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Leadership and Business

A. L. Minkes
Ethics: Does It Matter? M. W. Small
Implications for Management S. R. Chatterjee

ABSTRACT. This paper reviews the relationship leadership including the relatively new concept
between organisational leadership, corporate gover- of ‘corporate governance’. The main propositions
nance and business ethics, and considers the implica- in the paper are:
tions for management. Business ethics is defined, and
the causes and consequences of unethical behavior are a. that ethical behaviour is concerned with
discussed. Issues pertaining to leadership, subordinate ‘ought’ and ‘ought not’, and implies that
and organisation responsibility for business ethics are there are standards which may extend
considered. The changing role of business leaders beyond what is required by law or which
and the new concept of ‘corporate governance’ are
are commercially profitable.
examined, with an increasing importance being placed
on ethical and socially responsible attitudes towards
b. that conformity to ethical requirements is
business. Organisational effectiveness and organisa- a responsibility of, and depends on the
tional efficiency, formerly central issues for practising leadership in an organisation.
managers, with directors thinking in terms of goal c. that the argument has significant implica-
achievement for their respective organisations, have tions for corporate governance (Crainer,
now been augmented by an awareness of issues in ed., 1995).
business ethics, and a requirement for members of the
corporate governance to behave in more socially There are well-known difficulties in defining the
responsible ways. A secondary aim of the paper is to term ‘leadership’ and in specifying what is meant
introduce an approach which illustrates how corpo- by ‘ethics’ in the context of business behaviour,
rate governance and management could deal with difficulties which have been rehearsed recently in
some of the moral dilemmas that they may have to the Journal of Business Ethics (Small, 1995). The
face. present authors do not pretend to resolve those
difficulties and for the purposes of this paper the
following guidelines have been taken:
Introduction
a. leadership is to be interpreted at two levels;
The purpose of this paper is to consider the the first is the locus of those decisions
relevance of ethical behaviour to business organ- which determine the basic direction of an
isations, and its relationship to the function of enterprise. Authority may be vested in a
top individual, a dominant group, a board
Leonard Minkes is Emeritus Professor of Business Organ- of directors;
isation, University of Birmingham and a Fellow of the b. leadership may be exercised at a second
Royal Society of Arts. Professor Minkes was educated level or series of levels, at functional,
at Balliol College, Oxford: he is resident in Oxford and departmental, divisional levels. In other
is engaged in research projects there and elsewhere. words, the authors do not confine the
Michael Small teaches business ethics and management in concept of leadership to ‘the boss’ (Minkes
Curtin Business School, Western Australia. and Nuttall, 1985; Minkes, 1987).
Samir Chatterejee teaches leadership and international man-
agement in Curtin Business School, Western Australia. The idea that ‘ethics’ is concerned with pre-

Journal of Business Ethics 20: 327–335, 1999.


© 1999 Kluwer Academic Publishers. Printed in the Netherlands.
328 A. L. Minkes et al.

