we National Institute of Industrial Engineering, Mumbai END SEMESTER EXamination Class: Section-F (1" Module) Subs Industria Engine, ring & Productivit ering & Productivity Duration: 3hrs 1. Assume suitable data wherever necessary 2. Lepible handwriting, sketches, examples shal by warded appropriately QL. What are the desired qualities for a Person to become an effective Industrial ngineer? [10 Marks] Q2. List the various recording techniques used in Method study? Demonstrate the use of any two recording techniques with the help ofa suitable example? (10 Marks] OR t Explain Various principles of Material Handling? Also, list various types of equipment used for Material Handling along with their applications? [10 Marks} of .Q2-Mustrate the various principles of ergonomics with the help of a suitable case 97 sway? [10 Marks] (- Q3. What is Flexible Manufacturing System? What are the components of FMS? What are ) applications and benefits of FMS? [10 Marks] OR Explain the significance of Principles of motion economy? Demonstrate any five Principles of motion economy with the help of suitable examples? [10 Marks] Q4. Define Job Evaluation? What are the objectives of it? Demonstrate the application {any one method of Job Evaluation with the help ofsultableease? [10 Marks) = ergonomics: : QS. Compare various techniques of work measurement? [10 Marks) OR Define Plant Layout? Explain and Compare various types of Plant Layouts? What are the performance measures of a plant layat::? [10 Marks} Q6. a) Define Quality and Productivity? Explain the interface between them? List the various productivity improvement techniques? [05 Marks} Scanned with CamScannera National Institute of Industrial Engineering Vihar Lake, Mumbai ination Batch: 2019-2021 End Term Examina' 1* module (Section B,C, F, and H) Subject: OPO2 Operations ‘Management Prof. Ravindra Gokhale and Prof. Rakesh Raut Date: 30-08-2019 Time: 9.30 10 12.30 Notes- | 1, Scientific Caleutstor isellowed. 2. Assume suitable date/information,H 3. Closed book. if required. Solve any six (06) Questions; (10 *6=60 Marks) \—Que-t ‘The number of hear segeries performed at Hearivills Ge | Hospital has increased steadily over the past several years station is seeking the best method to forecast the serra for such surgerics in year 6, The dats for the past Give pear ‘shown. The hospital's aerrnstration i considering e following forecasting methods. Begin error measurement in year 3 so ell methods are compared for the same years. . Y i: Esponenial smootine with a= 0.6. Let the initial forecast for year | be 41, the same as the ii. Exponential . . _ . a = ial smoothing, with a=0.9. Let the initial forecast for year 1 be 41, the same as the il, Two-year movi —— Iv. Tro year eovins SEO weigh i ing wei more weight, sighted moving average, using weights 0.6 and 0.4, with more recent data given ¥ TEMAD is the peri it formant i ini SALAD isthe perfomance eto chosen by the arinistaon, which foresasing method vi. If MAPE is the . performance criteri oe muthod shouditccoe? chosen by the administration, which forecasting Scanned with CamScannerVY Que Predecessor(s) Anterview for the new manager Renovate building Place ad for associates an id interview applicants = 3 | alm[clo}o|> Data For The Pet Paradise Project Te entise Project | Activity Description Immediate Ta [am | > | i 6 ——h — 6 Have new manager prospects visit | A 2 Purchase equipment for new store ‘and install B I ify Check employee applicant references and make the iC 5 7 final selection Chesk references fora newmanager and make the Frall D TH selection 3 (AM "| Hold orientation meetings and do payroll papernerk EPG Ws #. How long is the project expected to take? b. Suppose that Kramer has & personal goal of completing the project in 14 weeks. What is the