BUSINESS PLAN

NAME AND LOGO OF THE BUSINESS

BITE ME PASTRY

“Bite me pastry”

EXECUTIVE SUMMARY
Bite me pastry shop will be locally established a pastry and coffee shop located in Poblacion,
San Manuel. Pastry and coffee are most likely a trend nowadays many people love eating
pastries and drinking coffee. These shops will offer different kinds of pastries and coffee that
will satisfy every customer. Bite Me Pastry is unique when it comes to pastry quality as they take
the time and effort to prepare everything they offer. Customers will come back to them for their
excellent customer service, and they will build a good reputation among their customers. I
choose this kind of business because I love desserts and coffee I also, noticed that most of the
business here offers milk tea, snack, and others. So, I think this is the best business.

BUSINESS STRUCTURE
Sole Proprietorship

VISSION, MISSION, AND GOALS

VISSION- “serving and making the best pastry, coffee, and happiness for everyone”
MISSION- “to serve a creative, delicious. Wonderful, and delightful food
GOALS- to satisfy our customers to the fullest with our food and share every happiness with
them by giving an affordable pastry and coffee”

TARGET CUSTOMER/MARKET
Young/old/all genders/middled aged/ all races
(Everyone is welcome to our shop no matter who you are we will serve you)

MARKETING PLAN
 PRODUCTS

1. BREAD
- Our shop will provide affordable, and delicious bread to everyone. In different
variations and nutritious bread. This will serve as a great snack, breakfast, or for
different occasions

2. CAKES AND DESSERTS

- Another is the cakes and desserts one of our highlights in our shop. That surely
provide good quality food and great pastry to our customer.

3. COFFEE AND BEVERAGE

- Lastly is our coffee and beverage. Our coffee is inspiring with our very own kapeng
barako, and other coffee that is made in the Philippines it’s’ like we are showcasing
our delicacies to our customers, but we will also include some coffee from other
countries.
 PRICING
BREAD 40 – 100
CAKES 250 – 500
DESSERTS 50 – 200
COFFEE 50 - 175
BEVERAGES 40 – 150

COMPETITORS
There are no competitors here in San Manuel that offer this kind of product. I noticed more on
milk tea shops and snacks here in San Manuel.

ADVERTISEMENT
I will use some flyers spread throughout the San Manuel area. For the other places and countries,
I will use social media to promote my shop and tell my friends to promote and teach other people
to know them about our shop. To attract more the design of our shop is farm and vintage-
inspired. Another is I will create ads featuring our pastry and coffee.

FUNDING
1.5 million pesos