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CHAPTER-1
INDUSTRY PROFILE

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1.1 INTRODUCTION

The vehicle business was previously described side-effect direction, while today the business
centres around laying out long haul customer connections. Notwithstanding, the formation of
long-haul connections is a troublesome cycle in an industry recognized by large scale
manufacturing. Along these lines, information about customers and an attention on their
necessities is considered to add to a vehicle vendor's upper hand. In examination with different
enterprises, where successive buyer contacts ordinarily face little buying volumes at each buy,
the auto business is described by only a couple of shopper contacts with huge money related
esteem. The benefit potential is huge and every purchaser is worth more than just the business
cost of a vehicle. Additionally, when a client buys a vehicle, the decision is painstakingly
viewed as given the way that it includes an enormous amount of cash, and it is a choice that
the purchaser will live with for quite a long time. It is most certainly a choice with high
inclusion, in examination with corner shop picture. Compelling relationship the board, which
supports purchaser brand reliability in the long haul, is thusly a significant movement inside
the auto business. Whenever an enterprise working in the auto business loses a purchaser to a
contender, this doesn't just suggest a deficiency of a shopper for that period yet in addition
misfortunes of related business with that buyer for the following not many years. Since the
vehicle business is described by having purchasers with significant benefit potential,
companies working in this industry are most likely anxious to keep up with buyer connections
and thus centre around customer fulfilment. Moreover, because of the way that this industry is
notable for having fulfilled.
Auto industry, the matter of delivering and selling self-controlled vehicles, including traveler
vehicles, trucks, ranch gear and other business vehicles. By permitting buyers to drive huge
distances for work, transporting, diversion, the car business has energized the advancement of
a broad street framework, made conceivable the development of rural areas and delivery
revolves around significant urban communities, and assumed a vital part in the development of
subordinate enterprises, like the oil and travel organizations. The automobile business has
become perhaps the biggest buyer of many key modern items, like steel. The enormous number
of individuals in the business utilized has made it a vital determinant of financial development.

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1.2 MACRO SCENARIO

The car business has been filling in the beyond couple of years. Recent fads have advanced and
new business sectors have opened up, on account of troublesome development. Thinking about
the past paced climate and developments that occur every day, plans of action and enterprises
are exposed to fast development, disturbance and change.
In the previous ten years, Automotive Industry has come up to be a functioning area and
conjectures show substantially more might come. It was proposed by Leslie S. Hiraoka (Prof.
of Management Sciences at Kean University in Union, NJ and Associate Editor of Engineering
Management Journal) in her book Global Alliances in the Motor Vehicle Industry that the
globalization of the auto business has incredibly sped up during the last 50% of the 1990's
because of the development of significant abroad offices and foundation of consolidations
between goliath worldwide automakers. Around 72.35 million vehicles were sold worldwide
in 2015, and around 68.56 million vehicles were created worldwide around the same time.
Worldwide vehicle deals are relied upon to surpass 100 million units by 2020. US turned into
a key auto market when Ford presented sequential construction system vehicle creation in the
mid-1900s to mass-fabricate its Model T. Today, the Ford Motor Company actually positions
among the main producers of traveller vehicles.

1.3 MICRO SCENARIO

In 2020, India was the fifth-biggest auto market, with 3.49 million units consolidated sold in
the traveller and business vehicles classifications. It was the seventh-biggest maker of business
vehicles in 2019. The bikes portion rule the market as far as volume inferable from a developing
working class and a youthful populace. Additionally, the developing revenue of the
organizations in investigating the provincial business sectors further supported the
development of the area.
India is additionally a noticeable auto exporter and has solid product development assumptions
for the not-so-distant future. Furthermore, a few drives by the Government of India and
significant auto players in the Indian market is relied upon to make India an innovator in the
bike and four-wheeler market on the planet by 2020.

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The vehicle business is upheld by different factors, for example, accessibility of talented work
for minimal price, hearty R&D focuses, and minimal expense steel creation. The business
additionally gives extraordinary open doors to speculation and immediate and roundabout work
to talented and incompetent work. Indian auto industry (counting part producing) is relied upon
to arrive at Rs. 16.16-18.18 trillion.
The Indian vehicle industry is relied upon to keep solid development in 2021-22, post
recuperating from impacts of COVID-19 pandemic. Electric vehicles, particularly bikes, are
probably going to observe positive deals in 2021-22. The car business is upheld by different
factors, for example, accessibility of gifted work for minimal price, hearty R&D focuses, and
minimal expense steel creation. The business additionally gives extraordinary open doors to
speculation and immediate and backhanded work to talented and untalented work.
Indian auto industry (counting part producing) is relied upon to arrive at Rs. 16.16-18.18 trillion
by 2026. The Indian automobile industry is relied upon to keep solid development in 2021-22,
post recuperating from impacts of COVID-19 pandemic. Electric vehicles, particularly bikes,
are probably going to observe positive deals in 2021-22 the car market was on a vertical
direction all through 2018 and had recently entered a period of stagnation in 2019 preceding
the Covid emergency pushed the world into strife. Among March and May 2020, worldwide
car deals shrunk by around 15% universally.

1.4 THEORTICAL BACKGROUND

TQM can be summed up as an administration framework for a client centered association that
includes all representatives in nonstop improvement. It utilizes system, information, and
compelling correspondences to incorporate the quality discipline into the way of life and
exercises of the association.

Significance
TQM can have a significant and gainful impact on representative and hierarchical turn of
events. By having all representatives centre around quality administration and nonstop
improvement, organizations can lay out and maintain social qualities that make long haul
accomplishment to the two clients and the actual association.

