Project Management in Research and Development

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Foundations of Management, Vol. 6, No.

3 (2014), ISSN 2080-7279


  DOI: 10.1515/fman-2015-0018 57

PROJECT MANAGEMENT IN RESEARCH AND DEVELOPMENT


Jerzy KISIELNICKI
Warsaw University of Technology, Faculty of Management, Poland
e-mail: j.kisielnicki@wz.pw.edu.pl

Abstract: Implementation of R&D projects determines whether the organization is changing and becoming
fully competitive. R&D projects are the basis for innovation policy at the macro level  the state  and the
micro level  the organization. Management of R&D projects requires not only high level of skills,
but knowledge of highly developed tools to support the development of the organization. In managing this
type of project, methods such as management competence, talent and knowledge, knowledge of modern in-
formation, and communication technology, stand out. In this study the following issues are presented: analy-
sis of decision-making processes of R&D projects, basic modeling methodology of R&D projects,
and analysis of communication systems in project management. The final part of the article presents
the problems of commercialization of results obtained from R&D projects.
Keywords: R&D projects, decision in R&D projects, modeling of R&D projects, the system of communica-
tion in the project, the project managers, the commercialization of the project results.

1 Proposals for research  development, to support the development of the organization.


characterization, and importance In managing this type of project, some methods stand
out, such as management competence, talent
In management science, different periods of research and knowledge, knowledge of modern information,
proposal development can be distinguished. There are and communication technologies, as well as the ability
calm periods of evolution, but also turbulent periods to use both Management Information Systems (MIS)
of revolutionary change. Certainly, the present is situ- and Business Intelligence Systems (BIS).
ated in the latter. It consists of the fact that organiza- R&D projects have a very broad meaning, including
tions that have, so far, been structured, orderly the business of creating new objects and changing
(managed, objective, and hierarchical), and transferred the existing ones. The research carried out often ends
to a new type of flexible management. Such flexible up suggesting that the intended changes do not pay to
management, focused on objectives and results, be carried out. Procuring research projects tends to be
is called project management. R&D projects are in the too political, with parties who are interested in research
family category of both the hardest and most significant because of public sentiment, especially after various
projects in the development of organizations and socie- decisions modifying economic life. Such research often
ty. Managing this type of project requires commitment results in a waste of public funds. Often parties imple-
and knowledge; an ambitious challenge for everyone ment projects as a first test of public sentiment,
involved in the project. For R&D, each project has its and only then take positions on the case. For example,
own area of research. Depending on the nature of the a public opinion survey on the implementation of inno-
project as a whole, the research part will have a differ- vative projects, such as the construction of a nuclear
ent contribution. power plant.
Implementation of R&D projects determines whether All organizations are interested in projects that will
an organization is changing and becoming fully com- enable them to become competitive. Projects may in-
petitive. The state and its government, which does not clude, among others, organizational change, technolo-
attach importance to such projects, is not an attractive gy, and marketing, including the introduction of new
partner for other countries. Such a state is not innova- products or services. The result of the project is to ob-
tive. R&D projects are, in fact, the basis for innovation tain new products, e.g. different types of mobile phones
policy at the macro level  the state  and the micro or devices for copying documents. R&D projects can
level  the organization. be as simple as writing a transition to college, or a
Management of R&D projects requires not only high Bachelor's or Master's thesis, but they can also be com-
level of skills, but knowledge of highly developed tools plex and require the cooperation of teams from many

