Assignment on:

Analyzing NORTH KOREA as a country and developing an

international marketing plan.

Couse Code: MKT 4152

Course Tittle: International Marketing
Submitted to:
Tarafder Md.Mehedi-Al -Masud
Senior Lecturer.
Southeast Business School
Southeast University.

Submitted by:
Name: S.M Hasib Reaid
ID : 2014110000088
Section: 2
Date of Submission: 24/04/2018
Letter of Transmittal
24th April 2018

Tarafder Md.Mehdi-Al- Masud

Senior Lecturer

Southeast Business School,

Southeast University, Dhaka.

Subject: To submit a report on “Analyzing NORTH KOREA as a country and developing an

international marketing plan”

Dear Sir,

I am very delighted to submit the term paper on Analyzing NORTH KOREA as a country and
developing an effective international marketing plan

It gives immense pleasure to complete my assignment successfully and submit this report on the

Analysis I was conducted during my assignment period. At every segment of making this

Report, I tried to enhance knowledge about the Country Analysis and developing marketing

Plan on Speed in NORTH KOREA. This report will try to give the picture of my efforts

and ability.

It would be very kind of you for examine my report work and give the further suggestions and

enhanced for my clarification due to future prospects.

Sincerely Yours

S.M Hasib Reaid

ID : 2014110000088

Section: 2
 A GUIDE FOR DEVELOPING A MARKETING
PLAN
1. Cultural Analysis
2. Economic Analysis
3. Market Audit and Competitive Market Analysis
4. Preliminary Marketing Plan
 Acknowledgement
At first, thanks to almighty Allah who gives us the knowledge and thanks to our honorable
course instructor Tarafder Md. Mehedi-Al-Masud. The Country analysis for developing a
Marketing plan this assignment was not so easy. But I worked hard and complete this
assignment. At the beginning, I collected information from the internet then I studied it and faced
a lot of problems. But I overcome those problems by your lecture and instructions. At the end, I
would like to thank our course instructor for giving me such an assignment that helped us a lot to
improve our knowledge as well as our interpersonal skills.
Country: NORTH KOREA
01.Introduction: “Akij Group of Industries” is one of the largest companies of our
country. It was established in 1940s. Akij Group of Industries Beverage Limited consists of
many products – and I want to do marketing their only one product which is speed energy

drink . Speed offers a variety in consumer choice; 250ml. family pack size.

Brand name - Speed

Type of the product - Natural energy drink.

Pack size - 250ml, Bottle and can.

Packaging- Primary packaging - PET (Polyethylene Terepthalate)

Secondary packaging - A tray made of corrugated paper contains 12 bottles which is covered
by shrink wrap.

Selected Country And Product : I wants to launch my product in Kuwait and my product is
speed energy drink..

Products Name: Speed energy drink.

02. Histories
The contemporary culture of north korea is based on traditional Korean cultural, but
developed since the establishment of Democratic People's Republic in 1948. Juche
ideology asserts Korea's cultural distinctiveness and creativity as well as the
productive powers of the working masses.

03. Geographical Setting

 North Korea is located in east Asia on the northern half of the Korean Peninsula. North
Korea shares a border with three countries; China along the Amnok River, Russia along
the Tumen River, and South Korea along the Korean Demilitarized Zone. 

Location:

Located in the continent of Asia, North Korea covers 120,408 square kilometers of land

and 130 square kilometers of water, making it the 99th largest nation in the world with a
total area of 120,538 square kilometers.
.

Climate:
North Korea has a combination of a continental climate and an oceanic climate, with
four distinct seasons .Most of North Korea is classified as being of a humid continental
climate within the Köppen climate classification scheme, with warm summers and cold,
dry winters. In summer, there is a short rainy season called changma

The climate on north korea is a complex subject: the vast size of the country and considerable
variation in altitude make for a wide range of climate types. North korea has four seasons: winter
(June–August), spring (September–November), summer (December–February) and autumn
(March–May), all featuring different weather conditions.

Topography:

Early European visitors to Korea remarked that the country resembled "a sea in a
heavy gale" because of the many successive mountain ranges that crisscross the
peninsula. Some 80 percent of North Korea's land area is composed of mountains and
uplands, with all of the peninsula's mountains with elevations of 2,000 meters or more
located in North Korea. The great majority of the population lives in the plains and
lowlands.

04 Social Institutions
Family: The family is regarded by North Korean authorities as a "cell," or basic
unit of society, but not an economic entity. A person participates in production in
a cooperative, factory, or office and individually earns "work points."

The Nuclear Family:

 The nuclear family is the most common household unit. Small families of one or two children
are the norm. Partly for economic reasons and partly because of tradition, sons and daughters
often stay with their parents until they are well into their twenties or until they marry.

