Table 1

Social Media Marketing Strategies

Item Weighted Mean Verbal Interpretation

1. I use a page in 4.66 Strongly Agree
promoting my business.
2. I post my products to 4.83 Strongly Agree
gain buyers.
3. I use chatbot to initial 4.46 Strongly Agree
interact with my
customers.
4. I show my products on 4.46 Strongly Agree
live to gain buyers.
5. I post an item once, 4.36 Strongly Agree
twice, or thrice a week.
6. As much as possible I 4.66 Strongly Agree
make my products
budget friendly.
7. I post products in my 4.43 Strongly Agree
social media page as
frequent as possible.
8. I give discounts and 4.63 Strongly Agree
promo to attract future
customers in buying my
products.
Composite Mean 4.56 Strongly Agree

The table mirrors that the business owners of clothing businesses in Padre Garcia strongly
agreed on using social media as a marketing strategy of their clothing businesses with composite mean
of 4.56

With the weighted mean of 4.66, it was strongly ageed that owners of clothing businesses in
Padre Garcia use pages in promoting their businesses. Also, according to Ali Parmelee (2015) Customers
who like a business on Facebook Page are 79% more likely to make a new purchase than non-fans. A
2015 study found that 52% of consumers were influenced by Facebook when making both online and
offline purchases—and rising.

Respondents strongly agreed on posting their products on social media to gain more buyers
with weighted mean of 4.83. To support this indication, according to Lindsey Wigfield (2021) posting
regularly on social media is important because it helps the business stay top-of-mind to customers. It is
more likely to generate leads using social media when it is memorable. Posting on social media makes it
more visible and memorable to potential customers. By posting regularly, it make sure that customers
see more of the business.

Respondents also agreed that using chatbot to initial interact with customers helps their
business grow with the weighted mean of 4.46. This trend mirrored Snigdha Patel (2022) chatbots can
help automate marketing communication and ensure instant and timely responses to customers. By
making conversational AI chatbots a part of marketing initiatives, your business can also push customers
seamlessly through the sales funnel and drive conversions.

Having the weighted mean of 4.46, it was also strongly agreed that live selling the products gain
more buyers. With the analysis of accumulated data from the responds selected business owners, it
could be implied that live selling their products on social media attracts and gain more customers.

With the weighted mean of 4.36, it was strongly agreed that posting once, twice, or thrice a
week of their products create more sales. Among the given indicators, this acquired the least weighted
mean. Perhaps, some of the respondents were neither knowledgeable nor aware in updating their social
media once, twice, or thrice a week to create more sales. However, most of them were still able to
determine and understand this specific matter by the simplest description that they know.

With the analysis of accumulated data from the response of the selected respondents, it could
be implied that social media manifests in some business owners of clothing businesses in Padre Garcia
taking into consideration the aspect of marketing strategy.

Having the weighted mean of 3.87, it was also evident that the direction of would changes.
Among the given indicators, this acquired the least weighted mean. Perhaps, some of the respondents
were neither knowledgeable nor aware in the idea wind patterns. However, most of them were still able
to determine and understand this specific matter by the simplest description that they know.
With the analysis of accumulated data from the response of the selected residents, it could be
implied that climate change manifests in Lipa City taking into consideration the aspect of climatic
condition.