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countries (projects global), and the disposal of huge of the results, the lower the potential costs in making
financial resources. One example is an R&D project, the necessary adjustments.
implemented in 2012: Flight to Mars, the purpose Due to the nature of the work and the final result, R&D
of which was to take pictures of the Red Planet. projects can be divided into:
We conclude that a project is a system of activities 1) Soft: those projects whose implementation is based
characterized by the following triad: project scope, on the presentation of reports, or semantic comput-
deadlines (time), and resources (human, capital, mate- er models, and other studies in the discovery
rial, technological, information needed for the project). of new relationships, patents, or improvement
Sometimes the aforementioned parameters characteriz- of techniques and technologies used. The result
ing new projects are added, such as criteria for quality, of these projects, according to the value chain, can
cost, or risk. In the literature it is written as the charac- be further researched.
teristics of the project, such as uniqueness, complexity, 2) Hard: projects in which the goal is defined as
and traceability. These features in the case of R&D a product presented in the form of a pattern or the
projects are always present. Just as it is said, ‘do not finished product. Here, too, there is a value chain,
enter a second time into the same river,’ so a second which results in an improved prototype in future
identical R&D project is never implemented. Condi- projects.
tions change. The people are not the same. Sometimes
The National Science Foundation (NSF) defines three
these changes are large, sometimes small. The com-
types of R&D, namely: basic research, applied re-
plexity of the problem is not unique.
search, and R&D. Basic research is the primary aim
Each project has a primary objective in the implemen- of acquiring better knowledge and understanding,
tation and support of specific goals. The general terms without a focus on practical application. According
of a project, however, are not always congruent with to the terminology adopted by the Central Statistical
R&D projects. R&D projects are carried out in condi- Office of Poland (http://definicja.net/definicja/Gus),
tions where it is often difficult to determine whether R&D is considered to be systematically conducted
a goal has been achieved. Therefore, there are frequent creative work undertaken in order to increase the stock
cases of disagreement between reviewers reporting of knowledge, including knowledge of man, culture,
on projects in various competitions. M. Trocki [45] and society.
notes that there are high-risk technical, organizational,
According to the presented ideas, we assume that R&D
and economic factors in projects. It is good if we can
projects are defined as the realization of a particular
determine the probability of achieving the project, ex-
purpose, not always precisely worded, allowing new
penditures, and execution time. The consequences
knowledge about the reality that surrounds us, to which
of the absence or scarcity of research in the procedures
end we have the necessary resources, including a high-
of the project make its costs grow, even to a very large
ly qualified team of contractors. The project must be
extent, such that sometimes it will not be realized at all.
achieved at a given time, while being aware of the risk
The task facing the implementers is often the analysis (sometimes high), and the assumed parameters. We are
of the relationships in the selected area of reality. also aware that at the beginning of the project, all is not
This is consistent with the principles of system analy- completely identified, and the parameters of the project
sis, according to which the R&D project is an open will only be clarified during the work. Management
system of actions, in which we analyze all of its ele- of the project aims to develop the response posed
ments and the relationships between them. The over- by the initiator (sponsor). The objective is to increase
lapping relationships are diverse in nature. One of the the intellectual capital of individual researchers
most important is feedback. The project, by obtaining and teams, and the result is the development of theoret-
partial results, verifies earlier hypotheses that can be ical and practical assumptions, plans to create a new
corrected in the next stages of work. During this proce- product or service, as well as the development of prin-
dure, hypotheses are put forward by other researchers. ciples of a new project. Often, the initiator is also
You can also transfer results obtained during the im- the manager of the team performing the project. Often
plementation of projects in the field of basic science work organization is amorphous (i.e., sponsor, manag-
into practice. The earlier you check the correctness er, and producer are the same person).

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Project Management in Research and Development 59

R&D projects have a good chance of achieving suc- the decisions are made by decision-makers with limited
cess, if they meet the following conditions: opportunities to formulate a set of possible alternatives,
 the project is relatively new (no one had realized and the consequences of their discernment forms part
such a project before), of its adoption. Hence the action makers  project man-
 there is a very clear goal of what needs to be agement here  are not fully rational. In practice,
achieved, the first chosen course of action that meets the criteria
and the expected results, are good enough for the deci-
 researchers with appropriate expertise and strong
sion maker. The decision is a derivative of the objec-
track record are involved in the project,
tives pursued and the tools to reach it.
 the project is consistent with the strategic approach-
es developed, depending on the context: organiza- The decision-making process (DMP) can be divided
tion, region, state of the European Union, and the into seven elements such as:
world economy.  decision-making situation (decision problem) 
a situation in which an entity (decision maker) is
If these conditions are not met, it is likely that it will be
faced with the need to select one of at least two pos-
very difficult to achieve success in implementation.
sible options for action where appropriate decision
making is a set of options or conditions affecting
2 Decisions in the implementation of R&D the pursuit of the decision,
projects  the concept and typologies
 decision maker  individual or group of individuals
who decides or selects the final variant of decisions,
In each phase of the research project, a number of deci-
 the reason for the decision  perceived by the deci-
sions are taken. Some of them are more important from
sion maker as a threat or as an opportunity; general
the point of view of the objectives, others less so. Ac-
situation that requires a decision,
tivities in this field are supported by the decisions
that are taken on their own, forced or taken by someone  the purpose  the desired state intended, which is
on our behalf. The concept of ‘decision’ (Latin decisio) achievable through the implementation of the deci-
has two basic meanings: result (narrow) and function sion,
(wide). Decision making is understood as the non-  the subject of the decision  with what is the deci-
random selection of one of a set of possible options. sion concerned, which spheres of activity,
The decision in the second, broader sense is understood  user decision  person(s) for whom the changes
as the process of deciding, which consists of: evalua- caused by a decision may be relevant.
tion of information, decision-making problem identifi-
The decision in R&D projects is to select one of a set
cation, selection criterion decision, and determination
of capabilities to achieve the objective, related to all
and registration information for its execution.
phases of the project, which consist of at least two
A common platform for decision-making problems is competing elements. This process of selection is called
derived from the work of the 1978 Nobel Prize winner, DMP. Decisions affect a variety of factors such as tra-
Herbert A. Simon [40]. This is sometimes called the dition, convenience, experience, State guarantees, etc.
Carnegie School approach from the name of the univer-
From a formal point of view, the DMP in R&D can be
sity where Simon worked. His concept of bounded
represented by the following:
rationality criticizes the concept of economic man (ho-
mo economicus), who decides only in his own interest. PD = {P, S, W, H}
The approach of the ‘homo economicus’ decision mak- where:
er is based on not having complete information about
P = the decision-making body, which must decide
the problem of decision making, as all the possible
on the establishment of the project and decisions re-
options for solutions to the problem and the conse-
garding its implementation; decision-maker has the
quences of their application are not known. Its objec-
right to decide, bears the responsibility for it and is
tive is to maximize the utility and ability to rank
interested in its implementation,
the options to be implemented according to the proba-
bility of success. H.A. Simon, like most of the people S = a set of decision-making situations, i.e. a set
involved in decision-making theory, believed that of conditions; these are the conditions within the organ-
ization or in its surroundings, where a particular deci-

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sion is taken by considering the so-called terms of deci- Because of the seriousness of the case and place in the
sion-making in accordance with the principles of the hierarchy of project management, decisions can be
golden triangle: scope, time, and budget, strategic, operational, and tactical. Traditional man-
W = a set of results, to be able to select and determine agement functions are distinguished by planning deci-
whether the right decision has been taken, we need sions, organizational, coordination, order giving,
to know how it will end; the results depend on both control, and motivation. Decisions may be taken both
the company's decision-making, as well as certain con- by individuals as well as by groups of people.
ditions (the conditions), Their specificity, often called psychological and socio-
logical considerations, can distinguish several types
H = a set of hypotheses about future situations involv-
of decisions that could significantly affect the operation
ing both the terms of the project, as well as influencing
of the project management system. These are often
decisions on its implementation.
described as balanced, impulsive, passive, risky,
In DMP, one should have knowledge not only of the and cautious.
existing conditions, but also about how they will shape
To take the best decision from a set of possibilities
the future. We can distinguish the following situations:
requires the use of a variety of tools. They have a dif-
1) Decision making under conditions of uncertainty. ferent form. Some are complex, while others are quite
2) Decision making under risk. Risk for the condition simple, such as, the model of a garbage can. It is used
is considered to be a situation in which the ele- to make decisions in a situation of high time pressure
ments influencing the decision are known with and high complexity. The model name suggests
a certain probability. the disorder, the lack of clear rules, and randomness
(chaos) refers to the principle of trash in physical terms.
3) Decision making under uncertainty. This is very
The author of the theory is M.D. Cohen [34].
much the situation occurring in projects, especially
if they relate to strategic issues. A contemporary tool to assist DMP is Information
and Communication Technology (ICT). The problem
In practice, this also concerns deterministic and sto-
of tools to support decision making is a wider problem,
chastic situations in decision making. The last two
influenced by the type of decisions for which they are
situations mentioned above define a common term:
to be useful. In the DMP in the course of the project we
stochastic decision. The decision must be remembered
have to deal with the chain of decisions. In making
in the existence of competition. Competitive projects
the first decision, we should consistently take all sub-
can be changed at any time, and the rival can modify its
sequent related decisions.
earlier decisions and try to anticipate the decisions
to be made by his competitors. The results obtained after the first decision affect
the next. Such models are called decision-making dy-
The implementation of many R&D DMPs are evaluat-
namic models. In contrast, the studies of specific indi-
ed, controlled, and supervised. Function is performed
vidual decisions include static models. DMP, in which
by the evaluators. The natural way is to become their
all stages of the design are strictly defined, is called
sponsors (stakeholders).
algorithmic, and the method of its implementation is
Evaluators use different evaluation criteria. The variety defined as an algorithm.
of decisions often leads to groups, classified by identi-
Heuristics is defined as the discipline dealing with
fying some common characteristics and conditions.
methods of solving problems under conditions of in-
With the separation of the different types of DMP, it is
complete information. The heuristic approach is offset
easier to manage the project, train and improve deci-
by the lack of information, intuition, and experience.
sion makers, build specific procedures to assist manag-
The use of heuristic methods needs the ability to locate
ers, and rank performers. The classification of a
and detect the facts and relations between them. Most
decision for a particular type allows a more effective
of the discoveries, inventions, and unconventional
search algorithm, or heuristics, as well as highlighting
methods of operation are achieved by heuristic tech-
decision risks, errors or traps specific to the type.
niques to solve problems.
The extent of the impact of the decision can be: eco-
nomic, technical, information, personnel, production,
and organization.

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Project Management in Research and Development 61

Table 1. Selected project management features supported by formal models


Management
Mathematical Quantitative Models
Features
Theory Theory
Optimization Simulation Econometric Predictive
game graphs
Forecasting X X X X X

Programming X X X

Planning X X X X X X

Coordinating X X

Monitoring X X
Note: X indicates that the function is particularly often assisted by quantitative methods

The general characteristics of the situation seem to be tion to the real situation. It could be argued that,
useful for programmable decisions only. Programmable in practice, no two models are ever the same.
decisions are taken in relation to projects with a clear A decision model is a concept in the theory and prac-
structure, in which the problem is clearly defined. tice of management. It shows the mapping of the whole
In practice, a hybrid approach is required, that incorpo- or part of the reality that synthetically describes the
rates both algorithmic and heuristic elements. decision problem (see Table 1). Its task is to define
Mistakes, or the existence of new reasons, make it nec- a set of permissible decisions, evaluation criteria,
essary to change the decision. If these are seen after and the conditions of implementation, to be able
the implementation of the project, then assume a much to select a set of optimal decisions, if such solutions
higher repair cost than shown in the initial steps. It is exist. In practice, the project management of R&D
also assumed that the cost of repairing errors grows strives to create models with the greatest possible par-
in an exponential manner depending on the time ticipation of formal elements. Due to the interdiscipli-
of their discovery. nary nature of the decision-making processes in the
implementation of R&D projects, it happens that the
3 Modeling of R&D projects  methodological applied models are statistical, econometric, economic,
basis and semantic. There are also models that can be classi-
fied as psychological and philosophical.
Decisions before they are implemented in the real Before we start to build the model, we need to formu-
world should be checked in the virtual world, i.e. mod- late the decision problem. The conditions that were
eled. What is the model? According to W. Findeisen adopted in the formulation of this problem, also be-
[10], it is an ambiguous concept. Typically, the model come the DMP assumptions. Sometimes, there are two
is understood as a certain image or pattern. Sometimes types of DMP models, conventionally called classical
the model is identified with a very broadly defined and managerial. In the classical model, there is a belief
course of action. The project model and implementa- in the possibility of optimizing the decision. It is be-
tion process is a simplified picture of reality, because lieved that rational, reasoned, and systematic actions
it focuses on what is most important. Its construction is are conducive to finding relevant solutions to problems.
based on system analysis, or a set of elements and rela- The managerial model explains that it is practically
tions between them. The costs of mistakes in the world impossible to make optimal decisions, but you must
of models are much lower than those in the real world. strive for such a solution. Therefore, the project man-
We take care of a particular class of models, namely ager and his team should seek to obtain full information
models of managerial decision making. Decision mod- about the decision situation and seek to minimize risk.
els have different designs and are both mathematical Such activities need to have a broad set of information.
models and structured. The specific practical situation This form of decision making uses the experience
requires modification of the base model and its adapta- of the expert team and tools such as mind mapping
and brainstorming.

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The hard approach, which we call engineering, seeks ing to its creators  to work together to increase
to ensure the model is accurate and unambiguous. It is the efficiency of the system and to improve communi-
created using modeling languages and computer pro- cation among teams.
gramming, as well as formal techniques. In practice, Another representative of hybrid models is the Tech-
the packages used are computer-specific, such as, ‘Sta- nology Acceptance Model (TAM). This model has
tistica’. an advantage over quantitative quality tools. We use
The basis of the modern approach to project manage- the TAM to investigate causal relationships that occur
ment, irrespective of its use, are mathematical or other in the project. The author of the TAM is F.D. Davis [7].
models, which also seek formal analysis of the project This model is used in the explanation of technological
at all stages, but they have a slightly different structure solutions adopted in R&D projects. Theory and models
and other features. We call them structural models. have been developed based on the Theory of Reasoned
The name of this type of model comes from a focus on Action (TRA) [3]. TRA assumes that the final user’s
the presentation of project structure, in order to present behavior is the result of his beliefs, fears, and hopes.
them according to the existing system approach. This means that the more a person is convinced of the
As a result of analyses, hierarchical or network struc- rightness of the selection tools, and hopes that it will
tures are created, which are data elements, features, and help them work better, faster, or with less effort,
the relationships between them. This approach is cur- the easier it will be to accept new technologies for pro-
rently dominant in project management. ject management.
The construction of structural models uses a number In the process of analysis models used in projects,
of techniques detailed in the literature and recommend- we would like to draw attention to the models used
ed design methodologies. Often, their job is the most in the management of selected stages of this type
accurate presentation of the situation and the decision of project. One of the most important steps is to define
provided to the project. To serve this purpose, specific the R&D project. Two of the most useful models used
techniques are included, such as: block diagram data in this stage of project management are the Work
flow, entity relationship modeling, and UML models Breakdown Structure (WBS) and the logical frame-
used in the approach of ARIS [11] and ADONIS [48]. work. The use of this type of model is required in the
To build the model, it is necessary to use a specific majority of R&D projects, whose creators seek funding
notation record. Just as the semantic model is written from the European Union.
using a specific language, using a dictionary and cor- The stage of the project can recommend the implemen-
rect grammar, structural models for the description tation of these models to support the implementation
of the project also use a variety of notations for their schedules, determine the critical path, designate mile-
construction. The simplest and probably oldest model stones, and allow for resource management, as well as
used in the presentation of the processes occurring optimize the duration of the project.
in the implementation of R&D projects is a block dia- Scheduling is a common tool for project management
gram. support. Basic information contained in the schedule
In practice, we use hybrid models. In these types shows the relationship between the activities carried
of models, there are both formal and heuristic elements. out in the project. Schedules for R&D projects have
Such models are used in advanced projects. Two ex- their own specifications. The applications can be dis-
amples are given below, each model having different tinguished as follows:
uses and structure. Both can be assigned to the class  static models, such as an illustration of a graph
of structural models. (model) using a Gantt chart, is a graphic representa-
In the first of them  Mind Mapping  principles tion of the steps of planning and control of the pro-
of graph theory are applied, while the second uses ject, often referred to as a technique of beam
a tool to support applied statistics and econometrics. diagrams,
Mind Mapping is used for a variety of work-related  dynamic models, also called network diagrams;
R&D projects, especially for creating documents the term covers models such as Program Evaluation
in procedures and formulation of decision problems. and Review Technique (PERT) and the Critical Path
The result of the application of the model is  accord-

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Project Management in Research and Development 63

Method (CPM), developed by the company DuPont  volatility of the situation and the need for permanent
for control of large and complex industrial projects. modification of assumptions and behaviors,
Regardless of the model presented previously, business  work in specific time intervals (or stable employ-
models have a special place. In fact, in the business ment dilemma to some extent uncertain),
model, analysis should begin with the presentation  special role of the project manager  often the crea-
of the selected item within the sequence of models used tor  in the project.
in the management of R&D projects. Implementation
Management of and work to implement projects carry
of the project always requires resources, and thus,
a wide variety of challenges. Many contemporary pro-
we need to look at the R&D of the business side.
jects have been created in a multicultural environment.
This is an important but difficult problem.
Traditional procedures, such as management, recruit-
We agree with D.J. Teece [43, p. 175], who says that ment, selection, conflict resolution, and talent man-
‘good design is the art of business models.’ The popu- agement require a slightly different perspective than is
lar definition of the business model proposed by given in the traditional monographs in this field.
A. Afuaha and C.L. Tucci [2, p. 20] is that the ‘busi-
The work of the project manager has many features
ness model is adopted by the method of zooming in and
in common with the typical work of the team leader
use of resources in order to provide customers with
in the traditional functioning of the organization.
products and services whose value exceeds the offer
His work, however, differs from that of the traditional
of competitors and while ensuring the profitability
head of the organization in several key aspects. First
of the company.’ In simple terms, we can say that
of all, the work of the project manager is to implement
the business model describes the way in which R&D
a unique project, involving a temporary working group.
projects are to make money or be financed.
Employees are recruited from an organization that is
In most of the analyzed types of projects, maintenance interested in the results of the project, or from other
problems occur in the initial stage, then depending organizations, often through the activities of recruit-
on the result, come issues of commercialization of the ment of cells of different organizations. The aim of the
results. The issue of commercialization will be project is to create something new, unique, and there-
the subject of the last section. fore, to achieve these objectives requires very good
cooperation between the principal, the contractor,
4 The project managers and their role and the beneficiary of the project. Thus, the project
in the project manager should be both a politician and negotiator.
J. Szaban [42] and R.A. Webber divide the power as:
Building a team to carry out an R&D project, we create
 legitimate: derived from the belief that to hold pow-
(cf. [22]) human capital organization or intellectual
er you just have to listen, because the manager has
capital, which are basically the same thing. If we used
the legitimacy to exercise authority and has the ap-
morphology success factors of projects, in the first
propriate qualifications,
place we would find a man. Therefore, it is reasonable
to say that one of the most important factors affecting  traditional: resulting from customs not always
the success of any project is the human factor. Human stored in the work regulations and other legal acts,
resources policy depends on whether the project will be  expert: listening to someone because of their
implemented in an efficient and economical way. In the knowledge and the skills by which they exercise au-
literature, there are many books and monographs thority over others; this type of power is the most
on social potential management, management of social desirable for the project manager,
capital, and intellectual resources of the organization.  charismatic: resulting from the specific qualities
All management schools devote a special place to this of a person having authority, such as having a vision
problem. and ideas.
The specificity of the action of project management The head of a R&D project should have all of these
happens in a constantly changing environment, where types of powers, but the most important is expert
decisions are risky. Human Resources management and charismatic authority. Charismatic leaders are
policy in research and development should follow some sometimes referred to as transformational leaders.
basic rules:

