sKtpS Post Graduute Diploma in Management

St. Kabir Institute of Professional Studies

Proiect Lf/ork
Batch 2022-24

Course and Faculty Details:

Trimester I
Course Code CClO3
Course Name Fundamentals of Marketing Management
Faculty Name Dr. Hiren Harsora
Faculty Email Id hiren@skips.in
General Guidelines:
Project Individual Project
Proiect Submission S oft Copy only at hiren. skips@analysis.urkund. com

Similarity Index Not above 20 percent (As per Urkund Report)

Total Marks 20
Fundamentals of Marketing Management
Subject Title of Email
Project RollNo. _Division _
Length of the Project Upto 15 pages
Printing NA
Fbnt type, size and
Times New Roman (12) with line spacing 1.5
snacine
Start Date 0210912022
End Date r010912022

Examine conceptual framework of Marketing Management and

Planning for competitive advantage to manage unique challenges in the
contemporary global, economic, and legal context. (PO-i,iv,v,vi,vii)
Infer the dynamic nature of the environment in which marketing
Course Outcomes decisions are taken and understanding of basics of customer
profitability. (Po-i,ii,iii,iv,v,vi,vii)
Analyze significant aspects of Marketing management pertaining to
market segmentation, target marketing, positioning, and consumer
buying behavior in real-world situations. (PO-i,ii,iii,iv,v,vi,vii)

o It is an individual project.
o Each student have to select a unique product from the companies
provided.
. Each student first need to register the product name in the google sheet
(check your email for the same).

Guidelines for Project

Activity
Parl l:
Student need to determine offerings and value proposition for the
selected product"
Part 2: Demonstrate Segmentation Target and Positioning for the selected
product.
Part 3: Analyze Marketing Mix for the selected product.
Part 4: Infer customer satisfaction and loyalty for the selected product.
Part $ Illustrate Value chain for the selected product.
Par16: Learnings from the Proiect.

Page 1 of 2
r
1) Cover or Title Page
i 2) Table of Contents
3) Parl-l: Offerings and value preposition
4) Part-2: STP
Prepare a report in the 5) Part-3: 4 P's of Marketing
below mentioned format 6) Part-4: Customer satisfaction and loyalty
r 7)Part-5: Value chain
8) Part-6: Learning from the Project
9) Reference (If any)

Sr.
Components COs Level Weightage
No.
Student need to select any one
product ofyour choice and
Part 1 determine offerings and value co1 L3 2
proposition for that particular
product
Analyse Segmentation Target
Marking Scheme
Part2 and Positioning strategies for co3 L4 6
the selected product
Determine Marketing Mix for
Part 3 co1 L3 4
the selected product
Infer customer satisfaction and
Part 4
loyalty for the selected product
co2 L4 2

Illustrate Value chain for the

Part 5
selected product
c02 L4 4

Outline Learning from the

Part 6
Proiect
c02 L4 2

Sr. No. CO Weiehtaee

1 co1 6 Marks
CO wise Evaluation 2 c02 8 Marks
J co3 6 Marks

Institute Stamp:

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