STORE WEBSITE AUDIT AND REVIEW

CHECKLIST:
The following provides a detailed checklist to understand the website’s functioning and
review the existing system

S.No. Attributes Yes No Comments

1 Overall Site Experience :

1.1 Is there an intrusive promotional

pop-up that appears as soon as you
access the website?

1.2 Does the website offer a search

feature?

1.3 Does the search bar offer

suggestions?

1.4 Are the categories clearly mentioned

on the landing page?

1.5 Do the banner advertisements lead

to the correct product?

1.6 Does the search window provide

enough opportunity for cross-
selling?

Sl No Attributes Yes No Comments

2 Product Browsing:
2.1 Is the page loading speed good?

2.2 Is the product picture relevant?

Is there a ‘try it on yourself and see’
feature available?
Are there prominently visible links to
the FAQs, shipping information,
return/cancellation policy, and
privacy policy?
Are warranty and guarantee
guidelines clearly mentioned?

2.3 Is the product picture clear?

2.4 Are the markdown in prices clearly

mentioned so that the buyers may
understand how much they are
saving on the watch?

2.5 Are there any Filter options available

that make sense to the users

2.6 Is the shopping cart item clearly

displayed?

2.7 Does the shopping cart get updated

as the buyer adds items to it?

2.8 Does the product page show option

for similar products?

2.9 Are there adequate specifications

mentioned about the watch on the
product page?

2.10 Is the live chat feature on the

website always available during
business hours and peak traffic
periods?

2.11 Does the product page mention

reviews by other customers?
2.12 Is the messaging "GET BY XX DATE"
OR "SHIPS WITHIN XX DAYS" clearly
displayed?
Sl No. Attributes: Yes No Comments

3 Wishlist

3.1 Can users add items to a wishlist?

3.2 Can the user organise the wish-list

into different categories based on
the variety of items wishlisted?
(Formal watches, Casual Watches?

3.3 Does the website blur out the out-of-

stock items in the wish-list?
3.4 Is there an option to move the wish-
listed product to the check-out bag?

3.5 Check-out:

3.6 Are persistent cookies enabled so

that returning users don’t have to re-
add items?

3.7 Can users set up notifications for

out-of-stock watches?

3.8 Is there an option to move the bag

product to the wish-list?

3.9 Are gift-wrapping, personalised

notes, or other speciality choices, if
available, prominently displayed?

3.10 Do "Shop," "Buy," and "Add to Cart"

buttons function properly?

3.11 Does the retailer display appropriate

cross-sells during the buying
process?

3.12 Are security/trust seals widely

displayed?
3.13 Are payment option icons
prominently displayed so that
visitors may notice them before
choosing a product to add to their
cart?

3.14 Does the check-out page display

available coupons/promotional
codes?

3.15 Does the final bill value show the

cost breakdown?

Sl No. Attributes: Yes No Comments

4 Shipping/Delivery page

4.1 Are multiple shipping choices

offered?

4.2 Are multiple delivery options

offered?

4.3 Does each delivery option mention

the price of the option?

4.4 Is there a free and/or lower-cost

option

4.5 Is there a "Use this address as my

Ship To" message that appears after
entering the billing address and
automatically fills in the shipping
address fields?

4.6 Is there a way to add new

addresses?

4.7 Is there an option to customise the

delivery of the watch?
4.8 Is there a ‘gift wrap’ option available?

S.No. Attibutes: Yes No Comments

5 Payment screen

5.1 Do security or trust seals appear

prominently?

5.2 Is there a CLEAR, easy option to

navigate back to shopping?

5.3 Are there many ways to pay

available?

5.4 Does case sensitivity apply to

promotional codes?

5.5 Are there clear instructions or visuals

given on where to find CVV security
code by card type (for example,
Amex uses a 4-digit number on the
front of the card vs. a 3-digit code on
the back)?

Mobile Specific Attributes:

6 General Attributes

6.1 Is the app mobile-friendly?

6.2 Is the website's text size and contrast

appropriate for mobile devices?

Are links to FAQs, shipping

information, return/cancellation
 policies, and privacy policies
prominently displayed on mobile
devices?

6.3 Do the product and banner pictures

load quickly?

6.4 Are click advertisements precisely

positioned?

Are the click advertisements of

appropriate size?

7 Product Listing:

7.1 Is the product/ listing page able to

provide a side-by-side comparison?

7.2 Are reviews available and simple to

find?

7.3 Can users save their cart/bag or add

items to their wish list

7.4 Is there a click-to-call option?

7.5 Is the viewport set up correctly to

regulate the width and scale of the
page on various devices?

7.6 Are the links and buttons that can be

clicked or touched spaced apart
enough?
7.7 Is there a question and answers (Q &
A) Solution?

7.8 Are various items view present? (For

instance, the top, bottom, front, rear,
and sole; 360-degree views; video;
etc.)
 7.9 Are all colours displayed on the
mobile?

7.10 Full detailed specifications are

available

7.11 Are benefits highlighted by bullets?

8 Check-Out Page:

8.1 Does the icon for the shopping cart

show up CLEARLY and update as
products are added?

8.2 Do the "Shop/Buy/Add to Cart"

buttons function properly?

Additional Comments: