INSTRUCTIONAL DESIGN

COURSE: Marketing Management DATE: 08/7/2019

SCHEDULE: 1-2:30 MTh
DURATION: 1hr. 30mins.
TOPIC: Marketing Research
Outcomes: At the end of the session, the students are able to:
(K) Identify the importance of analyzing the market environment.
(S) Identify and understand the macro environment process.
(A) Share their perceptions about marketing research.

H
Hook Q’s
 How many of you here have experience in doing a research
and knows the importance of it?
 How many of you here have experience in doing a research
but does not know the importance of it?

Earn the Right

 I have done a lot of research before and even today research
is a part of my regular job. Some of the research I did are
marketing research back in my college days.

Enter their World

 I have been a student just like you. As students, we have done
a lot of researches in different subjects and topics. Right? But
most of us only do a research for the sake of our grades
because our teachers require us to do so, but that is not what
research is about, research is important because it give
answers to the things that we are trying to find.

WIIFM
 Entrepreneurs also do a very important research; it is called the
Marketing Research. Today we are going to talk about it so that
as business management students, you will be able to know
why marketing research is a very important thing when it
comes to doing business.

State Change: Let us all give ourselves an AHOO! Clap.

Commitment
 I really appreciate the time and attention that you are giving to
me now, in return, I promise to give you everything that I know
about what we will be discussing for today. Are you all ready?
 Thank you.
State Change: Tap the person beside you and tell them “I am more than
ready.”

E
Activity type: Research
Music:
Instruction:
1. Students will be given 5 minutes to go outside and do an
(Com) interview about students’ satisfaction in the canteen.
(CT)
(CA) Interview Q’s:
(Ch)  How much does it usually cost you to get a full meal at the
Please canteen?
highlight  Do you think that what you get in exchange for your expenses
which of the
4C’s you will can satisfy your daily food need?
apply
What did you learn about the research that you did?
State Change: Let us all give ourselves an AHOO! Clap.
Marketing Research

C
(Com)
 Marketing Research Process
 Step 1: Define the problem and research objectives
 Step 2: Develop the research plan
 Step 3: Collect the information
(CT)  Step 4: Analyze the information
(CA)  Step 5: Present the findings
(Ch)
Please Analyzing the Market Environment- Change is opportunity. Many
highlight companies fail to see change as opportunity. They ignore or resist
which of the changes until it’s too late.
4C’s you will
apply Analyzing Needs and Trends in the Macro Environment- Many
opportunities are found by identifying the trends. Trend is a direction
or sequence of events that have some momentum and durability.
State Change: Kindly tap the person beside you and tell them “I
understood the lesson, bes.”

S
(Com)
Case Study:

o Divide class into four groups.

(CT) o Distribute Handout 1.

(CA)
(Ch) o Discuss the key success factors of Dyson vacuum based on the
Please marketing mix. For the purpose of this activity; focus mainly into
highlight the 4P‟s of marketing mix namely:
which of the  Product
4C’s you will  Place
apply  Promotion
 Price
 INSTRUCTIONAL DESIGN

C
 Let us all give ourselves an AHOO! Clap and go to 10 people and
give them a Hi-10 and say “You’re an awesome transformer!”

STUDENT OUTPUT/PORTFOLIO:

Prepared by:

AGNEZZA H. SAHISA

FEEDBACK:

Program head/Subject Coordinator initial: