INDUSTRIES & MARKETS

Whole Foods Market

 Table of Contents

01 Overview 03 Brand data

World: most valuable retail brands 2021 03 Commonly visited food retailers among U.S. shoppers 2017 22
United States: top 100 retailers 2021, by U.S. retail sales 04 Preferred food retailer if prices were the same in the U.S. in 2017 23
Leading supermarkets in the U.S. 2020, based on retail sales 05 Trusted grocery stores among U.S. consumers 2017 24
Market share of the leading U.S. food retailers 2016 06 U.S. consumer satisfaction with selected supermarkets 2021 25
Forecast sales growth of the fastest-growing food retailers in the U.S. 2019-2024 07
Leading retailers share of the U.S. online and offline grocery market in 2017 08 04 Consumer behavior
Sales of the leading supermarkets in the U.S. per store 2019 09 Share of U.S. consumers shopping at Whole Foods 2017 27
Number of stores of the leading supermarkets in the U.S. 2020 10 Americans who bought most of their groceries at Whole Foods Markets in 2018, by age 28
Number of employees of the leading U.S. supermarkets 2019 11 People who shopped at Whole Foods Market 2018, by age 29
Retail store openings in the U.S. 2019, by retail chain 12 Top online grocery retailers among U.S. consumers 2018 30
Share of liquor consumers that bought liquor at select locations in the U.S. in 2018 31
02 Company data Percentage of wine consumers that bought wine at select locations in the U.S. in 2018 32
Global net sales of Whole Foods Market 2010-2021 14
Whole Foods Market's sales distribution worldwide by region 2010-2017 15
Whole Foods Market's sales distribution worldwide by product category 2010-2017 16
Whole Foods Market's number of stores worldwide 2008-2017 17
Whole Foods Market's average store size worldwide 2008-2017 18
Global net income of Whole Foods Market 2010-2021 19
Whole Foods Market advertising expense worldwide 2013-2017 20

1
CHAPTER 01

Overview
 Most valuable retail brands worldwide in 2021, by brand value (in million U.S.
dollars)
World: most valuable retail brands 2021

Brand value in millions of U.S. dollars

0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000

Amazon 683,852

Alibaba 196,912

The Home Depot 70,552

Walmart 59,522

JD 44,516

Costco 35,137

Pinduoduo 21,732

Ikea 21,021

Lowe's 20,672

Aldi 17,671

Target 16,942

Ebay 16,703

Dollar General 13,444

Whole Foods 11,767

Lidl 11,694

3 Description: As of 2021, Amazon was ranked as the world`s most valuable retail brand, with a brand value of around 683.8 billion U.S. dollars. Amazon.com is an international e-commerce company offering online retail, computing services, consumer electronics,
digital content as well as other local services such as daily deals and groceries. Alibaba, Home Depot, and Walmart were the next most valuable retail brands in the world that year.Read more
Note(s): Worldwide; 2021
Source(s): Bloomberg; BrandZ; Kantar
 Leading 100 retailers in the United States in 2021, based on U.S. retail sales
(in billion U.S. dollars)
United States: top 100 retailers 2021, by U.S. retail sales

Retail sales in billion U.S. dollars

0 50 100 150 200 250 300 350 400 450 500

Walmart 459.1

Amazon.com 217.79

Costco Wholesale 140.1

The Home Depot 140.06

The Kroger Co. 136.49

Walgreens Boots Alliance 108.34

Target 104.62

CVS Health Corporation 93.36

Lowe's Companies 87.73

Albertsons Companies 71.87

Apple Store / iTunes 64.84

Royal Ahold Delhaize USA 53.66

Publix Super Markets 48

Best Buy 47.76

TJX Companies 38.08

4 Description: This ranking depicts the leading 100 American retailers in 2021, based on U.S. retail sales. Once again, Walmart was the leading American retailer. That year, the company accounted for retail sales of about 460 billion U.S. dollars.Read more
Note(s): United States; 2021
Source(s): Kantar; National Retail Federation
 Leading supermarkets in the United States in 2020, based on retail sales (in
billion U.S. dollars)
Leading supermarkets in the U.S. 2020, based on retail sales

Sales in billion U.S. dollars

0 20 40 60 80 100 120 140

The Kroger Co. 131.57

Albertsons Companies 69.73

Royal Ahold Delhaize USA 51.17

Publix Super Markets 51.17

Aldi 34.54

5 Description: Kroger was the leading supermarket in the United States in 2020, by a wide margin. It had nearly double the retail sales of the next chain, Albertsons. Founded in 1883 in Cincinnati, Ohio (where it is still headquartered), by Bernard Kroger, The Kroger Co.
has become the largest supermarket chain in the United States and the second largest overall retailer, only behind the retailing giant, Walmart.Read more
Note(s): United States; 2020
Source(s): Kantar; National Retail Federation
 Market share of U.S. food and beverage purchases in 2016, by company*
Market share of the leading U.S. food retailers 2016

Market share
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

Walmart 17.3%

Kroger 8.9%

Albertsons/Safeway 5.6%

Costco 5.1%

Sam's Club 3.4%

Publix 3.4%

Ahold 2.5%

HEB Grocery 1.9%

Whole Foods 1.7%

Delhaize 1.7%

ShopRite 1.7%

Target 1.5%

Meijer 1.4%

Aldi 1.3%

Southeastern Grocers 1.2%

6 Description: Walmart captured a 17.3 percent share of the U.S. food and beverage market, making it the top food and beverage retailer in the United States in 2016. Kroger came in second place, with an 8.9 percent share of the market.Read more
Note(s): United States; 2016; * Forecast. Read more
Source(s): Bloomberg; Cowen Group; Supermarket News
 Forecast sales growth of the fastest-growing food and grocery retailers in the
United States from 2019 to 2024*
Forecast sales growth of the fastest-growing food retailers in the U.S. 2019-2024

Sales growth
0% 2% 4% 6% 8% 10% 12%

Amazon.com 11%

Aldi 6.7%

Costco Wholesale Club 6.5%

Dollar General 5.6%

CVS Health 5.4%

Walgreens Boots Alliance 4.9%

Hy-Vee 4.5%

Publix Super Markets 4.4%

Dollar Tree 4.4%

H-E-B 4.2%

Wegmans 4%

The Kroger Co. 3.9%

Meijer 3.6%

BJ's Wholesale Club 2.8%

Speedway 2.7%

7 Description: This statistic shows the forecast sales growth of the fastest-growing food and grocery retailers in the United States from 2019 to 2024. During this period, Amazon.com is projected to be the fast-growing U.S. food and grocery retailer with a compound
annual growth rate of 11 percent. Read more
Note(s): United States; 2019; * Compound annual growth rate (CAGR). Read more
Source(s): Kantar; Winsight Grocery Business
 Online and offline grocery market share of leading food retailers in the
United States in 2017
Leading retailers share of the U.S. online and offline grocery market in 2017

Share of online and offline grocery market

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Wal-Mart 26%

Kroger 10.1%

Albertsons 5.3%

Ahold 3.9%

Publix 3.3%

H-E-B Grocery Co. 2.4%

Meijer 1.8%

Whole Foods 1.6%

Target 1.4%

Trader Joe's 1.3%

Others 42.9%

8 Description: Walmart was far and away the leader of the grocery industry in the United States in 2017, controlling over a quarter of the market. Kroger, the next largest grocer, was a distant second with a 10 percent market share. Over 40 percent of the grocery
market is occupied by smaller retailers. Read more
Note(s): United States; 2017
Source(s): Bloomberg; Euromonitor; Internet Retailer
 Sales per store of the leading supermarkets in the United States in 2019 (in
million U.S. dollars)
Sales of the leading supermarkets in the U.S. per store 2019

Sales in million U.S. dollars

0 10 20 30 40 50 60 70 80

H-E-B Grocery Co. 72.1

Wakefern/ShopRite 47.1

The Kroger Co.* 41.7

Whole Foods Markets (Amazon) 33.8

Albertsons 26.6

Neighborhood Market/Marketside (Walmart) 25.9

Publix Super Markets 25.3

Royal Ahold/Delhaize USA 21.9

Aldi** 12.1

9 Description: This statistic shows the sales per store of the leading supermarkets in the United States in 2019. According to the report, H-E-B Grocery's U.S. sales per store amounted to about 72.1 million U.S. dollar that year.Read more
Note(s): United States; 2019
Source(s): Kantar; Stores
 Number of stores of the leading supermarkets in the United States in 2020
Number of stores of the leading supermarkets in the U.S. 2020

