Q4.

these observations show combination of income group and their

preference. Majority of the 40 number of customers of income group of 5-10
lakh preference is ‘maybe’.

Column Labels
Most Grand
Least likely Maybe likely Total
16 16 9 41
13 40 14 67
8 12 2 22
4 9 10 23
41 77 35 153
45

40

35

30

25
Least likely
20 Maybe
Most likely
15

10

0
Less than 5 lakhs 5 - 10 lakhs 10-20 lakhs More than 20
lakhs
 Q5.Majority of the people are from income range of 5-10 lakh and minimum
of 10-20 lakhs and in group of income 5-10 lakhs, 41 having budget of 10-15
for their next electric vehicle.

budget
budget less between 10-15 budget between budget more Grand
Row Labels than 10 lakh lakh between 15-25 lakh than 25 lakh Total
Income less
than 5 lakhs 20 19 1 1 41
Income between
5 - 10 lakhs 20 41 6 67
Income
between10-20
lakhs 8 10 4 22
Income more
than 20 lakhs 3 10 7 3 23
Grand Total 51 80 18 4 153

Share of income group in Electric vehicle budget

90
80
70
60
50
40
30
20
10
0
kh kh kh kh
la la la la
10 -1
5
-2
5 25
an 10 15 an
th n n th
e s s ee ee or
e
tl tw tw
e be be tm
dg e t en dg
e
bu dg w
e bu
bu et
e tb
dg
bu

Income less than 5 lakhs Income between 5 - 10 lakhs

Income between10-20 lakhs Income more than 20 lakhs

 Q.1 If the fuel prices increase further by 25%, then would you be willing to buy
EV cars?
 Q1.Count of If the Government provides you with a subsidy of 25% on the price of the
cars, would you be inclined to buy Electric 4 Wheeler?

response frequency
No 29
Yes 124
Grand Total 153

Total

120

100

Total
80

60

40

20

0
No Yes

The provision of subsidy by government would make the EV more

affordable for the consumers and in turn should lead to an increase in
demand for EVs. From the survey done, 81% of the people would be
more inclined to buy EV in case of 25% subsidy provided by the
Government on the price of the EV.

Q2. If the fuel prices increase further by 25%, then would you be willing to buy EV cars?
response Frequency
No 46
Yes 107
Grand
Total 153
 Total

120

100
Total
80

60

40

20

0
No Yes

The fuel driven cars act as substitutes to the electric vehicles and
an increase in the prices of fuels should ideally have a positive impact on
the demand of EVs When asked whether a 25% hike in fuel prices would
increase the willingness to buy EV around 70% of the people agreed.

Q3. People preferring EV with 20% increase in

income
preference Number
No 62
Yes 91
Grand Total 153
With an Increase in income by 20% there seems to be a positive impact on the
Total
100
90
80
70
60
50 Total
40
30
20
10
0

No
Yes

demand. Around 91 people out of 153 would be motivated to purchase an EV

which is 59.47% of the entire sample. And % change in Quantity demanded will
be {(91-14)/14*100} = 550% and elasticity will be= 550/20=27.5.

Q6. Combination of age with car owned and car preferring to own.

Count of Which type of 4-wheeler do you own or intend to own.

Grand
Row Labels CNG Electric Hybrid Petrol/Diesel Total
18-24 4 7 68 79
24-30 3 6 3 36 48
30-45 5 4 1 10 20
45-60 6 6
Grand Total 8 14 11 120 153
Planning to buy
age group Least likely Maybe Most likely Grand Total
18-24 20 42 17 79
24-30 15 23 10 48
30-45 4 9 7 20
45-60 2 3 1 6
Grand Total 41 77 35 153
Out of 153 sample size only 14 are using core electric vehicle currently but 35 people
are preferring to buy electric vehicle in next 2 years and 112 are interested or
thinking of buying electric vehicle coming years which shows expected increase in
demand due to change in taste and preference.