UI/UX Design Expert

Master’s Program
Table of Contents

01
About the Course

01
Key Features

02
Program Outcomes

Program Eligibility Criteria and Prerequisites 02

Who Should Enroll in this Program? 03

04
Learning Path

05
Courses

05
Step 1: User Experience Design

07
Step 2: Design Thinking

08
Step 3: User Interface Design

10
Step 4: Heuristic Evaluation

11
Step 5: Portfolio Building

12
Certificate

Classroom-Level Immersion: Delivered Digitally 13

14
Corporate Training

15
About Simplilearn
About the Course

In this UI/UX Design Expert Master’s Program, you will learn the design-centric approach
towards user interface and user experience. The program summarizes and demonstrates
all stages of the UI/UX development process. Starting with UX Research, where you
will grasp the concepts of UX laws, conceptualization, and ideation, you will move on
to learning about user profiles, ROI measurement, persona mapping, storyboarding,
competitor analysis, and then to applying design thinking principles to UI prototyping and
styling. At last, you will learn about experience design, usability, and testing and end this
program with an impressive design portfolio with three effective and compelling designs
that showcase your personal brand to the world.

The UI/UX Design Expert Master’s Program blends online self-paced videos that teach
you the concepts, frameworks, and tools; live virtual classes that provide context and
industry examples; and hands-on course-end and capstone projects that help you apply
your skills in context and crystallize your learnings.

Key Features

Methodically implement Create immersive user Design a portfolio to

the user research process interfaces via wireframes showcase your skills to
and interactive prototypes the world

Conduct heuristic 8X higher interaction in live Experiential learning via

evaluations of your online classes conducted real-life innovation projects
UX design by industry experts and capstones

Industry-recognized Practice demos and Enrollment into Simplilearn

course completion projects in integrated labs Job Assist (only for India)
certificate

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Program Outcomes

By the end of the program, you will be able to accomplish the following:

Learn UI/UX Design

Learn all of the concepts, skills, tools, and processes in integrated labs to build all the
concepts of UI/UX from scratch

Design Portfolio
Build an impressive design portfolio with effective and compelling designs that
showcase your personal brand to the world

Solve Complex User Problems

Design digital experiences that bring user satisfaction, user loyalty, and product
success

Usability Testing
Put your designs to the test for heuristic evaluation

Program Eligibility Criteria and

Prerequisites

There are no eligibility criteria for this UI/UX Design Expert Master’s Program. We
recommend you come with an open mind and a willingness to learn. The course is
designed in such a way that even absolute beginners will be comfortable with the course
progress.

Note:
It would help if you had an eye for good design and empathy for users. No design
background is required to enroll in this course.

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Who Should Enroll in this Program?

The UI/UX Design Expert Master’s Program is for people who demonstrate strong visual,
creative, and communication skills. The program is best suited for but not limited to:

UX / UI Designer Product Managers

Product Designer Graphic Designer

Web Designer Stack Engineers

UX Researcher IT Professionals

UX Designer

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Learning Path

1 User Experience Design

2 Design Thinking

3 User Interface Design

4 Heuristic Evaluation

5 Portfolio Building

6 Master Certification

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STEP 1 2 3 4 5

User Experience Design

Module Overview:
In this course you will proceed on a roadmap to become a UX Design Expert. You will
start your journey at ideation and conceptualization; to the creation of user profiles, user
groups, market segments, and storyboarding; and, in the end, learn about information
architecture and card sorting methods..

By the end of this course, you will be able to describe and apply current best practices
and conventions in UX design, identify user groups, market segments, and perform
empathy and persona mapping to enhance the audience’s experience during content
consumption.

Course Learning Objectives:

User Experience

User Interface

Differences between UX and UI

Factors influencing User Experience

‘User Experience Honeycomb’ by Morville - detailed with examples

UCD (User centered design) process

Conceptualisation and ideation

User’s mental model

Products designed on user’s mental model

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 Confused mental models

Design for confused mental models

UCD process – 5 distinct phases

Persona mapping

Storyboarding

Journey mapping and task flows

Scenario Mapping

Empathy mapping

Types of UX research

When to research?

Data gathering methods and sources

Expert Review

Interviews

Surveys and Email Questionnaire

Observation - Eye Tracking

Clickstream analysis

Focus group, user groups, market segments

Competitor analysis

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STEP 1 2 3 4 5

Design Thinking

Module Overview:
In this course you will explore concepts, frameworks, and tools of design thinking and
learn to create disruptive solutions with the help of design thinking principles and user-
centric design processes.