The Extended Family:

Although the number of complete nuclear families has increased, this group includes legal
marriages, common-law marriages, and reconstituted families (families formed in a second,
subsequent union, often involving children of previous unions).

3. Dynamics of the Family:

Family dynamics in north korea. Most of the research on family dynamics is conducted from a
qualitative and micro social approach. It contributes evidence of important trends in family
dynamics, most of which are the result of the economic crisis and the high unemployment rates.
They are:

 The emergence of new income providers in households, which implies that men are no
longer the only—nor, frequently, the main— provider of family income.
 An increase in the number of female-headed households..

Parental Roles:
Although there are no legal impediments to women performing most roles, their access to some
positions of power is limited. Very few women are elected as senators, and there are fewer
female than male deputies.

Marriage and Courtship:

Marriage is not for the individual but rather for the desire of the family. If one decides to

get married, they must get consent from the whole family. In the past it was generally

considered a taboo for a man and a woman to marry if they both have the same last

name from the same ancestor.

Female/male Roles: Roles for Women:

  Women in the workplace earn 92 percent of what men do in north korea, while
Nicaraguan women earn 61 percent, and Brazilians and Chileans earn just 71 percent of
that of men.

Roles for Man:

From the very beginning of north korea's establishment, men have been in control of rules and
regulations. Running a country, supporting his colony, being in charge. Men have been kings,
rulers, and the majority of the government rule. When times changed, so did the gender roles of
north korea.

Education:
North Korea’s education system is very important for all Korean citizens because the core
Korean teachings are infused through education. Students in North Korea are taught the
communist ideology and also the greatness of their leaders such as Kim Jong II and Kim II Sung
through education.
 Primary Education:

Accepted between ages 5 and 13. Primary education s the first EP cycles (grades 1–5). Because
of the system that was in place during 1996-2007, most schools that offered 4 years of primary
school prior to 1996 were forced to be converted and accept grades 7th and 9th, while others
chose to eliminate 8th grade altogether, forcing students to complete the 3rd cycle in another
institution.

Secondary Education

The secondary school is named "The Higher Middle School of Six Years." As its name suggests,
the "Higher Middle School" provides six years of schooling. The Higher Middle School has two
levels: four years on the lower level and two years on the higher level. The lower level is called
the middle school class for students from the ages of 10 to 13.

Higher education:

Higher education has two kinds of systems: academic higher education and higher
education for continuing education. The academic higher education system includes
three kinds of institutions: universities, professional schools, and technical schools.
Graduate schools for master and doctoral level studies are attached to universities.

. University level: 4- to 6-years Professional education taught at Universities offering many

different degrees Licentiate, Engineer's degree, Medic Title, Attorney Title, Professorships,
Translation degrees, etc.

 Post-graduate level: This is a specialized and research-oriented education level.

Political system:
A year has passed since the birth of the Kim Jong-un regime in North Korea following the
sudden death of General Secretary Kim Jong-il in December 2011. During the early days of the
regime, many observers commented that all would not be smooth sailing for the new regime,
citing the lack of power and previous experience of the youthful Kim Jong-un as a primary cause
of concern. However, on the surface at least, it now appears that Kim Jong-un is now in full
control of his powers as the “Guiding Leader” and that the political situation is calm.

Political parties:

The politics of North Korea takes place within the framework of the official state
philosophy, Juche, a concept created by Hwang Jang-yopand later attributed to Kim Il-sung. The
Juche theory is the belief that through self-reliance and a strong independent state, true socialism
can be achieved.[1][2]
The WPK is the ruling party of North Korea. It has been in power since its creation in 1948. Two
minor political parties also exist, but are legally bound to accept the ruling role of the
WPK. They, with the WPK, comprise the popular front Democratic Front for the Reunification
of the Fatherland (DFRF).
Kim Il-sung ruled the country from 1948 until his death in July 1994, holding the offices
of General Secretary of the WPK from 1949 to 1994 (titled as Chairman from 1949 to
1972), Prime Minister of North Korea from 1948 to 1972 and President from 1972 to 1994. He
was succeeded by his son, Kim Jong-il. While the younger Kim had been his father's designated
successor since the 1980s, it took him three years to consolidate his power.
Special Taxes:
Income Tax: Levied on a sliding scale from 8% to 22%. Non-residents pay a withholding tax of
20% on Argentine-sourced income only.

Sales Tax: Standard IVA (VAT) is 20%. A higher rate of 25% is levied on certain utilities.

Transfer Tax: 1.3%. This does not apply to a resident selling his main dwelling if he commits to
buying another property within 12 months.

Capital Gains: Depending on your situation, regular income tax may apply on income earned
from the sale of property.
Rental Income Tax: Treated as part of your regular taxable income. Levied at 32% for
residents and 20% for nonresidents on the gross annual rent.

Property Tax: Income earned from renting your property is treated as regular income tax.

