IMPLEMENTING

A CONTENT
WORKFLOW
SUCCESSFULLY

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CONTENTS
01 Why do I need a content creation workflow?

02 Task-based workflow vs Status-based workflow

How to implement a content creation workflow

03 successfully

How to ensure your content marketing workflow

04 sustains in the long run

What are the best tools to use for content marketing

05 and managing workflows?

06 How to improve your content creation workflow

 Why do I need a content creation
workflow?

CONSISTENCY CLARITY PREPAREDNESS PRODUCTIVITY

Helps maintain Roles and Helps identify and Boosts
consistency in responsibilities are address process productivity and
content quality & clearly defined. inefficiencies well optimum use of
timing in time. resources.

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Task-based workflow Status-based workflow

Workflow stages are defined Workflow stages are defined

by the tasks to carry out by the status of the content

Self-explanatory stages Tasks are not elaborately

defined
Great for newer teams who
are not very familiar with the Great for experienced teams
content process yet familiar with the process

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 1. Delegate responsibilities
How to 2. Set realistic timelines
implement a 3. Track progress
content creation 4. Send reminders
workflow 5. Assign Project Managers
successfully to oversee each project
6. Automate to minimize
effort

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 SET ACHIEVABLE MONITOR & TRACK
GOALS PERFORMANCE
How to ensure
your content
marketing
workflow
sustains OPTIMIZE & MANAGE
IMPROVE PROCESS RESOURCES BETTER

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 Narrato - Content Workflow
Best tools to
use for Management

managing Miro - Editorial Calendar

workflows Hopper - Social Media Scheduling

Box - Cloud Content Management

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How to improve your content
creation workflow

Keep workflows flexible

Share content briefs to guide writers

Make all content easily accessible

Enable easy review and approval

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THANK YOU
To know more about content workflow implementation, check out our blog.
https://narrato.io/blog/implementing-a-content-workflow-for-content-marketing-success/