Probability that it will happen this quickly? Que-3 Tabard Industries forecasted the following demand for one of its m next § weeks: 120, 120, 120, 100, 100, 100, 80, and 0 units. The Booked custorner endorse ane broduct, starting in week 1 are 100,80, 60,40, 10, 10,0,and0 units. The eurrent on-hand inven {is 150 units, the order quantity is 200 units, and the load time is one week. i. Develop a MPS for this product. a ; i Th nk ing dey armen, revised its forecast. Starting with week 1, the new forecasts are: * 130,120, 120" 130) it ing that the prospective MPS you 120,120,120 130,150,150, 100, end 100 nits, Assuming ta te prospective MPS ou developed in part (i) docs not change, prepare a revised MPS record. Com situation that Tabard now faces. devel ti i ginal forecested demand id the MPS record you developed in ese on Lane ener a ie even order for 200 units in ok eased Tpereby booked onders is 180 units, Assuming that the prospective MPS you by booked orders in week 2 is now 2 : ‘developed in pat Gi docs no change prepare a revised MIPS eeord. Comment onthe situation that Tabard now faces. 1ost profitable products for the Scanned with CamScannerNATIONAL INSTITUTE OF Nos, TRIAL EN Ww IGINEER! GNO01-BUSINESS COhttNcaTo IN if 1" Quarter- Module Ending Examination \uniors-Section o** ) Each question carries 20 Marks, b) Attempt any 3 Questions 1. Whatare your learnings from the movie 12 Angry Men? * i inyour What isthe relevance of nonverbal communication? Which aspects of WC 8, Yiew contribute to communication effectiveness? Substantiate your argume™ exanpies? 7 — 4 u ‘What ae the norms of communicating inthe e-world using social Meat ® Bs wet or OTA fy Rat Orso WE OColoun Garrat | iced © facts. @ PICK “ «What are the ste foe apie ion? fare the steps for making aft effective presentation? “ ss @ Slice Ti i ec ‘Mat are the basic features of structuring an e-mail? Write « good news e-mail to your team sharing news of being nominated as one of the best teams in the Zone (be imaginative with the context), jolent (snvnication (NVC)? Keeping in view the four-steps format vn statements 5. What is Non Of NVC, re-write th: (2) Youask re 10 wa up everyday moming. And then you go off to sleep again, It's 0 +~ disppoin ne” ic (@ Youignoi-d me in th: cantec> day ve snanaging all group assignments (6) Youare a vile-on. Ihave (@ Heep wating for yo ining table, every day while you tend to be on mobile °7BN ee] | Beate bes boraeed be ates : da hime fous accordingly go hast pre: Gptajvad Wolo, 4 feet at genie Om 9 ri ah Prejui. ty | Dir Ppasionic . wy Pa Pale s inuuy Ged Hon deeds. “| BE Fae Foci tm met Lage Shag rere Scanned with CamScannerPO Sections: D, E.& F-1 Module End Term £ Sub: Marketing Management Date of Exam: 27/08/2019 Time: 3 Hours Marks: 60 a Note: 1. All Questions are compulsory and self-explanatory. QUESTION. 12 Marks _Aonsidering yourself as a new marketer for smart watch, answer the following: (a) Describe its Marketing Mix or 4 Ps. (b) What should be its POD? _/© QUESTION 2 12 Marks Hotstar is one of the major player in the OTT (over the top) video streaming market. It also has. first mover advantage in the Indian market. Conduct its VRIO analysis, clearly specifying what ‘are the resources and capabilities that fit in this analysis. UZ QUESTION 3 : 6 Marks ‘ Ravi is comparing two printers for his small business. The purchase price for Printer A is Rs 1,000, with maintenance and operations costs oi Ks 400. Printer B is more expensive, with Rs 1,500 purchase price. Printer B increases productivity by Rs 100, and reduces the maintenance and operations costs by half. The expected lifetime value is one year. What is the economic value to the customer (EVC) of Printer B? _ QUESTION 4 12-Marks Automobile sector is facing lot of challenges in the