Issue No: 001

Effectivity: August 2022

Revision No: 000
Revision ---
Date:

PAMANTASAN NG LUNGSOD NG MUNTINLUPA

University Road, Poblacion, Muntinlupa City, Philippines

UNDERGRADUATE COURSE SYLLABUS

MUNTINLUPA CITY VISION

We envision Muntinlupa City as one of the leading investments hubs in the country with educated, healthy and God-loving people living
peacefully and securely in a climate change adaptive and disaster resilient community under the rule of transparent, caring, and accountable
leadership.

MUNTINLUPA CITY MISSION

● To promote a broad-based economic growth and business-friendly environment for sustainable development;
● To protect every person from natural and man-made hazards by ensuring strict enforcement of necessary safety measures;
● To provide quality social services that include education, health care, livelihood and employment, socialized housing, and social
assistance, among others; and
● To institutionalize community participation in local governance, environmental protection, and economic development.

PLMUN VISION

A dynamic and highly competitive higher education institution committed to people empowerment towards building a humane society

PLMUN MISSION

To provide quality, affordable and relevant education responsive to the changing needs of the local and global communities through effective
and efficient integration of instruction, research and extension; to develop productive and God-loving individuals in the society.

COLLEGE VISION

Abc

COLLEGE MISSION

Abc

A. COURSE INFORMATION

Course Code: GENED05

Course Title: Purposive Communication
Course Units: 3 units
Prerequisites: None
Department: General Education
College: IIDE
Semester: 1st Semester
Academic Year: 2022-23
Instructor/s: Prof. Lea A. Presnedi
Venue: GCR
Section: TBA
Schedule: TBA

B. COURSE DESCRIPTION

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 Purposive Communication is about writing, speaking, and presenting to different audiences and for
various purposes (CMO, 2013).

Purposive Communication is a three-unit course that develops students' communicative competence and
enhances their cultural and intercultural awareness through multimodal tasks that provide them
opportunities for communicating effectively and appropriately to a multicultural audience in a local or
global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the
power of language and the impact of images to emphasize the importance of conveying messages
responsibly. The knowledge, skills, and insights that students gain from this course may be used in their
academic endeavors, their chosen disciples, and their future careers as they compose and produce
relevant oral, written, audio-visual, and/or web-based output for various purposes.

WHERE IS THE COURSE SITUATED IN THE FRAMEWORK

OF THE PLMUN CURRICULUM?
GROUNDING: Establishing fundamental knowledge, skills, and values
IMMERSING: Deepening understanding and engaging localities
✓ EXPLORING: Reconnoitering globalities and rethinking the complex world
✓ POSITIONING: Forging identity toward sustainability, justice, and social transformation

C. PROGRAM LEARNING OUTCOMES

PROGRAM LEARNING OUTCOMES

PLO1:
PLO2:
PLO3:
PLO4:
Note: This section applies to a student who is a major of the program under which the course is administered.

D. COURSE LEARNING OUTCOMES

By the end of the course, students should be able to

COURSE LEARNING OUTCOMES

Knowledge
1. Describe the nature, elements, and functions of verbal and non-verbal communication in
various multicultural contexts.
CLO1: 2. Explain how cultural and global issues affect communication.
3. Determine culturally appropriate terms, expressions, and images.
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills.
5. Summarize the principles of academic text structure.
Skills
1. Convey ideas through oral, audio-visual, and/or web-based presentations for the different
target audiences in local and global settings using appropriate registers.
2. Create clear, coherent, and effective communication materials.
CLO2:
3. Present ideas persuasively using appropriate language registers, tone facial expressions, and
gestures.
4. Write and present academic papers using appropriate tone, style, conventions, and reference
styles.
CLO3: Values
1. Adopt cultural and intercultural awareness and sensitivity in communication ideas.
2. Appreciate the differences of the varieties of spoken and written language.
3. Adopt awareness of audience and context in presenting ideas.
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 4. Appreciate the impact of communication on society and the world.