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Benefits of TQM
TQM prompts better items fabricated at lower cost. The attention on utilizing great data to
further develop processes diminishes burn through and saves time, prompting scaled down
costs that can be given to clients as lower costs. Organizations that effectively carry out TQM
can diminish inconstancy, giving the consistency that clients esteem. This makes client
devotion and acquires their proceeded with business. The accentuation on commitment at all
levels prompts representative commitment, which decreases turnover and gets a good deal on
preparing and botches because of inability.

Drawbacks of TQM
One of the principal hindrances of TQM is the requirement for far reaching obligation to quality
improvement, and the trouble of accomplishing this responsibility. All degrees of the
executives should be ready for the program to find success. Any absence of exertion or assets
will sabotage the outcome of a TQM program, causing negative waves all through the
organization. Assuming that administration neglects to completely execute a TQM program,
its halfway endeavours will undoubtedly fall flat. For instance, simply restricting the drive to
faculty preparing without utilizing factual devices to quantify and assess process changes will
make dissatisfaction and deficient outcomes. Preparing programs should be taken round trip
through assessments and estimated results.

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CHAPTER-2

COMPANY PROFILE

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RENAULT

Bunch Renault otherwise called the Renault Group in English; legitimately Renault S.A.) is a
French worldwide auto producer laid out in 1899.The organization delivers a scope of vehicles
and vans, and in the past has made trucks, farm haulers, tanks, transports/mentors, airplane and
airplane motors and auto rail vehicles. As indicated by the Organization Internationale des
Constructers Automobiles, in 2016 Renault was the 10th greatest automaker on the planet by
creation volume. By 2017, the Renault-Nissan-Mitsubishi Alliance had turned into the world's
greatest vender of light vehicles.
Settled in Boulogne-Billancourt, close to Paris, the Renault bunch is comprised of the
namesake Renault marque and auxiliaries, Alpine, Renault Sport (Gordini), Automobile Dacia
from Romania, Renault Samsung Motors from South Korea, and AvtoVAZ from Russia.
Renault has a 43.4% stake with a few votes in Nissan of Japan, and a 1.55% stake in Daimler
AG of Germany (starting around 2012 Renault has produced motors for Daimler's Mercedes
A-Class and B-Class vehicles. Renault likewise claims auxiliaries RCI Banque (auto funding),
Renault Retail Group (car dispersion) and Motrio (car parts). Renault has different joint
endeavours, including Oyak-Renault (Turkey) and Renault Pars (Iran). The French state claims
a 15% portion of Renault.

2.1 INCEPTION AND BACKGROUND

1898-1918
Louis Renault and his siblings established their organization in 1898. They immediately
became well known in engine hustling indenting up a series of wins with their little vehicles.
The Renault processing plants embraced large scale manufacturing methods in 1905 and
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Taylorism in 1913. During the main universal conflict, the organization turned out trucks, cots,
ambulances, shells and, surprisingly, the renowned FT17 tanks that made an unequivocal
commitment to the last triumph.

Starting around 2005

Renault thought about a consolidation with Volvo, yet the venture was dropped in 1993. The
privatization of the organization in July 1996 denoted an achievement in its set of experiences.
Exploiting its newly discovered opportunity, Renault took a stake in Nissan in 1999. The
organization kept on improving also, restore its reach with vehicles including Mégane and
Laguna. Progress in Formula 1 raised the Renault brand's profile. The Renault-Nissan Alliance
merged its construction and kept on growing new collaborations. With the procurement of
Samsung Motors and Dacia, Renault sped up its global development. The send-off of Logan
was a vital piece of the system to win developing business sectors.

2.2 NATURE OF BUSINESS

Renault makes autos, vans, and trucks, ranch, modern, and ranger service apparatus, machine
instruments, motors, and other enormous scope creation parts for the vehicle and different
ventures, as well as weighty trucks through the organization's Mack Truck (the number three
weighty truck producer in the United States). The car business contains a wide scope of
organizations and associations engaged with the plan, advancement, assembling, promoting,
and selling of engine vehicles.

2.3 OWNERSHIP PATTERN

Renault, significant French car and engine transporter maker. Constrained by the French
government, it is the country's biggest producer and exporter of engine vehicles. Base camp is
in Boulogne-Billancourt. It is a public restricted organization. Renault India remained at
seventh situation among Renault's auxiliaries internationally. In the homegrown market, the
OEM worked on its positioning from eighth in 2019 to 6th situation in 2020 in the traveller
vehicle industry.

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Possessed by Louis Renault

Louis Renault was a French industrialist and a trailblazer of car industry. On understanding the
business capability of his development, he collaborated with his siblings to open a vehicle
making unit. The business thrived from the very first moment and by the start of Second World
War it had transformed into a major combination, with assorted creation range.

2.4 AREA OF OPERATIONS

In September 2008, Renault India opened its fifth worldwide vehicle plan studio in Mumbai.
In March 2010, Renault India and Nissan India opened a creation office in Chennai. Laid out
with an underlying speculation of Rs 45 billion (US$990 million), the plant has a joined yearly
ability to create 400,000 vehicles. As of September 2015, Renault India has 175 showrooms in
16 urban communities across 9 states and 2 Union Territories, focusing on 210 outlets toward
the finish of 2015. It immediately extended to 190 showrooms in December 2015, because of
the Renault Kwid achievement. Renault has likewise fostered an inventive methodology for
certain virtual display areas and some particular telephone App. Renault presently has 270
showrooms across India. Deals and administration network as of 2015, Renault India has 224
outlets in India.