present Indian economy which can affect its profitability in the future. Conduct the Porter's five forces model to explain the attractiveness of the industry. Scanned with CamScannerDiscount Category Order Size Discount (%) \ 010999 0 2 1000 to 2499 3 3 2500 and over 5 ‘The $% discount for the 2500-unit minimum order quantity looks tempting; however, realizing that higher-order quantities result in higher inventory holding costs, we should prepare @ thorough cost analysis before making @ final ordering and inventory policy recommendation. Suppose the data and cost analyses show an annual holding cost rate of 20%, an ordering cost of INR. 500 per order, and en annual demand of 5000 units; what order quantity would we select? Q= f2DC,7C, 5 te=2c,+2c,+0c 2" 8 Que-9 A product is manufactured in a shop using a five-stage process. The first step in the process is to cut the sheet metal to required shapes and sizes using a shearing process. After the shearing process, the components are subjected to pressing operations to alter the shape of the flat sheet as per the design. In the third stage of the process, welding is done to join the components. The next step in the process is a painting operation. After painting, the components are packed and kept ready for dispatch. The time taken for cach of these operations is 15, 25, 10, 08 and 04 minutes respectively. Presently, each stage has only one machine for oreration. Map the process and spect to the following scenarios: an &- hrs. Shift with an effective avail y of the shop? iin the system? [f we want to add one machine, where should we £450 minutes, what make the invesisient ¢. Identify the additional capacity required for a daily production target of 25 units. Compute the utilisation of the machines es per the revised capacity calculations. 4. What are the key inferences of this exercise? 4 Que-10 ‘The following data is available for processing a sub-assembly: k Task time Immediate Task time ‘Immediate Task | (in seconds) | Predccessors | __T* | ¢inseconds) | Predecessors {Ea C57 = | -F--| 10 CDE B | — 10 A G 3 A ct 1s B H 10 G 4 D 15 B =I 20 H E 10 B j (2s Fl The desired takt time is 30 seconds. Based on this information do the following: - Draw the precedence diagram. Determine the theoretical minimum number of workstations. Design the assembly line, using Any heuristic of your choice. Based on your design determine the actual number of work stations end the line efficiency. Scanned with CamScannerQue-ll d that can ix jobs ready to be processe: is ine shop has six jobs r votes sFeach job and ti i Marion Machine s! ry ice oF eaah ; ws Veena ae yore fe palin a job depends on the station cach be assigned to sion ete * i Ki e workstations, we to com i iob et ead Wit nage eine nee workstation Assign each ob ta machine in order t» minimize total Job completion time at the workstation (iottrs) Job | a 3 4 5 [6 A 32 [35 | 29 3 4 3.6 Bf 27 [29 | 23 | 3 [a] 37 Cf 3s [443 [as [ar] 36 D | 28 [21 [29 [as [3] a> E | 61 | 6s [677 6 | 62 FT as Ts 9 39 a3 Que-12 ting regional warehouses in four in south India to se markets are geographically and five segments. Based on the forecasting estimates by the marketing * cost-effective way of serving the markets from these warchouses Market || Market? | Market Market 4 [Marker 5 Se 7 Warehouse [190 70 30 30 “ad 2900 Warehouse 2 | 39 95 40 125 so {2300 _| Warehouse 3 75 20 65 40 30 3700 Warehouse 4 20 40 95 a a D jemand 2000 1500 1200 2800 2500 | Scanned with CamScannerpied Part-I ‘A manufacturer of sails for small boats has a group of eustom sails awaiting the last two processing Operations before the sails are sent to the customers. Operation 1 must be performed before Operation 2, and the jobs have different time requirements for each operation. The hours required