“A STUDY ON THE TOTAL QUALITY

MANAGEMENT OF RENAULT & NISSAN CAR

MANUFACTURERS”
A report submitted in partial fulfilment of the requirements for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

OF
BANGALORE UNIVERSITY

Submitted By
Mr. Jaice Abraham
Reg. no: 20UHCMD111
Under the Guidance of
Ms. Sudha N
Assistant Professor
Department of Management

EAST WEST COLLEGE OF MANAGEMENT

No.63, Off Magadi Road, Vishwaneedam Post, Bharath Nagar,
Bangalore- 560091
Bangalore University
2020-2022
 STUDENT DECLARATION

I hereby declare that “A STUDY ON THE TOTAL QUALITY MANAGEMENT OF

RENAULT & NISSAN CAR MANUFACTURES” is the result of the project work carried
out by me under the guidance of Ms. Sudha N, Assistant Professor in partial fulfilment for the
award of Master’s Degree in Business Administration by Bangalore University.

I also declare this project is the outcome of my own efforts & that it has not been submitted to
any other University or Institution for the award of any other degree or diploma or certificate.

Place: Bangalore Name: Mr. Jaice Abraham

Date: Signature:
 GUIDE CERTIFICATE

This is to certify that Mr. Jaice Abraham bearing Reg No. 20UHCMD111 has completed his
project titled “A STUDY ON THE TOTAL QUALITY MANAGEMENT OF RENAULT &
NISSAN CAR MANUFACTURES” is under my supervision & guidance, is submitting for the
award of the degree of Master of Business Administration of Bangalore University, during the
year 2022. To the best of my knowledge, the work reported in the dissertation has not been
submitted elsewhere wholly or in part for the award of any other degree.

Guide Name: Ms. Sudha N

Signature:
 ACKNOWLEDGEMENT

Words are indeed inadequate to convey my profound gratitude & heartiest thanks to all those
who have helped me in making this project report. I take this opportunity to thank our beloved
Dr. R. Chandra Moorthy, Director of EWCM, for his motivational support & encouragement.

I also express my profound sense of gratitude Dr. N.S. Nagesha Rao, Principal, EWCM for
his encouragement & co-operation in all matters pertaining to my project work & doing the
academic year.

I will take this opportunity to thank Dr. D Sandhya (HOD), Department of Management, for
her constant support, encouragement & guidance.

I would also like to thank the internal guide Ms. Sudha N, Assistant Professor, EWCM, for
the valuable inputs provided to this project, which was immensely helpful in applying various
frame works to a practical situation.

I express my deep sense of gratitude & sincere thanks to place on record the almighty, the
parental care & concern of my friends who were also a source of strength & support behind the
project.

Name: Mr. Jaice Abraham

Reg No.: 20UHCMD111

 TABLE OF CONTENTS

Sr No. Titles Page

No.
1. CHAPTER-1
INDUSTRY PROFILE 1
1.1 INTRODUCTION 2

1.2 MACRO SCENARIO 3

1.3 MICRO SCENARIO 3-4
1.4 THEORTICAL BACKGROUND 4-5
2. CHAPTER-2 6
COMPANY PROFILE

2.1 RENAULT 7-8

INCEPTION AND BACKGROUND
2.2 NATURE OF BUSINESS 8
2.3 OWNERSHIP PATTERN 8-9
2.4 AREA OF OPERATION 9
2.5 PRODUCT PROFILE 9-11
2.6 VISION, MISSION, GOAL 12
2.7 MARKET SHARE 12
2.8 AWARDS AND ACHIEVEMENTS 12-13
2.9 ORGANIZATIONAL STRUCTURE 13

2.1 NISSAN 14-15

INCEPTION AND BACKGROUND
2.2 NATURE OF BUSINESS 15
2.3 PRODUCT ORIENTED 15
2.4 OWNERSHIP PATTERN 16

2.5 AREA OF OPERATION 16

2.6 PRODUCT PROFILE 16-18
2.7 VISION, MISSION, GOAL 18-19
2.8 COMPETITORS PROFILE 19-22
2.9 MARKET SHARE 22
2.10 AWARDS AND ACHIEVEMENTS 22-23
2.11 ORGANIZATIONAL STRUCTURE 23-24

3. CHAPTER-3 25-27
KEY FUNTIONAL AREAS
4. CHAPTER-4 28-30
RESEARCH AND METHODOLOGY
5. CHAPTER-5 31-33
SWOC ANALYSIS
6. CHAPTER-6 34-40
DISCUSSION
7. CHAPTER-7 41-43
FINDINGS AND CONCLUSION
8. CHAPTER-8 44-45
SUGGESTIONS
BIBLIOGRAPHY 46-47
 EXECUTIVE SUMMARY

A study on entitled “A STUDY ON THE TOTAL QUALITY MANAGEMENT OF

RENAULT & NISSAN CAR MANUFACTURES” was conducted with the purpose of
getting some knowledge about the application of TQM in organization.

This study is on TOTAL QUALITY MANAGEMENT and its Importance and Significance in
at automotive Industry with Special reference to Renault and Nissan Company. This study
describes why TQM is important for conduction of business activities in smooth way and to
reach Individual and Organizational goals. The study is mainly using secondary data collection
method for the data analysis such as magazines, websites. The studied data are presented
through graphical representation.

The main purpose of the study is to understand the TQM trends and practices. TQM is
considered to be one of the most powerful quality improvement programs applied successfully
to most of the organizational areas. Productivity of sales & marketing processes has always
remained a vital component of TQM quality implementation. It is a structured, project-oriented,
data-driven & methodology for eliminating defects in a process. It is a management philosophy
attempting to improve effectiveness & efficiency.