chapter seven

军争篇
Military maneuvres

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Sun Zi said:
In any military campaign, the general will first receive his
orders from his rulers.

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孙子曰：凡用兵之法，将受命于君。
 军争之难者，以迂为直，以患为利。

The difficulty about the art of manoeuvring is to convert difficult and

torturous routes into direct accesses (to the enemy), and to turn
disastrous circumstances into advantageous situations.

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Application
DIRECT
– Speed Problems

INDIRECT

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 此知迂直之计者也。

The one who knows how to do this understands the use of

indirect and direct strategies.

故军争为利，军争为危。

Thus, in manoeuvring there are advantages to be gained and there are

dangers and calamities as well.

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 举军而争利，则不及；
One who attempts to mobilize a complete and fully equipped army so
as to go after advantages and gains will be late in seizing them.

委军而争利，则辎重损。
One who sends a lightly equipped army to go after advantages and
gains is likely to suffer losses of stores and supplies (at the base camp).

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Light Weapon Soldiers

Foot Soldiers

Food &Provision
Transport Team

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 是故卷甲而趋，日月不处，倍道兼行。
An army may bundle up and keep the amour wear of the soldiers
(and replace it with light uniforms) in order to rush its movement
forward through nights and days without rest so that double the
distance can be covered.

百里而争利, 则擒三将军。

It can travel 100 miles to contend for advantages against the enemy.
However, such an army is likely to risk having the generals of its three
divisions captured.

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The Important of

Resources
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 是故军无辎重则亡
It follows that an army without heavy equipment and supplies
will perish.

Raw material are from the origin country (Base)

If organizations do not have core competitive advantage, they will
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 无粮食则亡
An army without sufficient food and grain will die.

Profit as a food and grain for

the organization to survive

If organization cannot obtain good profit and revenue, it will be difficult

to survive in market for long period of time teecw@utar.edu.my
Dubai's property market experienced
a major deterioration in 2008 and
2009 as a result of the worldwide
economic downturn following the
financial crisis of 2007–2012.
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 无委积则亡
An army without sufficient stockpiles and
reserves will not survive.

Past experiences of organization are very important

for an organization to invest or compete with its
competitors.

The organization culture is also an asset/weapon to

compete in the market. Customers always ‘TRUST’
the big company which have good reputation and
corporate culture.

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 Coca-cola has one of the most interesting organizational cultures in the
world. It success by its history and experiences.

One Organization
One Team One Passion
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Most interesting organizational cultures in the World
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Every Services & Facilities inside are FREE !!!

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 teecw@utar.edu.my

Extremely relaxed workplace that encourages

creativity through fun activities
The Important of

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 故不知诸侯之谋者，不能豫交

Thus, if the schemes and ploys of the neighbouring warlords are not
known, one should not be keen to enter into any alliances with them

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 Original Equipment Manufacturer
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 不知山林、险阻、沮泽之形者，不能行军

Those who do not know the conditions of the forested mountains, the
dangerous terrain of mountain paths, and the treacherous nature of
swamps and marshes will not be able to conduct the movement of troops.

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• Born 19 June 1945

• a Burmese opposition politician.

• Chairperson of the National League

for Democracy (NLD) in Burma.
• In the 1990 general election, the NLD
won 59% of the national votes and 81%
(392 of 485) of the seats in Parliament.

• She remained under house arrest in

Burma for almost 15 of the 21 years
from 20 July 1989 until her most recent
release on 13 November 2010.

• One of the world's most prominent

political prisoners.

• On 1 April 2012, her party also won 43

of the 45 vacant seats in the lower
house.

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• 1990 - Rafto Prize and the Sakharov Prize

• 1991 - The Nobel Peace Prize

• 1992 - Jawaharlal Nehru Award for International Understanding by

the government of India

• 1992 - The International Simón Bolívar Prize from the government

of Venezuela

• 2007 - The Government of Canada made her an honorary citizen

(only four people ever to receive the honor)

• 2011 - The Wallenberg Medal

• 2012 - The Congressional Gold Medal (Highest US Award)

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 不用乡导者，不能得地利

Those who do not use local guides will not be able to gain the
advantages of the terrain

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Localization
When an organization goes for Globalization, one of challenges is
adapting to the culture and understands the local background.

Different country/state different culture.

Adopt the local culture with create the new local taste.

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 故兵以诈立，
War is based on applying deception to be successful.

以利动，
Move when there are advantages to be gained.

以分和为变者也。

Create changes in situations through the dispersion and concentration of forces.

chapter eight
九变篇
Variations & adaptability

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 teecw@utar.edu.my

In today’s changing world…

治兵不知九变之术，虽知五利，不能得人之用矣。

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In military command, if the general cannot master the art of variations

and adaptability, he will not be able to deploy his troops to maximum
advantage despite understanding the five strategic considerations.
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In the competitive market, Nobody will always be a winner.

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But ……………………
 涂有所不由，军有所不击，城有所不攻，
地有所不争，君命有所不受。

There are some routes and paths that must not be taken.

There are some armies and troops that must not be assaulted.

There are some cities that must not be attacked.

There are some grounds that must not be contested.

There are some military orders that need not be obeyed.

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 必死可杀也
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If he is reckless, he can be killed

必生可虏也
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If he is cowardly and desperate to live, he can be captured

忿速可侮也
If he is quick-tempered and
easily angered, he can be
provoked

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 廉洁可辱也
If he is sensitive to honour, he can be insulted
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 爱民可烦也

If he is overly compassionate to people,

he can be disturbed and harassed

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