scribing – as well as describing – moral require- the adversarial-protection business practices of the
ments and behaviours, means that there are traditional corporation.
acceptable and unacceptable ways of behaviour,
which are in some sense a function of philo- Similar considerations apply in the growth of
sophical principles. The source of such standards joint ventures and alliances.
of behaviour is not at all clear, but that they often
influence what happens can hardly be disputed.
It can be seen that this approach is intimately Ethics, leadership and organisational
bound up with ideas of responsibility and climate
accountability and with the conventions of
behaviour, i.e. understood modes, as well as with In any organisation there is likely to be a climate
explicit legal or other regulations (McMahon of opinion and behaviour which is reflected
cited in Small, 1995, pp. 673–681). In societies both in the perceptions of members of what is
in which moral values are under increasing expected of them, and in their expectations as
scrutiny, in which there is widespread perception, to what they are likely to receive in response to
justified or otherwise, that white collar crime is their performance. It is widely accepted that part
increasing, that there are serious improprieties of the function of the leadership in the organi-
in government transactions, and that corporate sation is to articulate those expectations and to
excesses are commonplace, the themes of business establish the ‘norms that govern the behaviour of
ethics are inescapable and significant. Recent dis- people in organisations’ (Bennis and Nannus,
cussions in Australia and Britain, for example, 1985). In a narrow sense this might merely mean
which have centred on corporate governance, the that employees in an organisation conform to
functions of non-executive directors, the role of what they believe is acceptable to their superor-
small shareholders and the question of salary dinates . . . ‘doing what the guy above you
increases for the chief executives of privatised wants’. In a wider sense, however, it may mean
utilities in Britain, reinforce this view.1 that a pattern of values expressed in an explicit
There is one other general point which code or in shared understanding will permeate
belongs in this introduction. Critics of the intru- the organisational environment. For example, the
sion of business ethics into debate and curricula Quaker origins of the Cadbury family profoundly
often insist on one of two views. They some- influenced attitudes towards employees. Or again,
times adopt a sceptical stance; ‘there ain’t no such Halford Reddish held it as a value in Rugby
animal’; or, they take what is sometimes seen as Portland Cement when he was Chairman of the
the Friedman view that the business of managers company, that no employee should be dismissed
is to maximise returns to the shareholders and (if this was at all avoidable) provided that he or
not to impose their ethical values on the she was honest and worked satisfactorily.2
company at its commercial expense. These are To the guidelines stated above, that top lead-
serious criticisms, but the argument of the ership is concerned with the decisions which
present paper rests on the presumption, already determine the direction of enterprise – decisions
indicated, that ‘ought’ questions are inescapable which govern its product-market scope – may be
for a variety of reasons. Managers do have stan- added the idea that the dominant mode of trans-
dards, both explicit and implicit, of what it is lating values into the functioning mode of an
appropriate to do or not to do. Rosabeth Moss organisation is through the ethos established by
Kanter (1989) has argued, in fact that: the leadership. But this ethos or set of ethical
propositions has to be translated into everyday
while business ethics have always been important attitudes and behaviour. Murphy (1989) has stated:
from a social and moral point of view, they also
become a pragmatic requirement in the corporate . . . a leader’s support of ethical conduct is more
Olympics. The doing-more-with-less strategies likely to occur when actively managed by someone
place an even greater premium on trust than did with narrower or more focused duties.
Leadership and Business Ethics 329

Another way of putting this, however, is to re- supplies to developing countries. There may also
emphasise the point already made, that leader- be situations in which individuals from different
ship is required at more than one level in an cultures have apparently similar moral values, but
organisation. Moreover, it is characteristically at may apply them in a variety of ways because they
intermediate levels below the board of directors attach different weights to several moral values
that specific operational matters arise which may arising in a particular situation.
test the feasibility of implementing general
ethics principles in particular instances. It is also
within the group or department that many of the Causes and consequences of unethical
interactions occur which govern employees’ behaviour
interpretation of what is or is not acceptable
behaviour. Thus, a company may have a formal What causes CEO’s and managing directors of
code of ethics and may give its assent to an organisations to act unethically? The common-
industry code, for example in respect of adver- place attitude of what good is ethics if the
tising standards; or, in the sensitive area of news- business has to be liquidated, and dismiss all its
paper reporting may subscribe to such a code. employees, is one ground for unethical behav-
These codes will rapidly fall into contempt, iour and indeed, this may be regarded not so
however much they are asserted by chief execu- much as unethical but as an ethical dilemma.
tives or editors, if managers or reporters are per- Badaracco (1989, 1995) has written that there are
ceived as behaving unethically. But equally, how ways of resolving the moral dilemmas of man-
managers or reporters behave will depend in agement which are clear, simple, and misleading.
large measure on the overall rules and established But this is too dismissive of a real problem and
conventions which are set at the top of the rests on the presumption, which is not self-
organisaton. evident, that although ethical behaviour may
immediately result in the loss of short-term
profits, it will necessarily be of long-term benefit
An international perspective to the organisation. It assumes that both ethics
and profit are important for the survival, growth
The familiar adage ‘When in Rome do as the and success of an organisation and that the con-
Romans do’ has been passed down through the sequences of unethical behaviour can give com-
centuries as a practical guide to general behav- panies or industries a bad name and damage their
iour – which would include business relation- results and prospects.
ships.3 But in an environment of global activity, Hitt (1990) argued that management had two
of multinational companies, and of collaborative key responsibilities: (i) to ensure that ethical deci-
ventures across national boundaries, there are sions were made; and (ii) to develop an organi-
likely to be moral dilemmas if on the one hand, sational climate in which ethical conduct by staff
firms seek to apply their own value systems to was fostered. Other writers have focussed on two
business decisions in cultures other than their principles: (i) to clarify and make explicit the
own and on the other hand, firms required to ethical dimensions of decisions; and (ii) to for-
‘do as the Romans do’ may find this at odds with mulate and justify ethical principles. Both these
their own attitudes. principles ensure that the importance of ethical
Thus, the increased interdependence of inter- leadership as deciding responsibility in a complex
national business may, paradoxically, go hand context is achieved. A significant issue is deciding
in hand with a potential for conflict within who is responsible for business ethics within an
and between multinational enterprises and may organisation; but in reality ethics is everyone’s
impinge on business relationships. The use of responsibility. Pastin (1986, pp. 221–225) argued
child labour in the Pakistani carpet making that the characteristics of highly ethical organi-
industry for example, may cause friction, as may sations included: (i) individuals who assumed
the sale of out of date or questionable medical personal responsibility for the actions of the
330 A. L. Minkes et al.

