crop Bikes.

 To study the market position of Hero Moto crop bike in Moradabad.
 To study factors which affect consumer behavior for purchase of two
wheeler bike.
 To study customer satisfaction towards Hero bike in Moradabad.
 To study customer whether the customer is interested to purchase bike
in Hero Moto Corp Ltd. Or not.

Scope of study

 The main scope of the study is limited to Moradabad city.

 It also analysis the benefits accruing to the company as a result of those
service.
 This study has been made to find the level of satisfaction the customer
has regarding the service provider by bike place.

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12
Limitation of study

When the buyers are busy we

can’t get accurate data from
them.

According to the time limit of

our project we can cover only
the some area.

During survey some

respondents may not give
answer in proper manner

13
14
 Literature Review
Consumer buying behavior

The main aim of marketing is meet and satisfy target customers need and
wants buyer behavior refer to the peoples or organization conduct
activities and together with the impact of various influence on them
towards making decision on purchase of product and service in a market.
The field of consumer behavior studies how individuals, groups and
organization select, buy, use and dispose of goods, services, ideas, or
experience to satisfy their need and desires understanding consumer
behavior and knowing customer are never simple. The wealth of products
and service produced in a country make our economy strong. The
behavior of human being during the purchase is termed as –Buyer
Behavior. Customer say one thing but do another. They may not be in
touch with their deeper motivations. They are responding to influences
that change their mind at the last minute. A buyer makes take a decision
whether save or spend the money.

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 Definition of buying behavior

Buyer Behavior is –all psychological, social and physical

behaviors of potential customers as they become aware of
evaluate, purchase, consume and tell other about product
and service.

Consumer Buying decision process.

There are following five stages in buying decision process.
1) Problem Identification
The buying process starts when the buyer recognizes a problem or
need. The need can be triggered by internal or external stimuli.

16
 Marketers need to identify the circumstances that trigger a
particular need. By gathering information from a number
of consumers, Marketers can identify the most frequent
stimuli that spark an interest in a product category. They
can develop marketing strategies that trigger consumer
interest.

2) Information search

The consumer tries to collect information regarding various

product/service. Through gathering information, the
consumer learns about completing brands and their
features. Information may be collected from magazines,
catalogues, telephone directory, trade air etc.
marketers should find out the source of information and
their relative degree of information to consumer.
Personal sources : Family, friends, neighbor, as quittances.
Commercial source : Advertising, sales persons, dealers,
packaging, displays.

Public source: Mass media, consumer, rating organization.

Experimental source: Handling, examine, using the product.

3) Evaluation of alternatives

17
 There is no single process used by all consumer in all buying
situation. There is several first, the consumer processes, some
basic concept are:

First, the consumer is trying to satisfy need.

Second, the consumer is looking for a certain benefits from the

product solutions.

The marketer must know which criteria the consumer will use in
the purchase decision.

4) Choice of purchase decision

From among the purchase of alternatives the consumer makes
the solution. It may be to buy or not to buy. If the decision is to
buy. The other additional decisions are:

Which type of bike he must buy?

From whom to buy a bike?

How the payment to be made? And so on.

The marketer up to this stage has tried every means to influence

the purchase behavior, but the choice is properly consumers. In
the evaluation stage the consumer forms preferences among the
brands in the choice set. The consumer may also form an
intention to but the most preferred brand.

5) Post purchase behavior

After purchase of the product, the consumer will experience the
same level of the product. The marketer’s job not end when the

18
 product is buying must monitor post-purchase satisfaction, post
purchase action, post-purchase use and disposal.

6) Post purchase satisfaction

The buyer’s satisfaction is a function of closeness between the
buyer’s expectation and the product perceiver performance. The
larger the gap between expectation and performance, the greater
the consumer dissatisfaction.

7) Post purchase action

The consumer’s satisfaction or dissatisfaction with the product

influence subsequent behavior. If the consumer satisfied, he or
she will exhibit a higher probability of purchasing the product
again. Dissatisfaction consumer may abandon and return the
product.

8) Post purchase use or disposal

The market should also monitor new buyers use and dispose of
the product. If the consumer store the product in a close, the
product is probably not very satisfying . if the consumer throws
the product away, the marketer needs to know how they dispose
of it; especially it can be hurt the environment.

