A.

QUALITY

1. Packaging quality important in terms of how products are protected

2. The product packed in high quality material is more preferable
3. Quality matters more to you than price of product

B. BRAND

4. You prefer products offered by leading brands.

5. You think branded products are better than unbranded products
6. You are a brand loyal customer.
7. Brand name influence your purchase decision.
8. Branded products are more reliable and long lasting.
9. You prefer branded products because their quality is unmatched with unbranded product and they have a higher

C. DURABILITY

10. You prefer durable packaging to better protect the products during transporation
11. You prefer plastic packaging over environmentally friendly packaging.

CODE
SD 5 25
A 4 16
N 3 9
D 2 4
SD 1 1
 SA A N D SD TOTAL MEAN MEAN 2 SD
132 27 6 0 0 165 4.763636 22.94545 4.264014
121 35 6 0 0 162 4.709877 22.46296 4.213441
116 30 16 0 0 162 4.617284 21.75309 4.139541

SA A N D
89 38 31 5
30 44 76 8
34 41 78 6
82 45 26 8
81 46 28 7
roduct and they have a higher perceived status. 80 42 28 9

SA A N D SD TOTAL MEAN MEAN 2 SD

118 39 4 0 0 161 4.708075 22.42236 4.208834
91 38 19 6 10 164 4.182927 18.82927 3.827054
SD TOTAL MEAN MEAN 2 SD
2 165 4.254545 18.99394 3.839192
5 163 3.527607 13.34356 3.133042
3 162 3.598765 13.7963 3.193357
1 162 4.228395 18.74691 3.810317
2 164 4.20122 18.55488 3.788622
3 162 4.154321 18.29012 3.759761