Number of stores
0 500 1,000 1,500 2,000 2,500 3,000 3,500

The Kroger Co. 2,922

Aldi 2,619

Albertsons Companies 2,289

Royal Ahold Delhaize USA 1,985

Publix Super Markets 1,521

10 Description: This statistic shows the number of stores of the leading supermarkets in the United States in 2020. That year, The Kroger Co. operated 2,922 stores in the United States. Kroger was founded by Bernard Kroger in 1883 in Cincinnati, Ohio. Its store formats
include supermarkets, hypermarkets, department stores, convenience stores, and mall jewelry stores. Read more
Note(s): United States; 2020
Source(s): Kantar; National Retail Federation; Stores
 Number of employees of the leading supermarkets in the United States in
2019 (in thousands)*
Number of employees of the leading U.S. supermarkets 2019

Number of employees in thousands

0 500 1,000 1,500 2,000 2,500

Walmart Inc. 2,200

The Kroger Co. 460

Publix Super Markets Inc. 201

Albertsons Cos. Inc. 167.92

Ahold Delhaize USA 121.07

H.E. Butt Grocery Co. 110

Meijer Inc. 70

Wakefern Food Corp.** 70

Target Corp. 64.06

Southeastern Grocers LLC 45

Amazon (as Whole Foods Market) 40.58

Hy-Vee Inc. 35.13

Giant Eagle Inc. 32

Aldi Inc. 31.5

Wegmans Food Markets Inc. 21.97

11 Description: This statistic presents the number of employees of the leading 15 supermarkets in the United States in 2019. As of March 2019, Walmart Inc. is the U.S. supermarket with the largest workforce with about 2.2 million employees.Read more
Note(s): United States; As of March 2019; * Full-time equivalent employees. Full-time equivalent employees are the sum of regular workers plus one-half the number of part-time employees. Statistic is based on Food Marketing Institute's definition [...]Read more
Source(s): Nielsen; Progressive Grocer
 Number of retail store openings in the United States in 2019, by retail chain
Retail store openings in the U.S. 2019, by retail chain

Number of retail store openings

0 100 200 300 400 500 600 700 800 900 1,000 1,100

Dollar General 975

Dollar Tree 500

O'Reilly Automotive 210

Walgreens 200

Couche-Tard 200

AutoZone 155

Marathon Oil 150

Five below 145

Old Navy 116

Aldi 100

Great Clips 100

Ulta Beauty 80

Harbor Freight 80

Ross Stores 75

Aerie 70

12 Description: This statistic shows the number of retail store openings in the United States in 2019, by retail chain. In that year, Dollar General had plans to open 975 stores throughout the United States.Read more
Note(s): United States; 2019
Source(s): IHL Group; Suval Consultants; Various sources (Company Reports)
CHAPTER 02

Company data
 Net sales of Whole Foods Market worldwide from 2010 to 2021 (in million U.S.
dollars)
Global net sales of Whole Foods Market 2010-2021

9
8.16
8 7.77
7.41 7.54
7.26
7 6.72
6.31
Net sales in million U.S. dollars

5.91
6
5.28
4.82
5
4.41
4.01
4

0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

14 Description: The gourmet supermarket Whole Foods Market had net sales amounting to over 8 million U.S. dollars in 2021, up from approximately 7.8 million U.S. dollars in the previous year.Read more
Note(s): Worldwide; 2010 to 2021; Fiscal Year July 1, 2020 – June 30, 2021
Source(s): Whole Foods Market
 Sales share of Whole Foods Market worldwide from 2010 to 2017, by region
Whole Foods Market's sales distribution worldwide by region 2010-2017