2.5 PRODUCT PROFILE

• Renault KWID

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The price of Renault KWID starts at Rs. 4.24 Lakh and goes up to Rs. 5.80 Lakh. Renault
KWID is offered in 11 variants - the base model of KWID is RXE and the top variant Renault
KWID Climber 1.0 AMT opt DT which comes at a price tag of Rs. 5.80 Lakh.

• Renault Kiger

The price of Renault Kiger starts at Rs. 5.79 Lakh and goes up to Rs. 10.22 Lakh. Renault
Kiger is offered in 23 variants - the base model of Kiger is RXE and the top variant Renault
Kiger RXZ Turbo CVT DT which comes at a price tag of Rs. 10.22 Lakh.

• Renault Triber

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The price of Renault Triber starts at Rs. 5.69 Lakh and goes up to Rs. 8.25 Lakh. Renault Triber
is offered in 8 variants - the base model of Triber is RXE and the top variant Renault Triber
RXZ EASY-R AMT Dual Tone which comes at a price tag of Rs. 8.25 Lakh.

• Renault Duster

The price of Renault Duster starts at Rs. 9.86 Lakh and goes up to Rs. 14.25 Lakh. Renault
Duster is offered in 7 variants - the base model of Duster is RXS and the top variant Renault
Duster RXZ Turbo CVT which comes at a price tag of Rs. 14.25 Lakh.

• Renault K-ZE

The Renault K-ZE will rival GO Plus, Altroz and Venue. Expect prices to start from 10.00 L.

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2.6 VISION, MISSION & GOALS

VISION
To be a world class organization. To be a USD 2 billion organization

MISSION
Our mission is to enrich the lives of our customers through our people, products and services
by setting best practices in everything we do.

GOALS
• Be among the leaders in each of our business.
• Be an employer of choice.
• Be a preferred partner of our principals.
• Develop win-win relationships with our customers.
• Have modern and convenient infrastructure.

2.7 MARKET SHARE

The Renault brand sold 901,500 vehicles around the world, up 18.5% on H1 2020, Renault's
resurgence in India is because of the rollout of new SUVs like the Triber and, all the more as
of late, the Kiger. According to the organization, it has sold a sum of 48,970 units in India in
the principal half of CY2021, which puts the country at No.1. Renault India has seen volume
development in the financial 2021, selling 2,268 units with a portion of the overall industry of
3.4%.

2.8 AWARDS AND ACHEIVEMENTS

NDTV CNB Awards

• Little Car of the Year - 2016
• CNB Viewers' Choice of the Year - 2016

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• NDTV Car of the Year - 2016

• Plan of the Year - Car 2016
• Group BHP, Motorbeam
• Vehicle of the Year - 2015
• Auto X
• Best of 2015
• BBC Topgear
• Minimized Hatchback of the Year

Autocar India Awards

• Family vehicle of the year
• MotorBeam Car of the Year Award
• Per users' decision MotorBeam vehicle of the year
• Vehicle India Awards
• MPV of the year

2.9 ORGANIZATIONAL STRUCTURE

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NISSAN

Nissan Motor Co., Ltd. (exchanging as Nissan Motor Corporation and regularly abbreviated to
Nissan) is a Japanese worldwide car producer settled in Nishi-ku, Yokohama, Japan. The
organization sells its vehicles under the Nissan, Infiniti, and Datsun brands, with in-house
execution tuning items (counting vehicles) marked Nismo. The organization follows back to
the beginnings of the twentieth century, with the Nissan zaibatsu, presently called Nissan
Group. Beginning around 1999, Nissan has been important for the Renault-Nissan-Mitsubishi
Alliance (Mitsubishi joining in 2016), an association among Nissan and Mitsubishi Motors of
Japan, with Renault of France. Starting at 2013, Renault holds a 43.4% democratic stake in
Nissan, while Nissan holds a 15% non-casting a ballot stake in Renault. Since October 2016
Nissan has held a 34% controlling stake in Mitsubishi Motors.

2.1 INCEPTION AND BACKGROUND

The name Nissan started in Japan, when originator Yoshisuke Aikawa became leader of Nihon
Sangyo in 1928. Basically, managing in foundries and car parts, Nihon Sangyo appeared on
the Tokyo Stock Exchange by its ticker name NISSAN in 1933. Nissan extended past its
Japanese roots from that point, and authoritatively came to the U.S. as Datsun in 1958.

2000-2009

Nissan has almost multiplied the quantity of models offered and almost multiplied its deals. In
10 years, the different line-up has developed to incorporate Nissan's first standard truck, all-
new cross breed innovation and a 21st-Century supercar. Furthermore, this is just the start of
what's to come. Following a six-year nonappearance, the unbelievable Z got back to
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unmistakable quality in 2002 with the presentation of the broadly acclaimed Nissan 350Z®. In
the engine was an enthusiastic 3.5-liter V6 siphoned out 287 torque, a number that would
expand consistently it was underway. In 2009, the 350Z® was supplanted by the more
remarkable 370Z®, the quickest Z at any point delivered.

2010-2020

In 2010, we presented Nissan LEAF®-the world's first efficiently manufactured, 100 percent
electric, zero emanation car. The standard 24-kWh battery was supplanted with a 30-kWh
battery for 2016, highlighting 107 miles of reach. The 2018 LEAF presented an all-new plan
and a 40-kWh battery that took range up to 151 miles, and in 2019, LEAF PLUS added an
accessible 60-kWh battery, assessed by EPA to present to 226 miles of reach. Deals have
developed to more than 400,000 universally, making Nissan LEAF the top-selling EV ever.

2.2 NATURE OF BUSINESS

NISSAN MOTOR CO., LTD. is a Japan-based organization basically occupied with the
production and offer of vehicles and parts, as well as the arrangement of deals monetary
administrations. The Company works through two business portions. The Automotive portion
is occupied with the production and offer of electric vehicles, conservative vehicles, light
vehicles, minivans, business vehicles, trucks, miniature transports and different cars, as well as
related parts.

2.3 PRODUCT ORIENTED

Item direction is characterized as the direction of the organization's only spotlight on items
alone. Consequently, an item situated organization set forth most extreme energy on creating
quality item and fixing them at the right cost so shopper separates the organization's items and
buy it. Item direction is reasoning in business which was joined before 1920's when there was
no refinement in item advancement and the sole spotlight was on growing great item. The
principal apparatuses of item direction incorporate item research, item advancement and item
centre.
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2.4 OWNERSHIP PATTERN

Nissan is claimed by the Renault-Nissan-Mitsubishi Alliance. This interlocking business plan

depends on different offer portions with Renault holding 43.4% of Nissan stock, making it the
biggest investor. Simultaneously, Nissan possesses 15% of Renault while Daimler AG claims
3.32% of Nissan.

2.5 AREA OF OPERATIONS

Nissan has significant creation and office offices in Japan, the United States, Mexico, Europe,
the Middle East, South Africa, China and the Southeast Asian nations, as well as in different
districts of the world. As a worldwide organization, Nissan will keep on zeroing in on offering
some benefit to every one of our partners as we run after our vision of Enriching People's Lives.

2.6 PRODUCT PROFILE

• NISSAN MAGNITE

The price of Nissan Magnate starts at Rs. 5.76 Lakh and goes up to Rs. 10.24 Lakh. Nissan
Magnite is offered in 23 variants - the base model of Magnate is XE and the top variant Nissan
Magnite Turbo CVT XV Prm Opt DT which comes at a price tag of Rs. 10.24 Lakh.

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• NISSAN GT-R

The 2021 Nissan GT-R ranges in price from $113,540 (Premium) to $215,690 (Nismo). The
2021 Nissan GT-R might seem an unlikely exotic sports car, yet it makes increasing sense the
more one delves into it.

• NISSAN TERRANO

Nissan Terrano is comfortable driving and driving direction is easy to drive. It has good space
as in seating capacity, it should be at least 7 but it is a good car.

• NISSAN MICRA

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This new Micra is such an excellent car to drive. Its exterior is modern and stylish and the
interior feels upmarket for a small car. It handles very well and has a perky performance due
to the turbo on the small 3-cylinder petrol engine.

• NISSAN SUNNY

It's an excellent car, especially for the busy roads. Very comfortable compared to any other
sedan car. good leg space. Overall, it's a nice car in the segment.

2.7 VISION, MISSION & GOALS

VISION: Nissan: Enriching People’s Lives.

MISSION: Nissan provides unique and innovative automotive products and services that
deliver superior measurable values to all stakeholders in alliance with Renault.

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GOALS:

Nissan is guided by the corporate vision of enriching people's lives and contributes to the
sustainable development of society through global activities. The company’s mission is to
provide innovative and unique automotive products and services that deliver superior values to
all stakeholders in alliance with Renault. As the world's leading automotive manufacturer,
Nissan is also committed to providing solutions for human being. The company is committed
to providing better, more valuable and sustainable mobility for all stakeholders - including
customers, shareholders, employees and communities engaged in business activities.
According to its business activities, Nissan not only create economic value, but also for the
sustainable development of society to make a positive contribution.

2.8 COMPETITORS PROFILE

• MAHINDRA

Mahindra & Mahindra Limited is an international car manufacturer in India with headquarters
in Mumbai. It was founded in 1945 as Mahindra & Muhammad and later renamed Mahindra
& Mahindra. Part of the Mahindra Group, M&M is one of the largest car manufacturers in
India.

• FORD

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Ford Motor Company is an American car manufacturer in Dearborn, Michigan, United States.
It was founded by Henry Ford and was founded on June 16, 1903. The company sells cars and
commercial vehicles under the Ford brand, as well as luxury cars under its luxury brand
Lincoln.

• KIA

Kia Corporation, commonly referred to as Kia is a South Korean international car manufacturer
headquartered in Seoul, South Korea. It is the second largest car manufacturer in South Korea
after Hyundai Motor Company, with over 2.8 million car sales in 2019.

NISSAN

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A series of Nissan L car engines were manufactured from 1967 to 1986 in both the inline-four
and inline-six configurations from 1.3 L to 2.8 L. This was the Datsun 510 engine, the Datsun
240Z sports, and Nissan Maxima.

• PACCAR

PACCAR is a company engaged in the design, manufacture, and customer support of light-,
medium- and heavy-duty trucks under the Kenworth, Peterbilt, and DAF nameplate

• VOLVO CARS

Volvo Car is a company that manufactures passenger automobiles.

• HYUNDAI

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Hyundai Motor is a company that manufactures and distributes motor vehicles and parts.

• VOLVO GROUP

The Volvo Group is a company that manufactures trucks, buses, construction equipment as
well as marine and industrial engines.

2.9 MARKET SHARE

Nissan had a 6.71% portion of the overall industry in India. On the background of a lull in
deals, Japanese auto significant Nissan has pushed its course of events to accomplish the
objective of five percent portion of the overall industry in India by two additional years, from
the prior fixed 2020.It accomplished 1.6 percent piece of the pie and ninth situation among
vehicle producers in India as of late. Nissan and saw deals decline during FY18. The Nissan
brand has been the focal point of the vehicle producer in the beyond four years. the brand timed
a nearby volume of 52,796 units.

2.10 AWARDS AND ACHIEVEMENTS

• Nissan Award of Excellence.
• The Nissan Global Award respects the showroom as one of the best all over the planet. To
acquire this honour, you want to have the Nissan Award of Excellence, as well as rank in
the best 50 Retail deals areas in the World.
• J.D. POWER AWARD RECIPIENT.

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• Every year, J.D. Power presents grants for quality, steadfastness and execution, to a chosen
handful models inside the commercial centre that have positioned most noteworthy inside
their classification.
• 2021 Quality Midsize Car Awards.
• As per confirmed new-vehicle proprietors, recorded underneath are the highest level 2021
Midsize Car models in starting quality, inspecting new-vehicle quality during the initial
90 days of possession.
• Nissan was today named as the "Best Car Line-up" in Newsweek magazine and advanced
distributions' debut Newsweek Auto Awards.
• The all-new 2022 Nissan Frontier keeps on bringing back grants, the latest being casted a
ballot "Medium size Pickup Truck of Texas" by the Texas Auto Writers Association
[TAWA].
• The all-new 2022 Nissan Pathfinder and Nissan Frontier got a couple of Sobre Ruedas
Awards today during services at the 2021 Miami International Auto Show.

The outcomes are in and Nissan has kept amazing additions in the J.D. Power 2021 Initial
Quality Study (IQS) grants, including three top portion rankings out of seven qualified Nissan
nameplates.

2.11 ORGANIZATIONAL STRUCTURE

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CHAPTER-3
KEY FUNTIONAL AREAS

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FUNCTIONAL AREAS

ACCOUNTING DEPARTMENT
Bookkeeping office alludes to the division in a firm that takes care of the readiness of budget
reports, upkeep of general record, instalment of bills, arrangement of client bills, finance, and
the sky is the limit from there. At the end of the day, they are answerable for dealing with the
by and large monetary front of the business.

SALES DEPARTMENT
Having a solid outreach group is vital to the progress of an organization on the grounds that the
outreach group is answerable for making deals, developing your business and holding existing
clients. Eventually, the main capacity of your outreach group is keeping up with connections
with your clients. This individual touch is the way to blissful, long haul client connections, also
expanded productivity.

HR DEPARTMENT
A HR office is entrusted with amplifying worker efficiency and safeguarding the organization
from any issues that might emerge inside the labour force. HR obligations incorporate
remuneration and advantages, enlistment, terminating, and staying up with the latest with any
regulations that might influence the organization and its workers.

MARKETING DEPARTMENT
The showcasing office screens market patterns and distinguishes buyer needs and needs. The
group then fostered an advertising technique to make more mindfulness and buys by clients.
What's more, they perform different assignments and exercises, for example, statistical
surveying, test showcasing, promoting, and marking.

ADVERTISING DEPARTMENT
A promoting division for a paper is answerable for creating income for the business by offering
publicizing space to nearby or public associations. To sell publicizing space, the division does
various capacities, including tolerating and handling orders from promoters, making
commercials, giving media data to sponsors and promoting organizations, assisting

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organizations with creating promoting plans and working with article groups to foster elements
that will draw in sponsors.

MANUFACTURING DEPARTMENT
This division gives substance to what exactly created by Engineering Department. It has the
latest hardware, means and apparatuses, that close by ceaseless preparation, it permits getting
the most presentation in every space. Quality Department takes part in every creation
deliberately work to guarantee: control of material, layered check and applied regulating to
hardware. The item advances through workspaces, what infers as far as possible amounts all
together to guarantee conveyance time. Subsequently, Manufacturing Department is
answerable for planning the work plant and answering to offices: what it is being made and
when it is done.

DESIGN AND RESEARCH DEPARTMENT

To stay in front of the market, you want to make sure that you're addressing client needs and
guess what clients might expect in future. The way in to this cycle is examination, plan and
improvement, whether you sell products or offer types of assistance. You can do your own
exploration, plan and improvement in-house or re-appropriate it to outside workers for hire.
For more data, see interior innovative work and outside innovative work.

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CHAPTER-4
RESEARCH METHODOLOGY

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4.1 STATEMENT OF THE PROBLEM

Based on audits of the work previously done regarding the matter it is found that concentrate
should be finished with respect to add up to quality administration rehearses according to
quality's point of view in car industry. Quality administration has been accentuated in the auto
business, yet absolute quality administration is still less tapped in this industry. TQM should
be engaged and planned for auto industry. Hence, in spite of knowing the acknowledgment of
the "capability of all out-quality administration (TQM) in Renault and Nissan vehicles", there
is as yet restricted information with respect to it; thusly, there is a wide hole to study on the
subject. Towards the end numerous Indian examinations on the theme have been evaluated.
Subsequently, it tends to be reasoned that however there are many investigations on TQM and
auto Industry independently yet not very many examinations have been directed in TQM
rehearses in Renault and Nissan vehicles.

4.2 OBJECTIVE OF STUDY

● To concentrate on the TQM rehearses in Renault and Nissan vehicles.

● To break down the impact of different authoritative variables on TQM rehearses in Renault
and Nissan vehicles.
● To dissect the impact of complete quality administration rehearses on quality improvement
in Renault and Nissan vehicles.

4.3 SCOPE OF THE STUDY

The extent of the review reaches out to two goliaths of the car business of India viz. Renault
and Nissan vehicles in India. The domain of the review can be stretched out to the entire of
India.

4.4 LIMITATION OF THE STUDY

● There may be restricted assets to gather information for the review.
● The time assigned for the review may be a requirement for the successful review.
● Information assortment has been restricted in two organizations as it were.
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● Optional wellsprings of information are utilized in research which may not be adequate and
thorough.

4.5 METHODOLOGY

Research Design
Elucidating research techniques will be embraced for the review reason to know the essential
examination of the organization top to bottom and to inspect the working and execution of the
organization.

METHODOLOGY

Sources of Data:
Secondary Data
Optional information will be gathered through different sources like the organization site,
distributed papers, books, magazines, and audit of letters, different distributed articles.

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CHAPTER-5
SWOC ANALYSIS

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RENAULT

5.1 STRENGTHS

1. Wide client base and reliability in European business sectors.

2. One of the Largest auto bunches with Nissan Motors joint effort.
3. Global market presence with fortification in the European market.
4. Offers wide assortment to browse including vehicle, SUV and hatchbacks.
5. Accessible in north of 110 nations with a labour force of more than 125,000.
6. Effectively engaged with worldwide motorsport occasions as groups and backers.
7. Solid brand relationship with Nissan Motors, Mahindra and so forth helped in worldwide
reach.

5.2 WEAKNESSES

1. In spite of European prevalence, needs infiltration in Asian and developing business sectors.
2. Instances of review of vehicles marginally impacted brand picture.

5.3 OPPORTUNITIES

1. Put resources into crossover and future vehicles.

2. Create and support solid organization with public vehicle makers.
3. Broaden the dissemination and adjusting organization to increment market entrance.

5.4 CHALLENGES

1. Cutthroat vehicle makers.

2. Inventive highlights presented in serious consideration which prompts item separation.
3. Contest with public vehicle makers who appreciate expanded market entrance as well as
brand mindfulness.

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NISSAN

Nissan SWOC analysis

Strengths Weaknesses

1. Successful Renault-Nissan alliance 1. Poor marketing and advertising

2. Effective R&D spending resulting into capabilities resulting in poor brand
the best-selling electric vehicle in the awareness
world 2. Massive product recalls in the U.S.
3. Strong presence in the leading and
emerging automotive markets
4. Well-managed company’s operations

Opportunities Challenges

1. Increasing government regulations 1. Increased competition

2. Improving U.S. economy 2. Rising Japanese Yen exchange rates
3. Timing and frequency of new model 3. Natural disasters
releases 4. Low fuel prices could negatively
impact Leaf sales

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CHAPTER-6
DISCUSSION

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The goals of this study were to dissect the TQM rehearses in Renault and Nissan vehicles,
there are nine practices normal to add up to quality administration: cross-utilitarian item plan,
association of clients, input and data, the board of provider quality, process the executives,
authority responsibility, key preparation, cross-useful preparation. Then, at that point, to
concentrate on the impact of different authoritative elements on TQM rehearses in Renault and
Nissan vehicles. When completely carried out, TQM gets advantages to association terms of
value, efficiency, and worker advancement through better collaboration, inventiveness,
development, preparing, correspondence, trust, and navigation.
What's more, the review was to examine the different hierarchical variables on TQM rehearses
in Renault and Nissan vehicles. Nissan thinks about quality according to the client's viewpoint
consistently and answers rapidly in the event that a deformity happens, putting forth attempts
to forestall a repeat so as not to bother the client. the organization determines client
disappointment and addresses it through all potential means there are numerous authoritative
variables that impact business change projects, for instance, in RENAULT organization, the
association's construction, size, project capacities, clients, administration, contest, culture,
collaboration, and change preparation.
NISSAN 's Organizational impacts are separated into five gatherings, which are authoritative
societies and styles, hierarchical correspondence, authoritative constructions, authoritative
interaction resources and endeavour natural elements. Following seven sequential long periods
of misfortunes and two bombed inward circle back endeavours, Nissan's collusion with Renault
brought re-established achievement and, subsequently, a re-established feeling of public
corporate pride. Furthermore, to wrap things up to dissect the impact of complete quality
administration rehearses on quality improvement in Renault and Nissan vehicles. TQM
rehearses likewise permit firms to further develop their creation cycles and item plans and
lessen the interaction intricacy, which works on the functional (Franco et al., 2020) and
monetary and nonfinancial execution. In both Nissan and Renault organization, the impact of
the TQM impacted same, for example, less item absconds, one of the standards of TQM is that
formation of items and administrations is done well the initial time, Satisfied clients, High-
quality items that address clients' issues brings about higher consumer loyalty. Nissan's A
centre meaning of absolute quality administration (TQM) portrays an administration way to
deal with long-term accomplishment through consumer loyalty. In a TQM exertion, all
individuals from an association take part in further developing cycles, items, administrations,
and the way of life wherein they work.

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At last, the two organizations will go to Strengthen the serious position. Flexibility to changing
or developing economic situations and to ecological and other unofficial laws. Higher
efficiency, Enhanced market picture, Elimination of imperfections and waste. Diminished
expenses and better expense the executives, Higher benefit. TQM Seeks to Improve Quality
and Performance. It looks to work on quality and execution which will meet or surpass client
assumptions. This can be accomplished by incorporating the quality capacities and key cycles
all through the organization. One centre part of TQM is the guideline of ceaseless improvement.

