K.C.

B ACADEMY

TECHNICAL

A Synopsis of
MAJOR RESEARCH PROJECT

On COMPARATIVE ANALYSIS OF ICICI BANK AND KOTAK MAHINDRA BANK WITH REFERENCE PERSONAL LOAN AND HOME LOAN DEPARTMENT Synopsis is submitted for the partial fulfillment of the Degree of Master of Business Administration, MBA (2009-2011)
Guided By: By: Prof. ARPITA KHANDELWAL BALA JAIN SEM (FINANCE) Panel Signature Prof- B.K. TRIPATHI Prof-KAPIL SHARMA Submitted ANTIM MBA 4th

En. No.D09MBA1550060 Roll no.91550060

CONTENTS

1. INTRODUCTION.6 2. RESEARCH METHODOLOGY

DATA...7 RESEARCH DESIGN..7 RESEARCH OBJECTIVE8 RATIONALE OF STUDY..8 SAMPLE SIZE8

3. BIBLIOGRAPHY.9

INTRODUCTION

The Indian banking industry is passing through a phase of customers market. A competition has been established within the banks operating in India. With stiff competition and advancement of technology, the services provided by banks have become more easy and convenient. Banking in India originated in the first decade of 18th century. The first banks were The General Bank of India, which started in 1786, and Bank of Hindustan, both of which are now defunct. The oldest bank in existence in India is the State Bank of India, which originated in the "The Bank of Bengal" in Calcutta in June 1806. This was one of the three presidency banks, the other two being the Bank of Bombay and the Bank of Madras. The presidency banks were established under charters from the British East India Company. They merged in 1925 to form the Imperial Bank of India, which, upon India's independence, became the State Bank of India.For many years the Presidency banks acted as quasi-central banks, as did their successors. The Reserve Bank of India formally took on the responsibility of regulating the Indian banking sector from 1935. After India's independence in 1947, the Reserve Bank was nationalized and given broader powers.

BRIEF INTRODUCTION OF THE COMPANY

KOTAK BANK
Mahindra group was established in year 1985, as Kotak Capital Management Finance Limited. Kotak This company was promoted by Uday Kotak, Sidney A. Pinto and Kotak & Company. Industrialists Harish Mahindra and Anand Mahindra took a stake in year 1986 and thats why the company changed its name to Kotak Mahindra Finance Limited. In February 2003 Kotak Mahindra Finance Ltd., the groups flagship company was given the license to carry on the banking business by RBI.(Section 22 in the Banking Regulation Act,1949). Thus it is 20 year old new bank. Kotak Mahindra Finance is Indias first ever company to be converted into a bank. Partnering the bank in growth are the leading international players like Goldman Sachs(Investment banking and Equities), Ford Credit (Automobile Finance) and Old Mutual (Life Insurance). Group has a net worth of around Rs 5,600 crores, employs around 17,100 people in its various businesses, distribution network across 344 cities and towns in India and offices in New York, London, Dubai, Mauritius and Singapore. The group services around 3 million customer accounts, and Bank enjoys the trust and confidence of over 6 lakes customers. The different types of loans offered by the bank are

Personal loan
Our Personal Loans help to make a difference in your life. No matter what your financial needs are - unexpected expenses, school fees, wedding in the family, home improvement or that long awaited vacation. Whatever the occasion, our range of Personal Loans can help.

Home loan
At Kotak Mahindra Bank, offer highly customized facilities of availing home loans. Importantly, we appoint a dedicated manager who takes customers through the entire process, starting with the filling in of the application forms and culminating in the loan disbursement process. This otherwise seemingly difficult process is made simpler and

more convenient for the customer. Sometimes, customers are unable to spare that extra time from their hectic schedules, and the Bank Doorstep Service makes the home buying process seamless and pleasurable. A relationship that is happy from the start is extended through the attention the customer gets through his loan repayment tenure and beyond.

ICICI BANK :
ICICI Bank is India's second-largest bank with total assets of Rs. 3,634.00 billion (US$ 81 billion) at March 31, 2010 and profit after tax Rs. 40.25 billion (US$ 896 million) for the year ended March 31, 2010. The Bank has a network of 2,529 branches and 6,102 ATMs in India, and has a presence in 19 countries, including India.

ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries in the areas of investment banking, life and nonlife insurance, venture capital and asset management.

The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our UK subsidiary has established branches in Belgium and Germany.

ICICI Bank offers wide variety of Loans Products to suit requirements.Coupled with convenience of networked branches/ ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank brings banking at your doorstep. Select any of our loan product and provide your details online and our representative will contact you for getting loans.

Home loan
The No. 1 Home Loans Provider in the country, ICICI Bank Home Loans offers some unbeatable benefits to its customers - Doorstep Service, Simplified Documentation and Guidance throughout the Process. It's really easy !

Personal loan
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If you're looking for a personal loan that's easy to get,it rsearch ends here. ICICI Bank Personal Loans are easy to get and absolutely hassle free. With minimum documentation you can now secure a loan for an amount up to Rs. 10 lakes.

RESEARCH METHODOLOGY
DATA
Primary data: Primary data will be collected with the help of Questionnaire and personal interview. Secondary data: Internet and company Website. Companys Annual Reports Magazines and Journals

RESEARCH DESIGN

This is a Comparative Study undertaken to describe all the features and characteristics of personal as well as home loan of kotak and ICICI Bank to arrive on a particular conclusion regarding various factors like credit period, lending rates , other terms and conditions etc.

RESEARCH OBJECTIVE
PRIMARY OBJECTIVE
To comparatively analyze the home loan and personal loan services of Kotak Mahindra Bank and ICICI Bank so as to suggest various measures to achieve better customer satisfaction.
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SECONDARY OBJECTIVE
The secondary objective is to find out the different strategies adopted by both the banks so as to maintain their competence in the mar

RATIONALE OF STUDY
This research will provide the above banks with the useful insights on customer needs and expectations and satisfaction from their services so as to provide relevant data to design specific and effective customer oriented services. This will also help the customers to know about the various factors to be considered while taking a home/personal loan .

SAMPLE SIZE
Total sample size would be 100. 50 from ICICI bank and 50 from kotak Mahindra bank

BIBLIOGRAPHY
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http://www.kotak.com http://www.icicibank.com

Research Methodology Methods And Techniques (C.R.KOTHARI) www.google.co.in