UNIVERSITI UTARA MALAYSIA

JA 221
BPME 3033
E-COMMERCE

BUSINESS PITCHING VIDEO

(B2B MARKET ANALYSIS - GROUP PROJECT,
INDIVIDUAL PERFORMANCE BASED
ASSESSMENT)

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 ASSIGNMENT 3 - BUSINESS
PITCHING
(B2B MARKET ANALYSIS )
MARKS: 20%

Objective of Assignment

The main objective of this assignment is to enable students to practice

their verbal communication skills and professionally present their ideas.
Business Pitching also will ensure teamwork, coordination and organizing
skills among group members.

Task Outline

Students are required to prepare a video of BUSINESS PITCHING based

on Assignment 2 (B2B Market Analysis)

i. Students may use PowerPoint or any relevant presentation software to

present their assignment.

ii. Prepare a recorded presentation by using any video editing or screen

recording software.

iii. Students are required to practice equal participation - Each team

member should contribute equally.

Instructions

The Business Pitching is to be prepared on a group basis (5-6 members in a

group) based on assignment 2. It is expected the content of the group
presentation will reflect the group’s thoughts and analysis rather than the work of
others.

Each group must submit a YOUTUBE link of Business Pitching video by on 30

March 2022

Students are required to refer to Appendix 1 (Presentation Rubric) to ensure the

fulfilment of the presentation requirement.

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Late Submission Penalty Clause

Deadline for submission of assessment item(s) is to be strictly adhered to. No

extension of time will be allowed except in extenuating circumstances, e.g.
medical reasons. Students who wish to apply for extension of time for submission
of assessment item(s) after the due date shall put in writing the request together
with validated documentary evidence to support the application to his/her class
lecturer. The lecturer may consider and grant such extension of due date for the
assessment item(s) based on the reason(s) provided.

Any assessment item required by the Coursework Assessment which is

submitted after the due date, without an approved extension, will be penalized. A
penalty of 10% reduction of the maximum mark applicable to the assessment
item(s) will be levied for each day of late submission. Weekends and Public
Holidays are counted as one (1) day late. Assessment item(s) submitted more
than seven (7) days after the due date will be awarded with zero (0) marks.  

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 Appendix 1
Student’s Name:
Lecturer’s Name:
Topic:
1 2
Below basic
Audience cannot understand
Organization presentation because there is
no sequence of information.
Subject Student does not have grasp
Knowledge of information; student
cannot answer questions
about subject.
Eye Contact Student reads all of report
with no eye contact.
Verbal Many pronunciation errors
techniques and run-on sentences.
Student mumbles and
speaks too quietly for
audience in the back of class
to hear.
Delivery Delivery techniques are
(oral/visual) either distracting from
Basic
Audience has difficulty following
presentation because student
jumps around.
Student is uncomfortable with
information and is able to answer
only rudimentary questions.
Student occasionally uses eye
contact, but still reads most of
report.
Some pronunciation errors and
run-on sentences.
Student’s voice is low. Audiences
have difficulty hearing presentation.
Delivery techniques sometimes
detract from audience
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Matric No.:
Course Code:
3 4
Proficient
Student presents information in
logical sequence which audience
can follow.
Student is at ease with expected
answers to all questions, but fails
to elaborate.
Student maintains eye contact
most of the time but frequently
returns to notes.
Few pronunciation errors and run-
on sentences.
Student’s voice is somewhat clear.
Most audiences can hear
presentation.
Delivery techniques make the
presentation understandable,
Marks
Advance
Student presents information
in logical, interesting sequence
which audience can follow.
Student demonstrates full
knowledge (more than
required) by answering all
class questions with
explanations and elaboration.
Student maintains eye contact
with audience, seldom
returning to notes.
Precise pronunciation and
uses complete sentences.
Student uses clear voice so
that all audiences can hear
presentation.
Delivery techniques make the
presentation compelling;
understandability of the
presentation or fail to be
effective; student is clearly
uncomfortable or
unprepared.
Visuals are poorly prepared.
There is a lack of creativity.
comprehension; student appears
uncomfortable. Verbal cues include
unnecessary gestures and
purposeless body language.
Some materials are not supported
by visuals. Creativity is average.
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interesting, and student appears
comfortable; Nonverbal cues are
appropriate and useful.
Visuals help the flow of the
presentation and are easy to
read/view. Creativity is apparent.
student appears confident;
Non-verbal cues aid
significantly.
Visual aids are well prepared,
informative, effective,
professional and not
distracting. Creativity is
outstanding.
Total Marks
 Appendix I