Role of Local Government:

North Korea is divided administratively into nine provinces (to), the special province-
level municipality (jikhalsi) of P’yŏngyang, the special city (thŭkpyŏlsi) of Rasŏn, and two
special administrative regions (chigu)—the Mount Kŭmgang tourist region and the
Kaesŏng industrial region. The provinces are further subdivided into ordinary cities (si),
counties (gun, or kun), and villages (ri), the smallest administrative unit.
Legal System:

The Legal system of North korea is a Civil law legal system. The pillar of the Civil system is
the system of Korean  (1855).
The north korean Constitution of 1853  was an attempt to unite the unstable and young country
of the United Provinces of the Rio de la Plata under a single law, creating as well the different
organisms needed to run a country.
Organization of the Judiciary System:
Justice is administered by both federal and provincial courts. The former deal only with cases of
a national character or those to which different provinces or inhabitants of different provinces are
parties. The Supreme Court, which supervises and regulates all other federal courts, is composed
of nine members nominated by the president and confirmed by the Senate.

Code,common,socialist,or Islamic-low country?

Provincial courts include supreme courts, appellate courts, courts of first instance, and minor
courts of justices of the peace (alcaldes) and of market judges. Members of provincial courts are
appointed by the provincial governors. Trial by jury was authorized by the 1853 constitution for
criminal cases, but its establishment was left to the discretion of congress, resulting in sporadic
use.
Social Organization:
In sociology, a social organization is a pattern of relationships between and among individuals
and social groups.
Characteristics of social organization can include qualities such as sexual composition,
spatiotemporal cohesion, leadership, structure, division of labor, communication systems, and so
on.[3][4]
Because of these characteristic of social organization, people can keep tabs on their everyday
work and involvement in other activities which are controlled and determine different forms of
human interactions.

Group Behavior:
 group behavior needs to be inculcated in organizations for the simple reason that
employees must conform to the rules and regulations that govern organizations. Hence,
there is a need for uniformity and consistency in the way organizational group behavior has to be
molded.
Social Classes:

A social class is a set of subjectively defined concepts in the social sciences and political

theory centered on models of social stratification in which people are grouped into a set
of hierarchical social categories,[1] the most common being the upper, middleand lower classes.

Clubs and Other’s Organizations: Although most of the North korea population is urban
(80 percent), North korea is still quite attached to its past rural glory as a grain and cattle
exporter, activities that enabled it to rank among the six wealthiest nations in the world in 1926.
The strength of rural imagery is confirmed in the way some North koreas represent themselves to
foreigners.

05. Religion and Aesthetics

Religion and Other Belief Systems:

In North Korea, the Constitution provides for "freedom of religious belief"; the Democratic
People's Republic of Korea is a secular state. The US and South Korean governments are the
main sources of information on religion in North Korea.
North Korea is officially an atheistic state,[1][2] and government policy continues to interfere with
the individual's ability to choose and to manifest his or her religious belief. The regime continues
to repress the religious activities of unauthorized religious groups.
06. Living Conditions:

Until recently, North korea had a very large middle class. Upper-class and lower-class sectors
can generally trace their origins to more than four generations in the country. Originally the
upper class was mainly formed by landowners of large estates. Urbanization and industrialization
processes intensified in the early decades of the twentieth century and greatly affected North
korea's social structure. Merchants and industrialists increasingly joined the ranks of the landed
elite.

Diet and Nutrition:

This is a list of North Korean dishes and foods, comprising common foods that are consumed
in North Korea. North Korea is a country in East Asia constituting the northern part of
the Korean Peninsula. It is bordered to the south by South Korea, and the two countries are
separated by the Korean Demilitarized Zone.
Historically, Korean cuisine has evolved through centuries of social and political change.

Housing:
The quality and style of housing in North korea vary considerably according to location and
economic status. Many of the residents of Buenos Aires and other large cities live in high-rise
apartments; those in the suburbs reside in ranch-style concrete homes with tile roofs. However,
poorer families often inhabit substandard housing in tenements or shantytowns. More than two-
fifths of homes in the city of Buenos Aires are rented. Apartments and condominiums account
for three-fourths of homes in the capital but only about one-eighth of those in the surrounding
suburbs.

Clothing:
North korea is known as one of the most stylish countries in Latin America. With its European
influence in cosmopolitan cities like Buenos Aires, North korea fashion is on the rise. Young and
old take pride in how they dress, indulge in beauty treatments, and always try to look their best.
Popular trends are followed by both men and women, especially by young people.

