Social media live project

submission
Facebook Campaign

Student Name: Shivram

Ramesh Kerkar
Campaign Problem Statement

Blog topic and link: https://bharatiyavishwa.com/

Budget provided: 1,200/-

Objective: Traffic

TG: 18 – 30 (Age)
Explain the targeting parameters

Targeting parameters: (Ad Set 1 - Marathi Static)

1. Age Group: 16 – 30
2. Location: Maharashtra - Mumbai, Pune, Nashik
3. Interests: Fun, Comedy films, Laughter, Internet meme, Action films, TV reality
shows, Entertainment, Joke or Comedy Central
4. Gender: Men & Women
Explain the targeting parameters

Targeting parameters: (Ad Set 2 - Meme Templates Carousel)

1. Age Group: 16 – 30
2. Location: India: Delhi, Gujarat Maharashtra, Karnataka, Madhya Pradesh, Uttar
Pradesh, Telangana
3. Interests: Fun, Comedy films, Laughter, Internet meme, Action films, TV reality
shows, Entertainment, Joke or Comedy Central
4. Gender: Men & Women
Campaign Summary Screenshot - Bharatiya Vishwa Traffic
Ad Set 1 Summary Screenshot - Marathi Static
Ad Set 2 Summary Screenshot - Meme Templates Carousel
Ad Set 1 Summary Screenshot - Marathi Static
Ad Set 2 Summary Screenshot - Meme Templates Carousel
Campaign Performance screenshot- Bharatiya Vishwa Traffic
Campaign Demographics & Platforms screenshot- Bharatiya Vishwa Traffic
Ad Set 1 Performance screenshot- Marathi Static
Ad Set 1 Demographics & Platforms screenshot- Marathi Static
Ad Set 2 Performance screenshot- Meme Templates Carousel
Ad Set 2 Demographics & Platforms screenshot- Meme Templates Carousel
Summary
● What KPIs will you use to analyze the ad performance?
- The campaign is focusing on website traffic we got 104655 Impressions out of which 570 were link clicks
but especially I got 557 unique clicks.

● Was the campaign a success or not?

- In my opinion campaign was successful. Clearly, it's achieving it set goal of website traffic.

● Based on the results obtained, suggest some targeting optimizations that you would perform. (atleast 2)
- In my opinion, my ad campaign's age group is the key factor in which I had targeting the teenager of India.
Although I have run ad campaigns as per geographic locations.

● Based on the results obtained, suggest some creative optimizations that you would perform. (atleast 2)
- According to me If I got a chance to explore a dynamic ad campaign in which I can help to find out multiple
variations in a single ad. AB testing is also required for the optimization of campaign spending which will
bring good results.