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These leaders should also have such features as: intelli- managerial roles.’ Under this system, all managers
gence, social skills, persuasiveness, prone to domi- implementing the project have a triple role, namely:
nance, ambition, and aggressiveness. Use of the term  interpersonal,
‘transformational leader’ highlights the role of the pro-
 informational, and
ject manager in inspiring, marking out new ambitious
 decision making.
goals, motivating people to their implementation,
and leadership. The project manager works in an ever-changing situa-
tion, both internal and external. Theories of manage-
Each R&D project is an ‘unknown’; its implementation
ment science are termed scientific management,
requires courage. The project manager is the person
behavioral management, including the psychology
who is aware that not everything can be foreseen
of work, and system management. The use of all ap-
and that project management is associated with the risk
proaches to solve a particular problem is defined as
of losing a professional position, embarrassment,
integrated management.
and sometimes even their own lives. Ideally, it is
demonstrated in experimental projects, which could The project manager must be sensitive to this, in order
include those aimed at the study of new types of air- to create favorable conditions in which the project is
craft, parachutes, or nuclear reactors. carried out as efficiently as possible. In most cases,
the worker is working in order to meet specific needs.
The project manager is trained for times of crisis, be-
W. Kieżun [13] states that the minimum management
cause they have a chance to show their charisma
skills needed are: intelligence, mental strength, a cer-
and skills. R.K. Merton [24] made the following dis-
tain level of morality, as well as a predisposition syn-
tinction among project managers:
drome called managerial talent and sense of organi-
 people who have an impact on the team at the mo-
zation.
ment, and their social position are fixed,
As pointed out by M. Romanowska [37], the manager
 people potentially affected (rising stars, climbing up
shapes a new profile. The complexity of management
the social ladder),
causes a significant increase of demands on him.
 people whose influence gradually disappears (after This new situation creates increasing difficulties, re-
reaching the summit, they descend the social lad- quiring an increase in the skills and competencies
der), of managers and non-traditional systems to fulfill their
 people whose influence is ‘hidden’ (the person ex- leadership roles.
erting influence has objective qualities, but does not
use them).
5 The system of communication in the project
Using this typology, we can conclude that the project
manager of R&D is from one of the first two groups The basic task of every project manager is to answer
of people. He is head of the project team. According the question: How do you organize teams performing
to H. Schelle [39], the project manager is the person R&D to create the conditions for strengthening effects
responsible for the project; organizing the team, and for of working together, to allow full flow of information
the management, planning, and monitoring of the pro- and knowledge within the team? Successes and failures
ject. His task is to create the conditions to achieve of many projects depend on various factors. The most
the goal or goals. important is communication. It has a very large impact
Tasks and services performed by the project manager on the final effects.
are different from those carried out by other members One also has to deal with the mutual relations between
of the project team. The project manager directs the internal and external communication systems.
work of others. They also perform the tasks as instruct- The advantage of the research presented in the litera-
ed, teach, or give directions. In this way, they develop ture concerns the analysis of external communication
the skills of employees. The manager-staff relationship systems, usually the design team’s relationships with
is basically that of a coach, where the manager shares the environment.
his experience with the person to be trained.
H. Mintzberg [47] developed a system that, even after
many years, is still termed ‘according to Mintzberg's

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Project Management in Research and Development 65