organisation (i.e. individuals were responsible for behaviour. Furthermore, managers should be able
themselves); (ii) an obsession with fairness with to persuade an organisation to change and adopt
an emphasis on the other person; (iii) being com- the new ethical culture. Consequently, empow-
fortable with interacting with external groups; erment of employees was a major requirement of
and (iv) tying all activities in with an overall modern business leaders. Kouzes and Posner
purpose. But senior organisational personnel in (1987, p. 302) explained this by saying that
such an organisation would have a critical role to leaders who could not personally adhere to a firm
perform in identifying ethical issues and problems set of values, could not convince others of the
for organisations and in establishing the idea that worthiness of those values. They argued that:
they are a significant part of the managerial task.
The potential disparity between corporate leaders demonstrate their commitment to a con-
sistent set of expectations by clarifying meaning,
profitability and social responsibility is best rep-
unifying constituents and intensifying actions. This
resented in the often conflicting gains for com- process, repeatedly followed, earns and sustains
panies through business practices that have a credibility over time.
negative impact on society at large. Donaldson
(1989) referred to this as trade-off between profit Leaders without integrity were only putting on
and ethics or morals. For example, inappropriate an act; once values were agreed upon and in
disposal of waste materials could reduce a place, the CEO should put them into practice.
company’s costs. Conversely, it might have a sig- Hitt (ibid.) proposed a plan along the fol-
nificant negative impact on the environment. lowing lines: (i) establish the organisation’s values;
The balance therefore between corporate prof- (ii) determine the critical success factors (CSF’s)
itability and social responsibility was almost a associated with each value; (iii) maintain a
daily decision faced by executives in an organi- balanced view of values across the organisation;
sation. Referring to the emergent ethical organ- (iv) communicate these to all members; and (v)
isation, Reidenbach et al. (1991) described such reward adherence to the values. In a corporate
an organisation as one in which an organisational setting, many people could be involved in com-
leader sought to create a climate where there was pleting a given unethical action. In most
a balance between profits and ethics to realize a instances the corporation would be held account-
desired ethical climate.4 able rather than an individual, although the tra-
Corporate competition is also an issue. ditional view held that all who contributed
Competition for more customers and increased willingly were responsible. In a later section in
market share are two factors which drive com- the paper focusing on ‘Corporate Governance’,
petition between companies and corporations. examples are given where individual chairmen of
The extent to which an organisation is prepared boards were held personally responsible for
to act (un)ethically to achieve these outcomes can certain actions of their boards.
more often than not be traced to its executives.
Similarly, competition relating to incentives such
as promotion, pay increases and recognition Improving business ethics
between individuals within and between organ-
isational levels is part of modern corporate life. Two basic problems have been outlined so far.
Mitchell (1987) reframed this individual compe- The first concerns the way organisations are
tition as the ethic of personal advantage. managed and how far this has regard to ethical
Business CEO’s therefore have a significant behaviour. The second is that managers are not
role to play in implementing an ethical culture equipped to manage many of the interactions in
which Hitt (ibid.) referred to as clarifying the the organisations they lead. If, as a number of
values. The leader’s challenge is to ensure a high writers have argued, ethical behaviour for all
degree of congruence between an organisation’s executives in an organisation should be expected
guiding beliefs and the member’s daily beliefs, i.e. and be the norm, then competency in dealing
changing rules and feelings about everyday with ethical issues is an area in which managers
Leadership and Business Ethics 331

should develop. Thus Pinchot (1992) remarks structure; using audit committees effectively as
that: part of financial control; and strengthening the
role of non-executive directors. An interesting
it did require each of us (leaders) to begin culti-
example of related points of this kind has been
vating our ethical competence with the same
enthusiasm we devoted to cultivating our technical, adumbrated by some leading executives in the
marketing and financial skills. United States (Rosow, 1987).