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 Characteristics of buyer behaviors

The chief characteristics of the buyers behaviors areas follow:-

1. It consists of mental and physical activities which consumers

undertake to get goods and services and obtain satisfaction
from them.

2. It includes both observable activities such as walking through

the market to examine merchandise and making a purchase
and mental activities-such as forming attitudes, perceiving
advertising material and learning to prefer particular brands.

3. Consumer behaviors are very complex and dynamic to

constantly changing and therefore, management need to
adjust with the change otherwise market may be lot.

4. The individuals specific behaviors in the market place is

affected by internal factors such as need, motives,
perception, and attitudes, as well as by external of
environmental influences such as the family social groups,
culture, economics and buyers.

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Factors influencing the

behavior of buyers.

21
 Consumer behavior is affected by uncontrollable

factors. Just think, what influences you before you buy a product or

service? Your friends, your upbringing, your culture, the media, a role

model or influences from certain groups? Culture is one factor that

influences behavior. Simply culture is defined as our attitudes and

beliefs. But how are these attitudes and beliefs developed? As an

individual growing up, a child is influenced by their parents, brothers,

sister and other family member who may teach them what is wrong or

right. They learn about their religion and culture, which helps them

develop these opinions, attitudes and beliefs (AIO). This factors will

influence their purchase behavior however other factors like groups

of friends, or people they look up to may influence their choices of

purchasing a particular product or service. Reference group are

particular groups of people some people may look up towards to

that have an impact on consumer behavior. So they can be simply a

band like the spice girl or your immediate family members. Opinion

22
leaders are those people that you look up to because your respect

their views and judgments and these views may influence consumer

decision. So it may be a friend who work with the IT trade who may

influence your decision on what computer to buy. The economical

environment also has an impact on consumer behavior; do

consumers have a secure job and regular income to spend on goods?

Marketing and advertising obviously influence consumers in trying to

evoke them to purchase a particular product or service.

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24
 Corporate profile of company

Hero Moto Corp Ltd. Is the world’s largest manufacturer of two-wheelers,

based in India.

In 2001, the company achieved the coveted position of being the largest two-
wheeler manufacturing company in India and also, the ‘World No.1’ two
wheeler company in terms of unit volume sales ina calendar year. Hero Moto
Corp Ltd. Continues to maintain this position till date.

Vision
The story began with a simple vision – the vision of mobile and an empowered
India, powered by its bikes. Hero MotoCorp Ltd.,company’s new identity,
reflects its commitment towards providing world class mobility solutions with
renewed focus on expanding company’s footprint in the global arena.

Mission
Hero Moto Corp’s mission is to become a global enterprise fulfilling its
customer’s need and aspirations for mobility, setting benchmarks in
technology, styling and quality so that it customer into its brand advocates.
The company will provide an engaging environment for its people to perform
to their true potential. It will continue its focus on value creation and
relationships with its partners.

Strategy

25
Hero Moto Corp’s key strategies are to build a robust product portfolio across
categories, explore growth opportunities globally, continuously improve its
operational efficiency, aggressively expand its reach to customers, continue to
invest in brand building activities and ensure customer and shareholder
delight.

Manufacturing
Hero Honda bikes are manufactured across three globally benchmarked
manufacturing facilities. Two of these are based at Gurgaon and Dharuhera
which are located in the state of Haryana in northern India. The third and
the latest manufacturing plant is based at Haridwar, in the hill state of
Uttarakhand.

Technology
In the 1980’s the Company pioneered the introduction of fuel-efficient,
environment friendly four-stroke motorcycles in the country. It became the
first Company to launch the Fuel Injection (FI) technology in Indian
motorcycles, with the launch of the Glamour FI in June 2006.

Its plants use world class equipment and processes and have become a
benchmark in leanness and productivity.

Hero Moto Corp, in its endeavor to remain technology pioneer, will

continue to innovate and develop cutting edge products and processes.

Products
Hero Honda's product range includes variety of motorcycles that have set
the industry standards across all the market segments. The Company also
started manufacturing scooter in 2005. Hero Honda offers large no. of

26
 products and caters to wide variety of requirements
across all the segments.

Distribution
The Company’s growth in the two wheeler market in India is the result of an
intrinsic ability to increase reach in new geographies and growth markets.

Hero MotoCorp’s extensive sales and service network now spans over to
5000 customer touch points. These comprise a mix of authorized
dealerships, Service & Spare Parts outlets, and dealer-appointed outlets
across the country.

