Professional Documents
Culture Documents
7.BSBLDR602 Assessment 2 Learner
7.BSBLDR602 Assessment 2 Learner
7.BSBLDR602 Assessment 2 Learner
Learner Instructions 2
(Influence groups and individuals)
Submission details
Students Name
Student ID
Group
Assessor’s Name
Assessment Date/s
The Assessment Task is due on the date specified by your assessor. Any variations
to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below
for details.
Performance objective
You will demonstrate knowledge and skills required to influence groups and
individuals.
Assessment description
Using the workplace scenario information provided, you will plan the implementation
and resourcing of an organisational change strategy, consult with various
stakeholders, and implement a key part of the change strategy. At all stages, you will
build support for the implementation.
Note: You will need to keep copies of the work you undergo in this assessment task
for further use in Assessment Task 3.
Procedure
Specifications
You must:
● meet with CEO (your assessor) to approve change strategy
● submit:
● how your knowledge of leadership styles and their application supports the
organisation
● an explanation of the impact of legislation, codes and by-laws relevant to the
organisation’s operations
● how you incorporate the organisation mission, purpose and values into your
plan
● how you describe the organisation objectives, plans and strategies in your plan
● how you discuss, initiate and implement the organisational change processes.
Scenario
You are the Operations General Manager at Max Lionel Realty (MLR). The CEO,
Max Lionel, has asked you to initiate and implement a change strategy to improve
organisational culture and ensure ethical and legal compliance of agents. Key
outcomes of the strategy will be:
● development of an ethics charter for the business based on WHS
responsibilities and Real Estate Institute of Victoria (REIV) Code of Conduct
● revisions made to existing policies and procedures to incorporate use of charter
by agents
● training for managers and agents on use of charter, WHS responsibilities and
legal/ethical responsibilities.
Previous needs analysis for this strategy has uncovered characteristics and
requirements of various groups and stakeholders:
The following resources are available from preferred suppliers, Ace Consultants:
Developer/writer $120/hr
Other resourcing
Off-site training room (catered ) with space for ten people $400/hr
Operations General Manager: Well, we will use social media, presentations, flyers, posters,
training notes, etc.
CEO: How do you plan to reduce the WHS risks associated with the recent incident at the
staircase?
Operations Manager: We Regularly inspect, clean, maintain and repair stairs and handrails
to keep them in good condition. We would also be implementing the following actions:
• Fix any loose or protruding part of the surface of stairs and handrails
CEO: Will you please explain how plans align to organizational risk management plans?
Operations Manager: A proper risk mitigation plan will weigh the impact of each risk and
prioritize planning around that impact. The Risk mitigation under this plan focuses on the
inevitability of such incidents that happened recently and We expect the plan would be
effective in such situations where a threat cannot be avoided entirely. Rather than planning
to avoid risk, mitigation deals with the aftermath of a disaster and the steps that can be taken
prior to the event occurring to reduce adverse and, potentially, long-term effects.
CEO: How do you plan to discuss the approach to be taken in the upcoming consultation
with managers?
CEO: Very well, I think we are good to go with the plan. It`s a green flag from my side and
would help you with the finance and other technical support when required.
Action/implementation plan
Scenario 1
You are the Operations General Manager at Max Lionel Realty (MLR). The CEO, Max Lionel has asked you to initiate
and implement a change strategy to improve organisational culture and ensure ethical and legal compliance of
agents. Key outcomes of the strategy will be:
development of an ethics charter for the business based on WHS responsibilities and Real Estate Institute
of Victoria (REIV) Code of Conduct (two item)
revisions made to existing policies and procedures to incorporate use of charter by agents (three item)
training for managers and agents on use of charter, WHS responsibilities and legal/ethical responsibilities
(two item)
Project Name:
Contingency (+10%) $0 $0
Signature: Date:
/ /
Status reports All stakeholders and Update stakeholders Within project date / Distribute status
project officer. on progress of the weekly report electronically
project. and post via website.
Team Entire project team. To review detailed Within project date / Meeting: detailed
meetings plans (tasks, weekly plan.
Individual meetings
assignments, and
for sub- teams as
action items).
appropriate.