The approach developed by Badaracco (1995,


p. 34) referred to later also supports this view. Corporate governance
Pinchot implies that morals and values can be
taught, and that managers should be able to dis- Establishing programmes, guidelines, codes of
tinguish between ethical and unethical behaviour. conduct to promote a more ethical approach by
Managers (directors of all kinds) should therefore company directors might prove difficult. For
practise patience, and focus on long-term aspects example, there might be problems in defining
such as quality, service and employee retention, and explaining the duties and standards expected,
rather than the short-term bottom-line aspects. and any interference with the ‘real’ tasks of the
This is similar to Allinson’s (1995) idea of ‘eth- business could be resented. Corporate gover-
ically centred management’ which does not see nance – according to Maw (Crainer, ed., 1995,
itself ‘purely as a means for the scheduled com- p. 1053) “is a broad and yet inchoate topic”.
pletion of a project’. To be ‘ethically centred’ Cadbury (ibid., p. 1053) stated that corporate
means for Allinson, priority for high quality stan- governance was the system by which companies
dards in production, in employer-employee rela- were directed and controlled. Clearly, an area of
tions, and in product quality. current interest, ‘corporate governance’ – the
A number of steps have been identified that a term used here is inclusive of boards of directors,
CEO could take in order to meet required stan- non-executive or outside directors, and execu-
dards. For example s/he could: (i) maintain a tive directors – has attracted it share of scepti-
journal of ethical problems with the executive’s cism. This has been so, for example, in
reactions and proposed solutions; (ii) discuss discussions of the role of non-executive direc-
ethical issues with other managers and colleagues tors in determining remuneration of their exec-
to formulate opinions; (iii) document a descrip- utive counterparts.
tion of an ethical role model which is referred ‘Corporate governance’ was the subject of a
to periodically; (iv) prepare a reading list for the major speech to the Institute of Chartered
tyro manager in the area of business ethics; (v) Accountants in Perth, 14 June 1996 by Henry
attend retreats and ‘live-in’ seminars; and (vi) Bosch, former National Companies and Secu-
assess self-development through (quarterly) moral rities Commission chief. Bosch, with great
audits. Such a program implies that business panache, addressed the following questions: Why
executives would need to understand how atti- is the role of directors changing so rapidly? What
tudes are developed and how an organisation and changes can we expect in the next few years?
its employees are influenced. Employees should How can directors respond effectively to the new
be encouraged to have an ethical approach to challengers? An audience of chartered accoun-
business problems, and superordinates should tants heard Bosch list companies and organisa-
provide acceptable material and attitudinal con- tions which had not shown “all due care and
ditions. Within an organisation a number of diligence”. In one instance, the chairman of one
practical actions could be introduced by man- board was held personally liable for $A 97 m.;
agement such as: providing good physical con- in another case the chairman was fined
ditions and appropriate pay structures; supporting $A 10 000; in a third case a fine of $A 2 m. was
the establishment of small working groups; facil- imposed. These were all well known Australian
itating a supportive management style; promoting cases. Bosch’s speech emphasized the notions of
and developing a communicative organisational ‘responsibility’ and ‘accountability’; ‘care and
332 A. L. Minkes et al.