ALIGNMENT OF THE COURSE LEARNING OUTCOMES

TO THE PROGRAM LEARNING OUTCOMES

PLO1 PLO2 PLO3 PLO4 PLO5 PLO6

CLO1 ✓ ✓ ✓ ✓ ✓

CLO2 ✓ ✓ ✓

CLO3 ✓ ✓ ✓

CLO4 ✓ ✓ ✓ ✓ ✓ ✓

E. COURSE OUTLINE

WEE COURSE TOPICS AND INTENDED LEARNING CLOs

K REFERENCES OUTCOMES
1 Communication processes, principles, and Describe the nature, elements, Knowledge
ethics and functions of verbal and
non-verbal communication in
various and multicultural
References: contexts

Chase & Shamo (2013)

2 *Continuation *Continuation
3 Communication and Globalization Explain how cultural and global Knowledge
issues affect communication
/Values
Appreciate the impact of
References:
communication on society and
Turkle (2012) the world

Turkle (2012)
Shirky (2012)
4 *Continuation *Continuation

5 Local and Global Communication in Determine culturally Knowledge

multicultural settings appropriate terms, expressions,
/Skill
and images (sensitivity to
Varieties and registers of spoken and
gender, race, class, etc.) /Values
written language

Adopt cultural and intercultural

References:
awareness and sensitivity in
El Feki (2010) communication of ideas

3
 Youssef (2015)
Really Learn English (n.d.)
Varieties Of English (n.d.)
Clark (2014)
Dainton & Zelley (2015)
Biber & Conrad (2009)

6 *Continuation
7 Evaluating messages and/or images (e.g.
pictures, illustrations) of different types
of texts reflecting different cultures
(regional, Asian, Western, etc.)
1. What is the message?
2. What is the purpose of the message?
3. How is the message conveyed by the
text and/or image?
4. Who is the target audience of the
message?
5. What other ways of presenting the
message are there?
*Continuation
Evaluate multimodal texts Skill
critically to enhance receptive
/Values
(listening, reading, viewing)
skills
Convey ideas through oral,
audio-visual, and/or web-based
presentations for different target
audiences in local and global
settings using appropriate
registers
Adopt awareness of audience
and context in presenting ideas

References:
Kwintessential (n.d.)
ABS Contributor (2013)
Mooney, Peccei, La Belle, et al. (2010)
8 *Continuation *Continuation
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10 Communication aids and strategies using Convey ideas through oral, Skill
tools of technology audio-visual, nd/or web-based
/Values
presentations for different target
audiences in local and global
settings using appropriate
registers
References:
O'Brien (n.d.)
Adopt awareness of audience

4
 Nano Nerds (2012) and context in presenting ideas
Adler, Elmhorst, & Lucas (2012)
11 *Continuation *Continuation
12 Communication for various purposes Convey ideas through oral, Skill
audio-visual, and/or web-based
1. to obtain, provide, and disseminate /Values
presentations for different target
information
audiences in local and global
2. to persuade and argue settings using appropriate
registers
Create clear, coherent, and
References: effective communication
OMAFRA.(2003) materials

UW Biomedical Engineering (n.d.) Present ideas persuasively using

appropriate language registers,
Pearson Higher Ed. (2007)
tone, facial expressions, and
Searles (2014) gestures
Dainton & Zelley (2015) Adopt awareness of audience
Lucas (2011) and context in presenting ideas

Calasanz (n.d.)
13 *Continuation *Continuation
14 Communication for work purposes (e.g. Create clear, coherent and Skill
healthcare, education, business and trade, effective communication
/Values
law, media, science and technology) materials
Present ideas persuasively using
appropriate language registers,
References:
tone, facial expressions and
Kangas (n.d.) gestures

Virginia Union University (n.d.) Adopt awareness of audience

and context in presenting ideas
Monash University (2018)
Dainton & Zelley (2015)
Searles (2014)
15 *Continuation *Continuation
16 Communication for academic purposes Write and present academic Skill
(e.g. research-based journal or magazine papers using appropriate tone,
/Values
article, etc.) style, conventions and reference
styles
Adopt awareness of audience
References:
and context in presenting ideas
Bullock & Goggin (2013)
Convey ideas through oral,
audio-visual, and/or web-based
5
 Technische Universitat Munchen (2011) presentations for different target
audiences in local and global
University of Michigan (2014)
settings using appropriate
registers
17 *Continuation/Advising *Continuation/Advising
18