Brand
The new Hero is rising and is poised to shine on the global arena.
Company’s new identity “Hero Moto Corp Ltd.” is truly reflective of its
vision to strengthen focus on mobility and technology and creating global
footprint. Building and promoting new brand identity will be central to all
its initiatives, utilizing every opportunity and leveraging its strong presence
across sports, entertainment and ground- level activation.

Performance 2022
Total unit sales of4,86,704 two-wheelers in may, growth of 35.44 per cent

Total net operating income of Rs. 19,401.15 Crores, growth of 22.32 per
cent

Net profit after tax at Rs. 1,927.90 Crores Total dividend of 5250% or Rs.
105 per share including Interin Dividend of Rs. 70 per share on face value of
each share of Rs. 2 each EBIDTA margin for the year 13.49 per cent EPS of
Rs. 96.5

27
Type : Public company
Traded as : BSE: 500182

NSE: HEROMOTOCO

BSE SENSEX Constituent

Industry : Automotive

Founded : 19 January 1948 (Gurgaon)

Founder(s) : Brijmohan Lall Munjal

Headquarters : New Delhi, India

Key people : Brijmohan Lall Munjal(chairman)

Pawan Munjal (MD & CEO)

Products : Motorcycles, scooters,

three-wheeler vehicles and spare part.

Revenue : Rs. 34,341.79 crores

Operating income : Rs. 8,546.08 crores

Net income : Rs. 2,927.90 crores

Parent : Hero group

Website : WWW.heromotocorp.com

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History of Company
Hero Motor Corp is the world’s single largest two-wheeler
motorcycle company. Honda Motor Company of Japan and the
Hero Groups entered a joint venture to setup Hero Honda Motors
limited in 1984. The joint venture between India’s Hero Group
and HONDA MOTOR COMPANY,JAPAN has not only create the
world’ single largest two wheeler company but also one of the
most successful joint ventures worldwide.

__Hero Motor corp. Ltd. Formally known as Hero Honda .it is a

world’s largest two wheeler company having its registered office
in INDIA. The company started with a joint venture between the
Japanese two wheeler manufacturing company Honda in 1984
,but in 2010 Honda decide to move out and hero cycle bought
their shares and become a new independent identity. The new
company which was renamed Hero Moto corp. in august 2011 is
now the world’s largest manufacturer of two wheelers the
company has been working intelligently and trying to utilize every
opportunity to promote its new brand identity .

The company started with a vision of empowering India by its

bikes and making it a mobile and much more empowered country
by taking it to global market with its world class bike in 1980’s
Hero Honda introduce low cost and fuel efficient bikes in India.
Japanese technology which came from their Japanese partner

29
HONDA in the Hero motorcycles made it a huge hit in India market
the company continued to use the same technology till they
parted ways with Honda. The company of offers wide range o f
two wheeler including motorcycles and scooters .

With its three manufacturing plants located at Haridwa , Gurgaon

, Dharuhera, Hero churns out approx 3 millons in a year not only
in manufacturing the company is a real HERO in customer service
also with a huge network of about 3000 dealerships and service
centre across country.

30
Board of Directors
Leading with integrity

No. Name of the Directors Destination

Chairman,
Managing
1. Director and
CEO.

Executive
Director-
2. Operations
(plants) and
chief
technology
officer.

31
3. Non-Executive
Director.

Non-Executive
Director.
4.

32
 Non-
5. Executive
and
Independent
Director.

6. Non-Executive
and
Independent
Director.

33
 Non-Executive
7. and
Independent
Director.

Additional and
8. Independent
Director.

34
Products of Hero Motor Corp.

XTREME 160R

Features :
 Mileage (City) 55.47Kmpl
 Displacement 163cc
 Engine type Air cooled,4 stroke
Valve single cylinder OHC
 No. of cylinders 1
 Max. Power 15.2 PS@8500rpm
 Max Torque 14 NM @ 6500 rpm
 Front break Disc
 Rear Break Disc
 Fuel capacity 12 L

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 X Pluse 200 4V

Features
 Mileage (City) 51.59 kmpl
 Displacement 199.6 cc
 Engine Type Oil cooled,4 Stroke 4 Valve
 No. of cylinders 1
 Max power 19.1 PS @8500 rpm
 Max Torque 17.35 NM @6500 rpm
 Front Break Disc
 Rear brake Disc
 Fuel Capacity 13 L

