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DESIGN AND IMPLEMENTATION OF AN ONLINE

MARKETING INFORMATION MANAGEMENT SYSTEM

Research Proposal · December 2020

DOI: 10.13140/RG.2.2.28558.79688

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 DESIGN AND IMPLEMENTATION
OF AN ONLINE MARKETING
INFORMATION MANAGEMENT
SYSTEM

Ahmad Saeed Bafadhl

S438010232@st.uqu.edu.sa
Computer Engineering Department, College of Computer and Information Systems, Umm Al-Qura University, Makkah, Saudi Arabia

ABSTRACT
Online marketing, which is also referred to as internet marketing, involves the utilization of intelligent, interactive, and
virtual components for the advancement and promotion of business goods and business ventures on the internet. Recently,
web-based communication companies have contributed to the advancement and restructuration of major economic
divisions including marketing. Being financially-effective, flexible, adaptable and fast and enjoying an extraordinary global
reach, internet marketing has achieved various unimaginable incredible gains for businesses. However, this effective, new
technique additionally involves building an online marketing system.
In order to develop an online marketing system, a number of programming technologies must be studied and understood.
These include multi-tiered architecture, server and client side scripting techniques, implementation technologies such as
HTML, CSS and a Server side programming language (such as PHP) and relational databases. This is a project with the
objective to develop a basic online marketing system where business goods and ventures can advertise their goods and
business ventures and sell seamlessly.

I. INTRODUCTION
commercialization of internet soon gained enormous
1. The Internet has its origins in cold war and technological
momentum and the business community quickly became
rivalry between USSR and US. In fact "while the World
aware of the potential it has to offer". With increasing the
Wide Web was created in 1991, its origin dates back to
number of internet users during the 1990s, entrepreneurs
1957 when the Soviet Union launched the Sputnik I
started to appreciate commercial prospects of this new
satellite" (Dickey and Lewis, 2011: 2). US reacted with
medium.. 3. Although there is no complete consensus on
establishment a department of Defense Advanced Research
when did internet marketing exactly start, but the majority
Project Agency (DARPA) which launched in 1960s
of commentators refer to 1994. So it is widely held that
ARPANET, an experimental project of computer networks
"significant commercial use of the Internet began with the
from which what we now know as internet developed.
first ‗banner ads‘ on web pages in 1994, and the
Since then internet contributed to science incredibly and
appearance of Internet-based ‗malls‘ (the electronic
"by the late 1980s the internet was being used by many
equivalent of a storefront) such as Amazon.com in 1995".
government and business institutions" (Ferguson, 2008:
Statistics make it clear that this young marketplace, online
69). 2. internet was considered an inclusive communicative
marketing, has had an astonishing rate of growth. So
tool of scientific and research centers for several years and
amazing is the growth rate of this new paradigm of
its academic function was its dominant prior to discovering
marketing that it is hard to believe how young it is. In fact
its commercial capabilities which led to its
"in 1994, spending for internet marketing totaled nearly
commercialization. As Oksana (2007) puts it: "until the
nothing, but increased to over $300 million in 1995. After a
mid-nineties, the research and academic communities
decade later, marketing spending and internet marketing
accounted for most of the internet population but the
business has exploded to nearly $500 billion (according to
Forrester Research). Today, it‘s hard to believe in having an
organization which doesn‘t have some kind of online
presence." (Shirvastav and Alam, 2014: 25) This brief
historic background is concluded by pointing to the fact that
step by step online marketing has become a much more
sophisticated practice. So early methods of internet
marketing such as online advertising and email marketing
has been followed by more younger, developed methods
such as search engine optimization or social media
marketing.
FIGURE 1.
The figure shows Objectives Tree for Online marketing platform.
A. PROBLEM STATEMENT
One of the major problems Business Marketing face in
their campaigns is still the use of primitive promotions
channels such as press, brochure, catalogue, TV, cell
phone, etc, and several offline channels which lacks a
comprehensive, harmonizing marketing framework. In this
project work, we present a new solution for businesses to
promote their business online to reach a wider audience.
The principle aim of this project is to develop and
implement an online marketing system that will be useful
to business owners, with the following objectives To create
a platform for businesses to reach a wider audience and
increase sales and profits. To develop a general purpose
store where consumers can find products and services from
the comfort of home through the Internet. To implement an
online virtual store on the Internet where customers can
browse the catalog and select products of interest.
B. STATE RELATED WORK
in Reference [10] The text is well-written and presents a
fine blend of theory and practice. Hanson is true to the title
of his book as he provides some "principles" that should
indeed endure... I believe that this book offers a great
introduction to anyone who wants to either practice or
simply learn about Internet marketing. Chapters 8-12 are
great for people wanting to start e-commerce. I found the
book technically great and at the same time accessible to
the average Joe (who is not a business major)! The book is
a must for all companies and individuals doing e-
commerce! This textbook is required for my E-commerce
class. The book provides a comparison of the Internet to
other industries which had uncertain futures, such as radio
and electricity and how those industries grew. It also
analyzes the some of ways companies are using the Internet
to reduce costs. The book also explains
some of the ways companies are using the Internet to create
a competitive advantage.
in Reference [12 ] A how-to guide for automating your
sales force. This book shows IT managers, LAN
administrators and Webmasters how to implement
automation into an organization, providing strategies for
implementation using the Web, Lotus Notes, and intranets.
It gives readers the core information necessary to
implement sales force automation across an organization,
showing how to create templates for forecasting, lead
generation, sales kits, order processing, and links to other
departments. CD-ROM contains HTML templates, sample
checklists, and sales force automation applications.
A complete guide to planning, implementing, and managing
Web-based sales force automation systems Companies all
over the world have discovered that the use of Web-based
technologies can dramatically contribute to the
effectiveness and efficiency of their sales force, and at the
same time increase customer satisfaction. Yet, until now,
there has not been one comprehensive guide for sales
managers, Webmasters, and IT managers to get the sales
process and technical know-how they need to successfully
integrate automation technologies into their organizations'
business processes. In this book, authors Kay Khandpur and
Jasmine Wevers take you step-by-step through such key
functions of the sales process as lead generation and
qualification, sales calls, and customer relationship
management, and demonstrate how each function can be
automated using Web technologies. They present a
comprehensive framework for planning and implementing
SFA projects, and they review in depth some commercially
available tools and technologies used in SFA, including a
marketing encyclopedia system, a sales configuration
system, a sales reporting system, and an entire sales force
automation solution. The CD-ROM includes:
* HTML templates for key sales activities such as lead
generation, lead qualification, sales configuration, and more
* A template for a Request for Proposal for sales force
automation tools
* SFA product information and demonstration software
from leading vendors
in Reference [11] This book offers a good alternative
perspective on how to build and maintain a data warehouse.
It covers more of the political aspects of the process and
offers useful tips on many of the less talked about areas of
data warehousing, like how to implement upgrades to your
software tools. It also covers the business drivers for
building a data warehousing in great detail. This would be a
good companion book to Kimball's Lifecycle Toolkit book.
This book (and CD which is included) has several very
useful checklists and templates as well. All in all, a good
reference book for the data warehouse practitioner
(consultant, project manager, architect, or
2
analyst/programmer).