F. ASSESSMENT AND RUBRICS

Each student will be graded based on the following requirements:

ASSESSMENT TASK WEIGHT CLOs

WRITING RUBRICS:
Comprehension on the task 25%
Clarity of content 25%
Logical arrangement of ideas 25%
Accuracy in the use of the English language 25%
TOTAL 100%
SPEECH RUBRICS:
Pronunciation 25%
Voice projection 25%
Expressions 25%
Content of answers 25%
TOTAL 100%

G. TEACHING-LEARNING ACTIVITIES

WEEK TEACHING-LEARNING ACTIVITIES AND METHODS CLOs

1-2 METHODOLOGY Knowledge
• Lecture and class discussion on elements and types of communication
• Group word on identifying elements of communication in various texts
RESOURCES
• LCD projector or manila paper
• Audio and/or video clips of various media (e.g. TV commercials; movies, newscasts;
etc.)
• Texts from newspapers, magazines, journals
• See

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 http://www.healthknow ledge.org.uk/public health textbook/organisation management/5a
understanding itd/effective communication
• See
http://promeng.eu/downloads/training materials/ebooks/soft-kills/effective communication-
skills.pdf
• Chase, R. & Shamo, S. (2013). Elements of effective communication, 4th ed. Washington,
Utah: Plain and Precious Publishing.
ASSESSMENTS
• Quizzes and seatwork on identifying elements of communication, (e.g. sender, message,
channel, receiver, effect)

3-4 METHODOLOGY Knowledge

• Class discussion of essay, "Flight from conversation" or video "Connected but alone" and /Values
"how social media can make history" or "Wirig a web for global good".

RESOURCES

• LCD projector or manila paper

• See "Communicating in a multicultural society and world"

• Article "Flight from conversation"

https://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-conversation.html

•Video"Connected but alone" in TED talks

https://www.ted.com/talks/sherry_turkle_connected_but_alone?language=en

• Video "How social media can make history"

https://www.ted.com/talks/clay_shirky_how_social_media_can_make_history?language=en

ASSESSMENTS

• Reaction paper and/or discussion forum on the impact or globalization on how people
communicate, and vise versa

5-6 METHODOLOGY Knowledge

• Lecture and class discussion on using culturally appropriate terms, expressions and images, /Skill
varieties and registers of language.
/Values
• Class discussion of cultural appropriateness in communicating as tackled in film/video.

• Exercises on using culturally appropriate terms, expressions, and images.

• Interview invited speakers/students.

RESOURCES

• LCD projector or manila paper

•Invited students/speakers from different cultures

•Films or videos showing different speakers from various regions communicating in a

multilingual setting (e.g. "Lost in Translation")

• See TED Talks “Pop culture in the Arab world"

https://www.ted.com/talks/shereen_el_feki_pop_culture_in_the_arab_world?language=en

•See https://celsalangues.wordpress.com/2015/01/29/it-aint-right-innit-about-language-
register-in-english//

•See https://www.really-learn-english.com/language-register.html

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 • See https://icaltefl.com/category/varieties-of-english/

• See https://www.britishcouncil.org/voices-magazine/which-variety-english-should-you-speak

• Dainton, M. & Zelley E. (2015). Applying communication theory for professional life. A
practical introduction 3° ed. Sage Publications.

• Biber, D. & Conrad S. (2009). Register, genre, and style. Cambridge: Cambridge Univ.
Press.

ASSESSMENTS

Quiz and seatwork on using culturally appropriate terms, expressions, and images; varieties
and registers of language Research and report on various cultural and intercultural modes of
communication (e.g., words/gestures used in a particular region or country to show respect)
and/or various issues in communication (e.g., use of politically correct words in today's world;
gender sensitivity through language)

7-8 METHODOLOGY Skill

•Lecture and class discussion on critical reading and listening. /Values

•Exercises on analyzing content of various texts.