• TQM PRACTICES OF NISSAN

Nissan generally thinks about quality according to the client's perspective and answers quickly
if there should be an occurrence of a mistake, putting forth endeavours to forestall duplication
of attempt so as not to upset the client. the organization tracks down client disappointment and
fixes it definitely. Coalition New Product Quality Procedure is an inward quality standard that
guarantees the top notch of its parts. Also, different nations have defined in excess of 300
objectives according to client point of view to guarantee the nature of their items. Nissan Leaf,
and other Nissan vehicle models, are tried for quality before they are sold. An important
component from these projects is the elevated degree of adaptability, which takes into
consideration different designated accentuation relying upon the area of the deal. Current
Nissan workers offer the most recent kaizen models. We measure our prosperity by come by
results. We work with the client at all levels to make their own creation or administration plan.
We stress human asset advancement and help establish a kaizen-centered climate. quality can
be characterized as the standard arrangement of normal properties of an item or administration
that meets specific necessities. complete quality Management is a significant piece of Nissan's
exhibition. TQM includes focusing on consumer loyalty. In such manner, all that an association
and its kin do is centered around making an elevated expectation. TQM includes focusing on
consumer loyalty. At Nissan Motor they put forth this as the organization's objective,
everything the association and its kin do is centered around making an elevated requirement.
On the off chance that reviews, it shows that Nissan Motors has characterized TQM as a
consistent cycle; the manner in which you think and do that requires a 'culture of advancement'
where everybody searches for ways of improving. Additionally, how Just-in-time innovation
and Kaizen administrations have helped Nissan Motor improve and increment deals. Nissan
Motor creation guidelines and last creation level there, didn't occur by some coincidence or

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incident. They depend on a sweeping creation process, intended to deliver the most ideal items
for people and machines. In this manner, it keeps on finding success. Complete Quality
Management is a significant piece of Nissan's presentation. TQM includes focusing on
consumer loyalty. In such manner, all that an association and its kin do is centered around
making an elevated requirement.
Absolute Quality Management (TQM) is a critical element of Nissan's approach to working.
TQM includes making consumer loyalty main concern. Considering this objective, everything
the association and its kin do is centered around making superior grade. To accomplish this,
Nissan needs to:
• get client prerequisites.
• consider the cycles associated with giving quality, in addition to the final product.
• needs and normalize undertakings to convey quality.
• instruct all representatives to work along these lines.
• In Practical Terms TQM Involves:
• distinguishing clients and their prerequisites.
• laying out and utilizing goals (focuses) for all areas of movement.
• putting together choices with respect to investigated hard realities instead of on hunches
recognizing and killing the underlying drivers of issues.
• instructing and preparing workers' is a continuous cycle; a perspective and doing that requires
an 'improvement culture 'in which everybody searches for approaches to improving. Building
this culture includes causing everybody to feel their commitments are esteemed and assisting
them with fostering their capacities.

• TQM PRACTICES OF RENAULT

For Renault, all out quality = seriousness = nature of the organization. All out quality is
perceived as an administration framework that consistently plans to work on the nature of the
organization's administration, all administrations in all areas. The progressions in the
organization to get Total quality are coordinated around 5 working standards

• Client power - the organization should serve the client

• Need to processes

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• Lessening waste
• Individuals' commitment
• ceaseless advancement = kaizen, there is generally an opportunity to get better.
• Putting forth objectives,
• Accomplish activities,
• Set a quality arrangement,
• Representative preparation,
• Making of a panel liable for the execution of a quality arrangement.

• IMPACT OF VARIOUS ORGANIZATIONAL FACTORS ON TQM IN NISSAN &

RENAULT (IN GENERAL)

Factors Affecting Organization Structure

Organization structure is designed keeping in view the following factors:

1. Strategy: Strategy determines a course of action to direct various organizational activities.

It makes plans to co-ordinate human and physical resources to work towards a common
objective. Strategy is pre-requisite to organization structure and also follows it.
Strategies to diversify product lines or markets require decentralized transition as decision-
making is done at wider level and strategies for organizations working in stable environment.
Where managers do not diversify their operations, require a centralized organization.

2. Technology: The technology for manufacturing goods and services also affects the
organization structure. In case of mass production technology, mechanistic organization
structure is more appropriate, while in case of continuous production or small-scale production
technology, the appropriate from is organic structure. This is because mass production
technologies involve standardization and specialization of work activities and continuous or
unit production technologies require low levels of standardization & specialization.

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3. People: Organization structure defines work, groups it into departments and appoints people
to run those departments. People at different jobs must possess the skill, knowledge and
efficiency to accomplish the related tasks.

4. Informal organization: Informal organizations are and outgrowth of formal organizations.

Social and cultural values, religious beliefs and personal likes and dislikes of members which
form informal groups cannot be overlooked by management.

5. Size: A group known as Aston Group conducted research on firms of different sizes and
concluded that as firms increase in size, the need for job specialization, standardization and
decentralization also increases and organizations are structured accordingly.

6. Environment: Organization structure cannot ignore the effects of environment. Organizations

must adapt to the environment, respond to incremental opportunities and satisfy various
external parties such as customers, suppliers, layout unions etc. In case of stable environment
where people perform routine and specialized jobs, which do not change frequently, a closed
or mechanistic organization structure is appropriate.

7. Managerial perceptions: Organizations where top managers perceive their subordinated as

active, dynamic and talented entrepreneurs, prefer organic form of structure, If they hold
negative opinion about their subordinates, they prefer mechanistic organization structure.

• QUALITY IMPROVEMENT OF NISSAN

Working on introductory quality

Introductory quality issues include deserts that happen in the span of a time of another vehicle
acquisition. To guarantee that clients are fulfilled, keeping a solid obligation to upgrade quality
at the assembling stage for each and every item that falls off the line.

