Business Idea #2.

Souvenir Shop
1. Type of Business
 Souvenir shop is a store primarily selling souvenirs, memorabilia, and other items
relating to a particular topic or theme. The items sold often include coffee mugs,
stuffed animals, toys, t-shirts, postcards, handmade collections and other
souvenirs, intended to be kept by the buyer as a memento of their visit, or given
to another as a gift. Souvenir shops are normally found in areas visited by many
tourists.

2. Proposed Name of the Business

 The name of our proposed business is “Golinsan Souvenirs and Handicrafts”. It
is named “Golinsan Souvenirs and Handicrafts” because all the souvenirs are
locally produced. From woven bags, clothing, bracelets, jewelries, and others.
Supporting locally made products from the Philippines helps us remember our
culture and our identity as Filipinos. Furthermore, when you buy locally made
products, it would ensure that micro, small, and medium enterprises in the
Philippines are given a chance to survive and even proliferate.
 As observed a lot of people love to buy pasalubong when they visited
some tourist attractions in the Philippines. A souvenir will serve as a memento,
keepsake, or token of remembrance of the place or the memories the owner
associates with it. Another observation is that people love collecting different
souvenirs like refrigerator magnets, keychain, tees and more. That’s why we had
the idea that a souvenir shop will be a good and successful business. It will be a
unique way of promoting our local products and destinations by putting it into
different souvenir goods. Since, here in the province we have many beautiful
places to share to the local tourist or other visitors.

3. Location
 The location of our proposed business will be in Sagada, Mountain Province, it is
known for its scenic and calming mountain valleys, rice fields, limestone caves,
refreshing waterfalls, and cliffs that come with a sea of clouds. Add to that the
friendly Igorot locals, fresh servings of food, coffee, and lemon pies. It’s a
destination where you can find the peace and quiet you’ve been yearning for.
There are several places in the area which includes, The Mission Compound,
Kiltepan Rice Terraces, Echo Valley Cliffs, Sumaging (the Big Cave), Bokong
and Bomod-ok Waterfalls, Burial Cave, Mount Ampakaw, Underground River,
and Lake Danum/ Banao. Because of these amazing tourist destinations many
local or foreigners are visiting the place, it will be an advantage because we will
gain many customers and the shop is just along the road and easy to locate.
4. Business Profile
Mission Statement
We are a community that feels and values local and social connections.
Golinsan Souvenir Shop aims to provide an atmosphere for you to nourish your
mind, body, and soul. And offers good quality products that serves as a reminder
of their travels and can be used to look back and reminisce about their fantastic
experience in Sagada.
Core Values
The foundation of our mission is our core values. They are values we believe
represent us as a locally owned business.
a. Product Standards: We provide you with a diverse selection of products
with an emphasis on locally, handmade handicrafts.
b. Product Safety: As a customer and part of our community, we believe you
deserve a good quality product with superior standards and clear labeling.
We prioritize keeping a safe community above making profits.
c. Environmental Impact: We work to reduce the impact we have on the
world - for our sake and the sake of all other species. Golinsan Souvenir
Shop aims and supports locally produced handicrafts and products.
d. Local Love: Mountain Province is our home. We work with local
organizations, source local products, and encourage the buying of local
goods throughout our community. Our market showcases local artists
who share our social consciousness and add to Sagada’s rich historical
culture.
e. Community Consciousness: We stay engaged by supporting the local
community with events and causes that reflect our mission and lead to
positive change. We promote sustainably produced products that add to
the well-being of our city.
f. Paying it Forward: The success of our mission allows us to give back to
our community, support our employees, and provide you with high quality
products and locally produced handicrafts.
Goals and Objectives
a. To develop, produce and market innovative handmade products at a
great value.
b. To feature a large selection of unique souvenirs, traditional pots, woven
bags, clothes, bracelets, original paintings and mosaic works as well as
jewelries, and foods such as jam, wine, cookies, and other baked goods.
c. To expand the business in other locations.
d. To establish strong customer loyalty.
e. To ensure safety of the customers.
(SWOT Analysis).
Strength

 Good location

 Customer loyalty

 Propriety products

 Strong Capital Base

 Variety of high-quality gift items

 E commerce website

 Effective delivery

 Blog on gift ideas

 Most creative masterpiece for customers

 Good environment

 Friendly staff
Weaknesses

 Competitors can offer similar products quickly.

 Sales are seasonal

 Reduced level of operations because of the pandemic

 Reduced employee headcount

Opportunities

 Online Marketing Opportunities

 Increasing market opportunities for local souvenirs

Threats

 Drop of tourist arrival due to pandemic.

5. Target Market
 The target market for Golinsan Souvenirs and Handicrafts is concentrated on the
tourist to our area. The shop will focus on these individuals during the tourist
season October to early January because specific festivals are held during these
months to celebrate the harvest season. Rice is also celebrated through Begnas
Festival, a sacred thanksgiving tradition that happens three to four times a year.
Another festival is the panag-etag, a tradition that locals do to preserve their
ancient culture, encourage ecotourism, and improve the economy. It happens
 annually from January 30 to February 2 where every visitor can participate and
partake in various ceremonies (parades, holy mass, rituals). This will be a great
opportunity to market our handicrafts and attract tourist, local and seasonal
residents. Tourist will look for items which they don't find at big city malls and an
item which will remind them of their trip to Sagada.

6. Products/ Services
a. Coffee mugs
b. Stuffed animals
c. Customized T-shirts and caps
d. Ornaments
e. Fridge Magnets
f. Keyrings
g. Weaved Bags
h. Weaved ‘tapis’ or skirts
i. Jewelries that are made up of beads
j. Wine (Rice Wine, Bugnay Wine)
k. Jams (Orange Marmalade)
l. Tea
m. Coffee (Barako)
n. Ceramics
o. Keychains