3
 system, internet connection, hardware, software, business

in Reference [9] " Modern Information Systems for

Managers is an impressive attempt to address and
synthesize technical, organizational, legal-ethical, and
strategic aspects of the information systems field. It is broad
in scope and written for information systems' students,
users, and management-level decision-makers...the manual-
style organization of the book, its list of key terms and
concepts, its numerous pro and con comparison tables, and
its index make it a good more-than-reference handbook for
the information systems personnel in any organization."

in Reference [8] Who will remain a loyal customer and who

won't? Which messages are most effective with which
segments? How can customer value be maximized? This
book supplies powerful tools for extracting the answers to
these and other crucial business questions from the
corporate databases where they lie buried. In the years since
the first edition of this book, data mining has grown to
become an indispensable tool of modern business. In this
latest edition, Linoff and Berry have made extensive
updates and revisions to every chapter and added several
new ones. The book retains the focus of earlier editions—
showing marketing analysts, business managers, and data
mining specialists how to harness data mining methods and
techniques to solve important business problems. While
never sacrificing accuracy for the sake of simplicity, Linoff
and Berry present even complex topics in clear, concise
English with minimal use of technical jargon or
mathematical formulas. Technical topics are illustrated with
case studies and practical real- world examples drawn from
the authors' experiences, and every chapter contains
valuable tips for practitioners. Among the techniques newly
covered, or covered in greater depth, are linear and logistic
regression models, incremental response (uplift) modeling,
naïve Bayesian models, table lookup models, similarity
models, radial basis function networks, expectation
maximization (EM) clustering, and swarm intelligence.
New chapters are devoted to data preparation, derived
variables, principal components and other variable
reduction techniques, and text mining. After establishing
the business context with an overview of data mining
applications, and introducing aspects of data mining
methodology common to all data mining projects, the book
covers each important data mining technique in detail.