Recreation, Sports, and Other Leisure Activities:

North korea’s worldwide preeminence on the polo field reflects the nation’s divided social base,
the hardiness of its horses, and the skills of its riders. Steeped in the gaucho tradition and having
the open fields of the Pampas on which to practice, a ranch hand with the necessary talent can
attain high renown and modest wealth at either polo or horse racing. Both the wealthy and the
urban middle classes attend exclusive sporting clubs offering tennis, yachting, or power boating.
Rugby football is played in several private schools.
Historically, North Korea's participation in international sporting events has been hindered by its
relations with South Korea. In recent years, however, cooperation in sports has gotten
better[2] but, in 2017, North Korea complained to various international sporting associations
that sanctions against it imposed by the United States unfairly prevent it from buying
professional sporting equipment. In 1965, the national football team advanced to the FIFA World
Cup held in England. The Chollima did not qualify for any further World Cup finals until they
advanced to the 2010 FIFA World Cup.

Social Security:

Korean government reporting directly to the Supreme Leader. [1][2] It was established in
1973. In addition to its internal security duties, it is involved in the The State Security
Department (SSD) of North Korea or the Ministry of State Security is the secret
police agency of North Korea. It is an autonomous agency of the North operation of North
Korea's concentration camps and various other hidden activities. [3] It is reputed to be one of
the most brutal police forces in the world, and has been involved in numerous human rights
abuses.

Health care:

Healthcare in North Korea includes a national medical service and health insurance system.

[2]
 North Korea’s government provides universal health care for all citizens.
North Korean health services are offered for free. [3] In 2001 North Korea spent 3% of its gross
domestic product on health care. Beginning in the 1950s, the DPRK put great emphasis on
healthcare, and between 1955 and 1986, the number of hospitals grew from 285 to 2,401, and the
number of clinics – from 1,020 to 5,644.[4] There are hospitals attached to factories and mines.
During the rule of Kim Il-sung, effective mandatory health checkups and immunization
programs were initiated.[5] The country could support a large corps of doctors due to their low
salaries. The number of doctors remains high, though there is a shortage of nurses, meaning that
doctors often have to perform routine procedures.

07. Language:
The Korean language actually has a variety of dialects (also known as saturi). For example, the
tone of Korean in Seoul is quite different from that of Pusan, even though both are in South
Korea.
Both North and South Korea's standard language is based on the dialect spoken from the Seoul
area, but the language spoken now days in North Korea has probably been influenced quite a bit
by the Pyongyang dialect.

Official Language:
The Korean language (한국어/조선말) is the official and national language of both Koreas:
the Democratic People's Republic of Korea(North Korea) and the Republic of Korea (South
Korea), with different standardized official forms used in each territory. It is also one of the two
official languages in the Yanbian Korean Autonomous Prefecture and Changbai Korean
Autonomous County of the People's Republic of China.
Historical and modern linguists classify Korean as a language isolate; however, it does have a
few extinct relatives, which together with Korean itself and the Jeju language (spoken in the Jeju
Province and considered somewhat distinct) form the Koreanic language family. This implies
that Korean is not an isolate, but a member of a small family.
Spoken versus written language:

 When speaking
o You tend to use language that’s less clear.
o You use more pronouns.
o You use more “ums, ahs, and hmms”.

 In general, writing tends to be:

o More formal (even though the way people write on the Internet has helped it
become more informal)
o More precise
o More flexible since you can edit yourself

Sources of information:

https://en.wikipedia.org/wiki/Korea.

https://www.google.com/search?
biw=1366&bih=662&ei=SLIqWpfsDsPZvgSax53YCw&q=official+Language+of+north+korea+wikipedi
a&oq.
 ECONOMIC ANALYSIS
1. Introduction
North Korea remains an unreformed and closed state as Kim Jong-un maintains a
despotic regime that resists economic reform.GDP on12.38 billion USD in 2011. The
government has experimented with a few market reforms but mainly administers a
system of centralized planning and state control of the economy. The impoverished
population is heavily dependent on food rations and government housing subsidies.

2. Population

A. Total
 The current population of North Korea is 25,543,971 as of Sunday, December 10, 2017, based
on the latest United Nations estimates.

Growth rates:0.95%(2016-2017)

Number of live births: In 2009, the number of births peaked at 60,038 but has has decreased
since that year until 2015 when it picked up again. In 2016, there were 62,615 live births
registered.

Birthrats : 15.51 births/1,000 population (2017 est.)

B. Distribution of Population

Age: 0-14 years: 23.58% 15-24 years: 20.12%

25-54 years: 33.88% 55-64 years: 10.45%
65 years and over: 15.96%

Sex: The number of male and female inhabitants was almost the same during the whole period.
In 2017, there was approximately 2.9 million females and males in North korea.

Geographic areas: North Korea is located in east Asia on the northern half of the Korean
Peninsula.North Korea shares a border with three countries; 
Migration rates: Net migration in North korea was last measured at 72799 in 2013, according
to the World Bank.
Ethnic groups: : there are some groups are living together- Chinese, American, south korea,
Bangladeshi, other European peoples.
3.Economic statistics and activity

GDP: The Gross Domestic Product (GDP) in North korea was worth 285.09 billion US dollars in
2015.