United States Canada and United Kingdom

120%

100%

80%
Sales share

60%

40%

20%

0%
2010 2011 2012 2013 2014 2015 2016 2017

15 Description: The statistic highlights the sales distribution of Whole Foods Market worldwide from 2010 to 2017, by region. Whole Foods Market's retail stores in the U.S. captured a share of 97 percent of sales in 2017, whereas Canada and the United Kingdom
accounted for some three percent of sales. Read more
Note(s): Worldwide; 2010 to 2017
Source(s): Whole Foods Market
 Sales share of Whole Foods Market worldwide from 2010 to 2017, by product
category
Whole Foods Market's sales distribution worldwide by product category 2010-2017

Non-perishables Prepared foods and bakery Other perishables

120%

100%

80%
47.7% 48% 48.2% 47.2% 47.6% 47.5% 48% 48.4%
Sales share

60%

18.8% 18.8% 18.8% 19% 19.2% 19% 19% 18.8%

40%

20%
33.5% 33.2% 33% 33.8% 33.2% 33.5% 34% 32.8%

0%
2010 2011 2012 2013 2014 2015 2016 2017

16 Description: The statistic depicts the sales distribution of Whole Foods Market worldwide from 2010 to 2017, by product category. Non-perishables accounted for 32.8 percent of Whole Foods Market's sales in 2017.Read more
Note(s): Worldwide; 2010 to 2017
Source(s): Whole Foods Market
 Number of stores of Whole Foods Market worldwide from 2008 to 2017
Whole Foods Market's number of stores worldwide 2008-2017

500 472
456
450 431
399
400
362
350 335
311
299
Number of stores*

300 275 284

250

200

150

100

50

0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

17 Description: Whole Foods Market had nearly 500 locations worldwide in 2017, nearly doubling the store count over the previous ten years. As the number of locations increased, so did the size of the supermarkets, from an average size of 36,000 square feet in 2008 to
40,000 in 2017. Read more
Note(s): Worldwide; 2008 to 2017; * Number of stores as of December 31. Fiscal years 2017, 2016, 2015, 2014, 2013, 2011 and 2010 were 52-week years and fiscal year 2012 was a 53-week year.Read more
Source(s): Amazon
 Average size of Whole Foods Market's stores worldwide from 2008 to 2017 (in
gross square footage)
Whole Foods Market's average store size worldwide 2008-2017

45,000
40,000
39,000 39,000
40,000 38,000 38,000 38,000 38,000 38,000
37,000
36,000
35,000
Size in gross square footage

30,000

25,000

20,000

15,000

10,000

5,000

0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

18 Description: Whole Foods Markets have seen a steady increase in average store size worldwide. In 2008, the average Whole Foods Market had a gross square footage of 36 thousand, and by 2017 this figure had reached 40 thousand square feet.Read more
Note(s): Worldwide; 2008 to 2017
Source(s): Whole Foods Market
 Net income of Whole Foods Market worldwide from 2010 to 2021 (in
thousand U.S. dollars)
Global net income of Whole Foods Market 2010-2021

1,200
1,051
1,004 1,010
1,000
Net income in thousand U.S. dollars

836
800 766
729

600 516
466

400

200

32
0
-16

-200 -127 -128

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021*

19 Description: In 2021, the global net income of Whole Foods Market amounted to approximately 766,000 U.S. dollars. In 2020, the company registered a loss in its global net income of about 16,000 U.S. dollars.Read more
Note(s): Worldwide; 2010 to 2021; Fiscal Year July 1, 2020 – June 30, 2021; *Inclusive of PPP loan forgiveness Figures have been rounded Figures are unaudited Figures prior to 2020 have been taken from previous annual reportsRead more
Source(s): Whole Foods Market
 Advertising expense of Whole Foods Market worldwide in the fiscal years
2013 to 2017 (in million U.S. dollars)
Whole Foods Market advertising expense worldwide 2013-2017

120 113

100 96
89
Expense in million U.S. dollars

80

63
60 56

40

20

0
2013 2014 2015 2016 2017

20 Description: The timeline shows the advertising expenditure of Whole Foods Market worldwide from 2013 to 2017. For the 52 weeks ended on September 24, 2017, the total advertising expense of Whole Foods Market amounted to approximately 113 million U.S.
dollars. Whole Foods Market is an organic grocery retailer, operating stores in the U.S., Canada and the United Kingdom. Read more
Note(s): Worldwide; October 2012 to September 2017
Source(s): Whole Foods Market
CHAPTER 03

