UNIT 5: TOURISM AND HOSPITALITY
Thus,
ORGANIZATIONS
WHY NEED FOR TOURISM ORGANIZATIONS?
Since the tourism and hospitality industry is
made up of many different segments, there is a need to
interrelate and share information. Thus, the need for
these associations and organizations. Moreover, they
will promote the interest of key players and
stakeholders of the tourism and hospitality sectors.
These organizations and associations also allow
individuals and companies to enjoy networking and
mentoring opportunities that they would otherwise not
have access to.
As a result, this has led to the establishment of
several public and private organizations at the
international, national and regional/local levels.
International Regional Level National/Local
Level Level
UNWTO, PATA, ASEAN, DOT, TPB, and
WTTC, IATA, APEC others
ICAO
INTERNATIONAL ORGANIZATIONS
United Nations World Tourism Organizations
(UNWTO)
- A specialized agency of the United Nation,
responsible for the promotion of responsible,
sustainable and universally accessible tourism.
- The chief international organization in the field
of travel and tourism.
- It is an intergovernmental technical body, which
deals with all aspects of tourism.
- UNWTO focus is on Sustainable Development,
Competitiveness, Innovation and Digital
Transformation, Ethics, Culture & Social
Responsibility, Technical Cooperation, UNWTO
Academy, and Statistics.
UNWTO Timeline:
● 1925 – born from International Union of Office
Travel Organization (IUOTO) in Hague,
Netherlands.
● 1945 – all works of IUOTO halted because of
WWII; transferred its headquarters to Madrid.
● 1970 – on September 27, 1970, the IUOTU
General Assembly meeting in Mexico City
renamed the organization World Tourism
Organization (WTO). From 1980 onwards, this
day will be celebrated as “World Tourism
Day”.
● 1975 – the WTO General Secretariat was set
up in Madrid, Spain on January 2 and in May
the first assembly.
● 2003 – the Assembly approves the
transformation of WTO into a United Nations
specialized body by resolution 453(XV).
changing the name to UNWTO.
UNWTO Priorities:
1. Sustainable development
2. Competitiveness,
3. Innovation and digital transformation,
4. Ethics culture and social responsibility
5. Technical cooperation
6. UNWTO Academy
7. Statistics
● Mainstreaming tourism in the global agenda:
Advocating the value of tourism as a driver of
socio-economic growth and development, its
inclusion as a priority in national and
international policies and the need to create a
level playing field for the sector to develop
and prosper.
● Improving tourism competitiveness: Improving
UNWTO Members’ competitiveness through
knowledge creation and exchange, human
resources development and the promotion of
excellence in areas such as policy planning,
statistics and market trends, sustainable tourism
development, marketing and promotion,
product development and risk and crisis
management.
● Promoting sustainable tourism development:
Supporting sustainable tourism policies and
practices: policies, which make optimal use of
environmental resources, respect the
socio-cultural authenticity of host communities
and provide socio-economic benefits for all.
● Advancing tourism’s contribution to poverty
reduction and development: Maximizing the
contribution of tourism to poverty reduction and
achieving the SDGs by making tourism work as
a tool for development and promoting the
inclusion of tourism in the development agenda.
● Fostering knowledge, education and capacity
building: Supporting countries to assess and
address their needs in education and training,
as well as providing networks for knowledge
creation and exchange.
● Building partnerships: Engaging with the private
sector, regional and local tourism organizations,
academia and research institutions, civil society
and the UN system to build a more sustainable,
responsible and competitive tourism sector.
World Travel and Tourism Council (WTTC)
Type: Non-profit, non-governmental
Industry: Travel and tourism
Founded: 1990
Headquarters: London, United Kingdom
- The WTTC is a forum for the travel and tourism
industry.
 - It is made up of members from the global
business community and works with governments
to raise awareness about the travel and tourism
industry.
- It is known for being the only forum to
represent the private sector in all parts of the
industry worldwide.
