JANUARY 2022

KNORISH
CREATOR INSIGHTS
REPORT
 MESSAGE
FROM THE CEO

As they say that 'Every coin has two sides', the chaos and
deeply transformative impact of the global pandemic
provided an unprecedented push to the phenomena of
the Creator Economy. According to recent research, 29%
of the US upcoming graduates want to become creators,
while only 11% want to go down the typical career path.
In fact, this isn't just happening in the US, Asia is ahead
of the curve. Across the world, there are currently
around 50 million creators: 48 million amateur and 2
million professionals. LinkedIn News estimated that
creators on its platform increased by 40% compared to
2019 and premium job listings for creators increased by
a staggering 220% over last year*.

With affordable smartphones and easy access to data,

the thirst for good learning content amongst students,
Kinner N. Sacchdev lifelong learners and corporates is witnessing
Co-Founder & CEO at Knorish unprecedented growth. Creators who fill this void want
to quickly start sharing content through a robust
technology platform that gives them everything that they
need to build a successful online business. As the
largest enabler of Creator Economy through webinars
and courses, it falls upon us to deepen our
understanding of what these creators need and how we
can enable these creators to build rapidly growing online
businesses without the need to hire large teams and
multiple tools. Sharp creator insights, when powered by
enhanced technological capabilities, will open new
possibilities for creators in making new meaningful
content.
Sources:
The Creator Economy boom: What it is, what’s
driving it, and trends you need to know | Antler We hope you find our insights and findings in this
It's pretty clear that this has been the Year of the
edition of the Knorish Creator Economy report useful.
Creator (linkedin.com) Let us shape the future of this sunrise industry together.

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 KNORISH
ECOSYSTEM

30,000+ 45
ACADEMIES COUNTRIES

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THE NEW
WAY TO LEARN.
Libraries of the future are coming
on screens

3
DOMAINS
When it comes to learning, human curiosity is boundless.
There are close to 590 different subjects that creators on
Knorish have created courses on

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 TOP 5
DOMAINS

Show me the money

Stock trading rules the roost followed by culinary for the best
monetization

Stock trading

Culinary
Tech
Personal
Growth
Arts

DOMAINS

*based on number of course sales & video views post purchase

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COURSE SALES

3X
Increase in course sales in 2021

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CONSUMPTION
BY DEVICE

Learning on the go!

Mobile is the preferred device for course consumption

61% 2% 37%

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TOP CITIES

Top 10 cities

*based on number of Learners

Map not upto scale

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COURSE
COMPLETION

The French finish in style

France has the highest course completion rate

Avg completion rate

47% France

46% Germany

39% UK

37% United States

36% India

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LIVE
SESSIONS
Future is hybrid
Top 10 academies on Knorish have streamed more than 6.1 million
minutes of live sessions in last 6 months

70.54% 21.18% 4.70% 5%

Android Windows Apple Others

Live sessions device wise

leader when it comes to attending live sessions
Android is the clear

6.1
million minutes 10
 ONLINE COURSES
HAVE MANY TONGUES
Languages and engagement go hand-in-hand
Top 5 languages

English

Hindi

Kannada

French
Arabic

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 TOP AND NOTEWORTHY
ONLINE ACADEMIES
From Knorish Excellence Awards 2021

Sonal Holland Meghnad Desai Sleep Deprived Garbhaham Edifypath

Wine Academy Academy Dreamers

Fundenable SBY Academy Srimantha BeAmusician Creative Mentor

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 ONLINE COURSES ARE THE
TRUE CONTENT MARKETING BULLETS

India's top seed-stage fund 100X.VC uses online courses to nurture successful
companies and build a better deal flow

gurukul.100x.vc

2000+
Applications

40+
Investor - Mentor Instructors

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BUILDING EFFECTIVE SALES FUNNELS
IS THE NEW GOLF THAT ONLINE
MILLIONAIRES PLAY
Top 4 most effective funnels used by top Online Course Sellers

Landing Page Video

Funnel Funnel

Webinar ebook
Funnel Funnel

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HUGE TRAFFIC
IS THE FUEL FOR ALL FUNNELS

Most effective Traffic Channels for top courses

Facebook

69%
Google Ads

20%
Youtube

11%
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INDIA LOVES CELEBRITIES
AND INFLUENCERS
From Music, Food, Yoga, Bookwriting to Theatre - Celebrities love giving
back to their fans and sharing the secrets of how they made it big

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A GLOBAL CULINARY ICON DECIDES
TO TEACH AND EMPOWER ONLINE...
SANJEEV KAPOOR ACADEMY

Total courses: 5

50,000+ learners

Top selling course: Start your

food business from home

Breaking Gender Stereotypes

53.1% of the learners are
males

25-34 yr olds are the most

engaged on the academy sanjeevkapooracademy.com

Top 5 States

States
Map not upto scale
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EVEN GRAMMY AWARD WINNERS AND
LEGENDARY CELEBRITIES LOVE TO TEACH
ONLINE

Acting, Violin, Songwriting, Comedy, Theatre, Singing, Classical Vocal,

Screenwriting, Culinary Skills, Music Direction, Book writing, Blog writing

Instructors from CreativeMentor and other Knorish platforms

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DISCLAIMER*

The data compiled in this report is obtained entirely from Knorish, unless
indicated otherwise, and given its prominence in the Indian creator economy,
it has been represented in some instances as the state of the industry. We
believe that the information contained in this report is accurate and reliable at
the time of publication, however, we assume no liability for the accuracy and
completeness of such information.

This report is a copyright of Knorish Frameworks Private Limited. No portion of

the report may be reproduced or copied in any form without permission from
Knorish Frameworks Private Limited.

All third party trademarks and logos mentioned in this report, remain the
property of their respective owners, and are used by the report contextually to
directly identify either, their i) owner; ii) the product or service provided under
them; iii) the platform, as the case may be & use of them does not imply any
affiliation with or endorsement by them.

© December 2021 All Rights Reserved by Knorish Frameworks Private Limited.

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Largest enabler for Creator Economy
monetization through webinars, online
courses and memberships

WWW.KNORISH.COM