C. LIMITATIONS OR SHORTCOMINGS OF
EXISTING practices

Our proposed system is built within the borders of the

Kingdom of Saudi Arabia. There is nothing free in online
marketing, as you have to pay for every entity to earn from
the internet. You have to invest first in setups like the

4
website, and other maintenance costs. All need to be
considered as an investment before starting online
marketing of the business. Stay active on social
media for the branding of a business website and
adopt the latest trend of online marketing to keep
advertising business to increase its traffic
continuously. It requires a continuous update of a
business website and keeps it securely online
through cyber thefts or scams, technical faults,
customer friendly and responsive easy accessibility
of a website in devices (PC, tablet, mobile
phones, laptop, etc.) of all screen sizes.

D. OUR APPROACH

The principle aim of this project is to develop and

implement an online marketing system that will be
useful to business owners, with the following
objectives:
To create a platform for businesses to reach a wider
audience and increase sales and profits.
To develop a general purpose store where consumers
can find products and services from the comfort of
home through the Internet.
To implement an online virtual store on the Internet Fast processing
where customers can browse the catalog and select
products of interest.

Online marketing
platform
* Figure (1) Objectives Tree for
Online marketing platform

Security and
Privacy
Speed Quality

Easy to use

Comfortable
Design

5
 E Comfort
spe Secur a Geome Weig
Geome able tric hts
ed ity Qual sy
tric Weig to Design Mean
and ity Mean hts
Priva us
e
cy
1 1 1 1
Easy to
1 3 3 2.08 0.60
use
spee
1 1 1 1
d Comfort
able
1/3 1 1/3 0.48 Design
Secur 0.13
ity
and
Priva *Table (2) In this schedule Table (2)
cy we can see how we divide the main
part Quality to subs and use the
AHP method to rate its parts
1/3 3 1 1 0.27
Quali
ty

*Table (1) Pairwise Comparisons Matrix

– General In this schedule Table
(1) we can see how we prefer the main
parts over each other using the AHP
method

6
II. REQUIREMENTS SPECIFICATIONS

1. The system displays the products in

an easy and simple way

Validation
Marketing Engineering
Rationale
2. The system works on all
operating systems

The online
3. The system provides protection marketing
and safety information
1,3 Easy to system
Maintenance displays the
4. The system bears the pressure products in
an easy and
simple way
and provides
protection
and safety

Programming User can

2 the project on register or
all operating log in from
systems any operating
system

4 Programming User can

the project to browse
withstand without any
user pressure problem

Table (3) Engineering Requirements

with Justification

A. FUNCTIONAL REQUIREMENTS

7

Registered User: (Customer.
Administrator)
Login system (Username and Password)
Customer
Fill the form (with the required Customer
information
Display old orders and select one of the
them to display it items
Start new orders and select required
product and quantity
Fill payment detail and sent order
Administrator
Display product details and add new
products
Display category list and can add/modify
them
Create, modify and display payment type
Register new administrator employees
(create user ID’s for the admin and
employees in-order to login)
Change current user password and after
login
Display customer orders
Create, modify and display country
information
B. PERFORMANCE REQUIREMENTS
1. The system displays the products in an
easy and simple way
The system should display the products in
an easy, smooth and difficult way
2. The system works on all operating systems
The system works on Android system and
Apple system, and there is a dedicated website
for it
3. The system provides protection and safety
The system provides protection for buyers'
money, issues a purchase invoice for them,
and keeps their information confidential
4. The system bears the pressure
The system can bear a large number of users at
one time, and the purchase, processing with it
is quick
C. POWER REQUIREMENTS
The final system shall be modular and easy to
reconnect and reconnect parts of the system. The
application should be available at any time and
serve the largest number of users at the same
time
D. ENVIRONMENTAL REQUIREMENTS
There are no environmental requirements
E. INTEGRITY REQUIREMENTS
Whenever possible, system will prevent incorrect
data from being introduced and shall protect
itself from accidental misuse. In the event of lost
integrity, complete system (and settings), data
and most recent current orders will be reloaded
from back-up source. This may be a manual
process analogues to opening a previous copy of
a data after system has crashed.
F. SAFETY REQUIREMENTS
Provide protection to the user, save user
information, issue an electronic purchase
invoice for him
III. CONCEPT GENERATION AND EVALUATION
Analysis is an integral part of the development cycle of any
system. The proposed new system will make use of files
and records in table’s prepared using database to store
information about everyday transaction. Having analysed the
existing system, there is need for an alternative system; the
proposed system (electronic shopping system) will eliminate
8
the problems experienced in the existing system.