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 Pleasure+ XTEC

Feature:
 Mileage (City)
 Displacement 110.9 cc
 Engine Type Air cooled,4 Stroke
 No. of cylinders 1
 Max power 8.1 PS @7000 rpm
 Max Torque 8.70 NM @5500 rpm
 Front Break Drum
 Rear brake Drum
 Fuel Capacity 4.8 L

37
New Maestro Edge 110

Feature:
 Mileage (City) -
 Displacement 110.9 cc
 Engine Type Air Cooled, 4 Stroke
 No. of cylinders 1
 Max power 8.15 PS @7250 rpm
 Max Torque 8.7 NM @5750 rpm
 Front Break Disc
 Rear brake Drum
 Fuel Capacity 5L

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New Super Splendor

Features :
Mileage 75Kmpl
Seat Height 799 mm
Tyre Size Front 80/100 R18
Tyre Size Rear 90/90 R18
Fuel Tank 12 L

39
 New Glamour

Features :

 LED Headlamp
 Side engine cut –off
 Powerful 125 cc Engine

40
 5 speed Gear Box
 100/80 Wide Rear tyre

41
 Destini 125

Splendor + XTEC

42
Passion pro

43
Passion XTEC

44
45
RESEARCH METHODOLOGY
SECTION –A OBJECTIVE

1. To know customer behavior for purchase of Hero motor

corpbike .
2. To identify the factor which influence on customer decision.
3. To know which medium play important role for purchasing
bike.

SECTION-B RESEARCH PLAN

Research Plan

Research Design Descriptive

Research Method Used Survey

Research Technique Used Questionnaire

Data Collection (location) Moradabad

Sampling Plan Convenience

Sample Size 100

46
47
Respondent Profile
1. Gender Profile :
Table 1 : Indicating Gender Profile of the respondents.

Gender Percent

75
Male
25
Female
100
Total

Gender Profile

Female
25%

Male
75%

Interpretation :

75% of the respondents were Male and

25% of respondents were Female.

48
 2. Age Profile :
Table 2 : Indicating age profile of the respondent.

Age Percent
18-19 5
20-29 41
30-39 29
40 & above 25
Total 100

Age Profile

18-19
40 & Above 5%
25%
20-29
41%

30-39
29%

Interpretation :

41% of the respondents fall in the age group of below 20-29,

29% of the respondents fall in the age group of 30-39 and
25% of the respondents fall in the age group of 40 and above.
5 % of the respondents fall in the age group of 18-19.

49
 3. Occupation of the respondents :
Table 3: Indicating occupation of the respondents.
Occupation Percent

Business 43

Service 32

Students 5

Agriculture 20
Total 100

Occupation

Agriculture
Students 20% Business
5% 43%

Service
32%

Interpretation :
43% of the respondents were business class,

32% of the respondents were service class,

20% of the respondents were agriculture,

5% of the respondents were student.

50
 4. Income of the Respondents :
Table 4: Indicating income of the respondents.
Income Percent
<10,000 15
10,000- 15,000 44
15,000-20,000 30
20,000 & Above 11
Total 100

Income
20,000 & above
11%

<10,000
15%

15,000-20,000
30%
10,000-15,000
44%

Interpretation :

44% of the respondent fall in blow 10,000 - 15,000,

30% of the respondent fall in the bracket of 15,000-20,000,

15% of the respondent fall in the bracket of <10,000,

11% of the respondent fall in the 20,000 & above.

51
 Analysis :

1. Do you have own Bike ?

Response Percent
Yes 57
No 43
Total 100

Do you have own Bike?

No
43%

Yes
57%

Interpretation :

57% respondents don’t have own bike,

43% respondents have own Bike.

52
2. Which Medium do you refer to purchasing Bike?
Sources Percent
News paper 26
T.V Advertisement 24
Friends & Relatives 38
Other 12
Total 100

Which Medium do You Refer To Purchase

Bike

other
12% News Paper
26%

Friends & Relatives

38% T.V. Advertisement
24%

Interpretation :

38% of the Respondents had the knowledge through friends &

relatives,

26% of the Respondents had the knowledge through Newspaper,

24% of the Respondents had the knowledge through T.V.

advertisement,

12% of the Respondents had the knowledge through other.