- Its activities include research on the economic
and social impact of the industry and its
organization of global and regional summits
focused on issues and developments relevant to
the industry.
- The WTTC organizes a global summit each
year, usually held in April.
- A regional summit held sometime in the third
quarter, with up to 1,000 individuals attending
each year. Summit attendance is by invitation
only.
International Civil Aviation Organization (ICAO)
- An organization funded and directed by 193
national governments to support their
diplomacy and cooperation in air transport as
signatory states to the Chicago Convention of
1944.
- Chicago Convention – formerly known as The
Convention on International Civil Aviation,
drafted in 1944 by 54 nations, was established
to promote cooperation and “create and
preserve friendship and understanding among
the nations and people of the world”.
ICAO Objectives:
● Safety: Enhance global civil aviation safety.
This Strategic Objective is focused primarily on
the State's regulatory oversight capabilities.
The Global Aviation Safety Plan (GASP)
outlines the key activities for the triennium.
● Air Navigation Capacity and Efficiency:
Increase the capacity and improve the
efficiency of the global civil aviation system.
Although functionally and organizationally
interdependent with Safety, this Strategic
Objective is focused primarily on upgrading the
air navigation and aerodrome infrastructure
and developing new procedures to optimize
aviation system performance. The Global Air
Navigation Capacity and Efficiency Plan
(Global Plan) outlines the key activities for the
triennium.
● Security & Facilitation: Enhance global civil
aviation security and facilitation. This Strategic
Objective reflects the need for ICAO's
leadership in aviation security, facilitation and
related border security matters.
● Economic Development of Air Transport: Foster
the development of a sound and economically
viable civil aviation system. This Strategic
Objective reflects the need for ICAO's
leadership in harmonizing the air transport
framework focused on economic policies and
supporting activities.
● Environmental Protection: Minimize the adverse
environmental effects of civil aviation activities.
This Strategic Objective fosters ICAO's
leadership in all aviation-related environmental
activities and is consistent with the ICAO and
UN system environmental protection policies
and practices.
International Air Transport (IATA)
- The trade association for the world’s airlines,
representing some 290 airlines from 120
nations, or 82% of total air traffic, supports
many areas of aviation activity and helps
formulate industry policy on critical aviation
issues.
- Founded in Havana, Cuba, on 19 April 1945
with only 57 members from 31 nations, mostly
in Europe and North America.
- It is the prime vehicle for inter-airline
cooperation in promoting safe, reliable, secure
and economical air services - for the benefit of
the world's consumers.
- Involves in standardizing ticket rates, weight
bills, baggage checks, and other documents to
make travel uniform throughout the world.
IATA Mission:
● Representing the airline industry. To improve
understanding of the air transport industry
among decision makers and increase awareness
of the benefits that aviation brings to national
and global economies. Advocating for the
interests of airlines across the globe, we
challenge unreasonable rules and charges, hold
regulators and governments to account, and
strive for sensible regulation.
● Leading the airline industry. For over 70 years,
they have developed global commercial
standards upon which the air transport industry
is built. Their aim is to assist airlines by
simplifying processes and increasing passenger
convenience while reducing costs and improving
efficiency.
● Serving the airline industry. To help airlines to
operate safely, securely, efficiently, and
economically under clearly defined rules.
Professional support is provided to all industry
stakeholders with a wide range of products and
expert services.
REGIONAL ORGANIZATIONS
Some countries and regions feel that it is
important to bond together to strengthen their
respective tourism programs. These regional
organizations have become excellent sources of the Asia-Pacific region, and exerts a significant
information. global influence.
- An organization which aims to build a dynamic
Pacific Asia Travel Association (PATA) and harmonious Asia-Pacific community by
- Is a not-for-profit membership-based championing free and open trade and
association that acts as a catalyst for the investment, promoting and accelerating
responsible development of travel and tourism regional economic integration, encouraging
to, from and within the Asia Pacific region. economic and technical cooperation, enhancing
- Facilitates meaningful partnerships to enhance human security, and facilitating a favorable
the value, quality and sustainable growth of and sustainable business environment. Our
travel and tourism to, from and within the Asia initiatives turn policy goals into concrete results
Pacific region. and agreements into tangible benefits.