Head of R&D project
   

Task manager 1    Task manager N 

Employee  1  Employee  M  Employee  N  Employee  K 

Fig.  1. Hierarchical communication system


Figure

d) Parallel

a) Hierarchic

b) Hierarchical 
coupled 
c) Multi‐level hierarchical 

Figure 2. Relationship between individual employees in the project team

An analysis of publications in the field of building the communication system, the following question
design and effective systems deserve special attention, should be asked: What conditions should be created
since tests involve the analysis of the basic contradic- for the functioning of project teams to:
tions inherent in project teams (O. Stawnicz, K. Kurbel  minimize the negative effects of working in a team,
[41], D. Wehrenfennig [46]). L. Mullins [26] points out
 strengthen the positives of this cooperation.
that the leaders of project groups of employees require
both willingness to compromise and subordination, In fulfillment of tasks by project teams, different styles
as well as high level of individualism and creativity. of management can be applied, and within them differ-
J. Chaffe [6] says that most people in the course of their ent systems of delegation of tasks and assessment
work lose creativity and individualism in favor of con- methods for their implementation. Many project teams
formity and mediocrity. Therefore, you will notice have used a traditional, hierarchical communication
the tendency to form teams made up only of young system as shown in Fig. 1. The communication system
workers, despite the absence of their professional expe- in the project team is made up of different types
rience. Consequently, you should reconcile to these of ‘bricks’ or work stations. Basic types of connections
contradictory tendencies and choose the most compe- are shown in Fig. 2.
tent employees in order to minimize the risk of failure. Information System efficiency is dependent on the
J. Adair [1] points to the three criteria that should be operation of the bricks, as well as the deformation as-
taken into account when selecting the design team: sociated with the operation of various types of noise
competence, motivation to work, and personal attrib- in an information channel.
utes. More specifically, before the task of organizing

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66 Jerzy Kisielnicki
 

Employee 1 Employee 2 

Head of R&D project

Employee 3 Employee M 

Figure 3. Network communication system in small teams carrying out research


and development projects

The deformation is caused by factors such as: of completed tasks together. Cooperation in such cir-
 technical or computer, where existing infrastructure cumstances becomes a necessity. Between employees
is unable to cope with the form and content of the there may be a significant transfer of knowledge
transmitted information, (J. Kisielnicki [16]).
 semantic, that is when our recipient, usually with Tasks that occur in projects can be divided into two
inadequate qualifications, cannot read or interpret categories:
the transmitted information, 1) The implementation of tasks on technology pur-
 pragmatic, when the information received does not chased or installed software needed for research,
give anything new to him, and the recipient has lost as, for example, Statistica Data Warehouse.
time and resources to its acquisition. The most important is the strict implementation
Inefficient systems, shown in Fig. 2c, are characterized of so-called ‘good’ procedures. As practice shows,
by long-term communication and the relatively large there is variability in business processes and pro-
losses in the channels of information. Also, a system ject environments. This requires research projects
in which the employee receives only commands with- to modify existing applications or existing process-
out feedback, illustrated in Fig. 2a, is not to be recom- es to fit the reality.
mended. Such a situation does not occur in practice. 2) Research tasks that require working in new
There is always a feedback loop in which the subordi- and unique conditions, in which we have to use
nate employee provides information on the progress creativity and knowledge.
of the resulting task. However, as shown in previous Therefore, keeping in mind the mentioned limitations,
works by J. Kisielnicki [14, 15], the relationship a network communication system is effective when it is
of dependency makes it difficult to absorb knowledge. determined by the performance of each point of the
The employee is usually very reluctant to transmit procedure
knowledge to his leader. We can say that the employee A network communication system is a system in which
considers it his duty to provide information only, rather the relationships between the design team participants
than transfer his knowledge of the project. G. Morgan are direct. In such a situation, the role of the project
[25] writes that, in the organization, hierarchy is manager is to build the system of information
a source of various types of competition between work- and knowledge, as well as the construction of a system
ers. The game is played on the position of workers of mutual trust between team members.
in the organizational structure. Based on surveys In practice, as shown in Fig. 3, network communication
(J. Kisielnicki [14, 15]), it can be stated that the situa- systems are used in a more complex form. Such situa-
tion is different if employees work together, and the tions are possible in small, five to seven person systems
evaluation of their work is related to the evaluation design.

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Project Management in Research and Development 67


Team  1
E  Head of R&D project 
E
 


Team N 
E


Team M 

E

The team implementing a specific task design

L  Head of the team performing a specific task design

E  Team member performing a specific task design


Relationship information and organizational subordination
The share of the employee performing the tasks in the Team M in the work
of another team, for example, the Team N

