IMPLEMENTING

THE MARKETING
CONCEPT
Prepared By:
NELMELYN T REBUCAS
(BSBA-MM3)
Learning Objectives
In this topic discus the following;
1. Define Marketing implementation
2. How to implement marketing plan
3. What is the importance of marketing implementation
4. Benefits of marketing plan
5. steps in strategic marketing plan
 What is marketing
implementation
Marketing implementation is the process of
turning your marketing strategy into real-life
actions: tasks and projects, people
responsible for them, and deadlines. In other
words, it's about bringing your marketing plan
to life.
How to implement
marketing plan
Set the right expectations.
Build the team and secure resources.
Communicate the plan.
Build out timeline and tasks.
Set up a dashboard for tracking success.
Monitor and check-in regularly.
Be willing to adapt.
Communicate results and celebrate success
 What is the importance
of marketing
implementation
A good marketing implementation strategy also
allows you to prioritize your projects and make
sure that crucial tasks aren't delayed. In short,
your marketing implementation strategy will help
you outline the actions of your team in fixed
timeframes and help bring your marketing plan
to life in the most efficient way.
Nine steps to a strategic
marketing plan
1.Set your marketing goals
2. Conduct marketing audit
3. Conduct market research
4. Analyze the research
5. Identify a target audience
6. Determine a budget
7. Develop marketing strategies
8. Develop an implemention schedule
9. Create an evaluation process
The benefits of having
a marketing plan
*Identifies your Target Market
*Identifies your Competitors
*Defines your Unique Selling Position
Supports ROI on Marketing Spend.
*Sets out Strategy to Target Ideal Customer
 Thank you!
God bless us all