- Organize numerous travel industry training - Formed as a high-level forum for the leaders of
programs and business development events Asia Pacific economies in 1989. It has a
across the world. particular commitment to opening the region to
- PATA together with APEC adopted The Code the freer flow of trade in goods and services,
for Sustainable Tourism, which adheres and which includes tourism, and to co-operation
shows commitment to the vision of tourism across its economies on a wide front.
growth which is fully responsible in its approach - APEC has 10 working groups and one of them
to natural environments, to social needs and to is the TOURISM WORKING GROUP. It was
cultural sensitivities. formed in 1991 as a platform for tourism
administrators of APEC economies to share
Asia-Pacific Economic Cooperation (APEC) information, exchange views and develop
- Is an intergovernmental forum for 21 member areas of cooperation in tourism, trade and
economies in the Pacific Rim that promotes free policies to support growth in the region through
trade throughout the Asia-Pacific region. travel and tourism.
- Its first APEC Ministerial Meeting was convened
APEC Members: in Seoul in 2000. At that meeting APEC
adopted its Tourism Charter, which sets out four
Australia Japan Republic of Korea
policy goals. One of these is to “Sustainably
Brunei Malaysia The Republic of manage tourism outcomes and impacts”. This
Darussalam the Philippines expresses APEC’s clear commitment to
ecologically and culturally sustainable tourism
Canada Mexico The Russian development.
Federation
- During a meeting of the APEC Tourism Working
Chile New Zealand Singapore Group and at the Fiftieth PATA Conference,
respectively, both held in Malaysia in April
Chinese Taipei Papua New Thailand 2001, these two organizations adopted the
Guinea Code for Sustainable Tourism to guide their own
activities and to promote to their members and
Hong Kong, People’s United States of
China Republic of America affiliates.
China
The Code for Sustainable Tourism
Indonesia Peru Vietnam - This code is designed for adoption and
implementation by a wide range of
- Following the success of ASEAN's series of tourism-related organizations and companies.
post-ministerial conferences launched in the
mid-1980s. This urges the members of both organizations to:
- APEC started in 1989, in response to the Conserve the natural environment, ecosystems and
growing interdependence of Asia-Pacific biodiversity
economies and the advent of regional trade ● CONTRIBUTE to the conservation of any habitat
blocs in other parts of the world; it aimed to of flora and fauna, affected by tourism
establish new markets for agricultural products ● ENCOURAGE relevant authorities to identify
and raw materials beyond Europe. areas worthy of conservation and to determine
- Headquartered in Singapore the level of development, if any, which would
- APEC is recognized as one of the highest-level be compatible in or adjacent to those areas
multilateral partnerships and oldest forums in
 ● INCLUDE enhancement and corrective actions at
tourism sites to conserve wildlife and natural
ecosystems
Respect and support local traditions, cultures and
communities
● ENSURE that community attitudes, local customs
and cultural values, and the role of women and
children, are understood in the planning and
implementation of all tourism related projects
● PROVIDE opportunities for the wider community
to take part in discussions on tourism planning
issues where these affect the tourism industry
and the community
● ENCOURAGE relevant authorities to identify
cultural heritage worthy of conservation and to
determine the level of development if any
which would be compatible in or adjacent to
those areas
● CONTRIBUTE to the identity and pride of local
communities through providing quality tourism
products and services sensitive to those
communities
Maintain environmental management systems
● ENSURE that environmental assessment is an
integral step in planning for a tourism project
● ENCOURAGE regular environmental audits of
practices throughout the tourism industry and to
promote desirable changes to those practices
● ESTABLISH detailed environmental policies and
indicators, and/or guidelines for the various
sectors of the tourism industry
● INCORPORATE environmentally sensitive design
and construction solutions in any building or
landscaping for tourism purposes.