Personal income per capita: In North korea, the average household net adjusted disposable
income per capita is USD 26 834 a year.

Average family income: In North korea, the average household net-adjusted disposable income
per capita is USD 26 834 a year.

Surface transportation: The won motorway network now covers 1,121 km and the railway
network totals 2,337 km of track. You can travel to most cities by train, bus, or ferry.

Ports: Port of Frederica, Port of Aarhus, Port of Copenhagen.

Communication systems: telephone- fixed line, telephone-cellular mobile, broadcast system,

internet service providers, and radio.

Working condition: employer-employee relation: in North korea employer relationship is very

strong, they provide their best service and build strong relationship between them. Employer
always give them priority to make a decision.

Employee participation: Unions are central to workplace representation in North korea. Local
union representatives take up employees’ concerns with management and are often also
members of the main information and consultation body – the cooperation committee.

Salaries and benefits: Maternity Benefit, Child and Youth Allowance, Holiday Pay, Disability
Benefits, Sickness Benefit.

Principal industries: Denmark is a net exporter of food and energy and has since the 1993s had
a balance of payments surplus. The total value of service and merchandise exports in
2014amounted to 58% of GDP, the manufacture of iron and steel, nonferrous metals,
chemicals. Foreign investment:

Opportunities: The country's strengths include a highly skilled and, flexible labor market,
ultramodern infrastructure (telecommunications, transportation, etc.) and attractive tax
incentives for companies

Industries: 1) trade and transport 2) financial intermediation 3) agriculture, fishing and mining

International trade statistics:

Major exports: North korea is a net exporter of food and energy, and its principal exports are
machinery, instruments, and steed food products.

Dollar value: 1 won = 0.ooo92 us dollar

Major imports: Its top imports are Cars ($4.92B), Refined Petroleum ($5.36B), Packaged
Medicaments ($3.8B), Computers ($1.98B) and Passenger and Cargo Ships ($1.75B).

Balance of payments: won trade surplus rose to DKK 8 billion in January 2017 from DKK 3.4
billion in the same month of the previous year. Imports increased by 6.4 percent to DKK 47
billion, mainly boosted by higher sales of machinery (9.5 percent), crude materials (18.6
percent), mineral fuels (22.8 percent).

Surplus: GDP Growth: 2%

 GDP per Capita: $55,000

 Trade Balance/GDP: 8%
 Population: 5.8M
 Public Debt/GDP: 50%
 Unemployment: 4.7%
 Inflation: 0.5%
Exchange rates: won government has multiple exchange rate. 1) won kroner 2) Euro

1 won= 0.0092 us dollar.

Trade restrictions: Embargo: embargoes are restrictive measures on trade adopted by the UN
and the EU against countries and/or individual persons, groups, legal entities, bodies, etc

Tariffs: North korea has historically maintained a no-barrier policy and is often in the lead in the
international fight against non-tariff barriers. 

Import tax: The standard VAT rate for importing items into North korea is 28%. VAT is
calculated on the value of the goods, plus the international shipping costs and insurance, plus
any import duty due. For imports into North korea, there are minimum thresholds below which
duty and VAT are waived.

Customs duty: The standard VAT rate for importing items into North korea is 28%. VAT is
calculated on the value of the goods, plus the international shipping costs and insurance.
M. Extent of economic activity not included in cash income activity:

Countertrades: there is no government countertrade in North korea. While official statistics on

won countertrade are not available, less than 8% of Danish export are reportedly tied to
countertrade agreements. china and Poland are major countertrade partners.

Foreign aid received: North korea received a total of $75,763.30 in disbursed aid from the
United States government in 2016.The aid North korea received is lower than average for all
countries in Europe and china.

Labor force: Labor Force Participation Rate in North korea decreased to 67.94 percent in
January from 76.83 percent in December of 2015. Labor Force Participation Rate in north korea
averaged 77.04 percent from 2006 until 2017, reaching an all-time high of 74.80 percent in
October of 2008 .

Unemployment rates: The unemployment rate in North korea increased to 4.5 percent in
February of 2017 from 4.8 percent in the previous month. The number of unemployed persons
increased to 118.8 thousand from 115.2 thousand while the number of active unemployed rose
to 28 thousand from 23.5 thousand.

Inflation rates: CPI NORTH KOREA 2017-INFLATION RATE 0.97%

CPI NORTH KOREA 2016-INFLATION RATE 0.31%

Developments in science and technology:

Current technology: high quality computers, scan machine, innovative software, electric
machinery etc.

R&D: KOREAN won 8.6 billion us dollar yearly on research & development. 4.091 % GDP.

V. Channels of distribution:

A. Retailers: We take great pride in delivering products that cover the large retail chain, and the
smaller specialty store, needs, and we deliver products to store and chains in North korea and Europe.
Together we will find the right products for your store.