RESOURCES

•LCD projector or manila paper

•Authentic texts about cultural sensitivity from various media (text messages; email messages;
social media messages; newspaper, magazine, and journal articles; print and electronic
advertisements)

•See https://www.kwintessential.co.uk/resources/culture-website-localization

•See https://atlantablackstar.com/2013/11/19/9-racist-ads-commercials-that-promote-negative-
images-of-black-people/

•Mooney, A., Peccei, J.S., La Belle, S, et al. (2010). Language, society and power: An
introduction, 30 ed. London: Routledge.

ASSESSMENTS

•Invitation for people to join cause-oriented events using various media such as email, social
media, print and/or electronic advertisements.

9 MIDTERMS WEEK
10-11 METHODOLOGY Skill

•Lecture and class discussions on preparing audiovisual and web-based presentations /Values

•Group work and class discussion on identifying problems with the research presentation in the
video.

RESOURCES

•LCD projector or manila paper

•Texts, video/audio clips from various sources

•See http://creatingmultimodaltexts.com/

•"The world's worst research presentation" https://www.youtube.com/watch?v=nSGqp4-bZQY

• Adler, R., Elmhorst, J.M., & Lucas, K. (2012). Communicating at work: Strategies for
success in business and the professions. NY: McGraw Hill.

ASSESSMENTS

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 •Oral, audio/visual, and/or web-based presentations to promote cultural values (e.g., respect for
elders, bayanihan spirit, etc.)

12-13 METHODOLOGY Skill

•Lecture and class discussion on informative persuasive and argumentative communication /Values

•Lecture and discussion of types of speeches and public speaking (Read, memorized,
impromptu/extemporaneous)

•Short exercises; asking for information through inquiry letter of interview response to queries,
incident reports

RESOURCES

•LCD projector or manila paper

•Sample texts (inquiry letter, police reports, political speeches, letters of appreciation, etc.)

•See http://omafra.gov.on.ca/english/nfporgs/03-033.htm

• See https://www.youtube.com/watch?v=0VXW6sbB01E

•See https://www.pearsonhighered.com/assets/samplechapter/0/1/3/1/0131579061.pdf

• Searles, G. (2014). Workplace Communication: The Basics. Boston: Allyn & Bacon, 6th ed.

•Dainton, M. & Zelley E. (2015). Applying communication theory for professional life. A
practical introduction. 3rd ed., Sage.

Publications.

• Lucas, S. (2011). The art of public speaking. NY: McGraw Hill.

• Video of "The Most Important cannot be Said": Eddie Calasanz at TEDxADMU

https://www.youtube.com/watch?v=vvsziU1cVHw

14-15 METHODOLOGY Skill

•Lecture and class discussion on effective communication and oral presentations in the /Values
workplace

•Analysis of different communication materials

•Writing exercises on communication materials for the workplace (e.g. minutes, memos,
requests, business/technical/incident reports, letters)

SOURCES

•LCD projector or manila paper

•Video of “Giving Presentations Worth Listening to": Gordon Kangas at TEDx Talks
https://www.youtube.com/watch?v=NUXkThfQx6A

• Sample communication materials from different workplace settings (e.g. minutes, memo,
requests business/technical/ incident reports, letters)

• See

https://handypdf.com/pdf/sample-meeting-minutes-virginia-union-university

•See https://www.monash.edu/learnhq/write-like-a-pro/annotated-assessment-samples/
medicine-nursing-and-health-sciences/mnhs-reflective-writing-and-critical-incidents

• Workplace documents (e.g. minutes, memo)

• Written and/or oral presentation (group reporting) of a medical case/ business proposal/
media campaign proposal/ program or project proposal for addressing a health issue/problem
(using communication aids and strategies-tools of technology)

9
 • Dainton, M. & Zelley E. (2015). Applying communication theory for professional life. A
practical introduction 3rd edition., Sage Publications.

• Searles, G. (2014). Workplace Communication: The Basics. Boston: Allyn & Bacon, 6th ed.