are as follows: Jobs 1T273747s[e¢T7 {solu Operation-1 1 5 & 3 9 4 7 2 4 9 Operation-2 8g 3 J 2 8 6 7 2 4 L ‘8, Use Johnson's rule to determine the optimal sequence. bv, Draw a Gantt chart for each operation. / ~ Part-2 Consider a 1 Machine and 5 job scheduling problem with following details: Job # Job T Job 2 Job3 Job 4 Job 5 Processing Time (days) 16 7 18 W 20 ‘Due date (days) a 18 74 13 32 All jobs are released in the system at current time t= 0. Using the SPT and EDD rules, find out the average flowtime, an rage tardiness for each rule. Que-5 Consider the bill of materials (BOM) in Figure, a | 7 (ow) i=2 Cua) G a m) (ao) (se Us3 u 1 Scanned with CamScanner\ v els? b, How many unique components does product A have at all Ie items? ©. Which of the components are purchased items? 2 dd, How many intermediate items does product A have at all Tee ca of shipment musta ¢. Given the lead times (LT) in weeks noted in Figure, how fat it ified i (c)? Purchase commitment be for any of the purchased items identified in part (c) 2 ques . a. : Mr XYZ sub shop makes custom submarine sandwiches to order. It is analyzing the processes at i Son is work ich of ————~ its shop. The general flow of the process is shown below. A different pérson is working at ea the steps in the process. Take orders Slice the bun and Add the toppings | i vider ‘add the Bun and and condiments { I Meat ae Min. forder 4 mins Jorder 2 minsJorder | 3 mins/order TO | Mr XYZ wants to figure out the following for atypical §-hours workday | @) What is the current maximum output of the process assuming that no one works overtime? &) we add another person, where would we #43 him or her wed what is the benefit? ©) Is there o benefit ifwe can shift | minute from Bun and Ment te order taking? Assume we do not make the change in part (B) above. ) Is there a benefit if we shift 1 minute of work from Condiments to Bagging? Assume we do not make the changes in parts (B) and(C) above, / Que.-7 The monthly demand for a product has a normal distribution with a mean of 100 and a standard deviation of 20. The interest rte used for time valu of money calculations is tee per year. The cost of the product is R: C1000 the Cost of adminis ative work for ordering and fined codes cost is estimated to be Rs. 600, independent of tke number of unite ordered. Holding cost is estimated using the interest cost ofthe money investi 2 tnt oF inventory. The key time for this situation is | week, The management aims to achieve» :°"s cepvi i for Q-type as well as P-type policies. Alsu £ VW Ques Assume that we have a product where the basic EOQ model (see Table) is applicable, but instead of a fixed unit cost (C= Rs, 100) the supplier quotes the following discount schedule: Scanned with CamScannerCourse Syllabus Area: Marketing MARKETING MANAGEMENT Odjecti To understand the process of marketing and its role in managing business, Content: inthe context of marketing decisions; Examine STP framework: Identify the role of marketing {esearch in the formulation and solution of marketing problems; Understand how to build ane anege product mix and product lines; Determine the process of building strong brands and ‘managing ther; Understand and analyze the working of marketing communications Textbook: Pearson Education India, 2009. ® Marketing Se, Diurv Grewal and Michael Levy, McGraw Hill Education, 2017. > oa Management 162, Ramaswamy and Namakumeri , Ss ae Publishers, Scanned with CamScannerGROUP.PROJECT FOR MARKETING MANAGEMENT Faculty: Dr. Neha Srivastava 1, Select any product or service category - e.g. : Cars, Bikes, Faimess Creams, Slimming Cente ‘ast Food Joints, Job Portals, Matrimonial Portals, Radio Channels, Restaurant Chains ete . Please note that every group should select a different brand. 