53
3. Who is decision maker for purchasing bike in your Family?
Decision maker Percent
Father 46
Mother 8
Self 42
Other 4
Total 100

Who Is Decision Maker For Purchasing Bike In

Your Family
Other

Father
Self

Mother

Interpretation :

46% of the respondents take a decision by father for Purchasing Bike,

42% of the respondents take a decision by self for purchasing bike,

8% of the respondents take a decision by Mother for purchasing

bike,

4% of the respondents take decision by other for purchasing bike.

54
4. What is your source of finance ?
Source of Finance Percent
By Cash 35
By Loan 65
Total 100

What Is Your Source Of Finance

35%

By Cash
65%
By Loan

Interpretation :

65% respondents purchase bike by Loan.

35% respondents purchase bike by cash.

55
5. Which factors influence you to purchase HERO bike ?
Brand Reputation

Factor Most More Important Less Least

Important important important important
Brand 52 33 12 3 0

Brand Reputation
Less important Lesat Important
3% 0%

Important
12%

Most Important
52%
More important
33%

Interpretation :
52% of the respondents told that brand is most important,

33% of the respondents told that brand is more important,

12% of the respondents told that brand is Important,

3% of the respondents told that brand is less important,

0% of the respondents told that brand is least important.

56
Style
Factor Most More Important Less Least
Important important important important
Style 18 34 45 3 0

Less Important
Style
Least Important
3% 0%

Most Important
18%

Important
45%
More Important
34%

Interpretation:
45% of the respondents told that brand is most important,

34% of the respondents told that brand is more important,

18% of the respondents told that brand is Important,

3% of the respondents told that brand is less important,

0% of the respondents told that brand is least important.

57
Colour
Factor Most More Important Less Least
Important important important important
Colour 69 28 3 0 0

Less Colour
Important
0% Lest Important
Important
3% 0%

More Important
28%

Most Important
69%

Interpretation :
69% of the respondents told that brand is most important,

28% of the respondents told that brand is more important,

3% of the respondents told that brand is Important,

0% of the respondents told that brand is less important,

0% of the respondents told that brand is least important.

58
Price
Factor Most More Important Less Least
Important important important important
Price 57 34 9 0 0

Price Least important

Less important 0%
0%

Important
9%

More Important
34% Most Important
57%

Interpretation :
57% of the respondents told that brand is most important,

34% of the respondents told that brand is more important,

9% of the respondents told that brand is Important,

0% of the respondents told that brand is less important,

0% of the respondents told that brand is least important.

59
Pick up

Factor Most More Important Less Least

Important important important important
Pick Up 5 11 49 21 14

PickUp
Most Important
5%

Least Important
More Important
14%
11%

Less Important
21%

Important
49%

Interpretation:
5% of the respondents told that brand is most important,

11% of the respondents told that brand is more important,

49% of the respondents told that brand is Important,

21% of the respondents told that brand is less important,

14% of the respondents told that brand is least important.

60
Mileage
Factor Most More Important Less Least
Important important important important
Mileage 19 44 35 2 0

Less Important Mileage

2% Least Important
0%

Most Important
Important 19%
35%

More Important
44%

Interpretation :
19% of the respondents told that brand is most important,

44% of the respondents told that brand is more important,

35% of the respondents told that brand is Important,

2% of the respondents told that brand is less important,

0% of the respondents told that brand is least important.

61
Maintenance
Factor Most More Important Less Least
Important important important important
Maintenance 11 15 67 7 0

less Important
Maintenance Least
Important
7% 0% Most Important
11%

More Important
15%

Important
67%

Interpretation :
11% of the respondents told that brand is most important,

15% of the respondents told that brand is more important,

67% of the respondents told that brand is Important,

7% of the respondents told that brand is less important,

0% of the respondents told that brand is least important.

62
63
Findings
The old prophecy that once a customer is a customer has
become a myth in the present day competitive world. Brand
image is no longer works a magic with the consumer. So to
hold the customer to the brand and attract new consumers
the company must produce products that are efficient and
competent along with its marketing activities that help in
sales of the product.
After analyzing the response of the consumer interviewing
through questionnaire and observation the following were
found in the study.
1. Hero motor cycle wer the market leader in the two
wheeler segment. But they are losing their grip in the
mrket. Even the 48% Hero customers said that if they
get a second chance they would prefer Bajaj.
2. The Brand Name of Hero is still there in the market and
in the minds of customer.
3. There are only a few women Hero customers and they
own Hero Pleasure.
4. Now day the main Hero customers are students
between 18-25 years of age and they like the bike
because of its mileage.
5. Advertisments of Hero bikes are very effective.
Introduction of Hrithik Roshan helps Hero a lot.