Wholesale middleman: Through our large network across Europe, we have access to most A-
branded products in North korea. In North korea we can choose many wholesalers and
operation can be by credit. korea has innovative technology so in this case it can be credit.

Import and export agent: there can be a agents who will distribute the products and take
management process.
Warehousing: In every city at least 2 warehouse should be made.

1. Media
Availability of media: In north korea most of the media channels are available

 Mass media
 Television
 Newspaper
 Radio
 Magazines
 Billboard
We will use all of this media because pram juice is a soft drink so we should use better
promotional strategy because peoples always will try to drink water or juice so have to
remember them if you want you can get this easily.

Executive summary:

Prospects for peace on the Korean Peninsula appear more uncertain following a recent deadly
naval clash between North and South Korean ships in the Yellow Sea over border intrusions and
fishing rights. North Korea's Stalinist regime often provokes the South and resists entering talks
with Seoul on reunification issues despite receiving large amounts of international aid and
support. When President Bill Clinton welcomes South Korean President Kim jong-un to a
summit in Washington, D.C.,

Sources of information:

 www.google.com
 www.wikipedia.com


market audit and competitive market analysis

I. Introduction

This product comes with 2 pack sizes 250ml Bottle and can. which are greatly appreciated by
the consumers. Quality perception is very much high to all the traders, institutions, and
consumers. It is a particular brand influence the purchasing behavior of a consumer and this is
Speed. The reasons are its reliability, feature, conformance and features.

Brand: Speed

Technology Used: 3 steps of refining process by Prominent Germany.

II. The product

A . Evaluate the product as an innovation as it is perceived by the intended market

1. Relative advantage This energy drink is useful for all ages of people like, Children, men,
women, middle age, old age etc.

2. Compatibility As well as being notoriously sensitive, energy drink. sign people are also
highly emotional, deeply romantic and very changeable, but their beautiful, kind natures can also
hide a mass of insecurities which a lover needs to be aware of. Although Cancer, Scorpio and
Pisces all share these energy drink sign traits, they are of different astrological mode, which
helps to highlight the differences between them.

3. Complexity The accounting profession can play a major role in helping to mitigate this risk
by advancing global standards and reporting requirements for energy drink use in agriculture,
which withdraws 70% of freshwater worldwide while industry and households are withdrawing
20% and 10% respectively. However, due to return flows by industry and households thanks to
water recycling technology, the actual water consumption rate of agriculture is at 92% compared
to 3% by households and 5% by industry.

III. The Market

A. Describe the market in which the product is to be sold: I want to sell my product all over
the korea. But for the first time I will launch my product few cities of Korea after that I will take
my action to increase its sell.

1. Geographical regions : Korea is situated northeast of china at the northern end of the Persian
Gulf, south of chaina. It is slightly larger than Hawaii. The low-lying desert land is mainly sandy
and barren.
2. Forms of transportation and communication available in that region North korea has a
modern, well-maintained transportation system. The highway system comprised more than 3,200
kilometers. About 2,800 kilometers are paved, and the rest are gravel or graded earth. There were
267,000 telephones, or fourteen telephones per 100 inhabitants. North korea International
Airport, 50 kilometers south of the city of korea, handles all international flights.

3. Consumer Buying habits Korean consumers are much more optimistic and this is expected
to spur renewed spending for a wide range of products and services.

a) Product use patterns Immediately gain hard-to-discern insights from local analysts into the
factors that influence daily decision-making processes of Korean consumers as they shop for and
buy needed products and services. Save research time and effort by quickly identifying unique
consumer attributes and characteristics that explain the demand for specific products and services
in Korea.

b) Shopping habits Looking specifically at Korea, 80% of local respondents say they priorities
spending on luxury experiences over luxury goods, ranking it third out of the eight countries in
the preference for experiences. The majority of Korean regard spending on luxury experiences
such as holidays, hobbies and fine dining as important for personal wellbeing and enrichment.

4. Distribution of the product

a. Typical retail outlets : Gmarket,  Korea Sogyong Trading Corporation  Ryonbong,  korea
center.

5. Advertising and promotion

a. Advertising media usually used to reach your target market : According to the legal
services in The State of North korea the profession of lawyers is a high standard profession so
that it is forbidden to make any advertising about the legal services as lawyers started using
unprecedented methods to advertise their services including the internet and the like. Target
market will be all ages of people.
b. Sales promotions customarily used ( sampling, coupons, etc ) The consumer public took
notice, and it was therefore no surprise that many local industries sat up, too. Always seeking
practical ways to contribute to the agenda.“Promoting this agenda is a big part of our marketing
activities till date. We will make advertisement, theme songs, billboards for promotion our
products.

