Nestle

Six Thinking hats

 Proposed by: Edward de Bono

 Born: May 19,1933,malta

 Education: University of Cambridge, chirst church, Oxford

He is also a
 Physician
 Author
 Inventor
 Consultant
Six thinking hats

 The six thinking hats are

 White hat
 Red hat
 Yellow hat
 Green hat
 Blue hat
 Black hat
White hat
 Neutral and objective
 Facts and figures
 No opinions and judgments

 facts
 Nestle is a wholesome lifestyle brand, it has products for every single
facet of life.
 World War I Helped Nestle To Become A Successful Brand
 Nestle is one of the key stakeholders in cosmetic company L’Oreal
 29 of the Company’s Brands Have Annual Sales Over $1 Billion
 It’s the World’s Largest Food Company
 The Company Employs Over 300,000 People
Nestle facts and figures
Red hat
 Feeling, hunches and emotions
 How do we feel about this?

 Nestle deals believe in good food, good life

 In 1986 Nestlé went one step further by creating its own
breakthrough Nespresso system, which changed the way we
experience premium coffee.
 Nespresso is another Nestlé innovation that enhances people’s
quality of life, everywhere, every day. In doing so it brings pleasure,
an emotion we associate strongly with chocolate
Yellow hat
 Positive thinking, optimistic
 Benefits
 Best case scenarios
 Exploration

Nestlé has over 2,000 brands comprising a wide range of products

across a number of markets, including coffee, milkshakes, bottled
water, and other beverages; breakfast cereals, infant food products;
performance and healthcare nutrition; soups and sauces, seasonings,
frozen and refrigerated foods, and pet food
The company operates through seven business segments namely: powdered
and liquid beverages, nutrition and health science, milk products and ice
cream, pet care, prepared dishes and cooking aids, confectionary, and water
Exploration of Nestle Products
Green hat
 New ideas concepts and perceptions
 Alternatives and new approaches to problems
 Creative and lateral thinking

 Nestlé’s Cacao Fruit Chocolate is made only from the cocao fruit and
contains no refined sugar. Instead, the 70% dark chocolate is sweetened
with white cacao pulp. This was previously used and discarded, but will
now be dried and ground before being incorporated into the chocolate

 Accelerate the pace of innovation through a combination of early trend

spotting, rapid prototyping, blue sky ideation, Professional project
management and bringing together cross functional multi skilled teams
to focus on innovations
 There are more than 2000 brands with much of innovation by nestle
Black hat
 Pessimistic view
 Focus on errors , evidence and conclusions
 Cautions and careful of problems

 The company’s most infamous misdeeds lie in the highly profitable

industry behind infant formula
 Among many chocolate companies, Nestlé is fingered as a culprit in the
use of child labor in cacao plantations
 The company’s attitudes toward organized labor, especially in the
developing world, are notorious in the labor community
 Twitter users witnessed a fascinating and bitter fight between Greenpeace
and Nestlé in 2010, when the environmental group went after Nestlé for
the use of palm oil in its products, particularly Kit Kats. The ingredient is
highly controversial due to issues like rainforest clear-cutting and habitat
destruction for a number of animals, including orangutans.
Blue hat
 Control of thinking
 discipline and focus
 The organising hat controls the use of other hats

 Good food, Good life.

 Consumer expectations, competition, trade landscapes and society
are all evolving at an unprecedented pace.
 company must respond to deliver good food in ever more relevant,
accessible and sustainable ways. Every choice we make reflects our
commitment to deliver Good food, Good life. Good is about holding
ourselves to high standards and always striving to be better.
Thank you