Google Algorithms for SEO

 Panda
Google Panda first launched in February 2011 as part of Google’s quest to
eliminate black hat SEO tactics and web spam.

At the time, user complaints about the increasing influence of “content

farms” had grown rampant.

Along came the Panda algorithm to assign pages a quality classification,

used internally and modeled after human quality ratings, which was
incorporated as a ranking factor.

Fast forward to 2021, and you can now see how important it was as
Google’s first step to focus on quality and user experience.
Here’s everything you need to know about Google Panda – more on why it
was launched, what you need to know about the algorithm, and a complete
timeline.

 Penguin
In 2012, Google officially launched the “web spam algorithm update,”
which specifically targeted link spam and manipulative link-building practices.
The web spam algorithm later became known (officially) as the Penguin
algorithm update via a tweet from Matt Cutts , who was then head of the
Google web spam team.
While Google officially named the algorithm Penguin, there is no official word
on where this name came from.
The Panda algorithm name came from one of the key engineers involved with
it, and it’s more than likely that Penguin originated from a similar source.
One of my favorite Penguin naming theories is that it pays homage to The
Penguin, from DC’s Batman.
  Rank brain
Rank Brain is a system by which Google can better understand the likely
user intent of a search query. It was rolled out in the spring of 2015, but not
announced until October 26 of that year.
At inception, Rank Brain was applied to queries that Google had not
previously encountered which accounted then and still does, for about 15%
of all searches. It was expanded from there to impact all search results.
At its core, Rank Brain is a machine learning system that builds
off Hummingbird, which took Google from a “strings” to “things”
environment.
This is to say, it took it from “reading” literal characters, and instead
“seeing” the entity they represented.

 Page experience update

The page experience update considers several signals that go into creating an
optimal browsing experience for users.
Google assesses each of the signals and gives a website an overall ‘page
experience’ score. Site owners can view their score in the new page experience
report in Search Console.
These are each of the signals and what is required to achieve a “good” page
experience score.
Core Web Vitals: See our guide to Google’s Core Web Vitals.
Mobile usability: A page must have no mobile usability errors.
Security issues: Any security issues for a site disqualify all pages on the site from
a Good status.
HTTPS usage: A page must be served over HTTPS to be eligible for Good page
experience status.
Ad Experience: A site must not use advertising techniques that are distracting,
interrupting, or otherwise not conducive to a good user experience.
  Humming bird
Hummingbird is a search algorithm used by Google. It was first introduced in
August 2013, to replace the previous Caffeine algorithm, and affects about 90%
of Google searches.

Hummingbird is a brand new engine, but one that continues to use some of the
same parts of the old, like Panda and Penguin. In terms of what Google is trying
to do with this new engine, very little has changed the focus is still on quality.

It’s all about context. Google has always used synonyms, but with
Hummingbird it is able to judge context, thereby understanding the intent of a
search to determine exactly what the user is trying to find out. It’s what we refer
to as semantic search.