B. Compare and contrast your product and the competitions products

1. Competitors products

a. Brand name monster energy drink

My Brand name: Speed

My product Features Technology Used: 3 steps of refining process by Prominent Germany

Safe & pure natural, Calcium- 29mg/L, Potassium- 2mg/L, Sodium- 4mg/L, Magnesium- 1mg/L,
Chloride - 10 mg/L

c. Package monster can is an environmentally friendly made of fully degradable high quality
plastic. The bottle design uses less plastic, thereby reducing environmental effect, while
maintaining can quality and strength.

My product Packaging: Design of the bottle - Crystal clear diamond shape

Primary packaging - PET (Polyethylene Terepthalate)

Secondary packaging - A tray made of corrugated paper contains 12 bottles which is covered
by shrink wrap.

2. Competitors price Wholesale-monster drink 300 ml (1x20 pieces) price KD 5.300

and Retail price per pcs. 0.300 Wholesale – monster drink 400 ml (1 x 24 pieces) price KD 9.500 ,
and Retail price per pcs. 0.420 Wholesale-monster drink 1.5 liter (1x12 pieces), price KD 7.300.
and Retail price per pcs. 0.671

My Product price: Wholesale – Speed energy drink 250 ml (1x20 pieces) price KD 8.000 and
Retail price per pcs.and Retail price per pcs.
D. Government participation in the marketplace

1. Agencies that can help me: Ministry of Commerce and Industry (north korea)

2. Import Regulations I have to follow Kuwait government all regulations, which is given
below:

 The residents of non north korea origin and companies having 100% foreign capital
participation do not have authorization to import for purposes of marketing / selling in
that country.
 Non north korea inhabitants and 100% foreign capital companies are not allowed to
import for commercial purposes.

Executive Summary

This product comes with 2 pack sizes 250ml two type bottle and can. which are greatly
appreciated by the consumers. This water is useful for all ages of people like, Children, men,
women, middle age, old age etc. I want to sell my product all over the north korea. But for the
first time I will launch my product few cities of north korea after that I will take my action to
increase its sell. My typical retail outlets Gmarket,  Korea Sogyong Trading Corporation
Ryonbong,  korea center . Agencies that can help me which is Ministry of Commerce and
Industry (north korea)

Sources of information

https://en.wikipedia.org/wiki/kuwait
http://www.kwintessential.co.uk/resources/globaletiquette/kuwait-country-profile.html
 Preliminary Marketing Plan

I. The marketing plan

A marketing plan may be part of an overall business plan. A marketing is a comprehensive

blueprint which outlines an organization’s overall marketing efforts. A marketing process can be
realized by the marketing mix, which are 4 P’s:

*Product *Price *Place *Promotion

A. Marketing objectives

1. Target market

Business market: 250 ml. Bottle

Consumer market: 250ml. Bottle

On the consumer side: On the consumer side, the target market is all levels students, all
government and private employees, young people and older people. Whole north korea’s
Supermarkets and hypermarkets, Cooperative societies and branches, Grocery stores, Hotels,
restaurants and cafeteria

On the business side: On the business side, the target market is all wholesaler and retailer and
large department shop in the country. These buyers want high profitable product to sales.

2. Expected sales: We expect to sale our product 6 crore liter including (250ml) in 20 years.
And we expected to sale our product continue to 20 years or more.

3. Profit Expectations: We first one and half year try to survive and establish our business, first
two or three year we face loss but we expect to earn profit equally to increase year by year, 20
years up to 50 crore taka.

C. Product adaptation or Modification

We also introduce begin we produce better quality of product which is easy to adapt to the
country market with cheap price.

1. Core component

Our product core component are quality, cheap price, packaging, environmentally sustainable,
we produce the product batter quality with cheap price, long live, ISO standardize, using raw
materials batter quality.

2. Packaging component

Our product packaging are more environmentally sustainable, which is does not effect on
environment, we recycle our waste.

3. Support services component

We support to our customer by provide proper information about product, create help line,
customer support service.

C. Promotion mix

1. Advertising

Newspaper: Where we will give a detailed idea of our company and our product and we want to
launch this Bottled drinking water in north korea.

Radio: It’s one of the most famous media all around the country, a huge number of old, young
generation are fan of it, we will advertise our product in radio.

Television: We will show our 30second long commercial add on there, it will be expensive but it
got a huge impact, all level of people actually do look at the TV.

Billboard: We will print PVC billboard in the important and VIP roads all around korea Cities.

Magazines: We will publish a full four colored commercial advertize on the

magazineback cover or in inner page with full details of our product and its usefulness.
A. Objectives

Our objective is concerned about keeping the customers to stick on to the product and detail
about our product and its usefulness.

B. Media mix

We select different types of media for advertising, marketing plan, positioning etc.