ASSESSMENTS
•Workplace documents (e.g. minutes; memo)

•Written and/or oral presentation (group reporting) of a medical case/ business proposal/media
campaign proposal/ program or project proposal for addressing a health issue/problem (using
communication aids and strategies-tools of technology)

16-17 METHODOLOGY Skill

• Lecture and class discussion on communication for academic purposes /Values

• Independent research (topic proposal, literature review, data gathering, data analysis)

SOURCES

•LCD projector or manila paper

•Bullock, R. & Goggin, M. (2013). The Norton Field Guide to Writing 3rd edition. W.W.
Norton and Company.

• See https://www5.in.tum.de/lehre/seminare/cse/ws11_compfinance/seminar_preparation.pdf

•See https://pne.people.si.umich.edu/PDF/howtotalk.pdf

ASSESSMENTS

•Analysis papers (e.g. literary analysis, political science analysis paper) and/or Technical
Papers (for journal article or magazine article) or political, social, cultural, economic or health,
environment issue.

•Academic Presentations (e.g., paper presentations for a local/international conference, lecture

presentations for a local/international forum) of analysis/technical paper

•Final project: Multimodal Advocacy campaign (print, audio, visuak, web-based) addressing
current issues tackled in previous tasks (e.g., good governance, responsible citizenship,
disaster preparedness, environmental preservation, poverty reduction, etc.)

18 FINALS WEEK

H. COURSE READINGS AND REFERENCES

ABS Contributor. (2013). 9 Racist ads, commercials that promote negative images of black people.
https://atlantablackstar.com/2013/11/19/9-racist-ads-commercials-that-promote-negative-images-of-black-people/

Adler, R., Elmhorst, J.M., & Lucas, K. (2012). Communicating at work: Strategies for success in business and the
professions. NY: McGraw Hill.

Biber, D. & Conrad S. (2009). Register, genre, and style. Cambridge: Cambridge Univ. Press.

Bullock, R. & Goggin, M. (2013). The Norton Field guide to writing 3rd edition. W.W. Norton and Company.

Calasanz, E. (n.d.). The most important thing cannot be said: Eddie Calasanz at TEDxADMU.
https://www.youtube.com/watch?v=vvsziU1cVHw

Chase, R. & Shamo, S. (2013). Elements of effective communication, 4th ed. Washington, Utah: Plain and Precious
Publishing.

Clark, U. (2014). Which variety of English should you speak?

https://www.britishcouncil.org/voices-magazine/which-variety-english-should-you-speak

10
 Dainton, M. & Zelley E. (2015). Applying communication theory for professional life. A practical introduction 3° ed. Sage
Publications.

El Feki, S. (2010). Pop culture in the Arab world.

https://www.ted.com/talks/shereen_el_feki_pop_culture_in_the_arab_world?language=en

ICALTEFEL. (n.d.) Varieties of English.

https://icaltefl.com/category/varieties-of-english/

Kwintessential. (n.d.). Culture and Website Localisation.

https://www.kwintessential.co.uk/resources/culture-website-localization

Kangas, G. (n.d.). TEDxEMU - Gordon Kangas - Giving presentations worth listening to.
https://www.youtube.com/watch?v=NUXkThfQx6A

Lucas, S. (2011). The art of public speaking. NY: McGraw Hill.

Monash University. (2018). MNHS: Reflective writing and critical incidents.

https://www.monash.edu/learnhq/write-like-a-pro/annotated-assessment-samples/medicine-nursing-and-health-sciences/
mnhs-reflective-writing-and-critical-incidents.

Mooney, A., Peccei, J.S., La Belle, S, et al. (2010). Language, society and power: An introduction, 30 ed. London:
Routledge.

