ALUMNO: ARAIZA GÓMEZ EDGAR

IGNACIO

BOLETA: 20210ª1322

CARRERA: COMERCIO
INTERNMACIONAL

ASIGNATURA: ADMINISTRACION
ESTRATEGICA.

ASESORA: ADAME NAVA DIANA YADIRA

ACTIVIDAD: CHOCOLATE AZTECA S. A.

DE C. V.
2 CHOCOLATE
AZTECA S.A DE
With the intention of internationalizing the company, we are faced with a unique
C.V. with the objective of
opportunity for which we will engage in strategic planning
launching an international corporate image to highlight the value of the company
and our passion for Mexican chocolate. as well as placing this ancient product in
the best places since we have excellent processes and the best raw material that
this glorious country offers us, the best thing is to show the world the value of
Mexican hands and position ourselves as a benchmark for the chocolate industry
in the world. world, the possibility of positioning the Mexican chocolate industry in
its rightful place is in your hands.

Planning stages.
Strategies.
• The marketing department has the objective of designing a digital marketing
campaign in which the image that it seeks to have in the world stands out and
this will be under observation and obtaining results which must be aimed at
positioning the company in one of the best places in the world.
• The production department oversees ensuring to comply with the quality of the
brand, with the highest quality standards in the elaboration of our final product.
• The supplies department has the indication that our suppliers have the
necessary certifications that guarantee us that each of the supplies that enter
the company lead us to offer the international image that we are looking for.
2 CHOCOLATE
AZTECA S.A DE
C.V.

Measurement of strategies.
• The marketing department will be monitored with weekly meetings in which
the manager of the area will show the results of each of the campaigns
launched so that those that are not meeting the metrics can be corrected or
replaced as needed. time and form.
• The production manager will present the quality standards compliance logs on
a weekly basis and if the standards are not being met, corrective measures will
be requested and the batches that do not meet the indicated standards will be
identified.
• Random audits will be carried out on the supplies department where the
application of the necessary processes for the selection of the supplies that will
be used in the production of the products will be validated and, in this way,
guarantee the quality of the supplies and in case of present anomalies establish
the necessary measures.
2 CHOCOLATE
AZTECA S.A DE
C.V.

External analysis.
A SWOT analysis will be carried out to detect the areas of opportunity and
competitive advantages that we have as a company to enter international trade
with a wide advantage, which will allow us to make the most accurate decisions in
search of the objective, knowing our competition and globalization. Currently we
have a greater margin of execution in the strategies that will be implemented to
achieve the established objectives.
Vision.
To be the most recognized Mexican chocolate company in the world with a product
of exceptional quality, which opens the door of Mexico to the world and develops
the country's chocolate industry.
2 CHOCOLATE
AZTECA S.A DE
Mission.
C.V.
To bring to each palate the best chocolate, made by Mexican hands and with
100% Mexican ingredients, with the commitment to support the chocolatier families
of Mexico to bring this ancestral tradition to more and more places in the world.

Purposes.
Proud of who we are:
• Exalt the Mexican tradition of cocoa and chocolate, always remembering its
origins.
Our people:
• Give value to each person who works in our company directly and indirectly to
achieve the development of a better society.
Quality always:
• Respect our processes that allow us to maintain the quality that our clients
deserve.
Organizational development:
2 CHOCOLATE
AZTECA S.A DE
• We maintain an organizational development that allows our people to climb to
C.V.and work
positions of greater importance, which allows their personal
development.
Proudly Mexican:
• We are a company founded by and for Mexicans who are proud to be recognized
worldwide.