Explain how communication plan accounts for needs of internal and external groups
● Pre-registered list of preferred suppliers
Max Lionel Realty shall maintain a pre-registered list of preferred suppliers, following a request for
expressions of interest and an evaluation of the submissions. Suppliers can request to be evaluated for
inclusion on the existing pre-register list at any time.
All purchases under $5,000 may be made from preferred suppliers without undertaking a competitive
process. Purchases above $5,000 where a preferred supplier exists should include a competitive process
if practicable.
This list is reviewed at regular intervals with admission of interested parties on a rolling basis. Care
should be taken to ensure that such lists are used in an open and non- discriminatory manner. Max
Lionel Realty encourages new contractors to provide information on their experience, expertise,
capabilities, pricing, fees, and current availability. It is in the interest of the organisation that the pool of
potential suppliers is actively maintained and updated. Employees should be encouraged to provide
reports of their experiences in working with each contractor/consultant to assist future decisions
concerning commissioning suitable contractors and consultants.
● Avoid conflict of interest
Employees and directors are required to be free of interests or relationships in all aspects of the
procurement process. Employees and directors are not permitted to personally gain from any aspect of a
procurement process.
Employees and directors shall ensure that to the best of their knowledge, information and belief, that at
the date of engaging a contractor no conflict of interest exists or is likely to arise in the performance of
the contractor‘s obligations under their contract.
Should employees or directors become aware of potential conflicts of interest during the contract period,
they must advise the CEO and the Board of Directors immediately.
Prior to any situation arising with potential for a conflict of interest, complete disclosure shall be made
to the CEO and the Board of Directors to allow sufficient time for a review.
Discuss modes of communication (e.g. presentations, flyers, posters, training notes, etc.) in
implementation plans
● Advertising
One of the most common forms of marketing communications is advertising, which involves a paid
message you create and place in a specific media. Examples include running ads on TV or radio
stations, in magazines and newspapers, using outdoor media such as billboards or vehicles or placing
banners or pay-per-click displays on websites. If you are launching a product, your ads attempt to create
awareness. Retail ads try to generate sales, while image advertising reinforces your brand message.
● Personal Selling
When you sell face-to-face, you use personal selling. This includes phone calls, sales visits and in-store
sales staff. You can hire independent sales reps or a telemarketing firm or hire your own inside or
outside or sales staff. Some personal sales calls are preceded by sales letters, emails or collateral
materials such as brochures or media kits.
● Sales Promotion
A promotion is a temporary activity aimed at boosting sales and revenue. These include discounts, sales,
rebate programs, buyer and birthday clubs, coupons, buy-one-get-one- free deals and contests.
Promotions often aim to help you move slow-selling inventory, get customers to try new products and
services or get new customers to try your product or service. Promoting one of your core products might
backfire if customers get the message you have to discount it to sell it, sending up a red flag in their
minds regarding quality.
● Direct Marketing
Direct marketing occurs when you give customers an opportunity to respond using information in the
ad, rather than heading to a store. This might include a TV ad that tells customers to “Call now!,” and
provides a phone number. A radio ad might tell listeners that if they call in the next 30 minutes, they
receive a discounted price. Many catalogs and websites include toll-free numbers on each page to
encourage direct sales. Placing an order form with a self-addressed, stamped envelope in a direct mail
catalog is another example of direct selling.
● Public Relations
Public relations involves getting others to talk about you without being paid. The most traditional form
of public relations is the press release, sent to media outlets with newsworthy information the outlet
feels will benefit its readers. A magazine probably won’t run a free announcement about a sale you’re
having but might let readers know about the sale if you are donating a portion of the proceeds to a local
charity. Some marketers consider social media campaigns public relations because they encourage the
public to recommend you to their peers. Others put social media tools into the promotions category,
since your messages are often sales-oriented.
● Sponsorship
When you pay to support another organization’s activities, you create a sponsorship. This might include
taking the title sponsorship of a 5K race, becoming a supporting sponsor of a concert or becoming a
partner or official product sponsor of a charity. The goal of sponsorships is to get your message to the
organization’s or activity’s audience without having to do all of the work or bear all of the expense
yourself.