(GE 103) Purposive Communication • Proposal Newsletter

• Purposive Communication is about writing,

speaking, and presenting to different
Advantages
audiences and for various purposes.
• Permanent copies are kept.

• It is convenient and cheap.

What is Communication?
• Message content can be planned, reviewed
• Communication is the exchange of
and evaluated.
information from one person to another,
between groups, or from one person to a • Distribution is easy
group and vice-versa (Narca & Sevilla, 2018)

• Communication is a process of exchanging

verbal and/or non-verbal information
between two or more people who can be
either the speaker or the receiver of
messages. (Barrot & Sipacio, 2018)
• Communication is the transmission and
reception of information between human
source (encoder) and receiver (decoder) using
a signalling system. (Blackburn, n.d.)
Verbal Communication
• It involves an exchange of information
through face-to-face, audio and/or video call
or conferencing, lectures, meetings, radio and
television.
Forms of Oral Communication

• Phone call

Nature of Communication • Conversation

• Communication can be in the form of • Meeting Conference

written, verbal, non-verbal and visuals. • Interview

Written Communication Advantages

• It involves texts or words encoded and • Replies are received soon.
transmitted through memos, letters, reports,
on-line chat, SMS, e-mail, etc. • Non-verbal cues are hinted to determine
reactions

• Face-to-face interaction promotes sincere &

Forms of Written Communication warm feelings.
• Letter • One can be forceful in his/her manner to
• Email, persuade.

• Fax • There can be multiple topics covered in the

discussion
• Memo
Non-verbal communication
• Announcement
It involves the use of the following to convey
• Report or emphasize a message of information:
• voice • establish credibility with your target
audience
• body language
• present information clearly and objectively
• personal space or distance
• develop a practical, useful way to seek for
• personal appearance
feedback

Nonverbal codes include:

• facial expressions, eye contact (oculesics)
• gestures, time management (chronemics)
• silence, space (proxemics)
• touch (haptics)
• senses (sensorics)
The Elements of Communication:
SENDER - The sender is the primary
communicator, the sender controls the type
of communication.
Codification – the process by which the
sender’s thoughts are converted into symbols
or observable signals such as word.

• tone and intonation (paralanguage)

MESSAGE - The message are the ideas or
thoughts that are transmitted from sender to
Visuals receiver.
• It involves the use of images, graphs, charts, The culture and experience together are
logos and maps. called schema.

Intended communication The FIVE C’s in communication:

• It refers to planning what and how you • Courtesy
communicate your ideas to other people
• Clarity

• Conciseness
Unintended communication
• Concreteness
• It happens when you unintentionally send
non-verbal messages to people you are • Completeness
communicating with, or when you suddenly
make negative remarks out of frustration or
anger CHANNELS - The channel is the way the
message is send, the way you want to
message to be translated to.
Communication is a complex process.

• know your audience RECEIVER - The receiver is the person that

• determine your purpose receives the message that the sender
communicated.
• identify your topic

• expect objections
Receivers hear the signals and convert the
symbols into their thoughts. This is called
decoding.

FEEDBACK - Feedback refers to the message

transmitted by the receiver in response to the
message of the speaker.