Conserve energy and reduce waste and pollutants
● FOSTER environmentally responsible practices
for:
○ reducing pollutants and greenhouse
gases,
○ conserving water and protecting water
quality,
○ managing efficiently waste and
energy,
○ controlling noise levels and
○ promoting the use of recyclable and
biodegradable materials.
Encourage a tourism commitment to environments and
cultures
● ENCOURAGE those involved in tourism to
comply with local, regional and national
planning policies and to participate in the
planning process
● FOSTER, in both management and staff of all
tourism projects and activities, an awareness of
environmental and cultural values
● ENCOURAGE all those who provide services to
tourism enterprises to participate through
environmentally and socially responsible actions
● SUPPORT environmental and cultural awareness
through tourism marketing.
Educate and inform others about local environments and
cultures
● SUPPORT the inclusion of environmental and
cultural values in tourism education, training and
planning
● ENHANCE the appreciation and understanding
by tourists of natural environments and cultural
sensitivities through the provision of accurate
information and appropriate interpretation
● ENCOURAGE, and support research on the
environmental and cultural impacts of tourism.
Cooperate with others to sustain environments and
cultures
● COOPERATE with other individuals and
organizations to advance environmental
improvements and sustainable development
practices, including establishing indicators and
monitoring
● COMPLY with all international conventions and
national, state and local laws which safeguard
natural environments and cultural sensitivities.
Association of Southeast Asian Nations (ASEAN)
Motto: “One Vision, One Identity, One Community”
Secretariat: Jakarta
Observers: Papua New Guinea and East Timor
Members:
Brunei Myanmar
Cambodia Philippines
Indonesia Singapore
Laos Thailand
Malaysia Vietnan
- The organization fromed on July 31, 1961.
- A group consisting of Thailand, the Philippines,
and the Federation of Malay. ASEAN itself was
created on August 8, 1967.
- Its primary objective was to accelerate
economic growth and through that social
progess and cultural development.
- The ten stalks of rice in the ASEAN flag and
insignia represent the ten southeast Asian
countries bound together in solidarity.
NATIONAL/LOCAL ORGANIZATIONS
Roles of National Organizations
The government plays an important role in
formulating policies to guide tourism development and
promotion in line with other national economic and
social objectives.
 ● Planning – attracts foreign investment and funds
infrastructure development
● Employment and Training – determines
manpower needs, develops tourism training
programs
● Coordinating Public and Private Sectors –
determines roles in mixed economics
National Tourism Office
- Countries that are visited by tourists have an
official organization that regulates and
encourages tourist activities.
- Its importance varies from one country to
another.
- They are responsible for the promotion of
tourism in a particular country and for the
overall development of the tourist industry.
Department of Tourism (D.O.T)
- Is the primary government agency charged
with the responsibility to encourage, promote,
and develop tourism as a major socioeconomic
activity;
- to generate foreign currency and
employment;
- to spread the benefits of tourism;
- to a wider segment of the population,
and
- to assure the safe, convenient,
enjoyable stay and travel of foreign
and local tourists in the country.
- The Department of Tourism is headed by the
Secretary of Tourism. The current D.O.T.
Secretary is Sec. Bernadette Romulo-Puyat
- Assisted by three undersecretaries and one
assistant secretary.
➔ The Assistant Secretary for Internal
Services and Legislative Liaison is
responsible for the Legal Service,
Administrative Service, as well as the
Financial and Management Service.
➔ The Undersecretary for Planning,
Product Development, and
Coordination is responsible for the
Office of Tourism Development
Planning, Office of Product Research
and Development, as well as the Office
of Tourism Coordination.
➔ The Undersecretary for Tourism Service
is responsible for the Office of Tourism
Standards, National Capital Region,
and all Regional Offices.
➔ The Undersecretary for Tourism
Promotions is responsible for the
Bureau of Domestic Promotions, Bureau
of International Tourism Promotions, as
well as the Office of Tourism
Information.
- Directly under the Secretary of Tourism are:
The National Parks Development Committee,
the Tourism Promotions Board, the Tourism
Infrastructure and Enterprise Zone Authority, the
Intramuros Administration, and the Nayong
Pilipino Foundation, Inc.
- The 15 regional offices of the DOT are
responsible for domestic tourism promotion,
tourism marketing accreditation, tourism
assistance, public relations, and coordination
with local government units and tourism
stockholders in the region.
- The regional offices are also tasked to
undertake planning and product development
projects in support of the government’s policy
of decentralization under the Local Government
Code.
- The DOT regional offices are also actively
involved in the formulation of Regional Tourism
Master Plans (RTMP) that will serve as the
framework in the development of travel and
tourism in the Philippines.
- In 2003, the Department of Tourism initiated
one of its most successful tourism promotion
projects, WOW Philippines', under Secretary
(now Senator) Richard J. Gordon.
- Supported by its sub-slogan “More Than the
Usual”. The "Wow" of the campaign slogan is
meant to be capitalized which doubles as an
acronym: Wealth of Wonders - tourist
attractions, Warm Over Winter – beaches,
Wild Over Water - water-based adventures,
Wacko Over Wildlife - indigenous flora and
fauna, Wear Our Wares, Watch Our Whales,
Walk Our Walls] – Intramuros
- In 2012, D.O.T. launched its tourism campaign
slogan, It’s More Fun in the Philippines. This
campaign under former Sec. Mon Jimenez
contributed to the consistent increase of tourist
arrivals.
Tourism Promotions Board (TPB) Phils.
- An attached agency of the Department of
Tourism responsible for marketing and
promoting the Philippines domestically and
internationally as a major global tourism
destination, highlighting the uniqueness and
assisting the development of its tourism products
and services, with the end in view of increasing
tourist arrivals and tourism investment.
- The agency is led by its Chief Operating
Officer (COO), Ms. Maria Anthonette C.
Velasco-Allones.
TPB is responsible for:
● Marketing and promoting the Philippines
domestically and internationally as a major
global tourism destination, highlighting the
uniqueness and assisting the development of its
 tourism products and services, with the end in
view of increasing tourist arrivals and tourism
investments;
● Marketing the Philippines as a major Meetings,
Incentives, Conventions and Exhibitions (MICE)
destination;
● Attracting, promoting, facilitating and servicing
large scale events, international fairs and
conventions, congresses, sports competitions,
expositions and the like;
● Ensuring the regular local and international
advertisement of the country’s major tourism
destinations and other tourism, including Tourism
Enterprise Zones (TEZ); and
● Providing incentives to travel agencies, tour
operators, wholesalers and investors abroad
capable of drawing a sizable number of
tourists and tourism investments to the country.
Tourism Infrastructure and Enterprises Zone Authority
(TIEZA)
- Known to be country’s builder of tourism
infrastructures
- A government corporation was created by
virtue of Republic Act No. 9593 or the Tourism
Act of 2009 on May 12, 2009, replacing the
Philippine Tourism Authority (PTA).
- Department of Tourism’s implementing arm in
providing support infrastructures and
facilitating investments in tourism enterprise
zones (TEZ) nationwide which carried out
through its main functions — infrastructure
development; designation, regulation and
supervision of TEZs; management of its existing
assets or facilitation of their privatization; and
administration of the collection of the Philippine
Travel Tax.
- The travel tax collection share of TIEZA fuels
the priority tourism projects, activities and
programs which is in sync with the Philippine
Development Plan and the National Tourism
Development Plan.
National Historical Commission of the Philippines
(NHCP)
- Responsible for the conservation and
preservation of the country’s historical legacies.