Nano Nerds. (2012). Undergraduate students unwittingly subjected to world's worst research presentation.
https://www.youtube.com/watch?v=nSGqp4-bZQY

O'Brien, A. (n.d.). Creating multimodal texts. https://creatingmultimodaltexts.com/

Ontario Ministry of Agriculture, Food, and Rural Affairs. (2003). Communication planning for organizations.
http://omafra.gov.on.ca/english/nfporgs/03-033.htm

Pearson Higher Ed. (2007). Principles of communicative language teaching and task-based instruction.
https://www.pearsonhighered.com/assets/samplechapter/0/1/3/1/0131579061.pdf

Really Learn English. (n.d.). Language register.

https://www.really-learn-english.com/language-register.html

Searles, G. (2014). Workplace Communication: The Basics. Boston: Allyn & Bacon, 6th ed.

Shirky, C. (2012). How social media can make history.

https://www.ted.com/talks/clay_shirky_how_social_media_can_make_history?language=en

Technische Universitat Munchen. (2011). Preparing your talk.

https://www5.in.tum.de/lehre/seminare/cse/ws11_compfinance/seminar_preparation.pdf

Turkle, S. (2012). The flight from conversation.

https://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-conversation.html

Turkle, S. (2012). Connected, but alone?

https://www.ted.com/talks/sherry_turkle_connected_but_alone?language=en

University of Michigan. (2014). How to give an academic talk. https://pne.people.si.umich.edu/PDF/howtotalk.pdf

UW Biomedical Engineering. (n.d.). Communication in design: Professional communication.

https://www.youtube.com/watch?v=0VXW6sbB01E.

Virginia Union University. (n.d.). Fillable Printable Sample Meeting Minutes.

https://handypdf.com/pdf/sample-meeting-minutes-virginia-union-university.

Youssef, S. (2015). It ain’t right, innit? – About language register in English.

https://celsalangues.wordpress.com/2015/01/29/it-aint-right-innit-about-language-register-in-english/

I. GRADING SYSTEM
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 The grading system for the undergraduate students at the end of every semester is as follows:

GRADE RATING LETTER GRADE REMARK

97-100 1.00 A+ Passed
94-96 1.25 A Passed
91-93 1.50 B+ Passed
88-90 1.75 B Passed
85-87 2.00 B- Passed
82-84 2.25 C+ Passed
79-81 2.50 C Passed
76-78 2.75 C- Passed
75 3.00 P Passed
4.00 INC Incomplete
74 and below 5.00 F Failed
6.00 UW Unauthorized Withdrawal
Notes:
1. A student is marked “AW” if he/she followed the Authorized Dropping procedure prescribed by the Office of the Registrar.
2. A grade of 5.00 (Failed) is given for the following reasons:
a. Inability to satisfy the minimum requirements of the subjects
b. Excessive Absences
c. Cheating during major examinations
3. A base 60 transmutation table must be used in assessing student performance in examinations.

J. CLASS POLICIES

1. Attendance shall be checked regularly. University rules on lateness and absences shall be followed.
2. Proper classroom decorum shall always be observed.
3. All mobile phones shall be put on silent mode.
4. All course requirements shall be submitted on time. Late submissions shall have corresponding
deductions.
5. Students who are caught cheating and plagiarizing in any form shall be punishable by university
rules.
6. Class standings shall be posted before they are released as final marks. Questions regarding grades
shall be raised during this period. Once grades are submitted at the end of the semester, they shall be
considered final. Change of grades shall be possible only if there is an error in computation.
7. Consistent with the provisions of Republic Act 11313 or the Safe Streets and Public Spaces Act of
2019, the Pamantasan as a whole and this class in particular will not in any way tolerate any form of
gender-based sexual harassment. Members of the classroom are expected to respect one another
regardless of sexual orientation and gender identity expression.

K. CONSULTATION HOURS

NAME OF FACULTY EMAIL DAY/S TIME

Lea A. Presnedi leapresnedi@plmun.edu.ph Monday 9 AM to 4 PM
Thursday 11 AM to 4 PM

APPROVAL

Prepared by: Reviewed by:

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 Prof. Lea A. Presnedi, DLLE Name
Instructor Department Chair
Recommending Approval: Approved by:

Prof. John Aquilino E. De Lima, MA Ramonito A. Mesina, MBA

Dean Vice President for Academic Affairs

13