diligence’; and the actions that a prudent board an ethical imperative in the mission statement of
would take. The main responsibility for a board the organisation. This and other suggestions, he
was that it ought to know what was happening, says:
yet in some cases, the boards of directors had no
idea what was going on. Clearly, Henry Bosch’s could be incorporated so that both an inner moti-
comments on ‘corporate governance’ and the vation and an external structure can exist such that
standards of behaviour that should be followed, the moral responsibility for preventing global dis-
fall under the rubric of ‘business ethics’. They asters can become a normal function of the CEO
and a pervasive attitude of business enterprise in
also fall under the heading of organisation and
general.
control since there are genuine problems of infor-
mation flow in complex structures. Audit com-
Of course, what Allinson argues in the context
mittees were not referred to specifically, but in
of disaster management might be more widely
later discussions a number of accountants agreed
extended to other aspects of behaviour.
that audit committees, as exemplars of internal
Management should also establish a schedule
control, were the next obvious step in facilitating
of audits to monitor potential ethical problems
adequate provision for ‘responsibility’, ‘account-
within the organisation (or in the immediate
ability’ and ‘all due care and diligence’ within
outside environment) before they occur. Metzger
their spheres of responsibility.
et al. (1993) argued that these procedures would
Senior executives need to reduce the intra-
involve written instruments designed to deter-
organisational barriers to the open discussion of
mine an employee’s perception of the ethical
the moral issues as a first step. A CEO ought to
environment. An audit committee and employee
state clearly that ethical behaviour is the corner-
interviews with company auditors would test the
stone of his organisation, and support this
adequacy of existing policies and procedures.
position through words and actions. A statement
However, Metzger et al. believed that ethics
of values could be developed through ‘on-going’
audits in themselves were inadequate in that they
consultation with staff and communicated to
often failed to identify the root causes of uneth-
every employee. Establishing an ethics committee
ical behaviour in organizations.
or monitoring group which would be responsible
Rewarding ethical behaviour is a practice
for administering initiatives of an ethical nature
which ought to be developed. This need not be
to management should be a priority. Manage-
money, but could be recognition and praise.
ment would also promote a code of behaviour
Important as rewarding ethical behaviour is the
or conduct, provide advice to staff on ethical
identification of incentives which promote ethical
issues and consider sanctions for non-adherence.
behaviour. Metzger (ibid.) wrote that:
Company policy on major ethical issues would
be determined, documented and circulated, and numerous examples existed of reward systems
employees should be made aware of and become that were fouled up in that behaviors that were
familiar with the organisation’s policies on ethical rewarded were those which the rewarder was trying
matters. to discourage, while the behavior that he desired
Therefore, training sessions for staff should was not being rewarded at all.
demonstrate management’s commitment in this
regard. A vigorous education and re-training
program would thus seem to be the key for insti- Resolving ethical dilemmas
tutionalizing an awareness of ethical issues.
Allinson (1993) in his discussion of a number of In principle, the right answer in ethical issues
disasters, argued that a safety ethos was required might often be morally and legally clear; but in
in organisations.5 How can top management, he fact the outcome is not always so clear-cut. How
asks, be inspired to take on its role of moral actions are perceived and by whom may be
responsibility more seriously? One possible sug- crucial and while the ‘right’ answer may be clear
gestion would be to consider the building in of to some people, the same actions may be
Leadership and Business Ethics 333

