KLASIKO

Coffee House
Jan Eizzel Rodriguez
Nemuel Letana
Christian Miranda
Francis Carbaja
Jubell Morilla
Meryl Dieron
Mary Joy Bordallo

 Mission
Our company’s mission is to to provide a neighborhood coffee shop where
single people can meet , we exist to maintain and attract customers through
creating an atmosphere that is safe, connected and unique to other social
spots.
 Vision
To serve happiness to our customers through delicious, quality coffees and
extraordinary experience while working toward the greater good for our employees,
community and environment.
 Values
Premium Quality- We source, roast and sell the finest and freshest coffee
available.
Authenticity- We choose truth, simplicity and sincerity as sources of value and
brand differentiation.
Integrity- We do what we say and strive to do more for our customers, for our
partners and for families in coffee growing regions.
Customer Respect- We value all the opinions of our customers and view
products, service and results through their eyes. Their success is our
success.
Passion-We love coffee and love what we do. We are enthusiastic
about our products, our partners and our customers.
 The Challenge
There are numerous factors to consider while entering the food sector. Some businesses
are already well-known as a result of their efforts at all levels of production and advertising.
Local coffee shop businesses are frequently well-known for their ambiance. But there
aren't many coffee shops in our Barangay.
However, when we are developing our company and our product, we must consider the
following factors. Our organization also faced challenges, such as being a newcomer in this
industry, feeling under pressure, needing to meet our company's goals, and presenting a
market-worthy product. We also consider a number of aspects to ensure that our product
meets the needs of our local target market.
Company Analysis

The Bean Daily Company aims to support Local Coffee Bean Farmers and
contribute to our community by giving oppotunities to those who are unemployed.

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 Environmental Analysis
Sustainable farming is a method of agriculture that aims to preserve the environment while
also providing a stable income for farmers. Coffee producers who use sustainable farming practices
are rewarded with premium prices for their coffee.

In terms of the product's packaging, we make certain that the materials we use are 100 percent
natural, such as paper cap. Similarly, our coffee is made with natural ingredients that do not harm
the customer, and we ensure that some of the chemicals we use in both the packaging and the
main product are also natural. Consumers can help promote sustainable coffee farming by
choosing coffee that is certified organic.

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Competitor Analysis
Competitor Brand Name Price range

Milktea and Blue Moon

55-150
Shakes Bubbles café

RAJAE MILKTEA
Milktea Shop 38-60
SHOP

MKD MILKTEA-

38-60
RIFIC

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SWOT Analysis
STRENGTHS Weaknesses
Natural Coffee Beans Lack of funds; need to get
Strong ethical values more funding from loans
Profitable Amazing Coffee and investors
House Ambiance

Threaths
Opportunities
High Competitions Rise
Student market foot traffic
in the cost

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C ommunication
Communications
Strategy Strategy
Positioning Strategy

People near the Halang Naic, Cavite need not just coffee and pastries and snacks,
but also a place to meet comfortably, have a group discussion, or just sit quietly,
work, and read. Our business, Klasiko Coffee House will soon be available now near
the school, Naic Integrated National High School in Halang.

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 Target Market
The target market of Bean Daily Company is mostly middle-age and teens.

The geographic location of the shop will initially be around Barangay Halang, Naic
Cavite. It is 4 meters away from Naic National High School.

The demographic of the market is approximately 50% of male and female, primarily
between the ages 18-25.
The market's psychographic characteristics are middle- or upper-class citizens who
value quality over price.

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Product Strategy
The Klasiko Coffee House offers a coffee drink made
by our Local Coffee Bean Farmers. The Bean Daily
Company

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Place Strategy
We chose to locate our shop near the Naic
Integrated National High School because few
businesses provide beverages other than milk
tea. We also think it'll go well in our neighborhood
because it may be served frozen or hot. Our
Target Location of our business is 400.75 meters
away from Naic Integrated National High School

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Promotion Strategy

This will be our promotional strategy

Use of social media platforms

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C ommunication
Management
Strategy
Operational Management

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Hiring Process

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C Financial
ommunication
Data and
StrategyProjections
Expected Market Share
The illustration shows the
percentage of people who are
willing to buy our product. The
largest number of scale is Yes,
which is 78%. The second to
the largest is No, which is 15%.
Lastly Maybe, the lowest result
is 7%.

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THANK YOU