Entrepreneurial Skills Rubric

Level 1 Level 2 Level 3 Level 4 Level 5

Executive Group did not include Missing parts of the Had each component. Had each component Presented in a way
Summary in presentation or to executive Might not have been overall clear but might that was clear and
such a limited degree summary. Left clear or well described. have left some questions. made sense to
it would not count. some questions. Left some questions. stakeholders. Had
each component.
About your Group did not include Missing parts of Had each part of the Had each part of the Had each part of the
company & in presentation or to about business. about business but not about business and about business and
business such a limited degree Left some presented in a very clear started to support some of supported the
intention it would not count. questions. or organized way. Was the decisions but still left decisions. Clearly
not supported. Left for some questions. presented.
some questions.
Industry Group did not include Missing parts of the Had each part of the Had each part of the Had each part of the
description, in presentation or to Industry Industry description, Industry description, Industry description,
outlook & such a limited degree description, outlook outlook & market need outlook & market need outlook & market need
market need it would not count. & market need. but not presented in a and started to support and supported the
Left some very clear or organized some of the decisions but decisions. Clearly
questions. way. Was not still left for some presented.
supported. Left some questions.
questions.
Target Group did not include Missing parts of the Had each part of the Had each part of the Had each part of the
market in presentation or to Target market . Target market but not Target market and Target market and
(Location, such a limited degree Left some presented in a very clear started to support some of supported the
region and it would not count. questions. or organized way. Was the decisions but still left decisions. Clearly
not supported. Left for some questions. presented.
so on)
some questions.
Online Group did not include Missing parts of the Had each part of the Had each part of the Had each part of the
marketing in presentation or to Online marketing Online marketing Online marketing strategy Online marketing
strategy and such a limited degree strategy and strategy and Promotions and Promotions strategy strategy and
Promotions it would not count. Promotions strategy but not and started to support Promotions strategy
strategy strategy . Left presented in a very clear some of the decisions but and supported the

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 (Social some questions. or organized way. Was still left for some decisions. Clearly
not supported. Left questions. presented.
some questions.
Unique Selling Group did not include Presented a m Presented an Unique Presented an Unique Presented an Unique
Proposition in presentation or to Unique Selling Selling Proposition Selling Propositionturned Selling
such a limited degree Proposition and then either provided and provided support and Propositionturned and
it would not count. but not supports or support or explained explained how it provided support and
explanation. how it represented the represented the work explained how it
work environment. environment. Might not represented the work
have been completely environment.
clear. Completely clear and
well presented.
Competitive Group did not include Presented an Presented an Presented an Competitive Presented an
analysis in presentation or to Competitive Competitive analysisand analysisturned and Competitive
such a limited degree analysisbut not then either provided provided support and analysisturned and
it would not count. supports or support or explained explained how it provided support and
explanation. how it represented the represented the work explained how it
work environment. environment. Might not represented the work
have been completely environment.
clear. Completely clear and
well presented.
Target Group did not include Only presented the Presented both Target Presented both Target Presented both Target
customers in presentation or to Target customers customers (customer customers (customer customers (customer
(customer such a limited degree (customer analysis) but did not analysis) and provided analysis) and provided
analysis) it would not count. analysis). provide support or support. Not completely support. Clear and
research for how they clear but overall good. well presented to
got the information. stakeholders.
Pricing & Group did not include Only presented the Presented Pricing & Presented Pricing & Presented Pricing &
positioning in presentation or to certain component positioning strategybut positioning strategyand positioning
strategy such a limited degree of Pricing & did not provide support provided support. Not strategyand provided
it would not count. positioning strategy or research for how they completely clear but support. Clear and
got the information. overall good. well presented to
stakeholders.
Barriers to Group did not include Only presented the Presented Barriers to Presented Barriers to Presented Barriers to
entry in presentation or to certain component entrybut did not provide entryand provided entryand provided
such a limited degree of Barriers to entry support or research for support. Not completely support. Clear and
it would not count. how they got the clear but overall good. well presented to

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 information. stakeholders.
Overall Group was Group was a little Everyone participated. Everyone participated in Everything at a level 4
Presentation disorganized and the disorganized and Each section was the presentation. The plus it had something
presentation was not there were some presented. It was not flow made sense and it that made it stand out
coherent and could not parts that needed always clear. was clear, entertaining just a little bit more.
be followed. Missing work. Might have and professional.
many components. missed one section.
Someone or a few Someone might not
people might not have have participated.
participated.

Score = ……/40

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