By the end of this course, you will understand how to take an iterative approach to
problem solving and have solid knowledge of design thinking processes to create
effective user experiences.

Course Learning Objectives:

Design Thinking Principles

Design Sprints

Design Thinking Exercises

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STEP 1 2 3 4 5

User Interface Design

Module Overview:
User Interface (UI) design is what makes a design engaging and delightful for consumers.
In this course, you will learn the concepts of color theory, typography, layouts, and
patterns to provide users with a great experience.

By the end of this course, you will be able to understand the role of UI design and visual
communications, the design process of various successful, widely adopted designs,
familiarize yourself with current UI patterns, and build prototypes.

Course Curriculum:
Cognitive Studies for better User Experience

Gestalt principles

Visual design - color theory, typography

Using graphics and illustrations to finalise designs

Use of Writing in UI Design

Microcopy

User Interface elements

UI controls/patterns

Types of disabilities

Accessibility in design

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 Prototype - Designing/Testing/Fidelity

Paper Prototyping

Wireframing

Digital Prototype

HTML Prototype

Grid and layout systems

Information architecture

Content audit

Information architecture and card sorting methods

Exact Organization Schemes - alphabetical, chronological, geographical

Ambiguous Organizational Schemes - topic or subject, task, audience, hybrids

How to navigate through the system

Flat vs. Deep Hierarchies

Navigation – Primary and Secondary

Associative Navigation

Sequential Navigation

Breadcrumb Navigation

Click versus Clock

Creating Error Messages

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STEP 1 2 3 4 5

Heuristic Evaluation

Module Overview:
Usability and testing are essential tools used to identify problems and validate design
decisions while you are building prototypes. In this module of the program, you will
learn how to set up and facilitate usability test sessions and synthesize your findings to
determine if you need to redesign your prototype.

Course Curriculum:
Heuristic Evaluation for Redesigning Project

Planning and Conducting Usability Tests

Surveys and Question

A/B Testing

Heatmaps with tools like Hotjar User Testing

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STEP 1 2 3 4 5

Portfolio Building

A Design Portfolio is an essential key to landing a role in the UI/UX industry. An

impressive portfolio will allow you to showcase your skills and demonstrate your expertise
to the potential employers.

Website Design

iOS App Design

Android App Design

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Certificates

C E R T I F I C AT E
O F AC H I E V E M E N T

UI/UX Design Expert

T H I S I S T O C E R T I F Y T H AT

JOHN DOE
Has successfully graduated from the <Course Name> Masters
Program summa cum laude having completed all mandated course
requirements and industry projects with distinction.

Date: __ / __ /2021

Krishna Kumar, CEO

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Classroom-Level Immersion:
Delivered Digitally

Anywhere
Anytime
Access Online Enrollment and
Access on Web and Mobile

Online
Self-Learning Learner Watches Chapter-End
the Video Quizzes

Live,
Interactive
Classes Live Virtual Live Interaction
Classroom and Mentoring

Hands-On
Experience Final Project Virtual
Assessment Work Labs

Simplilearn Certification Criteria

85% Course
Completion + 80% Score on
Simulation Exam

+
Internal, and
External Project Submitted
Certification and Accepted

Final Exam and

Certification

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Corporate Training

Top clients we work with:

Features of Corporate Training:

Tailored learning solutions

Flexible pricing options

Enterprise-grade learning management system (LMS)

Enterprise dashboards for individuals and teams

24X7 learner assistance and support

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About Simplilearn

Simplilearn is the world’s #1 online bootcamp provider that enables learners through
rigorous and highly specialized professional training programs. We focus on emerging
technologies and processes that transform the digital world at a fraction of the cost
and time as traditional approaches. Over two million professionals and 2,000 corporate
training organizations have harnessed our award-winning programs to achieve their
career and business goals.

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INDIA
Simplilearn Solutions Pvt Ltd.
# 53/1 C, Manoj Arcade, 24th Main,
Harlkunte
2nd Sector, HSR Layout
Bangalore - 560102
Call us at: 1800-212-7688

USA
Simplilearn Americas, Inc.
201 Spear Street, Suite 1100,
San Francisco, CA 94105
United States
Phone No: +1-844-532-7688

www.simplilearn.com