Working on apparent quality and creating vehicles with esteemed plans

Seen quality is the quality that clients feel while seeing, contacting and working a vehicle. Led
shopper explores all over the planet focusing on clients who have bought or are thinking about

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buying a Nissan vehicle to comprehend their insights better and join those discernments in new
vehicles.

Further developing item quality plan innovation

Nissan plans to foster new vehicles and advances with no quality issues in any locally available
frameworks or parts. As the new innovation is taken on, vehicles come outfitted with
progressively progressed highlights, expanding mechanical intricacy.

• QUALITY IMPROVEMENT OF RENAULT

At Renault, clients and their fulfilment are key to the organization's choices. Subsequently,
they plan and produce appealing, dependable and enduring vehicles so to offer clients
blameless quality in the deals and after deals organization. By carrying out a requesting strategy
on persistent quality improvement, the gathering's brands have come to rank among the best
full-line vehicle creators on dependability and administration quality over the most recent
couple of years.
In such a serious industry separation is fundamental, accordingly is intended to guarantee
Renault stands apart through the nature of its client support, prompting further developed client
faithfulness and productivity. The organization is gaining huge headway following the
presentation of a few qualities’ improvement programs. It has proactively accepted goliath
jumps as its latest items; New Clio and Modus illustrate. New Laguna, showing up will show
exactly how far Renault has created concerning item and administration quality.

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CHAPTER-7
FINDINGS AND CONCLUSIONS

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7.1 FINDINGS

• Renault right now has a 43.4% democratic stake in Nissan and Nissan holds a 15% non-
casting a ballot stake in Renault really giving Renault control.

• Renault has been instrumental in growing new creation methodologies that are in accordance
with the elevated degree of contest.

• Nissan offers better item administration offers like Break substitution, 0% interest installment
plan, 100 percent vehicle sterilization, up to 60% off on parts for security fixes and so forth

• Renault auto industry strength is solid client provider relationship.

• Nissan offers change, area, power, security and solace.

• Nissan is essentially focused on consumer loyalty.

• Nissan is having 31% piece of the pie.

• Renault needs catching the developing Asian business sectors notwithstanding its European
prominence.

• Renault has designated families, youthful chiefs and finance managers as its objective clients.

• Nissan utilizes a blend of socioeconomics and geographic division factors to get the various
gatherings of clients with explicit requirements and needs.

The quality framework lays out a norm and an action we can all connect with. Quality too turns
into a laid out standard and fosters a culture which everybody answers. There is a succession
everybody is liable for. This is discernible and thusly botches or terrible showing can be
distinguished and fixed. Our framework screens the nature of the help we give
straightforwardly to the client. We follow up on all "low quality" results and hope to track

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down ways of getting to the next level. On the off chance that we didn't have a framework, we
couldn't gauge nor decide our presentation.

7.2 CONCLUSION

TQM is polished by many organizations' association like Nissan and Renault all over the planet.
It is a demonstrated technique for executing a quality cognizant culture across all the vertical
and even layers of the organization. In spite of the fact that there are many advantages, one
should bring the expense into the record while carrying out TQM.
Nissan thinks about quality according to the client's point of view consistently and answers
rapidly in the event that a deformity happens, putting forth attempts to forestall a repeat so as
not to bother the client. The organization finds out client disappointment and addresses it
through every conceivable mean. Both Renault &Nissan have their own assets. For Renault,
the organization had prevailed with regards to situating in Western European nations,
particularly France. Besides, the organization additionally fabricated a specific business
culture.
Then again, regardless of being lost for quite a while, Nissan had likewise held the second spot
in sending out, solely after Honda in Japan. Notwithstanding, because of the inappropriate
construction and the frail business culture, Nissan lost an immense of its portion of the overall
industry. TQM is a constant journey for greatness that means to work on the proficiency as
well as the adaptability of any association by incorporating the various cycles inside the
association. This framework makes the counteraction of imperfections in the beginning phases
and is profoundly client situated.

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CHAPTER-8
SUGGESTIONS

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NISSAN

• With the development of businesses in this fragment, organization need to guarantee its
working and carry out its procedures in gathering the worldwide market.

• Organization can extend its item range in agreement to the expanded portion of the overall
industry of vehicle items and vehicle deals and income assortment.

• Organization ought to put more in upgrading and coordinating its creation limit before very
long by presenting new models and adjusting the current models.

RENAULT

• Yet again organization can become serious by diminishing expenses and producing benefit.

• It can divert the plan of action towards innovation, energy and portability, to characterize the
situation as forerunner in the new-versatility esteem chain.

• Cross-cutting practical divisions can give organization's image productivity.

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BIBLIOGRAPHY

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• https://en.wikipedia.org/wiki/Renault

• https://www.livemint.com/news/india/renault-india-resumes-operations-at-plants-
dealerships-11589189026117.html

• https://www.globaldata.com/company-profile/renault-
sa/#:~:text=Renault%20SA%3A%20Overview&text=Renault%20SA%20(Renault)%
20is%20an,%2C%20maintenance%2C%20and%20services%20contracts.

• https://iide.co/case-studies/swot-analysis-of-renault/

• https://www.dhl.com/global-en/delivered/globalization/innovation-is-key-driver-for-
renault-nissan.html

• https://en.wikipedia.org/wiki/Nissan_Motor_India

• https://www.nissan-global.com/EN/COMPANY/PROFILE/

• https://www.nissanmotor.jobs/apac/en/career-area.html

• https://strategicmanagementinsight.com/swot-analyses/nissan-swot-analysis/

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