Brand data
 Food retailers U.S. consumers shopped at in past six months 2017
Commonly visited food retailers among U.S. shoppers 2017

70%

60% 58%

50%
Share of respondents

40%

30% 26%
23% 23%

20%
13% 12% 11% 10% 9% 8%
10% 6% 6% 6%

0%
Walmart Aldi Kroger Target Trader Joe's Publix Safeway Albertsons Whole Save-A-Lot ShopRite Meijer Winn-Dixie
Foods
Market

22 Description: This statistic depicts the results of a September 2017 survey in which U.S. shoppers were asked which food retailers they had visited in the past six months. Walmart was the most popular food retailer during that time, with 58 percent of respondents
reportedly shopping there at least once. Read more
Note(s): United States; September 2017; 2,488 respondents; 18 years and older; Grocery shoppers
Source(s): BrandSpark; CSP
 Top ten preferred food retailers if retailers' prices were not a factor in the
United States in 2017
Preferred food retailer if prices were the same in the U.S. in 2017

70%

59% 58%
60%
52% 51%
50% 48%
45%
Share of respondents

41% 40% 39% 39%

40%

30%

20%

10%

0%
Publix H-E-B Grocery Hy-Vee Wegmans Kroger Whole Foods Giant Eagle Meijer Stop & Shop Safeway
Market

23 Description: This statistic shows the top ten preferred food retailers among recent shoppers if prices were not a factor in the United States in 2017. In 2017, 59 percent of respondents stated that they would choose to exclusively shop at Publix if prices were equal
across all food retailers. Read more
Note(s): United States; September 2017; 2,488 respondents; 18 years and older; Recent shoppers
Source(s): BrandSpark; Winsight Grocery Business
 Food retailers U.S. consumers find the most trustworthy 2017
Trusted grocery stores among U.S. consumers 2017

25%

20%
20%
Share of respondents

15% 13% 13%

10%
7%
6%
5% 4% 4%
3% 3%
2% 2% 2% 2% 2% 2% 2% 2% 2% 2%

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24 Description: This statistic depicts the results of a September 2017 survey in which U.S. shoppers were asked which food retailers they found most trustworthy. According to the survey results, Walmart was the most trusted food retailer in the United States, followed
by Kroger. Read more
Note(s): United States; September 2017; 2,488 respondents; 18 years and older; Grocery shoppers
Source(s): CSP
 Customer satisfaction with selected supermarkets in the United States in
2021 (index score)
U.S. consumer satisfaction with selected supermarkets 2021

Customer satisfaction index score (100-point scale)

0 10 20 30 40 50 60 70 80 90

Trader Joe's 85

H-E-B 82

Wegmans 81

Costco 81

Aldi 81

Publix 80

Sam's Club (Walmart) 79

BJ`s Wholesale Club 78

Whole Foods (Amazon) 76

Average 76

25 Description: The statistic presents data on customer satisfaction with selected supermarkets in the United States in 2021. In 2020, Trader Joe's scored highest on the customer satisfaction index for supermarkets with a rating of 85, nine points above the average
supermarket rating of 76. The index score is based on a 100-point scale. Read more
Note(s): United States; 2021
Source(s): ACSI
CHAPTER 04

Consumer behavior
 Have you ever shopped at Whole Foods?
Share of U.S. consumers shopping at Whole Foods 2017

45%
41.1%
40%

35%

30% 28%
Share of respondents

25%
20%
20%

15%
10.7%
10%

5%

0%
Yes, regularly Yes, many times Yes, at least once No

27 Description: This statistic shows the results of an online survey conducted in June 2017. U.S. consumers were polled about whether or not they have ever shopped at Whole Foods, a grocery store. Some 41.1 percent of respondents stated that they have never
shopped at Whole Foods. Read more
Note(s): United States; June 2017; 994 respondents; 18 years and older
Source(s): AYTM
 Share of people buying most of their groceries at Whole Foods Markets in the
United States in 2018, by age
Americans who bought most of their groceries at Whole Foods Markets in 2018, by age