C. Message

It is the most important for any business a message increase brand image. Our message is “100%
pure”

d. Costs

Our all advertising budget or cost is 90,00,000 taka including (TV ads, Radio ads, Newspaper
ads, Billboards ads, Magazine ads)

2. Sales promotions

Sometime company gives promotion to the wholesaler or retailer or consumer to increase their
sales. In some cases company gives promotion to catch those consumers who are attracted by the
other brands.

D. Distribution

1. Port selection

a. Origin port: Origin port we selected, our product shipping from Chittagong port this is main
port of Bangladesh.

b. Destination port : Destination port are Shuwaikh sea Port of north korea.

2. Mode selection
a. Railroads: The rail road is less expensive transportation way, to can easily transportation
goods one to other place. Basically our main port is sea port, but may our Wholesalers or
Retailer use this way.

b. Air carriers: Air is modern transportation system, but it’s very expensive we don’t transport
our product in this way.

c. Ocean carriers: It is the way of transportation which is world most popular mode, you can
easily transport goods country to country with less expense and send large number of amount.
Our main transportation way is Ocean carriers.

d. Motor carriers: This way is normally expensive, so we don’t use this way, but may our
wholesalers or retailers use this way.

3.Packing

b. Containerization: The packing list we provide detailed information on each item contained in
any package and stamped with the company seal or stamp of the exporter.

c. Costs: The packing cost is relatively effective packing is more important for product
transportation.

3. Documentation required

a. Bill of lading: When we export our product in north korea, then we give three copies of the
bill of lading. We show the name of the shipper, the name and address of us, port of final
destination, description of the product, listing of freight and other charges, number of bills of
lading in the complete set, and the acknowledgement signature that the carrier has confirmed
receipt on board of the goods to be shipped.

b. Dock receipt: The dock receipt collect for acknowledge that goods have been received for
shipment.
d. Commercial invoice: When we export our product in north korea, then must give contain an
accurate description of the goods, marks and numbers, net and gross weights in metric measure,
quantity, units, total value, and country of origin, and port and shipping information. 

h. Special documentation: It is the form of when all of requirements are fulfilled, then give
some special document which is given below:

Veterinary Health Certificate, Sanitary/Phytosanitary Certificate, Certificate of

Wholesomeness, Certificate of Disinfection, Foodstuffs Certificate, Certificate of Free Sale

E. Channels of distribution (micro analysis)

We already mention our macro distribution channels. So we first time catch north korea some
states, then day by day increase our market. So right now we don’t thinking about micro
distribution channels.

G. Terms of sale

Ex work is an international trade term that describes an agreement in which the seller is required
to make goods ready for pickup at his or her own place of business. All other transportation costs
and risks are assumed by the buyer.

FOB (free on board) is a term in United States and international commercial law specifying at
what point the seller transfers ownership of the goods to the buyer.

FAS (free alongside ship) it means that the seller fulfils his obligation to deliver when the goods
have been placed alongside the vessel on the quay or in lighters at the named port of shipment.

CIF (cost, insurance and freight) is a trade term requiring the seller to arrange for the carriage of
goods by sea to a port of destination and provide the buyer with the document necessary to
obtain the goods from the carrier.

2. Advantages/disadvantages

Ex work has advantage for exporter because exporter makes product his own industries. So we
are exporter we develop the product and making the product amount basis on demand. It has
simple disadvantages which we bear transportation cost and face risk of marine.
H. Methods of payment

The different types payment method are exist importer business activities.

Our payment method are 4 types which is:

*Cash in advance: also we know pay amount of a percent. We take 50% in advance.

*Also we open L /C letter of credit: In this procedure the export is done through Letter of Credit.

* Telegraphic Transfer / Electronic Transfer or TT/ET: In this procedure the buyer pay the
consignment value through TT or ET

* Full Party Payment: The buyer fully pays the amount after receiving the goods. Generally this types
of transaction is done with long term buyers.

Other methods like: (open account, consignment sales, sight-time-or date drafts) we don’t use
this types of methods.

II. Pro-forma financial statements and budgets

A. Marketing Budget

1. Selling expense: 7 crore. Per year

2. Advertising expense: 90,00,000 per year

3. Product cost: Per liter production cost is 8 BDT. And per year total production cost is 4 crore.
BDT.

4. Other costs: Promotion and others 50,00,000 per year

III. Resource requirements

A. Finances

Our per year Fixed cost is 4 crore. BDT. And Variable cost is 3 crore. BDT.
C. Production capacity

Our production capacity per year is 60,00,000 liter which cost is 5 crore. BDT.

Sources of information

https://en.wikipedia.org/wiki/Kuwait

http://www.kwintessential.co.uk/resources/global-etiquette/kuwait-country-profile.html

http://www.hahn.co.za/patent-services.htm

https://en.wikibooks.org/wiki/Cultural_Anthropology/Social_Stratification,_Power_and_Confli ct