2. Explain its Marketing mix, marketing orientation. 3. Explain its value proposition. 4. Explain its STP. Use different segmentation variables to explain how the market been segmented for the particular product category that you have selected, and what are the major competitive brands within that category? In which segment do your product / brand lie? What has been the positioning strategy of the brand, what is the current positioning strategy and what should be the proposed strategy for the brand in the future? Does the brand has adequate equity? 6. How the particular brand is addressing competition? Prepare SWOT analysis and competitive analysis. : ~ . Study the IMC strategies for the product / service brand that you have selected. 8. Study the macro & micro environmental factors affecting that particular industry sector, company, product & brand. 9. Suggest on how the product/service brand should plan its future strategies, Scanned with CamScannerKey Equations 1, Forecast error: Maree CBIevON IGOR 2. Linear regression: Yra+ bx Naive forecasting Fostenst ~ Dy coviogaverage: Dep ton + 5. Weighted moving average: Fray = Weight (D) + Weight(D,..) + Welghty(Djag) + + + WelphtalDrenead 8. Exponential smoothing: Frat 00,4 (1 ~ ak “Trend Projection using Regression Rash Tracking signa: Fos eB ng SFE Map °" MAD, Exponentially smoothed erro MAD, = all + (1~ MA Scanned with CamScannerSTANDARD NORMAL DISTRIBUTION: Table Values Represent AREA to the LEFT of the Z score, ZJ 00 or a. 8. 4 S06 St Sises 51991 S292 —-52790—SSISS—«SUSTS 506 $6749 57142-57535 0.0 [0000 S039 5078 51197 O41 | 5398) 54350 54776 58172 58567-55962 “Sougs 59871 60287 60642 6102561409 64058 6H}E 6480} 65173 02] 37926 5891738705 39095 GITIL 62072 62582629390 63307-63683 5554268910 66276 64640 __6700}_67364 67724 _68082_68839_65793 “69146 69497 69847 T0194 70540-70884 7172671866 TIOH 72240 3356573891 TARS.«T4337 TABS? 7517S 75490, 78230-78524 77637 .77938 81057 $1327 7287872907 73237 75508 7611S 76s94 76750-77035 T8814 7910379389 -.79673._. 19995 80ST 80785 $1594 319s azir1__gnss1__ 32639 ‘sor47__89398__.83646 $3801 HLH _.843758a5l4 81647 508) a550) 85769 8599386214 8643386650 SGN64 8707687286 87698-87900 38298 $8073 88686 SEE77 A955 VISE 8961759796 90147 90320 90190 90688 90824 90988 91309 $1365 iT 91924 9207392220 9x64 92807 937 93189) I3NNI 9344S 93STE 93699. 938IZ ‘9402 s 94408 194520 (92630 Gua gases 94950 sis 51094 9519 95583 9863795728 95818 95907 96080 9oiet $6246 96327 | 96407 96485 96562 96638 96712-96784 95856 90026 96995-97062 9712897193 _97257_.97320_g1)81__974i1_97500__97553_9761$ _97620 ‘zo | 9772s 97718 978397882 97932 9798298030 9907798124 9816S 21f 9s2te 98257 98300 95341 96382 98422 98461 98500-98537 98574 8745 98718-93609 98810 9887098899 99134 99188 22] 98610 99645 9867998713 9036 99061 99086-99111 ‘pns24__.99343__99361 23 | 98928 98956 98983 99010 99180 99202 _99274__99245 99266 9928599305. ‘9L0 99846 Hs NTT 9929940699520 | 99609 99621 9963299643. a ‘99379-09168 90413 99534 99847 99560 99573 9958S 99598 ‘o96ss o9ec1 99674 9968399693 -99702«-99711 99720 99728-99736 f gor: 9975299760 $9767 99774 9918-99788 99795 99801-99907 | (99813 99519 99825 99891 99836 __99841__99S45__998SI_99856 99861 “99865-99869 99874 9987S 99582 99885 99889 9989} 99896 99900 99903 99906 $9910 99013 sis SIE 9992] 99HDE «9992699929 | 99931 99934 99916 99938 Y9HHO.—OPHD_ OVO HKG. 9K 99950 19995299953 9995399957 99958 99960 99961 99962-9996 9996S 99966 99968 99969 99970 _99971__.99972_.99973 “99974 __.99075_99976 99977 99978 39978 9997999980 99981 99981 99982 9998) 99983 (99984 99985 99935 99985 99986 99587 99987 99988 99988 99989 9998999790979 99990 SHIH SYNE 99ND B9IIZ—-99992 S994 99994-99994 8999S .99995 99995 59% 9997 99997 99993 9999399993 99994 99996 99996 9999 99996 99995 $9995 $9995 Scanned with CamScanner