Figure 4. Organizational structure and communication scheme


in an organized network-large project team

This system was tested by the study author in the im- of the head of the project was treated as a kind of duty,
plementation of several complex R&D projects in the with rewards, but not as an additional source of in-
Information Technology (IT) industry. It has been well come. Decisions about team changes were difficult due
received by the persons carrying out the project, to two reasons: differences in the implementation
and what is most important, it has proved to be effec- of individual tasks and the time of formation of inter-
tive and efficient. personal relationships between employees. Getting
Organizational structure of network communication, used to work in a stable team is treated as an important
as shown in Fig. 4, can be characterized as follows: element in promoting communication systems within
the task force.
1) Division into task forces that change dynamically
during the execution of the research project.
6 The commercialization of the project results
2) The only person coordinating the whole process is
the project manager (Fig. 4). Persons acting as in-
R&D projects should be applied in practice and benefit
dividual task managers have a dual role: being the
both the sponsors and the implementers. For this pur-
task manager and the designer (clerical).
pose, we use existing business models. Some projects
The projects examined by the author (J. Kisielnicki [18, bring economic or social benefits directly to others over
19]) changes in rotational job as a manager of the pro- time, some projects may produce patents, and others
ject, if the situation was announced at the beginning professional empowerment of the manager and project
of the construction team and met with understanding. participants, through degrees or promotions.
Financial rules have also been fixed so that the position

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68 Jerzy Kisielnicki
 
Of course, getting degrees does not preclude advance-  bringing the results of R&D to the company, which
ment and often strengthens the competitive position is the most advanced form of commercialization;
of the project team and its members. Therefore, we bringing the results of the project to contributions
need to consider this, as the results transform into mon- in kind which may be held in an existing company,
ey, or commercialization.A milestone in the commer- as well as the newly formed, spin-off company (Pie-
cialization of research was the Bayh-Dole Act, adopted trusiński R., Zawalonka-Cegielska J. [32]).
on December 12, 1980 by the US Congress. This Act As the Ministry of Science and Higher Education notes
gave universities intellectual property rights to inven- in its documents, the sale of R&D is the least labor-
tions and discoveries. (N. Kirov, A. Kuśmierz, [49]). intensive and least risky method of commercialization.
Commercialization is defined as all activities related It is also the method with the least potential to generate
to the transfer of technical or organizational knowledge revenue. At the other end of the spectrum is a method
and related know-how to economic practice. So, it can that involves the input of a test facility to the company
be defined as the process of market power of new tech- commercializing the results of R&D (or the establish-
nologies (in our results of R&D projects). Often, com- ment of the company). This is the most laborious and
mercialization is deferred over time, because risky method, but has the greatest potential to generate
to commercialize, the project must first be implement- long-term benefits.
ed. In this part we deal with the problem of commer- The key problem is to decide on the legal form of or-
cialization more, because we want to show the ganization, which is to commercialize the results.
proposed arrangements for financing the implementa- The form chosen should be linked to:
tion of R&D projects. The starting point of the com-
 determination of the number of entities involved
mercialization process is usually an invention
in the project commercialization, such as state uni-
or produced results. This opens up new technical possi-
versities and private research institutes and research
bilities and research, by itself, has no market value.
centers, and other similar type,
E. Rasmussen believes that the approach to the com-
mercialization of research can be divided into two  choice of sources and funding model to implement
types: the American and Canadian-European. The dif- the project,
ference between them lies not in legal regulations,  adoption of the most favorable tax arrangements
but on the specific national markets. for the activity in question,
In the US, there are some great companies interested  determination of the subject and form of manage-
in the results of research projects carried out in univer- ment implementation process.
sities, but in Canada and Europe, this demand is not Selected legal forms should correspond to the assump-
there. As a result, in these countries, scientific tions and parameters of the target business model. Lim-
and research entities establish spin-off companies, thus iting the options of possible solutions of the many legal
creating a company to create and finance such projects. forms, we present the following forms: a government
Spin-off companies are created in order to develop agency (state), a research unit, a foundation, or a com-
and commercialize the results of creative works, with pany (joint-stock).
the right to acquire and use of intellectual property
The aforementioned E. Rasmunssen [36] distinguishes
and its protection among public universities. The capi-
two periods of commercialization of research in Eu-
tal of such a company often comes from different
rope. The first  the start of the 1990s  was the so-
sources.
called development of technology parks. The second
There are three basic ways to commercialize the results period, which continues to this day, was the creation
of research and development: of spin-off companies, the sale of patents and licenses,
 direct sales results of R&D, which is the simplest, and the involvement of students. In some Polish uni-
but also the least profitable form of marketing, versities, for example, in the University of Warsaw,
 license sharing of the results obtained, which is Warsaw University of Technology, Medical University
a more advanced method of commercialization of Warsaw, there are spin-off companies. A description
and requires more effort due to the long-term nature of some of the types of companies as well as the prob-
of the relationship between the licensor and the li- lems they create together with the literature are given
censee, by J. Kisielnicki [19].

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Project Management in Research and Development 69

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