UNITED INTERNATIONAL UNIVERSITY

Assignment 1
Submitted to:
Dr. Saad Hasan
Associate Professor
School of Business and Economics, UIU

Submitted by:

IMTIAZE SHAFIN REHAD

111-181-112
 Pathao Bike service Blueprint-Bangladesh perspective

Appearance Appearance Rate or review

and UX of bike and Quality of Receive
EVIDENCE Push
driving, feel
request
design of notification driver and notification displayed on
pathao app notification safe or not
app
message

Download
Customer Pathao Request for Passenger Passenger
application pickup and boards the reaches final Passenger make Rates the
Action destination and
and register notification bike and payment for driver based
LINE OF
and connect received with commence complete the ride on experience
INTERACTION Bkash driver details the ride ride
account

Log on to
On stage pathao app Collect
Greet the Complete the payment (cash
Employee and prepare Rate the
for ride passenger ride with safely or bkash or any passenger for
Contact and start mobile
request and and end the the ride
reach the ride on the trip on app financial
LINE OF VISIBILITY passenger mobile app service)
location

FP1 FP 2 FP 3
11

Back Stage
Employee
Identify Confirmation
Contact Start payment Communicate
location and pickup and
process Process the passenger
Line OF INTERNAL INTERACTION Share travel route
payment for and driver to
passenger rate through
ride
profile through app
pathao app

FP 4 FP 5

Support
Process

Driving license Record and Keep track

check and maintain rider ride time
background availability on and waiting
check of driver routes time
FP= fail point
FP 1 = excessive waiting time because of traffic jam
FP2 = not welcoming to customer or rude
FP3= may not experience biker OR ride experience is not good
FP4 = Sometimes drivers failed to follow the google map’s location, wrong destination
FP5= sometimes driver cancels the ride but the passenger has to pay (BDT 30 tk). But it’s not the passenger's fault. So, why
driver will be responsible?