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%

18-29 years 20%

30-49 years 26%

50-64 years 48%

28 Description: This statistic illustrates the share of Americans who bought most of their groceries at Whole Foods Markets in 2018. The results were sorted by age. During the survey, 20 percent of Americans aged 18 to 29 years stated they bought most of their groceries
at Whole Foods Markets in the United States.The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline und online world of the consumer.Read more
Note(s): United States; November 22 to December 27, 2017 and April 11 to May 28, 2018; 20,409 respondents; 18 years and older
Source(s): Statista Survey (Global Consumer Survey)
 Share of people shopping at Whole Foods Market grocery stores in the
United States in 2018, by age
People who shopped at Whole Foods Market 2018, by age

25%

20% 19.17%
18.62%
Share of respondents

15%

10%

4.93%
5%

0%
18-29 years 30-49 years 50-64 years

29 Description: This statistic illustrates the share of people shopped at Whole Foods Market grocery stores in the United States as of 2018. The results were sorted by age. In 2018, 18.62 percent of respondents aged 18 to 29 years stated they shop at Whole Foods Market
grocery stores. Read more
Note(s): United States; November 22 to December 27, 2017 and April 11 to May 28, 2018; 20,409 respondents; 18 years and older
Source(s): Statista Global Consumer Survey (GCS)
 Most popular retailers for online grocery shopping among consumers in the
United States in 2018
Top online grocery retailers among U.S. consumers 2018

70%
59.5%
60%
Share of respondents

50%

40%

30% 25.5% 24.4%

20%

8.1% 6.9%
10% 6.2%
3.7% 3.7% 3% 2.8% 2.5% 1.6% 0.7%
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30 Description: This statistic depicts the results of a 2018 survey in which consumers in the United States who had bought groceries online were asked which online retailers they had used to shop for groceries in the past 12 months. In that time period, nearly 60 percent
of respondents reportedly bought groceries from Amazon. Read more
Note(s): United States; 12 months before March 2018; 1885 respondents; 18 years and older
Source(s): Coresight Research; MGO
 Share of liquor consumers that purchased liquor from select retailers in the
United States as of 2018
Share of liquor consumers that bought liquor at select locations in the U.S. in 2018

30%
27%

25%

20%
Share of respondents

20%
16% 16%
15%
12%

10% 9% 9%
7% 7%
6%
5% 5% 5%
5% 4% 4% 4%
3% 3% 3% 3% 3% 3%
2% 2%

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31 Description: This statistic shows the share of consumers that purchased liquor from select retailers or outlets as of 2018. As of 2018, 20 percent of liquor consumers made purchases at Walmart stores. Comparatively, 16 percent of consumers made liquor purchases
at Costco. Read more
Note(s): United States; May 2018; 1,901 respondents; 21 years and older
Source(s): Survey Sampling International; TABS Analytics
 Share of wine consumers that purchased wine from select retailers in the
United States as of 2018
Percentage of wine consumers that bought wine at select locations in the U.S. in 2018

35%

29%
30%
Share of respondents

25%
21%
19%
20%
17%
14% 14%
15%
12% 12%
10% 10%
9% 9%
10% 8%
7% 7% 7%
6%
5% 5%
4% 4% 4%
5% 3% 3%

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32 Description: This statistic shows the share of consumers that purchased wine from select retailers or outlets as of 2018. As of 2018, 29 percent of wine consumers purchased wine from Walmart. Comparatively, just 7 percent of consumers purchased wine from CVS
stores at that time. Read more
Note(s): United States; May 2018; 1,901 respondents; 21 years and older
Source(s): Survey Sampling International; TABS Analytics
 Sources

ACSI Stores
Amazon Supermarket News
AYTM Survey Sampling International
Bloomberg Suval Consultants
BrandSpark TABS Analytics
BrandZ Various sources (Company Reports)
Cint Whole Foods Market
Coresight Research Winsight Grocery Business
Cowen Group
CSP
Euromonitor
IHL Group
Internet Retailer
Kantar
MGO
National Retail Federation
Nielsen
Progressive Grocer
Statista
Statista Global Consumer Survey (GCS)
Statista Survey
Statista Survey (Global Consumer Survey)

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