regarded as unethical practices. Consider, for shares or stock and private property, are inherent
example, the ‘dumping’ of surplus products or characteristics of the market economy, but they
the cross-subsidising of some products within a may also be moderated by concepts of commu-
company’s portfolio of products. nity and externalities.
The approach developed by Badaracco (ibid., Question three asks, “what plan can I live
p. 34) which offered some practical steps for with, which is consistent with the basic values
those charged with executive responsibility does and commitments of my company?” This
not seem to have generated the interest that question could be approached by introducing
might have been expected. Badaracco proposed boards, directors, CEO’s to a selection of
four questions which provided a basic framework Aristotle’s philosophy, e.g. ‘Nicomachean Ethics’,
for dealing with difficult dilemmas and which ‘Eudemian Ethics’, ‘On Virtues and Vices’, and
could form the basis of in-house executive devel- ‘Politics’. How acceptable this would be even in
opment programs. For example, question one a full-time academic program is, however,
asks: “which course of action will do the most another matter. Badaracco writes that executives
good and the least harm?” This question is based could be asked to indicate the sort of comments
on the theory and ideas of Jeremy Bentham, in relation to their life’s work they would like to
James Mill, John Stuart Mill, and the theory of appear in their obituaries, which is probably a
utilitarianism, a doctrine which states that the more realistic approach.7
basis of morals is in ‘utility’. Actions are approved Question four asks, “what course of action is
or condemned by the extent to which certain feasible in the world as it is?” This approach
courses of action make the greater number of involves a study of Nicolo Machiavelli, who
people happier and/or better. For example, two advocated actions that are described in terms
political issues which have been raging in such as ‘pragmatic’, ‘feasible’, ‘practical’ and
Western Australia can be defended on utilitarian ‘unscrupulous’. The Papal and the various Italian
grounds. Example one concerns a run-down States in the fourteenth and fifteenth centuries
(near derelict) brewery site currently being re- have been described as corrupt. Comments in
developed into a riverside marina, which is fine, Chapter XVIII of “The Prince” entitled “In
according to the state government. The problem What Way Princes Must Keep Faith” could apply
is that the site is said to occupy an aboriginal to some of the more questionable practices of
sacred site. In this case, the will of the majority today. For example, Machiavelli (1949, p. 77)
will override the wishes of the minority group wrote:
– the aboriginal group and their supporters. The
other example concerns a decision of the state One must therefore be a fox to recognise the traps,
government to construct a tunnel under busy and a lion to frighten the wolves;
streets, shopping areas, restaurants and so on.
Many people claim that they will be inconve- and then (ibid., p. 79):
nienced and put out of business. The govern-
ment’s view is that the great mass of people will Thus it is well to seem merciful, faithful, humane,
benefit by this action.6 sincere, religious, and also to be so; but you must
Question two asks, “which alternative best have the mind so disposed that when it is needful
to be otherwise you may be able to change to the
serves others’ rights, including shareholders’
opposite qualities.
rights?” Thomas Jefferson and the Declaration of
Independence dealing with the morality of rights
These four questions should be considered
(inalienable rights to life, liberty and the pursuit
together, for they encapsulate the complexity of
of happiness) are closely involved here, although
ethical problems in general and in the business
John Locke, Jean-Jacques Rousseau, Antoine
context. Machiavelli appears to be saying ‘be kind
Nicholas de Condorcet or Immanuel Kant could
if possible, harsh if necessary’.
have been equally chosen with Jefferson. The
rights and/or entitlements of individuals to own
334 A. L. Minkes et al.
2
Conclusion This is drawn from a view he expressed at a seminar
in the University of Birmingham a number of years
The main purpose of this paper was to look at ago.
3
some of the linkages between organisational lead- The original statement is attributed to Saint
Ambrose c.339–397 A. D. ‘Si fueris Romae, Romano
ership, corporate governance and business ethics,
vivito more; Si fueris alibi, vivito sicut ibi.’.
and the implications which this relationship has 4
The question of ‘Sunday opening’ of supermarkets
for management. Issues of leadership in a business and similar outlets in the United Kingdom provides
setting, responsibility for developing a business an interesting example: Marks and Spencer resisted
ethics culture, and the changing role of corpo- the tendency to open in breach of the law as it then
rate governance were considered and analysed. stood, on grounds of principle.
5
The increasing emphasis being placed on His book Global Disasters is sub-titled Inquiries into
adopting a socially responsible approach to Management Ethics (1993).
business matters was also examined. The idea of Professor Roberts speaks of a ‘safety culture’ in his
an ‘ethics program’ in a business corporation does lecture on ‘The Public Perception of Risk’, Journal of
raise serious problems of definition and practi- the Royal Society of Arts, Vol. CXL(1), No. 5464,
cability. Whose values are to constitute ethical November 1995.
6
But these examples illustrate the genuine difficulty
behaviour in the organisation and how are con-
in such situations; majorities should not crush minori-
flicts of values to be resolved? The problems may ties, but minorities should not dominate majorities.
appear intractable, but to pose them does not The problem of conflict between economic develop-
imply that business has to resolve difficulties with ments and local community interests in the matter of
which philosophers have wrestled over centuries. aircraft noise is another example.
What it does imply is that there should be 7
It is not being suggested that a degree in Greats at
explicit and understood standards of behaviour Oxford is the path towards business education, but it
which will be reflected in attitudes towards, say, suggests that there is something to be gained in that
quality and safety. That there will have to be direction by elements of a classical education.
pragmatic resolution or partial resolution of
moral dilemmas is unquestionable, but to say that
managers should behave as if they do not exist References
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