- Its mission is to promote Philippine history and
cultural heritage through research,
dissemination, conservation, site management
and heraldry works.
- It aims to inculcate awareness and
appreciation of the noble deeds and ideals of
our heroes and other illustrious Filipinos, to instill
pride in the Filipino race and to rekindle the
Filipino spirit through the lessons of history.
National Parks Development Committee (NPDC)
- An attached agency of the Department of
Tourism tasked to develop, preserve, and
manage Rizal and Paco Parks in Manila and
other parks that may be assigned to NPDC.
- Its mission states that it shall develop, preserve,
and manage Rizal Park and Paco Park to
ensure the general public’s appreciation of the
Park’s facilities and activities.
Nayong Filipino Foundation (NFP)
- Created under Presidential Decree No. 37 on
November 6, 1972. It was created to promote,
encourage and initiate research and
development projects and activities in social
sciences, humanities, social and amelioration
and allied fields.
Duty Free Philippines Corporation (DFPC)
- Operates the duty and tax-free merchandising
system in the Philippines to augment the service
facilities for tourists and to generate foreign
exchange and revenue for the government.
Philippine Travel Agencies Association (PTAA)
- It was founded to foster unity in the travel
industry and to promote the welfare of its
members and the traveling public.
The Hotel and Restaurant Association of the
Philippines (HRAP)
- Its main goal was to upgrade the caliber of the
local hospitality industry by improving
management skills, personnel services, and
overall standards while keeping abreast of
trends and developments abroad.
- While it has achieved some of its goals, it is still
working to uplift standards and identify new
horizons for the hotel and restaurant industry in
the 21st century.
Union of Filipino Tourism Educators (UFTE)
- Aims to unite all colleges, universities and
schools with tourism programs with the end goal
of training and developing their students for
productive and meaningful careers in tourism.
Council of Hotel and Restaurant Educators of the
Philippines (COHREP)
- Aims to promote teaching excellence in
hospitality education by providing venues to
transform educators into confident and
values-laden professionals, committed to the
development of competent graduates with
employable skills.
Association of Administrators in Hospitality, Hotel
and Restaurant Management Educational Institutions
Incorporated (AAHRMEI)
- Supports CHED, TESDA, DOT, and other
agencies to complement other organizations in
order to pursue quality and excellence in
hospitality education.
- It has extended its effort by establishing
linkages abroad to gain recognition for the
hospitality and tourism education in the
Philippines.

The Women in Travel, Philippine Chapter

- An organization of top women executives from
airlines, hotel, travel management, tour
operator, tourist transport, resort owner,
restaurant owner, media and other tourism
related industries, who are all bound by their
love for the Philippines, pride in their culture,
and the desire to give back to the travel and
tourism industry which has been so good to
them.

Philippine Association of Conventions/Exhibitions,

Organizations and Suppliers, Inc. (PACEOS)
- The Mission of PACEOS is to develop the
Philippines as a leading exhibition and
convention destination in Asia.
- PACEOS works to raise the level of
professionalism and operational standards in
the industry through various M.I.C.E activities
and programs.

Philippine Tour Operators Association (PHILTOA)

- Is an organization of tour operators and allied
members actively involved in the advocacy of
responsible tourism. Founded on 12 June 1986,
non-stock and non-profit organization.
- The membership includes travel agencies, hotels,
resorts, transportation companies, handicraft
stores, and other tourism-oriented
establishments and associations.

Philippine Association of Accredited Tourist Guide

Lecturers Inc. (PAATGLI)
- The primary aim is to promote, uplift and
maintain excellence in competency in the
practice of tour guiding profession and to
protect the interest of its tourist guide members.

Other tourism organizations in the Philippines:

● Network of Independent Travel Agencies
(NAITAS)
● Movement of Incentive Travel Executives (MITE)
● Tourism Educators and Movers Philippines, Inc.
(TEAM PHILIPPINES)