9
The proposed new system is design to enhance the following:
Convenience

Consistency of Data

Reliability

Increases Productivity

Easy update and Maintenance Operations Variety

Speed Optimization and reduce paper work.

There are many programming languages that have facilities

for database management, such as PHP, MYSQL, Dream
Weaver, html etc

PHP is the choice for this system;

It has powerful tools for managing data in the database files it

has variable names that will make meaning even to the users
of the system. It has tools and controls used for creating forms
on the interface in the user’s friendly manner. For database,
Microsoft Access is the choice for this system since it is a
database application in which each field constraints a discrete
item of information in a standardize format. The database
management system store in multiple locations, ease data
redundancy and inconsistency. The justification for the choice
of application packages are:

It is simply to understand and manipulate

It is especially good for handing lots of data that are

commercially and industrially oriented
Base of retrieval and update of files.

IV. FUNCTIONAL DECOMPOSITION

Functional decomposition is a recursive

process that iteratively describes the
functionality of all system components.

A. LEVEL 0 DIAGRAM

1
B. LEVEL 1 DIAGRAM

INPUT: an input design refers to the designing of the

screen

used to enter the information, as well as any form on which

users write or types information. It facilitate the entry of
data into the computer system.

C. LEVEL 2 DIAGRAM

OUTPUT : Output design refers to the report that the

system produces, weather or the screen, on paper or in other
media such as the web, it is perhaps the most visible part of
any system because the primary reason for using an
information system is to access the information it produces.

1
VI. CONCLUSION [14]

Designed a website and an app at the same

time that help with internet marketing. I did
this using programming, design, and
understanding control methods. The online
shopping system is more convenient than
manual shopping. The administrator of most
marketing companies will have full control
over the online shopping system as a
module for product registration, ordering
and online payment will be performed. We
do not know what the future holds for us in
terms of technologies and developments,
but we will try to develop and do what is
best for users and not to have the system
monopolize a specific area and help in
developing this area in all ways.

REFERENCES
[1] M. Rashid, M. W. Anwar, A. M. Khan, “Towards the Tools
Selection in Model Based System Engineering for Embedded
Systems - A Systematic Literature Review”, Journal of Systems and
Software, vol. 106, pp.150-163, May 2015.
[2] M. Rashid, M. Imran, A. R. Jafri, Turki Al-Somani, “Flexible
Architectures for Cryptographic Algorithms - A Systematic
Literature Review”, Journal of Circuits, Systems and Computers
(JCSC), vol. 28, No. 3, March 2019.
[3] M. Rashid, M. W. Anwar, A. M. Khan, “Identification of Trends for
Model Based Development of Embedded Systems”, 12th IEEE
International Symposium on Programming and Systems, pp. 1-8,
Algiers, Algeria, April 2015.
[4] M. Imran and M. Rashid, “Architectural Review of Polynomial
Bases Finite Field Multipliers Over GF(2m)”, 2017 IEEE
International Conference on Communication, Computing and Digital
Systems, pp. 331-336, Islamabad, Pakistan, March 2017.
[5] M. Rashid, M. Imran, A. R. Jafri, “Comparative analysis of flexible
cryptographic implementations”, 11th International Symposium on
Reconfigurable Communication-centric Systems-on-Chip, pp. 1-6,
Tallinn, Estonia, June 2016.
[6] M. Rashid, M. W. Anwar, “A systematic investigation of tools in
model based system engineering for embedded systems”, 11th IEEE
System of Systems Engineering Conference, pp. 1-6, Kongsberg,
Norway, June 2016.
[7] M. Rashid, M. Imran and A. R. Jafri, “Exploration of Hardware
Architectures for String Matching Algorithms in Network Intrusion
Detection Systems”, 11th ACM International Conference on
Advances in Information Technology, Bangkok, Thailand, pp. 1-7,
July 2020.
[8] Berry, M. J. A. and Linoff, G. (1997). Data Mining Techniques for
Marketing, Sales and Customer Support, New York: Wiley.
[9] Bidgoli, H. (1997). Modern Information Systems for Managers, San
Diego: Academic Press.
[10] Hansen, W, (2000). Internet Marketing, Cincinnati, Ohio: South-
Western Publishing.
[11] Kachur, R. (2000). Data Warehouse Management Handbook.
Paramus, N.J.: Prentice Hall.
[12] Khandpur, N. and Wevers, J. (1998). Sales Force Automation Using
Web Technologies. New York:Wiley.
[13] www.bg.geoplace.com

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www.cio.com/forums/erp/
[15] www.CRMMagazine.com,.
[16] www.CRMCommunity.com.
[17] www.privacyalliance.org,
[18] www.supply-chain.org.

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