64
65
RECOMMENDATION
1. Most of the customers are of the view that the price tag
of HERO bike as compared to other similar bike is a bit
higher. Hence the price of the bikes especially the power
range bike like CD DELUXE, CBZ XTREME,and KARIZMA
could be reduced.
2. CD-Dawn, Splender+ and passion Plus, could be added
with more power, mileage and given with more colours.
3. The customers should be provided with enough
information regarding effective maintenance of the bike
so that the connsumervget the best from the bike.
4. HERO has to identify those dealers who are facing the
problem with sales and take adequate measures to keep
up the so far created brand image.
5. Hero has to use more promotional techniques to
improve the salesin future. It has to conduct more road
shows/public display by which the consumer is given
with much detail information about the product and
more public and awareness is created.

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Conclusion
Hero is one of leading two wheeler producer in the
world and a major player in the Indian market. They
were the producer of the largest selling motor cycle of
the world that is Hero splender it has its own
importance still in the market. But from the past two or
three years Hero suffered a slight loss in its market
share and Bajaj become a big competitor to Hero. The
introduction of Bajaj Plusar is one of the biggest threats
to Hero . Hero is one of the leading two wheeler
producer in the globe. It holds an important place in the
minds of consumer by providing efficient service and
better products. Products efficiency and innovations are
the method they live up today. Their engineering is
comprehensive.

Consumer perception towards Hero motorecycle is very

good. It has created a very good brand image for itself
by providing low maintenance, fuel efficient, sleek
looking models along with efficient after sales service. It
has attracted every class of customers.
In today’s competitive business environoment, it is only
due to the positive perception of the consumer that the
company is being able to compete in the market with its
other competitors.

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 BIBLIOGRAPHY

WEBSITE :-
www.heromotocorp.com

www.scribd.com

www.projects4mba.com

www.docstoc.com

TEXTBOOKS REFERRED
Kotler Philips, Markiting Management, Pearson
Education Inc. 11th Edition.
Consumer Behaviour – Building Marketing Strategy 9th
Edition 2003, Tata MeGraw Hill.
Stanton William J, Etzel Michael J, Walker Bruce J,
Fundamentals of Marketing.
McGraw – Hill international, singaore, 1998
MAGAZINES
Business Today
Business world

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 QUESTIONNAIRE
Name :_______________________________________
Address:______________________________________
Gender : O Male O Female
Age :________ Phone no :______________

EDUCATION :
1. Attended school
2. Std 12
3. Attended college
4. Graduate
5. Post Graduate

OCCUPATION :
1. Student
2. Executive
3. Industrialist
4. House wife
5. Business men
6. Service
7. Professional
8. Trade shope own
9. Other

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 1) Which two wheeler motor cycle company you aware
that presently available in the market?

a)_____________________ b)____________________
c) ____________________ d) ____________________

2)Will you /Do you want to purchase any HERO Bike?

a) Yes
b) No
3) Have you planed to purchase any other Bike ?
a)Yes
Please Mentioned Company
Name_____________________
b) No, then planning for four wheeler.
4) How did you come to know about this HERO Bike?
a)Newspaper
b) Hoarding
c)Magazine
d) Advertisment
e) Television

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f) Showroom
g) Relatives
5) On Which specific occasion did you purchase HERO two-
wheeler Bike ?
a) On Festival
b) Get promotion
c) Bike Required
d) On Birthday
e) When you start job
f) When you go Married
6) Who promotes you to purchase this Hero Bike?
a) Family member
b) Relatives
c) Friends
d) For other
7)Do you considered any consumer incentive before
purchasing Hero Bike?
a) Yes
b) No

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8) What important criteria you considered while
purchasing the Hero Bike ?
a) Price
b) Average
c) Pickup
d) Design
e) Company Image
f)Maintenance
g) CC of engine
9) Main reason for you to selecting this particular model?
(Rank any five in ascending order)
a) Good look
b) Reasonable Price
c) Low maintenance cost
d) Auto start
e) Fule efficiency
f) Pick up
g) Engine capacity

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