Operations

Management
Chapter 2 –
Operations Strategy in a Global Environment

Dosen : Johanes Kurniawan.L,Skom.,MM.,CPFF.,CPSCM

KODE E901 – Operations Management – TAHUN AJARAN:2022-2023

 Capaian Pembelajaran Mingguan Mata Kuliah (Sub-CPMK):

1. Sub-CPMK 1. Mahasiswa dapat merumuskan peranan OM dalam membuat

keunggulan kompetitif bagi perusahaan
untuk menghadapi persaingan Global.

2. Sub-CPMK 2. Mahasiswa dapat memperbandingkan strategi strategi dasar OM.

3. Sub-CPMK 3. Mahasiswa dapat memahami issue yang terjadi dan

penyelesaiannya.

KODE E901 – Operations Management – TAHUN AJARAN:2022-2023

 Outline

þ Global Company Profile:

Boeing
þ A Global View of
Operations
þ Cultural and Ethical
Issues
þ Developing Missions And
Strategies
þ Mission
þ Strategy

Operations Management – TAHUN AJARAN:2022-2023 Holistic and Contextual Learning

 Outline

þ Achieving Competitive
Advantage Through
Operations
þ Competing On
Differentiation
þ Competing On Cost
þ Competing On Response

Holistic and Contextual Learning KODE E901 – Operations Management – TAHUN AJARAN:2022-2023
 Outline
þ Issues In Operations Strategy
þ Strategy Development And
Implementation
þ Identify Critical Success
Factors
þ Build and Staff the
Organization
þ Integrate OM with Other
Activities

Operations Management – TAHUN AJARAN:2022-2023 Holistic and Contextual Learning

 Outline – Continued

þ Global Operations Strategy

Options
þ International Strategy
þ Multidomestic Strategy
þ Global Strategy
þ Transnational Strategy

Holistic and Contextual Learning KODE E901 – Operations Management – TAHUN AJARAN:2022-2023
 Learning Objectives
When you complete this
chapter, you should be
able to:
Identify or Define:

þ Mission
þ Strategy
þ Ten decisions of OM
þ Multinational
corporation

Operations Management – TAHUN AJARAN:2022-2023 Holistic and Contextual Learning

 Learning Objectives
When you complete this
chapter, you should be able
to:

Describe or Explain :

þ Specific approaches
used by OM to achieve
strategies
þ Differentiation
þ Low cost
þ Response

901 – Operations Management – TAHUN AJARAN:2022-2023 Holistic and Contextual Learning

 Learning Objectives
When you complete this
chapter, you should be able
to:

Describe or Explain :

þ Four global operations

strategies
þ Why global issues are
important

E901 – Operations Management – TAHUN AJARAN:2022-2023 Holistic and Contextual Learning